Booxie is an innovative app that gives users and brands the creative freedom to tell their stories as one-of-a-kind multimedia cards, books and invites that can be shared publicly and privately, digitally and in print.
2. One of Two for
Best Photography App
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Create, share and print your story.TM
One of “the Best new
iOS and Browser Apps…”
“…a good mix of features
for users…”
NewAtlas Magazine, April 2017
®
Launched January 2017
3. TM
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• The Most Complete Story Sharing Experience
• One-of-a-Kind Multi-Media Stories, Books and Cards
• Bridges the Digital and Physical Worlds
• Thoughtful and Creative
• Booxie makes money for itself, its partners
and consumers from launch.
What Makes Booxie Different?
• Our Royalties and Select Programs provide
built-in revenue streams and user growth.
No other app can say that.
REVOLUTIONIZING AND MONETIZING STORYTELLING:
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4. TM
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David Alexander
Chairman Management Board
• President of X-Dam Software
• Founder of A&I, Professional
Photo Lab and Printer
• Commercial Photographer, shooting
album covers and movie posters
20+ Years in Entertainment and Technology Industries
Ray Slay
Chief Executive Officer
• CEO of X-Dam Software
• Senior Vice President NBC/Universal
• VP ABC Television Group
20+ Years in Entertainment and Technology Industries
Srinath Madas
Chief Technology Officer
Head of Engineering
• Dell Mobile Lead, Dell
• Texas Instruments. Software Lead and
Program Architect
• Motorola, Mobile Engineering
20+ Years in Leading Software Development Projects
Jim Sorensen
Chief Financial Officer
• Partner, Hardesty LLC
• CFO & VP Software Development, Interfilm
• CFO Showscan, Plitt Theaters
20+ Years in Entertainment and Technology Industries
Chrissey Slay
Vice President, PR, Marketing, & Communications
• Principal PR/Marketing Consultant
• Director, Corporate & Consumer Communications, Fox
Television Networks
• Manager, Communications, The Walt Disney Company
20+ Years in Public Relations, Marketing & Communications
Theresa Kennedy
Executive Director
• Co-Founder, Editor-in-Chief, (it) magazine
• Co-Founder of (it) Studios
• Managing Editor & Dir. Print Promotion,
Fox Kids Network/Fox Kids Magazine
20+ Years in Entertainment, Print and Technology Industries
MacKenzie Bergeron
Director, Marketing, Asset Control & Customer
Service
• Principal PR/Marketing Consultant
• MBA, Miller College of Business, Ball State University,
Entrepreneurship
• BS, California State University, Northridge Interior
Design
Booxie Relationships
The Core Team
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5. TM
• Booxie gives users and brands the creative
freedom to tell their stories through sharing,
printed keepsakes, text and email, embed links,
and custom URLs for each Booxie.
• Booxies can be formatted as postcards, greeting
cards and mini books up to 24-pages.
What Is Booxie?
• Booxies are created as one-of-a-kind multimedia
stories, books, invitations and cards that can be
shared publicly and privately, digitally and in print.
Booxie is an innovative app that engages its users with a digital platform
that connects people more deeply through mobile devices,
social networks and printed keepsakes.
6. TM
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• Full suite of built-in creative tools and customizable options
• Greater control over sharing your creations
• A creative community fans can explore
• Printed Booxies are impulse priced and sized to save, share or sell
Booxie allows you to easily Create, Share and Print
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Functionality: Creation
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• Hundreds of Stickers, Backgrounds and Frames
• Drawing, Arrange and Editing Tools
• Wide ranges of Fonts and Colors
• Design Your Booxie with Complete Freedom or Use
Our Templates and Themes for Quick Creation
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Functionality: Sharing
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• Post Direct to Facebook and Instagram;
Post a Link on Twitter, Pinterest
• View and Order Your Booxie on any Web Browser
• Send Your Booxie in an Email or Text
• Share Within Booxie, Out to the World,
or Keep Your Creations Private
• Create Hot Links within the Booxie
• Each Booxie can also be embedded as a
page-turning digital Booxie in a Website
9. TM
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Functionality: Printed Booxies
• Postcards, Greeting Cards and Mini Books
• Creative Self-Expression and Keepsakes
• Booxie Generates Revenue From Each One
• Fine Art Quality at a Fraction of the Cost
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10. TM
Committed Printing Partner
TMTM
Damien Gough
Booxie Printing Partner
Dallas, Texas
I’m proud to be a partner of Booxie.
When founder Ray Slay approached
me 3 years ago about providing the
exclusive print services for a new
social platform, I quickly realized
the extraordinary business
opportunity this will be.
”
“
Web-to-Print Marketing & Imaging Solutions
For Business, Consumer and Studios
• Full Service Ordering, Printing and Fulfillment
• Quality, Customizable Print-on-Demand Products
• Large Format & Fine Art Reproductions, Photo Books, Greeting Cards
Owner & CEO
Artizen Studios, Brown+Partners
Brand Agent and Platinum Imaging
11. TM
BOOXIE ROYALTIES PROGRAM
• Offers users the opportunity to
earn a percentage of sales from
their printed Booxies
• Perfect for authors, chefs,
photographers, visual artists
and more.
Introducing Our Royalties and Select Programs
• Engage partners with unique and appealing content
• Each Select sale generates users and revenue for the
creator and Booxie.
• Separate pricing and royalties percentage per unit
• Exclusive category within the Explore section
• Opportunity to sell 8”x8” books
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• Print and sell without incurring
upfront costs
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12. TM
Booxie Fills a Need
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Social media is sophisticated and so are its users.
They’re craving deeper connections.
Current social apps:
• Do not allow for creative personal storytelling.
• Most do not make it easy for businesses to share multimedia
content in a creative way.
• Do not offer connection between the social and physical world.
• Do not have a stream for users to generate revenue from their
original content.
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13. TM
The Market: Consumers
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Created for people who want a more thoughtful, multimedia
approach to telling and sharing a more complete story.
Our Niche On The Content Creation Spectrum
Competitors
Social Networks Photo book compANIES
Words, phrases, sentences Book, EncyclopediaShort Story, Article
Thoughtful, Creative
Digital + Print
Booxie
Superficial, mindless Exhaustive, Meaningful
Spontaneous Keepsake
Temporary, disposable Permanent
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The Market: Business and Brands
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Booxie enables brands to enhance the connection
with their audiences, expand their reach, and
generate additional revenue.
Unique web-links allow users to SHARE their Booxie publicly or
privately on any digital platform including email, text message,
social media platforms, or by embedding them into websites.
Arts Organizations, Sports Teams, Greeting Card Companies,
Photographers and Artists, Real Estate and Media Companies,
Non-Profits, Chefs and Travel Professionals – All of these and
more will find a myriad of ways they can utilize Booxie to extend
their brand messages while generating revenue for themselves...
and for Booxie.
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15. TM
Targeted Strategic Partners
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The management team’s long term relationships with media,
retail and publishing companies will enable Booxie to rapidly
expand with foundational partnership opportunities.
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16. TM
Marketing
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• Focus initially on App Store and Facebook Ads, other Social Media,
PR and Email Marketing to increase downloads, user engagement and
promote new features.
• Improve the Cost Per Acquisition to < $1 and thereby generating more
revenue for each printed Booxie.
• Provide content creation ideas for different verticals so businesses and
brands use Booxie as a “must have” new marketing tool.
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17. TM
Operating Statistics by Period
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SS
Booxie, LLC
OPERATING STATISTICS by PERIOD
10/7-12/31
2016
1/1-3/31
2017
4/1-8/31
2017
1,006 14,985 16,392
276 1,789 2,395
28 220 337
$50,000
$18,000
16,392
Launch Marketing
Total Booxie Users Registered
Total Booxies Created
Total Booxies Printed (Note A)
Monthly Operating Expenses (Note B)
Monthly Development Costs
User Base
Key Initiatives
MONTHLY DATA
401
330
89
Testing
TOTALS
Note A: Primarily Consumers,
Select Program not yet significant
Note B: Marketing and Infrastructure
18. TM
Investment Overview
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• Seed Round (Round A) of $1.5 Million Preferred Units
Used to fund development and build business to launch
Funded and Closed April 2016
• Convertible Debt of approximately $1.3 Million
Funded by existing investors during 2016-2017
• Launching Round B of $2.5 Million
• $50,000 Minimum into LLC Units
• Preferred Shareholders of Round B
will own 14% of the Company
ROUND B: NOW OPEN
14%
Ownership
(Approx)
$2.5 Million
Round A: CLOSED
22%
Ownership
$1.5 Million
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19. TM
Why Invest?
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• TEAM Experienced Software and Media Team
• ECONOMICS Unique User and Revenue Generation Growth Model
• SOLUTION Next Generation Social Media Experience
• PARTNER CONNECTIONS Launch and Rapidly Expand
• MARKET C2C, B2B, B2C plus User Acquisition Opportunities
• TECHNOLOGY Product Up and Running: Proven, Flexible, Scalable
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21. Disclaimer
This document (the “Material") contains selected information pertaining to the business and operations of Booxie LLC (“Booxie” or
the “Company”) and is being furnished to interested persons solely for use by the recipient in considering their interest in a possible
investment in the Company (the “Transaction”). By virtue of the recipient reviewing the Material, recipient agrees to be bound to the
Company’s confidentiality agreement whether executed or not by or on behalf of the recipient, and the recipient hereby agrees to
the terms and conditions of such confidentiality agreement in respect of all information contained herein and as may be provided
herewith. This Material remains the property of the Company and the recipient agrees to return this Material to the Company upon its
request. This Material does not constitute an offer or invitation for the sale or purchase of any securities of the Company in any
jurisdiction in which such offer or invitation is not permitted. Neither the Transaction nor any part thereof has been registered or
qualified under any federal or state securities or other laws.
No representation or warranty, express or implied, is or will be made, and no responsibility or liability is or will be accepted, by the
Company, or by any of its respective officers, directors, employees or agents as to the accuracy or completeness of this Material or
any other written or oral information provided to any interested party. Only those particular representations and warranties that may
be made in a definitive agreement for the Transaction when and if it is finally executed, and subject to such limitations and
qualifications, shall have any legal effect.
This Material may contain statements concerning projections, estimates, prospects, returns and performance and may contain future
forward-looking statements about the Company’s future plans, strategies, objectives, goals and expectations. Such statements reflect
various assumptions of management that may or may not prove to be correct or that may change in the future. As a result, actual
results may differ materially from such statements.
The Company makes no representation or warranty, express or implied, and no assurance can be given that the Company can or will
attain such results.
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