Introduction to the concept of Long Tail with clear differentiation from the conventional business models.

1. the Long Tail
by Siddharth Bhatnagar
Tale
il
of

2. aconcept coinedby
ChrisAnderson

3. Productsthatarelowdemandorhave
lowsalesvolumecancollectivelymake
up a market share that rivals or
exceedsthe relatively few currentbest
sellersandblockbusters,ifthestoreor
distributionchannelislargeenough.

4. it’saboutsellingLessofMore

5. sales
number of products
fo c u s i n g on a
small number
o f p r o d u c t s w i t h
large volume

6. compareThisto

7. sales
number of products
fo c u s i n g on a
large number
o f p ro d u c t s w i t h
l o w volume

8. LongTail&Retailers

9. LongTail&InternetSearch
Specific
FoundGet

10. Improved Findability
LongTail&Business
Availability of Variety
Cut the price in half.
Now lower it.

11. wemovedfroma
marketing&distribution
businessforstars

12. toan
enablingandmatch-making
businessfornew&nichetalent

13. ThankYou!