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Introduction to user story mapping open camp edition
The document discusses user story mapping as a versatile tool for understanding user journeys and improving product development. It defines key concepts such as user stories and user journey maps, providing examples and insights into their applications across different roles including business, user experience, engineering, and product management. The document emphasizes the importance of visualizing user experiences and the connections between stories to enhance collaborative understanding and product outcomes.
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Introduction to user story mapping open camp edition
- 1. Body Level One Followon Twitter @humanistco @michaelcalleia User Story Mapping INTRODUCTION TO MICHAEL CALLEIA
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- 3. Who’s created a User Journey?
- 4. Who has notused User Stories?
- 5. Who has used User Story Mapping in the past?
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- 7. Warning: User story mappingis a versatile tool. But it is only a single tool. You will need to employ other tools with it.
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- 9. Thing 1: What isa User Story?
- 10. A user storyis a promise for a conversation. — Alistair Cockburn
- 11. As a <typeof user>, I want <some goal> so that <some reason>. User story example* *There are other formats (that’s another presentation).
- 12. Provide a two-clickway for users to dial frequently used numbers. Another user story example* *From Extreme Programming Explained: Embrace Change, Second Edition by Cynthia Andres; Kent Beck** ** The person that invented user stories
- 13. Thing 2: What isa User Journey Map?
- 14. A user journeyis … the experiences a person has when utilizing/interacting with something. —Wikipedia
- 15. A user journeyis … the experiences a person has when utilizing/interacting with something. —Wikipedia A user journey map visualizes this.
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- 17. Fluffy ate abone. In lots of splintery bits. Photo: Ed Dunens. Source: https://flic.kr/p/nELUj8
- 18. Fluffy’s owner, Bobsees this. And freaks out. Photo: Albert Dobrin. Source: https://flic.kr/p/UkAfsk
- 19. Bob calls theveterinarian’s office.
- 20. Bob speaks withthe receptionist. Photo: Edward Sweed. Source: https://flic.kr/p/XSvFVB
- 21. They set atime for Bob to bring Fluffy in. Right now! Photo: Dafne Cholet. Source: https://flic.kr/p/9bUbH3
- 22. Bob drives Fluffyto the office.
- 23. The veterinarian savesFluffy. Photo: NAIT Animal Health Technology. Source: https://flic.kr/p/kH7yVT
- 24. User Journey Mapof what happens when Fluffy swallows a bone.
- 25. Back to OurTopic
- 26. What is UserStory Mapping?
- 27. Jeff Patton CREATED BYTHIS PERSON Image by visualpun.ch on Flickr
- 28. JEFF WROTE THISBOOK
- 29. USER STORY MAPSLOOK LIKE THIS
- 30. OK, What isUser Story Mapping?
- 31. Story mapping keepsus focused on users and their experience, and the result is a better conversation, and ultimately a better product. — Jeff Patton
- 32. Keeps focus onthe user
- 33. Story mapping isa technique that provides the big picture that a pile of stories so often misses. — Martin Fowler
- 34. Makes it visual it= User journey, How stories connect, Opportunity
- 35. Jeff’s method ofstory mapping makes sense to developers, and it makes equal sense to designers. Story mapping is the Rosetta Stone for our digital age. — Alan Cooper
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- 37. • Keeps focuson the user • Makes a user journey visual • Makes user story connections visual • Makes opportunities visual • Builds shared understanding User Story Mapping
- 38. Who is UserStory Mapping for?
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- 41. Business: opportunity mapping UserExperience: journey mapping and task analysis Engineering: visualization of connections Product Manager: visualizing a roadmap and creating shared understanding across teams Uses
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- 44. Backbone User Journey Time ororder of tasks
- 45. Ribs Stories (details) Criticality Time or orderof tasks Backbone User Journey (Steps)
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- 47. Follow on Twitter @humanistco @michaelcalleia GettingReady in the Morning
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- 53. Get Up HygieneNourishment Clothing NewsEpics
- 54. Get Up HygieneNourishment Clothing News Hit snooze Stay in bed 15 min. more Details Turn off alarm
- 55. Get Up HygieneNourishment Clothing News Hit snooze Take a shower Make coffee Pick clothing Check Twitter Stay in bed 15 min. more Brush teeth Eat yogurt Put on clothing Check News Headlines Make EggsShave Stories Turn off alarm
- 56. But wait! That’s notgoing to fit into our release plan!
- 57. Hit snooze Get UpHygiene Nourishment Clothing Take a shower Make coffee Pick clothing Brush teeth Eat yogurt Put on clothing Stories Shave News Check Twitter Stay in bed 15 min. more Check News Headlines Turn off alarm Focus
- 58. Get Up HygieneNourishment Clothing News Take a shower Make coffee Pick clothing Check Twitter Brush teeth Eat yogurt Put on clothing Check News Headlines Make Eggs If you have 15 minutes If you have 30 minutes Hit snooze Stay in bed 15 min. more Turn off alarm Shave Iterations
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- 60. One tool. Many*uses. * Many != all
- 61. Time or orderof tasks Product Detail (epics, user stories, etc.) Broken in swim lanes by Criticality (most critical on top) Meta Information (user, business, etc.) Mapping in Three Dimensions
- 62. Iteration 1 Swim Lanes Time (delivery) Iteration 2 Iteration 3 Milestones
- 63. Ribs User Pains &Gains, Business Opportunities
- 64. Feature to attract usersand features that users will pay for
- 65. Birth School CollegeDating Mariage First Home Pregnancy Parent Retire Death User stages of life Finding Opportunity XO Group started off as the Knot. Today they include the Nest and the Bump. A user story map can be used to visual major life events that represent opportunities to add user or business value How might we____? questions representing possible areas of opportunity for generating user or business value.
- 66. Birth School CollegeDating Mariage First Home Pregnancy Parent Retire Death User stages of life Zooming Each major event (or user task) may have a user journey subset (or workflow) Life Journey Epics Event Journey User Stories
- 67. Office Visit Mapping MultipleActors On a project for the largest veterinary practice in the United States, we used user story maps to visualize multiple actors across multiple types of visits. Tasks related to the system (sometime occurring outside of the system) Events within a visit Pet Owner Veterinarian
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- 70. Thank You & RockOn Follow on Twitter @humanistco @michaelcalleia