Delivered this talk, sharing personal experience and perspective, at the "TEEN NEGOSYO E-NTREPRENEURSHIP: JUST A CLICK AWAY" event at Teachers Camp, Baguio City August 6, 2010. The event is organized by the Philippine Center for Entrepreneurship, Department of Education–Center of Students and Co-Curricular Affairs, Department of Trade and Industry–Philippine Trade Training Center, and The Master’s Lighthouse Foundation. More than a thousand high school students and teachers from all over the Philippines attended the event. Slide notes: Slide #3 - http://www.digitalfilipino.com Slide #4 - http://www.bfhomes.net Slide #7 - http://www.sulit.com.ph Slide #8 - http://www.ayosdito.ph Side #9 - http://www.e-commercephilippines.com Slide #10 - http://www.regaloservice.com Slide #15 - http://www.blog4reviews.com

1. Introduc)on
to
Technopreneurship
(12
Commandments)
Jane9e
Toral
h9p://www.digitalfilipino.com

2. “The
use
of
technology
as
an
integral
and
key
element
in
the
transforma6on
of
goods
or
services.”
–
Randall
Stross

4. #1
Thou
shall
give
quality
content.

5. #2
Context
is
king.

6. #3
Be
relevant
to
your
audience.

7. #4
Encourage
par@cipa@on,
add
fun.

8. #5
Be
a
guide,
remove
frustra@on.

9. #5
Be
a
trusted
solu@on
and
community.

10. #6
Provide
convenience.

11. #7
Keep
tes@ng
and
measure.

12. #8
Build
an
audience.

13. #9
Get
inspira)on
from
others.
Photo
credit:
PinayAds.com

14. Internet
Search
emerges
as
the
top
online
ac)vity.
Ac@vi@es
showing
significant
increase
at
95%
confidence
levels
Base:
Past
month
Internet
users
aged
10+
across
Na@onal
Urban
Philippines
Source:
Yahoo!-­‐Nielsen
Net
Index
2010
#10
Know
what’s
hot?

15. #11
Change
the
rules
of
the
game.

16. #12
Keep
innova@ng.

17. Have
fun!
Download
handout
at
h9p://www.slideshare.net/jane9etoral
h9p://www.e-­‐commercephilippines.com
h9p://www.searchprofileindex.com