Pitch Presentation - Skip Lines by Invierno Rosa
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This document summarizes a food ordering app called Skip Lines. The app aims to help students save time ordering food on campus by allowing them to order ahead from their phone. It also tracks users' eating habits and nutritional intake to promote healthy eating. Initial costs to develop the app are estimated at $2,000 for a developer and $800 for a graphic designer. Based on surveys of students at one school, revenues in the first year are projected to be over $20,000 from app downloads and partnerships with cafeterias. The return on investment is calculated to be 4.31% after one year. Promotion plans include on-campus marketing, social media, and collaborating with local businesses.
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- 2. Hasn’t this happen to you? Its noon, you’ve had the busiest day, you’re starving… You decide to go to the cafeteria for something to eat and you have 40 mins until your next class BUT it takes you: + 5 minutes to get there + 5 minutes making line + 3 minutes ordering and paying for your chilaquiles. + 10-15 minutes to get your food! Its 12:28 and you have 12 minutes to eat and walk back to your next class. So... You end up either eating only 2 spoonfuls of food and leaving it, or cancelling your order and going to your class really hungry
- 3. Skip Lines is not only a food ordering app, it is also a healthy app with which you can track down your eating habits. We are hoping to reduce the level of child and adult obesity, since Mexico is the 1st place in child obesity. And also, to reduce the time of waiting for your meal during your free period.
- 4. What do we have, that others don’t When you click on each meal you can see its nutritional value before you add it to your cart. On your profile, you will see a “Good Plate” Image with the ideal proportions of what we should eat, and next to it, a “Good Plate” image of what are your REAL proportions. This will help you realize that maybe you should eat more protein!!
- 6. Who is this app intended for? schools students faculty restaurants and cafeterias
- 7. Users Skip Lines will initially be used by students and faculty from high school and college. Once it takes off in this market, we will spread and reach out to bigger companies and restaurants. For example, wouldn’t it be nice if you just went to a Starbucks, ordered from your phone and wait untill they call your name so you just pick up your coffee?
- 8. Survey from 90 students in CETI SAVING TIME ORDER FROM THE CELL NUTRITIONAL SUPPORT BUYING APP YES 84 73 71 77 NO 0 5 4 11 MAYBE 6 12 15 2 0 10 20 30 40 50 60 70 80 90
- 9. Costs We would hire a developer and a graphic designer to help us improve our user interface, we want to make more usability tests and make sure the look and feel of this app is eye catching. After consulting with a couple of companies, we have concluded this proyect would take about 50 hours of development which would end up in a total of $2,000.00 and the design costs would be of $800.00
- 10. COST ANALYSIS $0.00 $200.00 $400.00 $600.00 $800.00 $1,000.00 $1,200.00 $1,400.00 $1,600.00 $1,800.00 $2,000.00 Beginning 1-2 month 3-4 month 5 - Future Developer Graphic Designer Advertisement
- 11. Sales Users can download the app for 1.00 dlrs We´ll also charge the cafeterias and restaurants who want to show their menu, 20.00 dlrs We applied a survey to 90 students CETIs has about 4.000 students at high school level and 2,000 at university level. Concidering 87% of that amount of students would purchase the app at $1.00 then we would have… Earnings from app downloads = (6,000*0.87)*1.00 Earnings from app downloads = $5,220.00 for only 1 school
- 12. FUTURE SALES $0.00 $5,000.00 $10,000.00 $15,000.00 $20,000.00 $25,000.00 $30,000.00 2 months 6 months 1 year 2 year App download Cafeterias
- 13. Return on Investment return on investment = (gain from investment - cost of investment) / cost of investment return on investment = (20,450 – 3,850) / 3,850 return on investment = 4.31 % after the 1st year
- 14. Distribution Channels Visit schools to promote APP In campus posters and emails Advertise with businesses and cafeterias around the school Media as : Facebook ads and a Facebook page Twitter (to share our news) Videos on youtube Press relaese Web page Interview at a radio station