This document provides an overview of social media and how to use Twitter for diabetes professionals. It discusses that social media includes web and mobile technologies used for interactive communication. It then focuses on Twitter, explaining that it is a microblogging platform for conversation. It outlines how to set up a Twitter profile and choose a username, with examples provided. The document reviews how to tweet, follow others, be followed, use hashtags and mentions, and retweet. It poses the question of why healthcare professionals should use social media and encourages following the presenter on Twitter to learn more.

1. Joyce Lee, MD, MPH
Twitter: @joyclee
Social Media for
Diabetes Professionals

2. Presenter Disclosure
Social Media Editor
for JAMA Pediatrics

3. This talk applies to you
regardless of your
profession

4. What is
social media?

5. Social Media
Web-based and mobile technologies
used to turn communication into
interactive dialogue between
organizations, communities, and
individuals

6. Social Media

7. What is Twitter?

8. It’s a microblogging
platform,
a place to have a
conversation

9. How do you use
Twitter?

10. First, set up your profile
and choose your name
@_________

11. First, choose your name and
set up your profile:
Who are you?
What do you care about?

12. @Doctor_V
@DoctorNatasha
@SeattleMamaDoc
@hkroman
@Dermdoc
@kidney_boy
@EndoGoddess
Your name? Your specialty?
It’s up to you

13. This is not engaging!
“Who is that egghead?”

14. Show people what you care about
and how to learn more about you

16. To tweet,
hit this button

17. Tweet
You only have 140 characters
to say something

18. Tweet an article/news/resource
of interest

20. Use a link shortener to save space

21. Tweets can be used for real-time
notifications

22. Tweets can be used for advocacy

23. Use #hashtags

24. #diabetes
#dsma
#doc
#dblog
#quantifiedself
#mhealth
#dataviz
A #hashtag can mean many things
like a topic or group

25. #cdtc2014
A #hashtag can be used for
conferences
(I just created one for
this meeting)

26. To follow and to be followed

27. You will see the tweets of people that
you follow

28. My followers will see my tweets

29. Use mentions to reach out to
specific individuals
I tweeted to Dr. Montori as I was writing an
blog post about his approach to medicine

30. Retweet someone else’s tweet
Hit the retweet button (RT will show up;
Change it to MT if you modify the tweet)

31. So now you know
how to use
Social Media,
but why would
a health care
professional use it?

32. Stay tuned for the talk!
Follow me on
Twitter!
https://twitter.com/joyclee