hello
Brand in the Digital Age
Before and After OnlineMy Brief Brand History
Print, Design & Engineering?
Dot Com Boom & Bust
Social & Adwords...     ANDMINE               ...and our                brand...
Brand Impact & Managing the  Digital Mix
Existing DigitalBrands Natives
Trading Post         On Demand Libraries             eStores   Retail    Extinct    eBay  Borders              KindleBlock...
On Demand           News Media  eStores           Big Brands   eBay    Evolve    Primary  Kindle             Industry App ...
Head to Head? eg.Dollar Shave Club        v     Gillette   The David and Goliath Fail?
BrandAwarenessHow we look at it as a Digital Agency  BrandConversion
Natives
What has really Changed?
TraditionalChallenges (always)  New Channels,  New Devices = User Experience
6 UXs
Multichannel  WebsiteCentralisedInformation  Expected User Journey
Mobile as a Channel                    The Next 50%Advertising POS & Persuasive Technology  people increasingly assign emo...
Social / Experiential   eg; Nike EU led by Digital
SearchOpportunities Opening / Closing       and Our Website
V/SEOVideo & Opportunities eg. Warehouse Sales
Big Data and Direct Sales         Conversions Elucent ATL / Display to PPC,       FX $1M to $2-3M
<Eden Video>
What has stayed  the Same?
Creative, EmotiveConnections
Combined  Big Effects   on BrandConvergence & Adoption
Transparency & FeedbackDominos Game Changer    Smart CompanyFrom Campaign to Conversation
Personalisation   Websites for You     Your Device    Your Channel  Hello <$Name>
3First Moment v Zero Moment
Growth Hacking   & Lean Canvas    Accelerated Digital Strategy from 6 UXsOne Page Business Plan, POD, Rapid Prototyping
Our PitchClosed Loop  4 Pillars
4 PILLARS OFONLINE SUCCESS.                              AND MINE                    1. ATTRACT         PRODUCT > SERVICE ...
The Future of Brand  BIG DATA + UXs       meetsEMOTIVE CREATIVE     Convergence
Summary
Existing v Digital NativesBrand Awareness v Conversion            6 UXs        Convergence          Future...?
Thank You
Q&A@andmine
Top Digital Strategy for Branding
Top Digital Strategy for Branding
Top Digital Strategy for Branding
Top Digital Strategy for Branding
Top Digital Strategy for Branding
Top Digital Strategy for Branding
Top Digital Strategy for Branding
Top Digital Strategy for Branding
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Top Digital Strategy for Branding

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Brand has a huge impact on any business. Building a brand and managing it in the digital mix is an important part of any business. Here are some insights on brand building and management.

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Top Digital Strategy for Branding

  1. 1. hello
  2. 2. Brand in the Digital Age
  3. 3. Before and After OnlineMy Brief Brand History
  4. 4. Print, Design & Engineering?
  5. 5. Dot Com Boom & Bust
  6. 6. Social & Adwords... ANDMINE ...and our brand...
  7. 7. Brand Impact & Managing the Digital Mix
  8. 8. Existing DigitalBrands Natives
  9. 9. Trading Post On Demand Libraries eStores Retail Extinct eBay Borders KindleBlockbuster App Store
  10. 10. On Demand News Media eStores Big Brands eBay Evolve Primary Kindle Industry App Store & FMCG
  11. 11. Head to Head? eg.Dollar Shave Club v Gillette The David and Goliath Fail?
  12. 12. BrandAwarenessHow we look at it as a Digital Agency BrandConversion
  13. 13. Natives
  14. 14. What has really Changed?
  15. 15. TraditionalChallenges (always) New Channels, New Devices = User Experience
  16. 16. 6 UXs
  17. 17. Multichannel WebsiteCentralisedInformation Expected User Journey
  18. 18. Mobile as a Channel The Next 50%Advertising POS & Persuasive Technology people increasingly assign emotional values / relationships with devices.
  19. 19. Social / Experiential eg; Nike EU led by Digital
  20. 20. SearchOpportunities Opening / Closing and Our Website
  21. 21. V/SEOVideo & Opportunities eg. Warehouse Sales
  22. 22. Big Data and Direct Sales Conversions Elucent ATL / Display to PPC, FX $1M to $2-3M
  23. 23. <Eden Video>
  24. 24. What has stayed the Same?
  25. 25. Creative, EmotiveConnections
  26. 26. Combined Big Effects on BrandConvergence & Adoption
  27. 27. Transparency & FeedbackDominos Game Changer Smart CompanyFrom Campaign to Conversation
  28. 28. Personalisation Websites for You Your Device Your Channel Hello <$Name>
  29. 29. 3First Moment v Zero Moment
  30. 30. Growth Hacking & Lean Canvas Accelerated Digital Strategy from 6 UXsOne Page Business Plan, POD, Rapid Prototyping
  31. 31. Our PitchClosed Loop 4 Pillars
  32. 32. 4 PILLARS OFONLINE SUCCESS. AND MINE 1. ATTRACT PRODUCT > SERVICE > BRAND > AWARENESS MARKETING SEARCH DIRECT SOCIAL 2. ENGAGE DIGITAL ECOSYSTEM > PLATFORMS > OWNED CHANNELS EDM CRM CMS PROFILING > COMMUNICATIONS > LIKES > CONSIDERATION Gender Location Age History Etc... EMOTIONAL > COST > CONVENIENCE > MIXED MULTIVARIATE TESTING 3. CONVERTGOALS > CONVERSION > SALES > LOYALTY > MEMBERS > ADVOCACY 4. AMPLIFY MEASURE INSIGHTS REFINE GROWTH
  33. 33. The Future of Brand BIG DATA + UXs meetsEMOTIVE CREATIVE Convergence
  34. 34. Summary
  35. 35. Existing v Digital NativesBrand Awareness v Conversion 6 UXs Convergence Future...?
  36. 36. Thank You
  37. 37. Q&A@andmine

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