This newsletter summarizes events that occurred at the Institute of Public Enterprise (IPE) in September 2010. It provides an overview of Samathi 2010, an annual 10-day event organized by IPE students to help freshers learn various aspects of management. Industry leaders were invited to interact with students and provide insights into different business domains over the course of the event. The newsletter also shares positive feedback from industry representatives who have recruited IPE graduates and are impressed with their capabilities. It aims to highlight the quality of education and talent produced by IPE.

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VOL 1, ISSUE 2 SEPTEMBER 2010

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Heya!
We‟re back again with fresh
thoughts and a little hatke
ideas.
This month‟s newsletter
beings with an article from
the desk of Head, HR School
and proceeds to give the
news highlights. The next
article, casual & breezy,
comes from our alumni‟s
desk. Back Home @ IPE talks
about Samathi 2010. The
Dotted Line got signed by an
interesting abstract and out
of the ordinary lessons form
Don Vitto Corleone‟s story.
Checkout the praises
showered on IPE by the
distinguished guests of the
industry.
Happy Reading!
-The Editor
StrIPEs
pg no: 3
Industry
speaks for
IPE
Pg no: 11
Dotted Line
pg no: 13
Back home
@ IPE
Pg no: 8
πr²
…the 360º
perspective
Pg no: 6
News
highlights of
the month
Pg no: 5
Quiz
Pg no: 16

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Articles from our eminent faculty

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Role of Management Educational Institutions in
Building Talent
A few days back, a young neighbor of mine came rushing through my door, complaining of her
parents not fulfilling her wishes of joining a desirable management institute. As a person from
teaching fraternity I was able to understand the anxiety of the child in choosing her course and
the institution of her dreams. In India, students applying to business schools often face a similar
dilemma. Pages of newspapers are nowadays streaming with advertisements of various
educational institutions. In the true sense many educational institutes are trying to make the
optimum use of its infrastructure by opening a department of management education. One of
the probable reasons maybe that somewhere down the line they believe that management
education is the branch that requires the least investment. What does one need to start a
management department? Classrooms, they are readily available, on the contrary they are
underutilized. A few books, they are also available, definitely books related to UG and PG
commerce courses are relevant to management education. Teachers? Yes, they also are available.
A few of them may even agree to work for some nominal honorarium as it will be a source of
extra income. Is it possible that one can run a good management course with such a set up?
Every institute is striving hard to be able to achieve recognition from one or the other
accreditation bodies. In the epoch of rat race among institutions, every institution claims to be
the best. My question is, when it comes to management studies, what is more important the
industry where most of the pass outs will lead their career or the academia where only a handful
will get absorbed. Industries are looking for talent and are our educational institutions fulfilling
the dearth of Talent in the market.
Stan Davis & Christopher Meyer have expressed “When land was the productive asset, nations
battled over it. The same is happening now for talented people.” Real competitive advantage
comes from making a clear choice in the hiring of talent and the challenge lies in retaining them.
Organizations are very particular when it comes to hiring the talent. We as a part of educational
institutions claim to provide 100% placements to the students yet; a dilemma still exists on
questioning the real fulfillment of the need of organizations. Most of the students leave the
organizations before the organization can get its ROI. The blame game continues between
organizations and academia.
A Talent can be referred as an individual‟s natural ability, aptitude or capacity. It does not mean
just those individuals in the organization with high intellectual capability. The role of
management educational institutions in the contribution to Talent management in organization
is high. As the journey of the „Talent‟ for organizations begins from the educational institute, the
talent management process is inevitable for the institutions too. The role of management
educational institutions is four fold: Identifying, Motivating, Mentoring Talent and Bridging gap
between the talent available and that needed by the industry.
Identifying Talent is a challenging task as the right judgment at the initial stage helps the talent
to be groomed as per the needs of the organization. Encouraging and motivating Talent at the
learning phase helps to build confidence in ones self. Mentoring is required at all stages as a
part of the education as it guides the Talent also one is able to identify the known and unknown
window of self. Finally the role of bridging the gap between the industry and the talent is of
importance as it makes it easier for the organizations to identify and attract Talents. Thus, the
role of management educational institutions is crucial in building a talent network which the
organizations can have faith on and pick up talent from.

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News Highlights of the Month
Cognizant eyes at buying Genpact
IT services firm Cognizant Technology
Solutions (CTS) has been in the process
of acquiring India‟s largest BPO,
Genpact. With the due diligence process
still on, if CTS ends up acquiring
Genpact, it would be one of the largest
technology deals in India. This deal
assumes substantial importance as the
combination of CTS and Genpact would
challenge the number two position of
Infosys, another major Indian IT firm.
While this comes as a very good
development for CTS to consolidate its
market position and increase its revenue
streams, it also poses a huge challenge
to other IT majors in the country.
However, it is unsure as to how
Cognizant could finance the expensive
purchase or how much stake it would
eye.
Mobile number portability: Will it be a
success?
Mobile Number Portability (MNP) —
which allows mobile subscribers to retain
their existing number while changing
operators — is on schedule to be rolled
out across the country on November 1st,
2010. The rollout of MNP has missed
previous deadlines with mobile operators
seeking additional time to put in place
the required infrastructure. New
regulations are to be put in place to curb
unsolicited calls, bulk SMS and also
telemarketing. Post-implementation of
MNP, it is to be noted that customer
loyalty programs will never ever be
transferred when a phone is ported from
one provider to another. Amidst all these,
what remains to be seen is if this would
be a success or would the episode of
Malaysia‟s MNP problems repeat in
India?
Does the shift to new WPI series help?
In India, inflation is calculated through
the price of a basket of wholesale goods
and services called the Wholesale Price
Index (WPI). The new WPI series came
into effect from September 14th, 2010.
The new index which has 2004-05 as the
base year, instead of 1993-94, has a total
of 676 commodities in the item list vis-à-
vis only 435 in the previous index with
over 50 per cent of the items being newly
added. This is the first step towards
aligning the inflation data with the GDP
and the IIP data both of which have
2004-05 as the base year, thereby, giving
a clearer and a more representative
picture of the Indian economy. The issue
to be pondered about is, does this help?
First of all, WPI is the wholesale price of
the goods and services and this is less
than the price of goods and services that
an actual end user (consumer) pays.
While the Consumer Price Index is a
better pointer of the actual situation in
the country, government cites several
problems associated with its calculation.
Therefore, using WPI becomes inevitable.
Against this background what‟s left to be
seen in the days to come is, if the new
WPI series is good enough to get the
actual picture? Or will it be similar to its
precursor, which showed easing figures
of inflation while the prices of articles
were actually soaring?

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Articles from industry experts/our alumni

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The First Day of My Work-Life!!
A gigantic building with ten floors, painted in beautiful red and sea green colours. Its breath taking dynamic
structure and impeccable construction just made me dumbstruck. The security guard gave me a ‘this is surely
the first time she is looking at a big building’ kind of a look. But I did not bother; I was admiring the structure
that stood tall and dynamic which was spreading its arms and beckoning me.
I could see countless people just pass in and out of the building. The security guard then thrust an entry pass
into my hands and asked me to give my belongings for the so called ‘security check’. I looked at the pass, it
read ‘H’ building, 3rd
floor. There were cluster of buildings that were fairly similar. Then a thought dawned upon
me as to ‘what does an ‘H’ building mean? Does it look like an ‘H’ or was it its nick name?’
Then I looked around for help. Alas!! There was none. I got into a building which more or less looked like an
‘H’ and reached 3rd
floor. It was a huge lobby with a beautifully decorated antique aquarium to its right and a
help desk at the entrance. The receptionist beamed at me and asked me if she could be of any help. Then I
handed out the entry pass and her smile vanished and said- ‘Sorry maa’m this is not the building that you are
looking for, there is no such building called H here’.
I could feel my heart thumping, I was worried whether I came to the wrong place altogether. The security
guard peeped into the pass and exclaimed that the building’s name is called ‘Auriga’ which is adjacent to this
building. I thought to myself ’Yippee! I did come to the right place’. Then I started to walk towards that building
then ‘zhat- my slipper broke’. I felt helpless; I was not able to walk. The slipper seem to mock at me but I did
not bother. I dragged myself to that building and reached the appropriate place. Irony took turns to tease me;
there were no security guards at the entrance. It was increasingly difficult to digest, yet I waited.
After half an hour of eternal waiting the blessed guard arrives and finally he showed me in. It was a huge bay
with numerous cubicles, people were busy oblivious of their surroundings. Some were brooding, some pouring
their heart out to their boss, some laughing, some worried; it was enthralling to see so many emotions at a
glance. Suddenly I found them turn towards me. Then I realized the screeching noise when I walked, but I
couldn’t help. I ignored the grins and walked.
Finally I got into my bay, where I would be working. A gleeful feeling swept my heart. I could neither remember
the turn of events nor the noise of the slipper. My boss smiled at me and said-‘Welcome to Cognizant’.
Well that was the first and a memorable day of my work-life!!
Henceforth, life has been a happily-busy-learning experience each day. With placements commencing the
month after, I wish all my juniors best of luck. Buckle-up and get ready to take over the world with a storm. It’s
your turn to GET SET GO!

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Articles about events that happen @ IPE

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Samathi 2010 @ Institute of Public Enterprise
Authored by Sai Kumari Nagaraj, 1st
semester student of PGDM Biotechnology
Samathi Time!!!!! The time when the finest of the fine minds come together to fine tune their future by tuning in all
the intelligence, innovativeness, creativity and other managerial skills. All this happens at the Institute of Public
Enterprise, one of the premier institutions that offer management education. It caters to what it promises. The institute,
established in the year 1964, takes every effort in making sure that the future managers are nurtured, trained and
polished to face the corporate world that awaits them. Samathi is just one such effort. It is one of the most awaited
events at the institute.
‘Samathi 2010 …Meeting of the finest minds’ commenced on September 14th
2010 and went on to enrich minds until
September 24th
2010.
Samathi is organized by the students of the post graduate programmes with the coordination of the esteemed
faculty of the institute. This programme is exclusive to the freshers who learn different aspects of management by the
number of competitions that are planned for them by their seniors. This time these competitions were held through a
span of a month. Stretched for a period of ten days the Samathi focused on various functional domains. On these days,
industry stalwarts, who included five alumnus of the institute graced these events and interacted with the students.
Interactive sessions were planned from 2:00 pm to 5:00 pm every such day. Finance Samathi saw the light of the
series of events and was followed by Banking, International Business, Biotechnology, Systems, HR, Operations,
Marketing and Retail Samathi. Each day was dedicated to one particular domain of management.
The senior students managed the complete event. They were the ones who approached the industry higher-
ups and invited them to the campus. Planning out the programme, arranging for it and the complete responsibility; be
it finance, hospitality, administration etc was managed by them. All this was done with the guidance of the faculty.
The juniors had a plethora of competitions to take part i.e. almost 35 different competitions. Samathi 2010
was a series of both formal and informal events. Participation in the informal events was learning via fun. Cacophony,
JAM, Curtain raiser, Best out of the waste, T-shirt painting etc gave an innovative scope with loads of fun and
laughter that rang around in the campus. Paper presentations, Case study analysis, Uplifting sick companies etc were
few of the formal events. Mock-stress-interview was another event that brought-in a lot of confidence and a first hand
experience of the interaction between an interviewee and an interviewer. The first year students could address and
discuss a varied range of topics that covered all the principles and concepts of management. It worked out to be a
perfect introduction to subjects with the best from the industry giving their inputs. The students of the first year
showed great enthusiasm in taking part in almost all the events. Samathi at IPE offers a huge opportunity for the
budding managers to showcase their skills, talent and managerial ability.
Every Samathi was conducted with a theme and each addressed a specific issue in its respective domain. The
audience was welcomed with a rangoli that was designed according to the theme of the day’s event. The students took
extreme interest in decorating the auditorium too, something that was done beautifully and which was never left
unappreciated. International Business and Biotechnology management organized its Samathi for the very first time
commemorating the first anniversary of the introduction of these PG programmes at IPE. Biotech Samathi also
celebrated to be the first of its kind in India.
The guests invited spoke about the scenario in the world of business and how students need to mould
themselves in order to become apt for the industry. They also gave their insights regarding different issues, prospects
and challenges that each domain faces today and how they should be tackled. Few others spoke about what are the
different criteria that are looked into employing candidates and the different tools that are used to select them. In all,
the students got a brief idea as to what is expected of them in the industry and what it takes it to make it big career
wise.
Personally, as a fresher, it was overwhelming to witness and take part in such an intellectual event. These ten
days have taught us a lot. I now completely go by the belief that the four walls of the classroom aren’t the only place
where learning can be attained. Explore further and there is an ocean of learning which awaits you. Overall
development is the key to success and yes, Samathi at IPE has always been proving this point and will continue to
prove it to be better each year.

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Industry Speaks for IPE
The following are some of the best comments about IPE, as quoted by the industry stalwarts themselves
during Samathi 2010:
Mr. Srikanth Surampudi – TCS, Hyderabad - Regional HR Head
“Feels very good to come back to IPE. Great management, professional approach and wonderful
hospitality. Also, I am very proud to share that many of the HR team members at TCS Hyderabad
are from IPE and they are doing very well.”
Mr. R. Ramasubramanian - HR Manager-South - Development Credit Bank.
“My experience with IPE has been good so far. I hired two summer trainees in the organization and
have been impressed with the capabilities & talent this college has produced and could produce.”
Mr. S.N.Srinivas – AVP, HR & Operations – Polaris Software Labs
“Coming to IPE has always been a great feeling. Meeting the students and guiding them has always
given me a great sense of satisfaction. There has been a world of difference in the quality of intake
as well as in the passing-out students. It‟s changed for the good. I wish IPE goodluck on the eve of
HR Samithi 2010. All the very best for the journey ahead.”
Mr. Kaushik Ray – HR Head – Dr Reddys Labs
“Professional to the core! Very well organised. May your tribe prosper. Best wishes. May you go and
ignite the passion in workforces. Wishing you the best in your career.”
Mr. Sairam Bharatam - CEO, Founder - Iridium Interactive Ltd.
“Am excited to be back at IPE this time around as a chief guest. The last time I was here as a
student of IPE. Am pretty impressed with the enthusiasm of the students and I strongly
recommending our HR to visit IPE for placement season 2010-2011. All the best! Keep up the good
work.”
Mr. Sameer Jain – TCS - Strategy & New Business Initiative.
“I appreciate the academia-and-industry connect, as it reaches out to bridge the gap between „what
is on offer‟ to „what is needed‟ and takes organizations to new heights. Best of luck!”
Mr. Prabhu Pantula – Senior Manager, HR, O&TD – Oracle
“It is good to see students managing the initiative from end to end. Also the aspect of functional
focus on each day is a good idea. Wish you all the best in your future endeavours.”
Mr. Sandeep Agarwal - Managing Director.- Ratnadeep Supermarket Pvt. Ltd.
“It‟s indeed a wonderful experience being a part of the Samathi. My best wishes to the students and
Management for organising such a brilliant event. Many more yet to come.”
Mr. Hemanth D.P - Chief Operating Officer, GMR Hyderabad International Airport.
“Excellent programme. It‟s a great forum for interaction between students, professionals & faculty.
Keep it up!”
Mr. Nandan Srinivas, - Hindustan Coca cola Beverages Pvt. Ltd.
“It has been a great experience visiting the campus. Lot of hard work has been put in setting up the
stalls & hosting activities.”

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Mr. Prasada Rao Patteti - AGM, HR - Reliance Retail Limited.
“It‟s an enriching experience as there has been professionalism in all the activities done here.”
Mr. VLS. Murthy - Manager, Corporate Affairs – AP State film television and theatre development
corporation ltd.
“Pleasure being in the midst of the future managers, who are bundled with talent and eager to take
up challengers ahead! Congratulations to all!!”
Mr. Hameet Lamba - Director, Marketing - Dr.Reddy’s.
“It was wonderful interacting with some of the very elite professors, bright students and an august
panel of experts from different industries. All the very best.”
Mr. Rohit.R.Chowdary - AVP-SM&BD - Deloitte Support.
“I am proud to be amongst a group of highly talented people in IPE. This is an excellent way of
connecting the academics & industries. All the Best.”
Mr. T.Sri Nagesh – CEO - PRAGNYA Advisors Pvt. Ltd.
“It is a wonderful initiative with futurist concepts like green technology, which are commendable. I
wish students best of luck.”

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Articles from the students of IPE

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Say Cheese...!!! :D
Slight tilt of the head, Look straight in the camera, get the shiny teeth out and freeze! That’s the way I have posed for
pictures from the time I remember understanding pictures and recognizing myself in them. Photographs have always
been an integral part of my life. Albums full of my kiddie pictures adorn the shelves of my cupboard and my favourite
pastime is flipping through them and remembering the good old days. Photographs are a small piece of memory that
we store with ourselves, moments that are captured, to be cherished later in life. Every photograph has a story
behind it, a memory we hold close to our hearts. It’s these memories that pull us through the worst times of our
lives.
Remember the 'old way' of taking photographs and getting the prints developed? The preparation before the highly
anticipated school picnic was never complete without we reminding each other to ‘put the roll in the camera’. And
there was never a birthday or an anniversary that was complete without completing the standard ‘32 photos per
reel’ so we could give it as soon as possible for prints. We did not have an option, then, of viewing the picture
immediately and scrunching up our nose screeching, 'Eww I look bad...Delete it.!!', but had to wait eagerly for at
least a week till the prints came and we could jump onto that rectangular packet and be greeted by that familiar
smell and those shiny pictures. We poured over the photos, adults and kids alike, an excited bunch, as we
remembered the event and the occasion behind every one of those frames. Today, with handy cams and digital
cameras having entered our lives, voila..! , we have instant access to the photographs we take and can view them
with just a click of a button. The added advantage being the conservation of space and time! Why bother taking
prints and framing them...Who has the time yaar! But how many times do we actually go to the folder marked
‘Pictures’ and go through it? And even if we do, how long do we take? 5 minutes, 10 minutes? Doesn’t it become as
good as any other folder that adorns space on our much-treasured hard disk? In the hustle-bustle of our busy lives,
who has really got the time to look at old photographs, even though they are just a click away?
Photographs have their own special importance in everyone’s life. It’s true it cannot recreate the magic of that very
moment, but it’s the closest we can get to bringing it back to the present and sharing it with others. A picture of you
as a kid giggling away in the arms of your young and beaming parents on a holiday reminds you of all the things they
have done for you when you needed them the most. Looking at a framed picture of your graduation day, with the
black robe and the degree in hand, gives you a sense of achievement everyday. And a group photo of you and your
buddies on the wall of your living room will always remind you that friends are precious and you are lucky to have
such loving people in your life. A wall full of photographs will become that special corner of your home where you
can relax, unwind and travel back in time. It will be a constant reminder of the good times and the effort it took to go
from one happy photograph to the other. It will display the story of your life and the characters that feature in it. So
take out some time today, click a few pictures, frame them up and write the story of your life. Make some memories
and don’t forget…To SAY CHEESE..!!! :D

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Leadership Lessons from “The Godfather”
(This excerpt is shared with us by Meghana Bulusu, 3rd
semester, PGDM)
In the book, Don Corleone, the head of the crime family, is a shrewd businessman. Through making “an
offer one can’t refuse”, to understanding the dynamics of business relationships, the Don manages to
consolidate power and run all of the gambling operations in the country.
This drama about the Corleone crime family is usually just seen as good entertainment, but several
business lessons can be extracted from it.
Never dishonor those who helped you.
Henry Ford once said, “Integrity is crucial for business success - once you can fake that, you’ve got it
made.” That may have worked for him, but in today’s world one of the most valuable things in business is
your reputation. When someone helps you out, or stands up for you, thank him. You owe him one, even if
he is too decent to tell you that. If you dishonor that person, others will take note. They will know that if
they do business with you, they might very well be your next victim, and will steer clear of you.
Come with friendship, not with dollar bills.
Business is all about relationships. A man with all the money in the world will still be unhappy without
someone to share it. This is why men close deals on golf courses, in cigar bars, and over a meal. This form
of bonding ensures that even if a different person offers a better price, you will still go with the guy you
trust and spent “leisure” time with.
Watch your back.
As in anything where there are limited resources, there will always be people who say one thing to you
and do another. The corporate ladder is not climbed without stepping on others’ heads. Know your
friends and your enemies, and avoid putting yourself in a situation where you can be harmed.
Don’t discuss business at the dinner table.
A big thing is not discussing business at the table. Give your family a break from business talk during the
most important bonding time - dinner. Many studies have also found the psychological effect on kids
always hearing parents discuss business is rather negative. Kids can become worried about the future,
think money is the only thing that matters, or lose interest in talking to the folks. So keep your work in
your office.
It’s not personal, it’s business.
While at odds with the second lesson, we are actually speaking here about how you should view decisions.
If you get passed up for a promotion, it probably isn’t personal - it just made more sense from a business
perspective for your superior to do so. If your longtime client leaves and you didn’t do anything wrong,
thank him for his long business and move on - it’s not personal, and it doesn’t make any sense to waste
time in misery over it. Also, if you have to make the decision, you need to emotionally detach yourself from
it to make sure it makes the best business sense.
If you have any other business lessons learned from the Don? Add a comment. We’d love to hear them :p

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1. This project was criticized as MAA ROTI DO by Arun Shourie in the press. This project was the brainchild of
Mr.Sanjay Gandhi. Name the project.
2. It has 2,554 round and baguette diamonds weighing 68.77 carats, 4,500 yellow sapphires weighing 218.55
carats Blue sapphires weighing 986 carat, 8 rubies weighing 248.70 carats, Gold weight is 691.15 grams.
What am i talking about?
3. Connect: Movie You've got mail, Time Warner and Control Video Corporation
4. Connect: Project Blue Origin, Tau Beta Pi, Artificial Intelligence
5. Who presented a lengthy comedy skit on his last day with his organization which would be like, complete
with cameos from celebrities including Jay-Z, Steven Spielberg, Barack Obama, Hillary Rodham Clinton and
many others.
6. Connect: Maxis Communications and Apollo hospital Enterprise
7. Which British car maker is going to hit the Indian roads by the year end. The price would, however, be as
hefty as the brand's rich legacy and could run up to a cool Rs 3 crore ( Hint: 007)
8. It is one of most visited sites after Google with 375 million visitors a month. It will shortly be launching an
office in India probably in Mumbai besides setting up an Indian chapter of its foundation in Bangalore.
Identify the organization
9. Identify the logo
10. Identify the print ad.

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Answers to all the questions are to be mailed at
65thsquare.ipemag@gmail.com
Prize money worth Rs.500, sponsored by one of our faculty,
will be awarded to the winners, who will be chosen out of a
lucky draw.
Last month’s winner is Mr.Yagnadat Reddy, MRM,
Roll Number: 1012pgdmrm037
Send us yours views and let us know how you liked 65th
square this month. Get your articles, thoughts, opinions or
anything that you feel like sharing, published in the next
month’s issue.
Write to us at 65thsquare.ipemag@gmail.com
Bye  Faculty Mentors:
Prof.M.L.Sai Kumar
V.Anji Raju
Dr. Jayasree Raveendran
Editor: Megha. B
Quiz Master: Ruchir A.V
Institute of Public Enterprise
Osmania University Campus
Hyderabad – 500007
Andhra Pradesh
India
65thsquare.ipemag@gmail.com
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