This document outlines the syllabus for an "Introduction to Management" course taught by Prof. Mayank Pareek. The course will cover key topics like the role of managers, principles of management, strategic planning, organizational structure, leadership, and ethics. It will help students understand management concepts and develop skills like planning, organizing, leading, and controlling. The course evaluation includes a project paper, quizzes, and an end-term exam. Prof. Pareek has decades of corporate experience and will bring practical insights to the classroom.

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Term:
AUTUMN
CORE
Area:
Marketing
Title:
Introduction to Management
Instructor:
Prof Mayank Pareek

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1to Faculty Introduction :
1. Professor of Practice since May 2021
2. 4 decades of Corporate and Business experience
3. MD & CEO Tata Motors, till Mar 2021
4. Chairman TMETC, Concorde, Chairman TMLD, Chairman TMIBL
5. ED MSIL
6. Awards : ET : Young Marketeer of the year; CII: Manager of the year; CNBC : among
100 most powerful persons in India
7. Core Competence : Brand Building and Business Turnaround
8. Academics : B. Tech : IIT BHU Varanasi;
MBA : IIM Bangalore
Prof Mayank Pareek

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Three Blessings
1. INDIAN
GDP : USD 3200 Billion
Largest Growing Economy
Largest 2 wheeler Market
2nd Largest Smart Phone Market
2nd Largest number of Start-up in world
USA: 71000; India:13100; UK:6200
Healthy Sectoral Composition of Economy

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Three Blessings
2. YOUNG
Major economies of the world are ageing
Demographic Dividends
2nd Largest number of Start-up in world
USA: 71000; India:13100; UK:6200
3. Studying at the premier institute of India

5. MBA Final Placement Highlights – Placement Drive conducted in Nov/Dec for 2nd year students of SJMSOM, IIT Bombay
Top 75%ile
Highest
CTC
Average
CTC
Median
CTC
₹ 54.0
L
₹ 27.3
L
₹ 26.0
L
19
Months
Average
Work Ex.
Final Placement Highlights – Batch of
2023
10%
5%
1%
11
5
44 34%
3%
2%
1%
Top
25%ile
₹ 29.15
L
₹31.72 L
₹35.76
L
Top 50%ile

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Learning Objectives :
1. To understand the role of managers in success of business
enterprise
2. To understand the concept and basics of managerial science
3. To understand the principles of management, managerial
skills and strategies required to run a business
4. Role of Ethics and social responsibilities
5. Develop an understanding of current management issues and
develop ability to do preliminary diagnosis there to.
6. To understand the important of softer skills key to manage
business.
7. To understand basic tools of management .
8. To understand theory and practice of leadership.

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1.Introduction to the course and importance of management for
an engineer.
2. Introduction to Business, Industrial Business, Classification
of Industries and Job Opportunities
3. Who is a manager?, brief discussion on classification of
managers (i.e. top, middle and lower),
managers and administrators, definitions of management 4.
4. Functions of Managers/Management and time spent on
various managerial functions by managers at various levels. F W
Taylor's, Henri Fayol's definition of
management; Importance of management, features
(characteristics) of management, Efficiency and
Effectiveness, Productivity.
5. Managerial Skills, the roles played by managers ,Systems
Approach to Management, Management is
science or art.
Course Outline

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6 Planning: Difference between general planning and
managerial planning. Major types of Planning
(Strategic, Tactical and Operational) and major types of Plans
(Mission, Vision, Policies, Procedures,
Strategies, Rules, Projects), and Steps in Planning.
Planning: Process of Management By Objectives (MBO),
Guidelines in setting the objectives, Key
result areas, Qualitative and Quantitative Objectives.
7. Strategic Planning: Planning Tools (Critical Question
Analysis, SWOT and TOWS Analysis).
Strategies at Corporate, Tactical and Operational levels;
Successful implementation of strategies.
Balance Score Card
Strategic Planning: Business Portfolio Analysis and Porter's
Model. What is Strategic Planning? And
the Process (steps in Strategic Planning).
Course Outline

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8. Different types of stakeholders and their interests, Fiscal and
Social Responsibilities
9. Organizing: What is Organizing? and the Process, Principles
of Organizing , Span of Management.;
Organisation Design and Culture
Organizing: Line and Staff concepts (Line, Staff and Functional
Staff authority), A few structures (Line
and Staff; and Project and Matrix) in detail, Delegation
(Definition, Principles and Steps). Detailed
study on Line, Functional and Committee Structures, Difference
between formal and informal
organization, Types of staff managers.
10. Leading: What is? Differences between - Leading and
Managing, Leader and Manager; Differences
between - motives, motivators and motivation. Theories of
Motivaton - Maslow's Need Hierarchy,
Course Outline

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Leading: Motivational Theories continued, Motivational
Techniques, Leadership Grid.
11. Leading: Communication - Difference between General and
Managerial Communication, Types of Communication,
12. Controlling: what is? and the Process (steps), Management
Control Techniques (Budgetory, Non-budgetory and Network)
and types of control. Who should make budgets?
13. Functions of an entrepreneur, Types of entrepreneurs; Traits
and characteristics of Entrepreneurs &
14. Professional Ethics — Senses of Engineering Ethics, Variety
of moral issues, Types of inquiry, Moral
dilemmas, Moral Autonomy, Moral Leadership, Code of
Conduct, Corporate Social Responsibility
(CSR).
15 Global Issues — International Management and
Multinational Corporations, international
competitiveness
Course Outline

11. EVALUATION
S.No Evaluation Parameter Contribution
1 Project Paper 30%
2 Quiz(s) 40%
3 End Term Exam 30%
Total 100%
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Founded (Year) 1937 1942
Unit Sales 10.5 Million --
Revenue USD 276 Billion --
Market Cap USD 190 Billion Closed in 2015
Toyota Hindustan Motors

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Founded (Year) 1994 2004 (2015)
Revenue USD 21 Billion USD 2.8 Billion
Profit USD 4.6 Billion USD (2.8 BN)
Market Cap USD 124 Billion USD 1.5 Billion
HDFC Bank Yes Bank

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Founded (Year) 1994 1962
Revenue USD 469 Billion USD 600 Billion
Profit USD 33 Billion USD 146 Billion
Market Cap USD 860 Billion USD 388 Billion
AMAZON WALMART

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Founded (Year) 1998 1994
Revenue USD 182 Billion USD 7 Billion
Profit USD 49 Billion Loss
Market Cap USD 1200 Billion Acquired by Apollo Investments
Google Yahoo

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Companies founded almost in the same economic environment
Companies operated in similar industries
But Yet Some Failed and Some Succeeded
Vision. Not Customer Centric. Changing With Time. Technology.
Business Model. Governance. Brand. Operations. Quality. Markets.
Finance. Leverage. Legal. Human Resource. R&D
MANAGEMENT

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Definition as per F D Taylor

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Role of a Manager

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Levels of Management and Roles

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