An introduction of three key concepts of the Lean Startup methodology. Presented at Lean Startup Circle Asheville on April 10, 2013.

1. Introduction to Lean Startup
by Trevor Lohrbeer
@FastFedora @LeanDecisions
trevor@FastFedora.com trevor@LeanDecisions.com
FastFedora.com LeanDecisions.com

2. What is Lean Startup?
A scientific approach to
building a business
in conditions of high uncertainty

3. Why Use Lean Startup?
1. Learn Effectively: Validated Learning
2. Launch Sooner: Minimum Viable Product
3. Innovate Faster: Continuous Innovation
4. Eliminate Waste: Minimum Viable Product
5. Reduce Risk: Validated Learning, Continuous
Innovation, Minimum Viable Product

4. Validated Learning
Old Way New Way
 Do something  Make a hypothesis
 Debrief  Create experiment
 Invent reasons for  Run experiment
results  Analyze results
 “Lesson Learned”  Hypothesis either
(but not really) validated or not
 Lesson only learned
once validated

5. Example: What do customers value?
Idea: WordPress plugin that tells writers who read
their articles, not just who clicked on the headline.
Hypothesized Values Potential Headlines To Test
1. Measure engagement 1. Write Engaging Articles
2. Improve accuracy 2. Are Your Articles Engaging?
3. Optimize marketing 3. Does Anyone Read Your Blog?
4. Charge more

6. Minimum Viable Product (MVP)
The simplest product or service
that provides value to a customer
Old Way New Way
 Research the market  Build a minimum
 Build the entire product or service
product or service  Attempt to sell it
 Launch  Iterate based on what
 Find out if you can you learned
sell it

7. Example: MVP

8. Continuous Innovation
Ideas
Learn Build
Data MVP
Measure

9. Thanks for attending!
Trevor Lohrbeer
@FastFedora @LeanDecisions
trevor@FastFedora.com trevor@LeanDecisions.com
FastFedora.com LeanDecisions.com

10. Thanks for attending!
Trevor Lohrbeer
@FastFedora @LeanDecisions
trevor@FastFedora.com trevor@LeanDecisions.com
FastFedora.com LeanDecisions.com