Prepare Your Startup for an Accelerator or Investor. The startup program will get your startup pitch ready in 12 weeks. The program is designed to give your team the tools, mentorship, and guidance needed to validate your idea in the market.

1. Welcome to
The Startup Program

2. Agenda of the day
• Presentation of the instructors & staff
• Presentation of each teams + 30 seconds
pitch
• What is the BMC?
• What is customer validation?
• How will we validate?
• Syllabus overview
• How to pitch on Friday?

3. Instructors
Xavier Herve, MBA, Director, Co-Founder of D3
Mechatronic Co-Founder, President
Alain R. Valiquette, MBA, Entrepreneur in residence
of D3
@AlainRV
TrainerWorkout.com / MuralsPaintings.com / IronOak
Consulting / IronOak leads Solutions / CPR device

4. Master of Ceremony
Sydney Swaine-Simon, Co-Founder D3
Helped Coach over 75 start ups thus far..

5. It’s Your turn
• Your name and name of your team
• How you heard about the SUP?
• Expectations about the program?
• What should we ABSOLUTLY know about
you?
• What you wish no one ever knew about
you?

6. It’s Your Turn
• Emilie Wake
• Yaser Shaban Kabakibo
• Fabrice Mugisha
• Andreas Leoutsrakos
• Scott Laughlin
• Yaz Khoury
• Jacques le Normand
• Janet Chui Yee Kar
• Ziad Khatib
• Christophe Paka
• Louis-Charles Carrier
• Sepehr Ghavam
• Alex Campbell
• Julien Cousineau

7. BMC

8. Customer Validation
• So we got to transform all of those
guesses in known facts
• HOW?
– 100 customer interviews = 1,000 phone calls
= 400 hours!!!!
– Landing page / social media / ppc
= you will need a small budget

9. Validating
• This is the tricky part
– Listening and interviewing is one thing
– Interpreting is another
• This is where the group comes in!

10. Lean Launch Pad
• We will be using a tool call Launch Pad
Central. This will help you:
– Present
– Communicate with each other
– Keep track
– Help us keep track…

11. Yes it is a lot of work!!
• 10 customer interviews / week (MINIMUM)
• Interpreting of the data
• Marketing
• Product Development (hope you didn’t think this was
only theory..)
• Rising financing
• Go-to-market plan
• Your story in a video

12. Rules of the SUP
• Commitment: 10 interviews / week
• Commitment: Participate in weekly classes
• Commitment: Watch videos
• Commitment: Do the deliverables
• Commitment: Work on your company
Only 1 warning / then you are out!!

13. Rules of the Sup
• You are all competing for
– Introduce you to angels
– Introduce you to VC
– Demo day
– Potential partners introduction
– Mtl organizations
– Publicity

14. Syllabus (parallel 1)
This course is 2 programs that run in parallel
Customer Discovery & Presentations
– Customer interviews
– BMC Presentations
– Weekly pitch
– Demos

15. Syllabus (parallel 2)
Skills development & workshops
– 1 on Interview Process
– 2 on Marketing
– 1 on Sales
– 2 Topics TBD by class
– 1 on Story telling
– 2 on Cash Flow & Basic accounting
– 1 on Funding Strategies
– 1on Go-to market plan
– 1 on (Optional) How to make your first video

16. The Pitch
• Your team
• The problem
• Your solution
• The market size