This document summarizes BP's transformation in the aftermath of the 2010 Deepwater Horizon oil spill. It notes that while BP was previously criticized, after the spill it took control of the crisis, replaced top management, sold assets to create a $20 billion compensation fund, and invested $5 billion in sustainable initiatives. The document concludes that BP has emerged as a new industry leader focused on sustainability and environmental friendliness under its new leadership and approach.

1. Thank You
BP!

2. British Petroleum
An Organization in
Transformation

3. BP – A Old and ill reputed company

4. Lot of people think BP to be a shady company

5. And these….

6. And these also

7. We also criticized them in past

8. But then occurred a major event which
shocked the whole world including BP
(Deepwater Horizon Oil Leakage)

9. We criticized them again

10. But ….BP emerged stronger after
Deepwater Horizon Crisis(Biggest Oil & Gas leakage)

11. Though the fault lies with the subcontractors, BP
got into action on its own (BP ships and employees in action)

13. Did a remarkable job in controlling the effects of
tragedy (Controlled majority of Spill and fixed cap on oil leak)

19. And the results were real (Real
Changes at top Management)
Replaced Top
Management
Sold asset for setting
up $20bn fund for
covering crisis
Invested $ 5bn in
Sustainable Business
Initiatives

20. A happier and environment friendly world is on line again

21. Everyone is impressed by BP’s
transformation

22. A new Industry leader is born (BP is no1. in
industry in terms of investment in sustainable business initiatives)
The New Leading the Oil
industry for
BP sustainability

23. We thank BP for…..
Transformation
Taking legal Leading the Oil
Controlling the
Action against & Gas industry
Deepwater
Un-Safe towards
Horizon Crisis
Subcontractors sustaibability

24. That’s why now everyone say ….
Thank You BP!

25. Thank You BP!

26. References
• Sources used for getting information for
communication campaign of BP
• http://www.irishtimes.com/newspaper/breaki
ng/2010/0726/breaking6.html
• http://www.irishtimes.com/newspaper/breaki
ng/2010/0725/breaking6.html?via=rel
• http://stocks.investopedia.com/stock-
analysis/2010/bps-management-change-a-
good-or-bad-thing-bp-mrk-unh-bac0727.aspx