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Brands in Virtual Reality 
Official and Unofficial IP’s and Brands in Virtual Reality
About KZero Consulting, Analytics, Insight
KZero services 
Sectors: Virtual worlds, virtual goods, virtual reality, social gaming, MMOs, 
augmented reality 
Start-ups / Pre-launch: Business planning, market sizing, financial modeling, 
strategic guidance, launch planning 
Operational companies: Marketing strategy, product development, user 
analysis, market entry planning, partnerships/busdev 
Brands: Media planning, campaign creation, virtual brand strategy 
For VC’s/Investors: Deal-flow, investment analysis, market sizing
KZero Clients
Media References
About this presentation 
Games and apps: We’ve included virtual reality experiences created for the 
Oculus Rift. 
Official games/apps: Oculus Rift experiences created by brands and IP’s 
themselves or via their digital agencies. Marked with an ‘O’. 
Unofficial games/apps: Oculus Rift experiences created without the 
permission of the brand or IP. Marked with an ‘U’. 
Downloads: These games/apps can be downloaded (if published) from the 
WeArVR gaming portal: WeArVR.com. 
Updates: We’ll be updating this presentation weekly.
A
America’s Cup (O) Simulation and Training
Audi (O) 
Audi TT UK launch
Audi (O) 
Goodwood driving experience
B
Bat Man: The Cave (U) 
Re-creating iconic scenes/sets
Bladerunner (U) 
Deckhard’s apartment
Bloomberg (O) 
Virtual News Terminal
BBC (O) 
Virtual News Room
BBC (O)
C
Chuck E. Cheese’s (O) 
Virtual Ticket Blaster Experience
E
England Rugby Team (O) 
Mirror world experience
F
Ferrari (O) 
Product demonstrations
Ford (O) 
Product demonstrations and NPD
G
Game of Thrones (O) 
Re-creating iconic scenes/sets
I
Into the Storm (O) 
Comic Con experience
Iron Man (U) 
Re-creating iconic scenes/sets
J
Jerry’s Place (U) Re-creating iconic scenes/sets
L
Lexus (O) RC F Test Drive
M
The Matrix (U) 
The Matrix Construct: Simulation
Marriot (O) 
Time Travel Teleporter
Mountain Dew (O) 
The Dew VR Experience
Monarch (O) 
Expo support: Virtual skiing
Moviestar Yamaha (O) 
MotoGP experience
N
NBC ‘The Voice’ (O) On-tour fan demo
NMRA Insurance (O) Tech Demo
O
Oakley (O) Sports Experience
P
Paramount (O) Intersteller
R
Red Bull (O) Air Race Experience
S
Sacramento Kings (O) 
Stadium Tour
Serenity (U) Spaceship Re-creation
Sochi 2014 Olympics (O) Virtual skiing
Southpark (U) Walkthrough
Re-creating iconic scenes/sets 
Star Trek Voyager (U)
Star Wars (U) 
Re-creating iconic scenes/sets
Subaru (O) 
Motosports experience
Suzuki (O) Expo support: 
Branded game experience
T
Tesco (O) Mirror world experience
Topshop (O) 
Mirror world experience
Tron (U) Branded game experience
V
Volvo (O) XC90 Test Drive Teaser
X
X-Men (O) Comic Con Experience
Other KZero presentations you may like 
Universe Chart: Virtual worlds and MMO’s shown by registered account size, 
average user age and launch date. 
Branded Virtual Goods: Brands and IPs using virtual goods. 
Virtual Reality Market Sizing: Unit sales, active users and revenue forecasts 
for the consumer Virtual Reality sector. 
Virtual Reality State of the Market: An assessment of the current state of 
the Consumer Virtual Reality marketplace. 
Order these reports from our website.
kzero.co.uk 
@KZeroWorldswide

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