The document summarizes the achievements of the Media Club at CEIBS over the past year led by Shawn Wang, Phoebe Liu, and Lehana Singh. It discusses the club holding high quality events with few members, including a visit to Frog Design and a Media Week with guest speakers from companies like Meltwater, Publicis, Touchmedia, and Taobao. The Media Week resulted in internship and job offers for CEIBS students. It outlines challenges for the incoming MBA class of 2010, such as collaborating with other clubs and pursuing new company relationships and recruitment opportunities.

1. INTRODUCTION TO MEDIA
CLUB
Shanwn Wang, Phoebe Liu & Lehana Singh

2. Brief Introduction
 We had only 3 members
(Shawn Wang, Phoebe Liu
and Lehana Singh) in the
club, but these 3 members
did amazing job in last 1
year
 We held one of the highest
quality events held by any
club
 Our Philosophy –
 Quality more important than
quality
 Utilize other campus / school
resources to scale up the
efforts

3. Highlights of the year
 Main Events
 Visit
to Frog Design
 Media Week
 Leads into various media companies for
recruitments
 Meltwater
 Publicis
 Touchmedia
 Taobao

4. Visit to Frog Design
 15th March 2010
 About 12 students went to one of the most innovative firm in
the world (responsible for original designs for Apple and Intel).
All of us learned a lot about the Media business from a
strategy point of view.
 The visit to Frog Design was remarkable and eye opener to
the students, who visited the studio. For the first time they
were able to realize that Media and design plays an important
role in the firms overall business strategy. We got to learn a
lot about the
 Case studies of the previous design work (Including one for
Intel)
 Future Design products some of which are bound to change
the way digital design is perceived by the business leaders
and strategist.

5. Media Week
 6th May’2010 – 13th May 2010
 We organized 4 (out of our planned 5 events) for one week in
collaboration with CDC and Marketing Club. The details of the
events are as under.
 It took us 4 months to plan this whole week in collaboration
with CDC. We put in lot of efforts in not only planning the
schedule but also convincing the companies about CEIBS
brand as a source of potential recruitment source for future.
Our Club held its firm belief that the ultimate aim of the club
activities is to enhance the career of students in the
respective field. Hence, we really negotiated hard over face
to face meetings, over phone and numerous emails to
provide internship or full time opportunities to students at
CEIBS. Our successful results includes

6. Details of Media Week
 Offer from Meltwater for full time international placements in South
East Asia and Australia to MBA 09. One full time offer confirmed
to MBA08 student for South East Asia. Offer for internship for
next year for MBA2010 (as we were bit late to initiate the whole
process for MBA09)
 One Internships offer from Touch Media for MBA09. Understanding
for full time offer to MBA09
 Three internships offer from Taobao for MBA09 and 1 full time
offer confirmed to MBA08 at Hangzhou.
 Though we could not get firm offers from 2 other firms, we made an
Understanding with Publicis and Frog Design to offer full time offers
to students of MBA 09.
 When we started in 2009, we have no one to hand over the club
activities and we 3 people started from scratch. Though our club
was not big enough to organize more number of events, but all the
events which we organized have lot of meaning for not only MBA09
students but also, MBA08 and MBA 2010 students.

7. Schedule Details of Media
Week
Date Time Company Name Venue Speaker HR Session
6th May 2010 6 – 7 PM Meltwater AC3 -105 Ms. Li er (Director – No but Ms. Li er was
Shanghai Office) representing Mr.
Joseph Latteri (Head –
Global HR)
10th May 2010 6-8 Publicis AC3 -105 Mr. Philipe (Partner) No, but promised to
offer full time offer for
MBA09
10th May 2010 6-8 Touch Media AC3 -105 Mr. Neil Mucray Yes
(Manager Director)
10th May 2010 6-8 Frog Design AC3 -105 Mr. Ravi Chappter Yes
(Director – Shanghai
Office)
13th May 2010 6-8 Taobao AC3 -105 Mr. Derek Wang Yes
(Head Operations)

8. Achievements despite
constraints
 One of the biggest constraints with our club
was the manpower (3 students) and budget
(400 RMB). Despite all these hurdles, we
organized very successful events by
successfully utilizing other resources such as
alumni, CDC and other clubs such as
Marketing Club.

9. Challenges and Task ahead for
MBA-2010
 Exploring opportunities for
 Collaborating with Finance club for more activities on Investment
side of the Media Sector (we missed on this important
collaboration)
 Events
 Visit to new Internet Media Sector companies
 Visit to VC/PE firms investing into Media/TMT sector
 Building on our leads
 Maximizing campus recruitments
 Strengthening of ties
 Establishing new leads
 Contacting VC/PE currently investing into Media sector (We had
established some contacts but they need to be pursued
aggressively by MBA 2010)
 Finding new companies to build in leads for recruitments

10. Looking forward to welcome the
new Team for Media Club
For further details Pl contact us
1. Shawn Wang (wlei.m09)
2. Phoebe Liu (lfei.m09)
3. Lehana Singh (slehana.m09)

11. Thanks for showing interest in
Media Club!