3. INFORMATION
● Data that has been collected, processed, and interpreted in
order to be presented in a useable form.
● A broad term that can cover processed data, knowledge
derived from study, experience, instruction, signals or symbols.
In the media world, information is often used to describe
knowledge of specific events or situations that has been
gathered or received by communication, intelligence, or news
reports.
4. Information Literacy
Set of individual competencies needed to identify, evaluate
and use information in the most ethical, efficient and effective
way across all domains, occupations and professions. It refers to
the ability to recognize when information is needed and to locate,
evaluate, effectively use and communicate information in its
various formats.
5. STAGE / ELEMENTS OF INFORMATION LITERACY
1. Identifying/recognizing information needs
2. Determining sources of information
3. Citing or searching for information
4. Analyzing and evaluating the quality of information
5. Organizing, storing or archiving information
6. Using information in an ethical, efficient and effective way
7. Creating and communicating new knowledge
7. OBJECTIVES:
1. Identify different types of media;
2. Define media convergence in different
contexts;
3. Discuss the influence of media in society.
4. Describe how media personalities could
greatly affect society.
29. Print Media
● Media consisting of paper and ink,
reproduced in a printing process that is
traditionally mechanical.
● Magazines, newspapers, flyers, newsletters,
scholarly journals and other materials
31. Broadcast Media
● Media such as radio and television that reach target
audiences using airwaves as the transmission
medium.
● The term 'broadcast media' covers a wide range of
different communication methods that include
television, radio, podcasts, blogs, advertising,
websites, online streaming and digital journalism.
33. New Media
● Content organized and distributed on digital
platforms.
● Just a few examples of new media include: Websites,
Blogs, Email, Social media networks, Music and
television streaming services, Virtual and augmented
reality
35. Media Convergence
It means the interconnection of communication technologies, computer networks,
media content and information.
● Smartphones (converging camera, music, the internet, books, and all other
media together)
● Online Radio (converging radio with the Internet)
● E-books (converging paperbacks with the digital technology)
● News Websites and Apps.
38. 1. Using the illustration board and your coloring
materials, create make a poster making on how
different media is affecting your everyday life.
The learners can use any medium that they are
most comfortable with (painting, color, pastel
color)
2. Submit the output with a brief introduction of your
work.
Submit your drawing as .jpeg in Google Classroom.
39. GUIDE QUESTIONS:
● Why do we need information?
● Where do you search for information?
● How do you acquire and store information?
● How do you use the information that you have?
● How will you communicate information?
40. Why do you need information?
To be updated with the news, for learning/education purposes, for
communication, to acquire knowledge needed for decision-making.
Where do you search for information?
Internet, television, library, radio, newspapers, etc.
How do you acquire and store information?
Write, print, photocopy, photograph, download, cloud storage, record,
external memory drives, memory cards
41. How do you use the information that you have?
Share, apply, announce, post, archive, reminder, answer a query,
clarify confusion
How will you communicate information?
Announcement, text, post to social media, face to face session, note,
chat, email, save file
42. STAGE / ELEMENTS OF INFORMATION LITERACY
1. Identifying/recognizing information needs
2. Determining sources of information
3. Citing or searching for information
4. Analyzing and evaluating the quality of information
5. Organizing, storing or archiving information
6. Using information in an ethical, efficient and effective way
7. Creating and communicating new knowledge
