Introduction to International Business
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This is a survey course covering international business. Topics include globalization; cross-cultural business; politics, law and business ethics; economics and emerging markets; international trade; business-government trade relations; foreign direct investment (FDI); regional economic integration; international financial markets; international monetary system; international strategy and organization; analyzing international opportunities; selecting and managing entry modes; developing and marketing products; managing international operations; and hiring and managing employees.
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Introduction to International Business
- 1. BUS 335: Theories and Practices of Global Business Instructor Nance Spring 2013
- 2. Welcome!
- 7. What are the world’s most valuable brands? 2011
- 8. $96 billion
- 9. $76 billion
- 10. $71 billion
- 11. $66 billion
- 12. $63 billion
- 13. $62 billion
- 14. $61 billion
- 15. $61 billion
- 16. $60 billion
- 17. $59 billion
- 28. Photo courtesy of the Economist
- 33. global example #3 THE SIMPSONS
- 49. Instructor Nance
- 51. Outside of Work
Editor's Notes
- Globalization IS business. Business Is no longer just local, regional national etc. Companies can be “born global”. Globalization is here to stay
- Globalization IS business. Business Is no longer just local, regional national etc. Companies can be “born global”. Globalization is here to stay
- Globalization IS business. Business Is no longer just local, regional national etc. Companies can be “born global”. Globalization is here to stay
- Logitech, the computer peripherals company, is perhaps one of the best early examples of a successful born-global firm.[531] Focusing first on the PC mouse, the company was founded by two Italians and a Swiss. The company’s operations and research and development were initially split between California and Switzerland, and then it expanded rapidly with production in Ireland and Taiwan. With its stylish and ergonomic products, Logitech captured 30 percent of the global computer mouse business by 1989, garnering the start-up a healthy $140 million in revenues.
- Add apple logo
- Can anyone tell me, what is product is this? iPad 3Apple is a global operation, with it headquarters in Cupertino, California. While Apple’s engineers in Cupertino design the product, it is actually manufactured here… (click)…
- In Shenzhen, Guangdong province, China (near Hong Kong and Macau).There are many things to think about as a global company with locations overseas. What are the social, political, and economical forces in other countries?
- For instance, in China, it is common for factory employees to sleep in a dormitory setting, like this.
- What labor laws, if any, exist in another country? How will that affect the productivity a company like Apple?
- How does such a global company handle being the poster child for outsourcing and handle the increased criticism and scrutiny that comes with it, as was the case with Nike in the late 1990’s with their sweatshops.
- http://abcnews.go.com/Nightline/video/apples-controversial-supplier-foxconn-15763376
- And how do you handle a global PR scare, such as the one experienced by Apple when Foxconn factory workers were jumping out of buildings to commit suicide?Graphic of Nike & Apple (or news headline)
- BRICS is the title of an association of emerging economies, arising out of the inclusion of South Africa into the original BRIC grouping in 2010. The group's five members are Brazil, Russia, India, China and South Africa.[2] With the possible exception of Russia,[3] the BRICS members are all developing or newly industrialised countries, but they are distinguished by their large, fast-growing economies[4] and significant influence on regional and global affairs. As of 2012, the five BRICS countries represent almost 3 billion people, with a combined nominal GDP of US$13.7 trillion,[1] and an estimated US$4 trillion in combined foreign reserves.[5] Presently, India holds the chair of the BRICS group.
- If you managed Apple’s supply chains for the iPad, what would you be looking at now in order to plan for the manufacturing of future generations of iPads in 5 or 10 years?Cheaper than China and with credit and oil about to start flowing, Mexico is becoming a Brazil-beaterhttp://www.economist.com/news/special-report/21566782-cheaper-china-and-credit-and-oil-about-start-flowing-mexico-becoming
- How would International financial markets affect your financing?
- How would the International monetary system affect the profitability of your product line?
- You thought America, right?!
- The Simpsons are actually made in South Korea. With the debut of the series, because of an increased workload, Fox subcontracted production to several international studios, located in South Korea.
- The expectations that we have for today’s business leaders are the same expectations that we have for this course.
- Team work and collaborationA recent USA Today article found employers today are looking for people who work well on teams
- Presentation skills – practice with both building effective PowerPoint decks to presenting in front of other people. Invaluable skills for business leaders.
- Current events
- And someday, you will see yourself walking up to a table like this at a business networking event. In this class I will teach you how proper banquet ettiquette – including which plate and glass to use – as well as techniques for giving and receiving business cards. <Demo with my business card – what is okay in America versus what is okay in China>
- My industry experience includes ….My background is in international business and marketing.Add NASA logo; Stanford LOGO
- Group ice breaker