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Traditional education




            “School hinders
creativity, initiative, agility, passion, i
Imagine if every child wanted to
             learn
Rethinking the educational
       games market
Learning



                ?
                       Interest
What we do

For 6 to 12 year old children who are
eager     to   expand       their  life
experiences, Deedeet offers a variety
of fun, child centric, peer to peer,
project based learning adventures.
How it works


     Play                               Peers


Parental Control                  Project Editors
 + Dashboard


     PROJECT CATEGORIES
      Cooking Pets
                              Kits
       Music Build
      Garden Social
Live demo!
Parents need it


“   Would love to hear more about
      what you are planning!


        “                    ”
             I did project based teaching at
               school I used to work in Nice


                                        ”
                , the results were unreal !


“    Keep me up to speed with what
        are you planning here.
Parents are ready to pay
                                                Source: GSV Advisors, Education
     Educational gaming market : $4 B in 2015             Sector Factbook 2012

5                                    4.2
4
3             2.1
2
1
0
             2012                   2015

    Monthly budget for             Acceptable monthly
    afterschool ativities            subscription fee

       MIDDLE INCOME                  MIDDLE INCOME

     € 100-300                         € 10-20
       UPPER INCOME                    UPPER INCOME

        € 500+                             € 50+
Freemium business model
              Monthly
           Subscriptions
             for online
              projects
              € 10-20
  Free                     Purchase of
 online                    project kits
projects                    € 20-100
Team
         Omnia - Founding Director of Reach Out To Asia, an
LEAD




         educational NGO in 12 Countries, parent of 2.

         Daniele – 15 years of PowerPoint+Excel, parent.
BIZ




         Awad -M&A and Finance, 2Y XP, bro’ of 3.

         Leonardo - Researcher, Software Engineer, 6Y XP.
DEV




         Pierre - Engineer + Web developer + Designer.

         Dai - Designer + Engineer, 6Y XP, lots of nephews.
DESIGN




         Sam - Graphic Designer, 3 siblings.
Back up slides
Financials
                                                        Y1            Y2             Y3            Y4               Y5
                            Users (by year end)          20 736        184 884     1 795 358      5 127 721       10 632 842
                            Revenues                  151 327 €    1 674 312 €   7 901 667 €   24 548 410 €    56 152 236 €
                            COGS                       52 519 €      581 085 €   2 742 343 €    8 519 742 €    19 488 129 €
Scalable fixed              Gross margin               98 808 €    1 093 227 €   5 159 324 €   16 028 667 €    36 664 107 €

 cost business              OpEx
                            EBITDA                -
                                                      406 668 €
                                                      307 860 €
                                                                   1 005 788 €
                                                                      87 440 €
                                                                                 1 558 459 €
                                                                                 3 600 865 €
                                                                                                2 110 906 €
                                                                                               13 917 762 €
                                                                                                                3 013 684 €
                                                                                                               33 650 424 €
                            Ebidta %                       -203%            5%           46%             57%             60%
                            Depreciation                6 067 €       11 667 €      13 067 €         8 867 €         6 067 €
                            EBIT                  -   313 927 €       75 773 €   3 587 798 €   13 908 895 €    33 644 357 €
                            Tax @ 35%                        - €      26 521 €   1 255 729 €    4 868 113 €    11 775 525 €

Capital req.
                            Net Earnings (loss)   -   313 927 €       49 252 €   2 332 069 €    9 040 782 €    21 868 832 €



 € 700k                   60 €
               Millions




                          50 €
                          40 €
                          30 €
                          20 €
 Break Even
                          10 €
18 mo.                     - €
                          -10 €          Y1              Y2               Y3               Y4                  Y5

                                  Revenues        COGS             Gross margin           OpEx           EBITDA
Go to Market

 Parents and
                      Public
  teachers                               Marketing
                   Organisations
 Associations

• Endorsements    • Lobbying for       • Blogging
• Free trials     visibility           • Education
• Magazine        • Participation in   bloggers
reports           educational          • SEO
• Content         projects             • Press –
creation          • NGOs for           cobranding
• Siblings        developing           content
                  countries            • Edu fairs
Competition

                  Tutoring


Monthly            Direct               Activities
budget                                  after-school


          Games              Crafting
Competition

Item            PBS Kids          Built By Kids      K’Nex              Build and             PCS
                                                                        Grow
Child Centric   Only physical     None               None               None                  Only physical
Learning



Peer to Peer    None              None               None               None                  None
Learning

Effective       Very attractive   Poor visuals and   Not for kids       For young 4-6 year    Not for kids
Functional      and engaging,     designs                               old children
and Visual
Design

Competitive     Fun interactive   Simple, tangible   Parent             Simple, known,        Quality content for
Advantage       workshops                            interaction        tangible, social      teachers


Competitive     must physically   No fun and lacks   Very parent and    Physical product in   Not advanced
Disadvantage    participate in    interaction        teacher oriented   digital moving        enough. Children
                activities                                              world                 can outgrow quickly
Strategic positioning

                                             Expensive

DEEDEET will be
                                            Built
positioned as a cutting           PBS       By
                                                    PBS Kids
edge, premium child                         Kids

centric and peer to                K’Nex
peer learning and
entertainment product     Entertainment
                                    Build
                                                               Learning
                          Value                                Value
with a higher perceived             and
                                    Grow
value than price.

                                            Inexpensive

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Deedeet - Startup Weekend Paris

  • 1.
  • 2. Traditional education “School hinders creativity, initiative, agility, passion, i
  • 3. Imagine if every child wanted to learn
  • 4. Rethinking the educational games market Learning ? Interest
  • 5. What we do For 6 to 12 year old children who are eager to expand their life experiences, Deedeet offers a variety of fun, child centric, peer to peer, project based learning adventures.
  • 6. How it works Play Peers Parental Control Project Editors + Dashboard PROJECT CATEGORIES Cooking Pets Kits Music Build Garden Social
  • 8. Parents need it “ Would love to hear more about what you are planning! “ ” I did project based teaching at school I used to work in Nice ” , the results were unreal ! “ Keep me up to speed with what are you planning here.
  • 9. Parents are ready to pay Source: GSV Advisors, Education Educational gaming market : $4 B in 2015 Sector Factbook 2012 5 4.2 4 3 2.1 2 1 0 2012 2015 Monthly budget for Acceptable monthly afterschool ativities subscription fee MIDDLE INCOME MIDDLE INCOME € 100-300 € 10-20 UPPER INCOME UPPER INCOME € 500+ € 50+
  • 10. Freemium business model Monthly Subscriptions for online projects € 10-20 Free Purchase of online project kits projects € 20-100
  • 11. Team Omnia - Founding Director of Reach Out To Asia, an LEAD educational NGO in 12 Countries, parent of 2. Daniele – 15 years of PowerPoint+Excel, parent. BIZ Awad -M&A and Finance, 2Y XP, bro’ of 3. Leonardo - Researcher, Software Engineer, 6Y XP. DEV Pierre - Engineer + Web developer + Designer. Dai - Designer + Engineer, 6Y XP, lots of nephews. DESIGN Sam - Graphic Designer, 3 siblings.
  • 12.
  • 13.
  • 15. Financials Y1 Y2 Y3 Y4 Y5 Users (by year end) 20 736 184 884 1 795 358 5 127 721 10 632 842 Revenues 151 327 € 1 674 312 € 7 901 667 € 24 548 410 € 56 152 236 € COGS 52 519 € 581 085 € 2 742 343 € 8 519 742 € 19 488 129 € Scalable fixed Gross margin 98 808 € 1 093 227 € 5 159 324 € 16 028 667 € 36 664 107 € cost business OpEx EBITDA - 406 668 € 307 860 € 1 005 788 € 87 440 € 1 558 459 € 3 600 865 € 2 110 906 € 13 917 762 € 3 013 684 € 33 650 424 € Ebidta % -203% 5% 46% 57% 60% Depreciation 6 067 € 11 667 € 13 067 € 8 867 € 6 067 € EBIT - 313 927 € 75 773 € 3 587 798 € 13 908 895 € 33 644 357 € Tax @ 35% - € 26 521 € 1 255 729 € 4 868 113 € 11 775 525 € Capital req. Net Earnings (loss) - 313 927 € 49 252 € 2 332 069 € 9 040 782 € 21 868 832 € € 700k 60 € Millions 50 € 40 € 30 € 20 € Break Even 10 € 18 mo. - € -10 € Y1 Y2 Y3 Y4 Y5 Revenues COGS Gross margin OpEx EBITDA
  • 16. Go to Market Parents and Public teachers Marketing Organisations Associations • Endorsements • Lobbying for • Blogging • Free trials visibility • Education • Magazine • Participation in bloggers reports educational • SEO • Content projects • Press – creation • NGOs for cobranding • Siblings developing content countries • Edu fairs
  • 17. Competition Tutoring Monthly Direct Activities budget after-school Games Crafting
  • 18. Competition Item PBS Kids Built By Kids K’Nex Build and PCS Grow Child Centric Only physical None None None Only physical Learning Peer to Peer None None None None None Learning Effective Very attractive Poor visuals and Not for kids For young 4-6 year Not for kids Functional and engaging, designs old children and Visual Design Competitive Fun interactive Simple, tangible Parent Simple, known, Quality content for Advantage workshops interaction tangible, social teachers Competitive must physically No fun and lacks Very parent and Physical product in Not advanced Disadvantage participate in interaction teacher oriented digital moving enough. Children activities world can outgrow quickly
  • 19. Strategic positioning Expensive DEEDEET will be Built positioned as a cutting PBS By PBS Kids edge, premium child Kids centric and peer to K’Nex peer learning and entertainment product Entertainment Build Learning Value Value with a higher perceived and Grow value than price. Inexpensive