Introduction to Human Centered Design for amazing RLabs in Cape Town
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This document discusses human-centered design and how new products are developed. It explains that in the past, products were developed based on what was technically feasible or could be sold, without considering what people actually wanted. However, human-centered design focuses on desirability by understanding people's needs and desires first before considering feasibility and viability. The document provides examples of products that failed because they did not take a human-centered approach, and emphasizes the importance of starting any new product development by understanding what people want.
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Introduction to Human Centered Design for amazing RLabs in Cape Town
- 1. HUMAN CENTERED DESIGN @ leyla.nasib@gmail.com 20.02.2013 image courtesy: http://hcdi.brunel.ac.uk/
- 2. Once upon a time... image courtesy: http://www.independent.co.uk/
- 4. Until... source: http://www.slideshare.net/jonnevalola/ image courtesy: Wikipedia, the Free Encyclopedia
- 5. How new products happen/ed Wh ? te at ea is p cr os sib to le le to sib sel l? os sp ti ha W FEASABILITY VIABILITY technology business DESIRABILITY human What do people want? source: http://www.ideo.com/work/human-centered-design-toolkit/
- 6. How new products happen/ed ? te ea cr to le sib os sp ti ha W FEASABILITY technology
- 7. How new products happen/ed Wh at is p os sib le to sel l? VIABILITY business FLO TV source: http://gigaom.com/2010/12/20/flo-tv-fail/ & Milla Kokko
- 8. How new products happen/ed ion Wh ill at is p 0m os sib le 80 to sel l? $ VIABILITY business FLO TV source: http://gigaom.com/2010/12/20/flo-tv-fail/ & Milla Kokko
- 9. How new products happen/ed Wh ? te at ea is p cr os sib to le le to sib sel l? os sp ti ha W FEASABILITY VIABILITY technology business DESIRABILITY human What do people want? source: http://www.ideo.com/work/human-centered-design-toolkit/
- 10. FEASABILITY VIABILITY technology business DESIRABILITY human source: http://www.ideo.com/work/human-centered-design-toolkit/
- 11. GREAT STUFF!!! FEASABILITY VIABILITY technology business DESIRABILITY human source: http://www.ideo.com/work/human-centered-design-toolkit/
- 12. GREAT STUFF!!! FEASABILITY VIABILITY technology business DESIRABILITY human source: http://forum.alzheimers.org.uk/showthread.php?14246-Simple-TV-remote
- 13. GREAT STUFF!!! FEASABILITY VIABILITY technology business DESIRABILITY human source: http://forum.alzheimers.org.uk/showthread.php?14246-Simple-TV-remote source: bloodpressuremonitorsnow.com
- 16. Evolution of design 1940 2013 USER TASKS USER NEEDS/GOALS USER EXPERIENCES USER JOURNEY
- 17. INTERACTION DESIGN USER- CENTERED GOAL-DIRECTED DESIGN DESIGN Human-Centered Design PARTICIPATORY DESIGN EXPERIENCE DESIGN SERVICE DESIGN
- 18. How - Empathy - Multidisciplinary team work - Passion - Process - Intuition
- 19. Empathy - understanding your user source: http://www.imz-design.com/
- 20. Empathy - EXAMPLE what pregnant ladies might Say, Think, Do or Feel at a Shopping mall source: http://azleenachngpd.blogspot.com/2011/06/empathy-map.html
- 21. Process (by frog design) source: http://www.frogdesign.com/
- 22. Methods Benchmarking Storyboarding Develop Market Research Prototyping Refine Observation Usability testing Support Interviews Heuristic Evaluation Advertise Ideation Workshops Stakeholder Mapping Synthesis Personas Customer journey source: http://www.servicedesigntools.org/
- 23. Trying to answer: (among many other questions): 1) Who are my users? 2) What are my users trying to accomplish? 3) How do my users think of what they’re trying to accomplish? 4) What kind of experiences do my users find appealing and rewarding? 5) How should my product behave? 6) What form should my product take? 7) How will users interact with my product? 8) How can my product’s functions be most effectively organized? 9) How will my product introduce itself to first-time users? 10) How can my product put an understandable, appealing, and controllable face on technology? 11) How can my product deal with problems that users encounter? 12) How will my product help infrequent and inexperienced users understand how to accomplish their goals? 13) How can my product provide sufficient depth and power for expert users?
- 24. We’ll explore today: Future headlines - what Storyboards – early pro- would newspapers tell totype+ to define how the about success of your app product fits in the whole in 1 year from now? system more Bull’s eye – audience & Prototyping+ The Wizard stakeholder mapping/fea- of Oz, Smoke in the mirror ture mapping User testing and Heuris- Persona- collective user tic evaluation Customer journey Touch- points+ Emotional state Evaluation matrix or Pugh Method SWOT analysis source: http://www.frogdesign.com/
- 26. Bull’s eye - Who’s involved? SERVICE
- 28. Customer journey 1 PRE - SERVICE 2 DURING SERVICE 3 POST- SERVICE source: http://experiencematters.wordpress.com/2009/03/03/legos-building-block-for-good-experiences/
- 29. Storyboards My Personal Hero: http://www.youtube.com/watch?v=1VMi6PFOFUk Save the food: http://www.youtube.com/watch?v=EyuRxkz0SpE source: Timo Halko
- 33. Prototypes http://www.youtube.com/watch?v=IPr6MgF93jQ http://productdesignjournal.blogspot.com/2012/01/sketching-scenario-as-smartphone.html
- 34. User testing & Heuristic Evaluation source: http://advmgmt.net/2011/06/09/evaluative-tools-techniques/ image courtesy: http://entertainment.nbcnews.com/
- 36. Check out: Innovation techniques from Stanford design school (toolkit) http://www.dbootleg.org/ Six Steps to Persuasive Design with Dr. Eric Schaffer (short video) http://www.youtube.com/watch?v=Z1y-VcZ3JB8 MAYA HCD practice (short video) http://www.youtube.com/watch?v=EgEAAhEeDHY Connecting (20 min inspiring movie) https://vimeo.com/52861634 image courtesy: http://www.tobecontinuedshow.com/