This document provides an overview of JD.com, the largest online direct sales company in China. It discusses the large and growing e-commerce market in China, with over 618 million internet users and 302 million online shoppers in 2013. It then introduces JD.com as the largest online direct sales company in China with over 54% market share. The document also outlines JD.com's nationwide fulfillment infrastructure and strategic partnership with Tencent. Finally, it discusses JD Worldwide and the integrated market entry solutions it provides to help foreign companies enter the Chinese e-commerce market.

1. JD.com
Make Joy Happen
Version: 2015-02-06

2. 1. E-commerce in China
2. Introduction of JD.com
3. About JD Worldwide
4. Integrated Market Entry Solution

3. E-commerce in China

4. 618 Million
Internet Users1
302 Million
Online Shoppers1
1. Kantar Retail Analysis; by July 2014. Numbers are for the year 2013.
2. Ebrun Data; By Dec 2013. 1700 billion RMB online retrail market for the year 2013
3. Kantar Retail Analysis; B2C share accounts for total of 41% of the total online retail market (B2C & C2C).
1,700 Billion
Online Retail2
41%
B2C Share3
E-Commerce in China: Unlimited Opportunities

5. In 2013, China’s total number of internet users reached 618 million (CAGR
19%) while number of online shoppers grew to 302 million (CAGR 36%),
which is roughly the size of the entire US population.
210
298
384
457
513
564
46
74
108
161
194
242
302
0
100
200
300
400
500
600
700
2007 2008 2009 2010 2011 2012 2013
People (million)
Netizens Online Shoppers
19%
36%
618
E-Commerce in China: Unlimited Opportunities (Cont’d)

6. E-Commerce accounted for 10% of China’s total retail sales in 2013 and has
been forecast to reach 20% by 2017.
0%
5%
10%
15%
20%
25%
0
2,000
4,000
6,000
8,000
10,000
12,000
2006 2007 2008 2009 2010 2011 2012 2013 2014e 2015e 2016e 2017e 2018e 2019e 2020e
Online Retail Sales in China
Online Retail Sales (billion RMB) Online as % of Total Retail Sales
1,700
9,883
E-Commerce in China: Unlimited Opportunities (Cont’d)
RMB (billion)
10%
23%
Source: Kantar Retail Analysis

7. B2C is the future direction of E-commerce: online retail market growth
has been accelerating since 2011, while C2C has been shrinking.
In 2013, transaction value of China online retail market reached RMB
1,700 billion (B2C accounted for 35%, and 41% expected in 2014).
86%
75%
70%
65%
59%
54%
14%
25%
30%
35%
41%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 2014e 2015e
C2C Share B2C Share
Online Retail Market Transaction Value in China
E-Commerce in China: Unlimited Opportunities (Cont’d)

8. Introduction of JD.com

9. 11
The Largest Online Direct Sales Company in China and
One of the World’s Top 15 Largest Internet Companies
Self-operated Nationwide Fulfillment Infrastructure22
Strategic E-Commerce Partnership with Tencent44
Make Joy Happen
JD.com Highlights
Absolute “Zero Tolerance” to Counterfeits33

10. The Largest Online Direct Sales Company in China
The Largest Online Direct
Sales Company in China with
54.3% Market Share
57.4%
21.2%
3.5%
2.8%
1.9%
1.5%
1.5%
1.4%
1.4%
7.4% Others
54.3%
9.2%
7.4%
5.1%
4.0%
3.9%
3.7%
3.6%
Others 8.9%
1. Source: iResearch. Market share in terms of total GMV of China overall B2C market in Q2 2014.
2. Source: iResearch. Market share in terms of total GMV of China online direct sales market in Q2 2014.

11. Note: Data as of September 30, 2014, unless otherwise specified below.
1. Data in the third quarter of 2014.
2. Defined as customer accounts that made at least one purchase in the third quarter of 2014.
3. Data as of April 1, 2014, including approximately 1,900 delivery staff and 5,000 total employees integrated from Tencent, respectively.
4. Data as of March 31, 2014.
46.1 million
active
customer
Accounts2
2,045
delivery stations
in 1,855 counties
and districts 118
warehouses
in 39 cities
178.2 million
orders1
40.2 million
SKUs4
62,051
total employees
The Largest Online Direct Sales Company in China (Cont’d)
USD20+ billion
GMV

12. One of World’s Largest
Source：KPCB 2014.5
JD.com ranks the 10th among
largest internet companies in the
world, by market capitalization.

13. Speedy Delivery – Self-operated Nationwide Fulfillment Infrastructure
1. As of September 30, 2014.
2. 211 delivery program that ensures any order received by the morning deadline (11:00am in most of the cities) will be delivered on the
same day, and any orders received by the evening deadline (11:00pm) will be delivered by 3:00pm on the following day.
70% of self-operated orders
delivered in the same or next day
118 warehouses in 39 cities
GFA of ~2.3 million sqm
“211 program“2 offered in
130 counties and districts
Next-day delivery service in
815 counties and districts
Cities with fulfillment centers (7)
Cities with front distribute centers (6)
Additional cities with standalone warehouses for bulky items (23)
2,045 delivery stations and
1,045 pickup stations in
1,855 counties and districts

14. Absolute “Zero Tolerance” to Counterfeits
AUTHENTICITY – JD’s Core Business Value
• “Zero-tolerance” policies over counterfeit
products
• Domestic marketplace sellers must be a sizable
entity registered in China for at least two years,
with a registered capital of over ~US$85,000
• Professional team of quality control personnel
• 3 on-site spot checks to screen products every
week
• Strategic partnership with Intertek1
.
• Heavy fines of up to US$150,000 if counterfeits
are found
Note:
1. Intertek is a leading multinational inspection, product testing and certification company.

15. E-commerce Strategic Partnership with Tencent
WeChat
Mobile QQ

16. The Rise of Mobile Shopping
Premium mobile end access to JDRise of Mobile Shopping
29.6% of total order fulfilled in Q3 2014 in JD
468m MAU1 on Weixin/Wechat
46.1 million (109% increase YOY) JD Active Users
in Q3 2014
Key Fact Sheets
JD APP Weixin QQ Mobile
542m MAU2 on Mobile QQ
1.As of September 2014; Monthly active user accounts sent out one or more messages via
Weixin/Wechat or conducted other proactive operations on these mobile ends.
2.As of September 2014; Monthly active user accounts sent out one or more messages via
Mobile QQ or conducted other proactive operations on the mobile end.
Source: Tencent and JD.COM filing

17. About JD Worldwide

18. JD Worldwide – Foreign Companies’ Gateway to JD.com
JD Worldwide is a designated business unit to
bring quality overseas products to JD.com.

19. JD Worldwide – your New E-commerce Gateway to China
Cross-border E-commerceOrdinary Trade
Marketplace
Model1 Direct Sale
Note:
1. Using the Market Place Model, sellers/brand owners could operate via their internal E-commerce team or 3rd party service providers.
Marketplace
Model1 Direct Sale

20. Cross-border online shopping in China is a RMB 74 billion (US$12billion)
market
The Chinese government has relaxed policies on customs and foreign
exchange to spur cross border shopping.
New Opportunities for Cross-border E-commerce
6
12
26
48
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
Cross-border shopping in China (billion)
Source: China E-commerce Research Center

21. The launch of Tariff Free Zone (TFZ, 保税区保税区保税区保税区) - a big step forward:
No Chinese legal entity required for overseas companies
Receive sales proceeds in foreign currency
Reduced customs duty
No income tax
New Opportunities for Cross-border E-commerce (Cont’d)
JD has developed a new business model to help foreign
companies leverage the new policies.

22. Integrated Market
Entry Solution

23. Integrated Market Entry Solution – JD as Your Trusted Partner
Market Entry Strategy
Market Analysis
Financial Consideration
Product Offering
Joint Marketing Plan
International Logistics
JD is your trusted
partner for Chinese
market entry.
JD will work with you, from
different perspectives, to
assist your decision
making.
JD offers unparalleled selections
of business models to cater for
your business needs. Choose
one or hybrids.
Market Place Model
via Ordinary Trade
Direct Sale Model
via Ordinary Trade
Market Place Model
via CB E-commerce
Direct Sale Model
via CB E-commerce
Hybrid Model

24. Your Dedicated Project Team to Offer One-stop Shop Solution
Business Dev.
Manager
Operations
Manager
Marketing
Consultant
JD Worldwide
Director
Project
Responsibilities
- Oversees project
progress
- Offers tailored
business advice and
solution to JD partners
- Monitor for continual
sales improvement
after establishing
partnership
- Primary BD contact
for JD partners
- Partnership
coordinator
- Respond to JD
partners’ queries
- Contractual matters
- Manages day to day
operations for JD
partners
- Offer advice on logistic
and sales solutions
- Assessment of online
product upload
- Coordinator for
promotional activities
- Work with JD
partners to
formulate
marketing plan
- Offers advice on
marketing
solutions
- Coordinator for
marketing plans
- Marketing
execution
Dedicated
Project
Team

25. Ordinary Trade Cross-Border E-Commerce
Shipping to China In bulk (by sea)
Ship (by air) as individual parcels to end
consumers or in bulk (by sea)
Order Fulfillment
Originates from within
China
Originates from overseas or bonded
warehouses
Customs Clearance Regular Requirements
Relaxed Requirements for Food and Health
Supplements
Delivery Time 0 – 1 day 5 – 20 days
Shipping Cost / Order Low Medium – High
Import Duty Rate Mostly 30-60% Mostly 10-20%
Customs Clearance
Hurdle
Generally Higher
Relaxed requirements for food, cosmetics, and
health supplements
Suitable Products
• Well known brands in
China
• Proven sales track
record
• New brand or products to China
• Small to medium businesses in China
• Both high volume and long-tail products
• Food, cosmetics and health supplements
Many Ways to Work with JD Worldwide

26. Global Supply Chain Capabilities
Global supply chain capabilities: we offer logistics solutions from North
America, Europe, Australia and Hong Kong, and over 50 countries around the
globe.
US West
US East
Europe
Hong Kong
Australia

27. Thank You!

28. Appendix 1
Ordinary Trade (Direct Sale)
Transaction & Logistic Details

29. Transaction & Logistic Process (Ordinary Trade – Direct Sale)
China Customs clears
goods, then shipped to
JD’s warehouses.
JD places orders directly to
overseas brand owners or
suppliers. EXW, FOB, CIF can
be accepted. Various payment
terms available.
Based on logistic terms, brand
owner/suppliers or JD arrange
shipment to Chinese ports.
JD manages inventory,
fulfillment and delivery.
Products are sold on JD.com to
consumers.

30. Appendix 2
Ordinary Trade (Market Place)
Transaction & Logistic Details

31. Transaction & Logistic Process (Ordinary Trade - Market Place)
Brand owners/suppliers or
their 3rd party E-commerce
operators manage
inventory, fulfillment and
delivery.
Brand owners/suppliers to operate
online store on JD.com by themselves.
The operation can be done by internal
E-commerce team of outsourced to
3rd party E-commerce operators.
JD.com offers web traffic, online
platform and back-end management
tools for your E-commerce teams to
sell products on JD.com. JD charges
fees for the service.
Customers make orders
and payment on JD.com.
Brand owners/suppliers
will be notified and
dispatch shipment.
JD receives payment on
brand owners/suppliers’
behalf and transmit
payment to them on T+1.

32. Appendix 3
Cross-Border E-commerce
Transaction & Logistic Details

33. Tariff Free Zone Model: At a Glance
Requirements
Company
Registration
No need for an entity in mainland China
Payment JD Worldwide will transfer funds directly to sellers’ foreign
currency overseas bank account.
Display Products will be displayed in the main JD.COM to benefit from
the enormous traffic. (Daily UV: 15 million)
Logistics • Small Parcels ship individual orders directly to Chinese
consumers as small parcels (except health products)
• Bulk Shipment collect multiple orders and ship in bulk to TFZ
• Bonded Warehouse store bulk volume of products in TFZ in
advance to shorten delivery time

34. Tariff Free Zone Model: Transaction & Fees
Customers place
order on jd360.hk
Transaction Process
Pay through online payment
tool Wangyin owned by
JD.com or credit cards
Upon delivery, JD pays to
seller’s overseas account in
foreign currency
JD Worldwide Fees
Commission1
Varies by category:
2-10% of products sold
Platform Fee2
$1,000 USD/year
Deposit3
Varies by category:
$10,000-15,000 USD
upon joining

35. Tariff Free Zone Model: Cross-border Logistic Options
Sellers ship to customers as
individual parcels , from
their own fulfilment centers
or via freight forwarder
Sellers collects multiple
orders and ship in bulk to a
specific fulfillment centre
at TFZ. JD sync order info
with China Customs.
Individual orders packaged
in TFZ; China Customs
release and domestic
carriers pick up parcels.
Customers place orders on
JD Worldwide and make
payment to JD Worldwide
Customers place orders on
JD Worldwide and make
payment to JD Worldwide
Customer acknowledge
receipt; Sellers receive
payments
Sellers ship to and store
inventory at a specific
warehouse at TFZ, in
advance of orders
Individual order collected
from warehouse at TFZ and
packaged. China Customs
release and domestic
carriers pick up parcels.
Customer acknowledge
receipt; Sellers receive
payments
Customer acknowledge
receipt; Sellers receive
payments
Customers place orders on
JD Worldwide and make
payment to JD Worldwide.
JD Sync order info with China
Customers.
1
2
3
1
Small Parcels
(10-20 Days)
2
Bulk Shipment
(9-15 Days)
3
Bonded Warehouse
(5-7 Days)

36. Ample capacity in Tariff Free Zones Across China
JD Worldwide has partnered with government authorities and service
providers in major Tariff-free Zones in China to allow overseas sellers
jumpstart their cross-border e-commerce business in China.
Customs
Clearance
Company
Small Parcels Bulk Shipment Bonded Warehouse
Guangzhou
Nansha
(广州南沙广州南沙广州南沙广州南沙)
卓志 TBA Food, Dietary
Supplements
Mom & Baby, Food,
Dietary Supplements,
Digital Products
Ningbo
(宁波宁波宁波宁波)
富邦, 富宁 N/A Food, Dietary
Supplements
Mom & Baby, Food,
Dietary Supplements,
Digital Products
Hangzhou
Xiaoshan
(杭州萧山杭州萧山杭州萧山杭州萧山)
富士康 N/A Food, Dietary
Supplements
Mom & Baby, Food,
Dietary Supplements,
Digital Products
Zhenzhou
(郑州郑州郑州郑州)
TBA Cosmetics, Dietary
Supplements
N/A N/A

37. Cross-Border Trade & Ordinary Trade Tax Rate 1
Cross-Border Personal
Postal Articles Tax Rate
Ordinary Trade
Customs Tariff Rate
Food, Beverage
Food 10% 5%--30%
Beverage 15%--20%
Liquor 50% 0%--40%
Tobacco 50% 10%--25%
Textile &
Manufactured
Goods
Clothing 20% 14%--17.5%
Accessory 14%
Home Textile 10%--16%
Others 10%--16%
Leather Wear & Accessory 10% 23%
Luggage & Boot
Luggage 10% 15%
Satchel, Packsack,
Handbag
10%
Wallet, Key Case 10%
Others 10%
Boot 10%--24%
Commodity Category
Tax Rate

38. Cross-Border Trade & Ordinary Trade Tax Rate 2
Cross-Border
Personal Postal
Articles Tax Rate
Ordinary Trade Customs
Tariff Rate
Watch, Clock,
Accessory, Part
Top-grade Watch 30% 15%
Watch 20% 15%
Clock 23%
Accessory, Part 14%-20%
Gold, Silver, Jewelry & Product, Work of art,
Collection
10% 0%
Cosmetics Aromatic Cosmetics 50% 10%
Cleaning, Skin Care
Cosmetics
10%-20%
Beautifying, Modifying
Cosmetics
10%
Cosmetics with Special
Functions
10%
Home Medical
Treatment, Health
Care, Cosmetology
Facility
Medical Treatment
Facility
10% 4%--13%
Health Care Facility 6%--15%
Cosmetology Facility 6%--18%
Commodity Category
Tax Rate

39. Cross-Border Trade & Ordinary Trade Tax Rate 3
Cross-Border
Personal Postal
Articles Tax Rate
Ordinary Trade
Customs Tariff Rate
Kitchen and Bath
Products & Small
Home Appliances
Kitchen Products 10% 10%--25%
Sanitary Appliance,
Cleaning Products
5%--10%
Other Household Products 0%--21%
Electric Kitchen Products 20% 15%--32%
Electric Sanitary &
Cleaning Products
10%
Other Small Home
Appliances
0%-35%
Furniture 10% 0%
Laundry Appliances & Accessories, Parts 20% 0%--17.5%
TV Sets & Accessories, Parts 20% 0%--30%
Filming Equipment
& Accessories,
Parts
Filming Equipment &
Accessories, Parts
10% 0%--20%
TV Camera 20%
Commodity Category
Tax Rate

40. Cross-Border Trade & Ordinary Trade Tax Rate 4
Cross-Border
Personal Postal
Articles Tax Rate
Ordinary Trade
Customs Tariff Rate
Audio-visual Equipment & Accessories,
Parts
20% 10%--30%
Computer & Peripheral Equipment 10% 30%
Books & Newspapers, Publications,
Other Press works
10% 0%
Educational Film, PPT, Original Audio
Tape, Video Tape
10% 0%-18%
Stationery Products & Tools 10% 0%--15%
Stamp 10% 7.5%
Musical Instruments 10% 17.5%
Sports Goods Golf & Club 30% 10%-24%
Other Balls 10% 0%-21%
Bike, Trike, Bassinet & Accessories, Parts 20% 12%--13%
Other Goods 10%
Commodity Category
Tax Rate