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Marketing Pitch-Boni Huang.pdf
- 2. CONTENT 01 02 03 04 05 06 07 STATISTIC OVERVIEW OUR OBJECTIVES WHY WE DO THIS/ WHY US TARGET AUDIENCE COMPETITION STAKEHOLDERS MEDIA/MESSAGES 08
- 3. Ruchika Varanasi Boni Huang Marketing Manager Niki Yang Product Executive Haruka Suzuki Public Relations Executive Sales Executive OUR TEAM Ruchika Varanasi Ana Patricio Advertising Executive
- 4. 65% STATISTIC Research has shown that students learn better when they are in-person and able to engage in discussions with other students. This app gives the perfect opportunity for that. of students like learning with other students
- 5. OVERVIEW Original Features: 01 02 We will partner with local coffee shops, libraries, and places to meet (including virtually) allowing plenty of options for people to be able to meet. 03 04 We would also pay 15% of our profits to certain coffee shops and mental health organizations. Our users come first and get whatever resources needed. An App that could help you find your study buddy anywhere anytime! We create the perfect study space for you, whether in a group or alone, to work efficiently in our coffee shop! Premium Features: Users can chat with others virtually (through messages or Zoom), and can see the location of cafes. We will push the nearest coffee shop based on the user's geographical location. Also, users could be tutored according to their needs. We will recommend buddies for members according to different subjects and with different levels (AP/IB...). Users who apply to be tutor will get paid. Only $2.99 a month!
- 6. OUR OBJECTIVES Our platform connects students academically and socially. You can meet anyone from around the world or locally. CONNECT ABHNR company Studying alone can be draining for students. Our app allows students to look towards their peers to achieve academic success together. COLLABORATION We strive to attain a platform that will encourage academic and personal growth. Not only will users cultivate curiosity, but also acquire study skills that unique to them. GROWTH Students are guaranteed success, whether that be in high school or university. Establishing solid study and learning methods during adolescence is vital to an individual's future. SUCCESS
- 7. Affordable Food • Drink or eat something while studying • Hard for students or workplace freshmen to afford the expensive food WHY WE DO THIS? • Library- have motivation to study • Find a place where you can study effectively Study Spresso could help you save time and learn effectively while enjoying life! Seats in the Library Quiet at Coffee Shop • No requirement not to talk in a coffee s shop talk loudly • Difficult to focus on your studies
- 8. WHY US? 01: PERFECT ENVIRONMENT Beside to providing a quiet and comfortable place for people to study, we also aim to help children with mental illness. So 15% of our profit will donate to mental health organizations such as CHC, MDHHS or AHA. 02: Conception We will partner with existing coffee shops like Starbucks. We're opening a lot of stores just for you! That way, no matter where you are, there is always a coffee shop for you! 03: Location • Configuration: We'll provide you a comfortable area with minimal interruptions – a quiet, relaxing space where you can focus and get work done. We have set 3 kind of working places: individual, paired, or group. Each desk will have its own small lamp to ensure adequate lighting. And each desk will ensure that there is enough space to make the desktop look organized. Each location will have two plugs for you, so when you are using the Ipad or laptop, it can be charged in time, without interrupting you to continue studying or working. • Environment：In order to provide a comfortable learning environment, our room temperature will be controlled at 22-25°C. This is the temperature that research has found to be the best for maintaining attention. Also, the decibel limit is set in the store, which cannot exceed 50 decibels.
- 9. Target Audience #1 Students ages 15-30 who are attending high school or college. Target Audience #2 Students who are wanting a little extra help with studying or want to study with others. Target Audience #3 Students who would like to be tutored or are interested in making a little extra cash tutoring. TARGET AUDIENCE TARGET AUDIENCE #1 TARGET AUDIENCE #2 TARGET AUDIENCE #3
- 10. ❖ Workplace freshmen COMPETITION competitors that have emerged now have some similarities with our company Think Coffee • Only have one store in Brazil • Far from BETC Havas • Few potential customers • Few tables • Unaffordable food ❖ Students BETC Havas
- 11. Social media App making company Test organization (SAT, etc) Tutoring company STAKEHOLDERS Identify the important stakeholders concerned with the project. Mental Health Organization App Making Company Social Media Coffee Shop Owners
- 12. Our goal is to ensure that anyone using this app can be safe and study without concerns. We will be implementing the usage of two-factor authentication, valid Student IDs, and accurate information. 01: SAFETY We aim to ensure that you always have a place to study, whether in-person, online, alone, or with friends. We will hand-pick all the locations for you. Designated areas will be set aside just for the app. 02: Locations We strive to create a foundation of networking among our users. Networking encourages others to exchange information and develop professional or social contacts. 03: Networking Studying doesn't need to be boring. We hope to spark a love of learning by making users feel understood and appreciated. 04: Make studying fun! CURRENT & FUTURE GOALS FUTURE FEATURE (IF POSSIBLE): Free users will get access to discounted drinks/snacks (up to TBD off) and for up to 5 drinks/snacks in one session. Premium users will get access to 2 free drinks/snacks and 5 discounted drinks/snacks with an even more discounted price (TBD).
- 13. Instagram TikTok Youtube Poster at academy MEDIA Effective advertising is extremely important. This is how we would use our advertising: The students can advertise the app by themselves by tagging their study buddy on Instagram as well as general ads Having TikTok ads which our people post themselves having fun at study buddy cafe will help new consumers to have positive impressions. Post the instruction video for people who don't know how to use the app and promote ads on study vlogs Putting poster at academies where most of people are studying is effective for advertising this app
- 14. MESSAGES 01/ Motivate yourself & others 02/ Learn the way you want to learn 03/ Learn efficiently 04/ Become the best version of yourself: one step at a time
- 15. THANK YOU! WE PROMISE YOUR INVESTMENT WILL BE WELL WORTH IT! ABHNR COMPANY www.abhrstudy'spresso.com contactus@abhnr.com 123 Anywhere St., Any City, State, Country 12345 +123-456-7890 All of Us!!