12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
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Investment Proposal: FDI in the Indian Energy Sector
1. Adventure Capitalism.
Investing in Indian Power Generation.
Lu Sixiao Teo Jie Min Tan Li Geok, Kelly
Felix Jendrosch Julius Bachmann
Group 9, Seminar 2, International Business Environment
Nanyang Business School
November 2nd, 2011
2. Investing in Indian Energy
โPower, more than any other industry, captures the
prevalence of the state in Indian business โ and the
harm it can do. Private capital has poured into
building power stations, but most other bits of the
supply chain are in the hands of the state. Often this
set-up fails to deliver.โ
The power and the glory. (2011, October 22). The Economist -
Special Report: Business in India, 401, 17
3. Agenda
1. Risk Analysis Still high: Political
and Legal
2. Indian Energy Sector
3. Strategies
4. Recommendation
4. PESTEL Framework
Political Economic Social Legal
Environment Environment Environment Environment
5. Agenda
1. Risk Analysis Still high: Political
and Legal
2. Indian Energy Sector Renewable Energies
3. Strategies Corruption &
Regulations
4. Recommendation Wind Energy JV in
Tamil Nadu
6. Politics โ Stability, Institutions and
Regulation
โข High regional disparities
โข Red Tape
โ Legislators regulate excessively but lack
understanding of FDI
โข Weak institutions
7. Politics โ Corruption in India
Transparancy International. (2010). Corruption Perception Index 2010. Berlin. Retrieved on 25th Oct. 2011 from:
http://www.transparency.org/regional_pages/asia_pacific/resources/surveys_and_indices#cpi
8. Economics โ Slowing Growth at High
Speed
Corporate Catalyst India. (2011). Key to India Investment. Retrieved on 26th Oct. 2011 from:
http://www.cci.in/pdf/india-investment-guide.pdf
9. Economics โ Inflation threatens social
cohesion
Corporate Catalyst India. (2011). Key to India Investment. Retrieved on 26th Oct. 2011 from:
http://www.cci.in/pdf/india-investment-guide.pdf
10. Economics โ Conglomerates Rule
โข Diversified, family owned business
group dominate the economy
โ Declining return on equity (ROE)
โ Low Debt Levels
โ Strong Corporate Growth
โ High Profitability
โข Immense, often unrecorded informal
sector
11. Economics - Disparities
โข Half of national output in Maharashtra
(Mumbai) and Karnataka (Bangalore)
โข 40% of Indians output is concentrated
with the top 0,2% of firms
โข 41% of the biggest 100 firms, measured
by the profit, is state-controlled
12. Society โ Diverse Environmentโฆ
โข 7th largest country worldwide
โข Second largest population
โข Variety of religions
โข 15 national language
13. Society โ โฆslows down decision
making processes
โข Moderately high income inequality level
of 36.8
โข Rigid hierarchies
14. Legal โ Electricity Regulatory
Commission
โข Authority with broad discretion
โ setting tariffs
โ determining cross-subsidy levels
โข No foreseeable end to differences in the
regulatory treatment
15. Legal โ Recent Amendments
โข FDI Approval routes
โข 1991 Electricity Act Amendments
โ opened the door for domestic and foreign IPPS
โข New Exploration License Policy in 2000
โ permits foreign companies to hold 100% equity
ownership in oil and natural gas project
16. Legal Environment โ Improving
Regulation
The legal structure for FDI in India and its
energy sector is becoming more and more
transparent and less prone to the
arbitrariness of officials
18. Increasing Electricity Market
โข 30% of the total consumed energy
imported
โข Blackouts and power thefts
โข Indian economy growth at 8% annually
21. Oil and Gas Markets too dominant in
Indiaโs energy mix
โข Production controlled by state-owned
corporations
โข Market opening due to lack of
technology
22. Nuclear Energy not feasible
โข 2005: bilateral contract with the US
โข Purchase of 10 nuclear power plants
โข FDI prohibited by the Foreign
Investment Promotion Board
25. Political Strategies โ Follow the laws
โข US: Foreign Corrupt Practices Act
โ Prohibit giving of bribes
โข India: Prevention of Corruption Act
โ Disallows receiving and giving of bribes
Do not engage in corruption.
26. Political Strategies โ Checks &
Balances
โข Prior check with Central Vigilance
Commission of India.
โข Project Vigeye to report complaints.
โข Third party audit rights
27. Political Strategies โ Follow
international standards
โข Protect from regulatory uncertainties
โข International standards
โ World Trade Organisations
โ OECD Guidelines for Multinational
Enterprises
28. Social Strategies โ Assessing local
needs
โข Pricing and affordability
โข Value conscious consumers willing to
pay premium
โ Benefits and quality > cost
29. Social Strategies - Business
Negotiation Culture
โข Recognise business tactics
โข Building relationship key to success in
negotiation.
โข Do not start into business discussion
immediately
30. Economic Strategies - Future
Infrastructure Investment
โข Less skewed towards generation of
electricity
โข Open access transmission
๏ญ Resulting in better transmission infrastructure
โข New emphasis on least cost alternatives
31. Economic Strategies โ Keep Fixed
Cost Low
โข High competition
๏ญ Many state controlled companies
๏ญ Few IPPs
โข Need
๏ญ Competitive fixed cost
๏ญ Reform of retail tariff
32. Economic Strategies - Insuring
Payment Risk
โข SEBโs and state governmentโs solvency
is critical
โข Need for insurance or hedging
โข Unreliable government guarantees
33. Legal Strategies - Power Purchase
Agreement
โข Ensuring adequate and bankable
payment
โข Opening a broader market
โข Diversifying customer base
๏ญ Distinction between wholesale trading and retail
trading
35. Competitive Strategies - Corporate
Entities
Wholly Owned Subsidiary or a Joint
Venture
Government Approval
Foreign Investment Inform the concerned
Promotional Board (FIPB) regional office of the RBI
(Remittance towards share application and
issuing shares to the foreign investor)
36. Competitive Strategies - Wholly Owned
Subsidiary
โข All regulations applicable to an Indian
company apply
โข Treated equally as a domestic company
37. Competitive Strategies - Joint Venture
โข All regulations applicable to an Indian
company apply
โข Management of JV is influenced by
terms in shareholdersโ agreement
38. Competitive Strategies - Enter
Consumer Market
โข Act provides for direct sale of electricity
to end consumers
โข Provides greater credibility compared to
single-buyer SEB model
โข Potentially fierce foreign competitor
39. Recommendations โ Wind Energy
Wind power plants in the southern Indian
state of Tamil Nadu.
Why renewable?
- Environmentally friendly
Why wind power?
- Produced most effectively in economically
stable environment.
40. Recommendations โ Wind Energy
โข Costs of wind generated electricity have
decreased
โข Wind energy in India has untapped
potential.
โข Industry development as important
policy goal
42. Recommendations โ Joint Venture
โข Treated as a domestic company
โ Insulation against legal challenges lodged
by the SEBs
โ Flexibility in payment security, contract
terms, and project-specific profitability
โ Less politically charged agreement
43. Conclusion โ High risk, high returns.
โข Huge demand for renewable energy
โ Increasing prices
โ Environmentally friendly
โข Proposed wind power plant in Tamil
Nadu
โ Reducing external risk
โ Utilizing the given opportunities
44. Thank You!
Looking forward
to a wild
discussion!