This document outlines an introduction to Facebook ads workshop. The workshop objectives are to understand who should learn about Facebook ads, why it is important, how to create successful ads, the benefits of Facebook ads, where to practice ad skills, and when full knowledge can be grasped. The workshop covers digital marketing fundamentals, online media buying, Facebook ad types and how to use each, identifying budgets, targeting, split testing, and analyzing performance. It includes a case study and references for further learning.

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Facebook Ads - Introduction
Muhammad Sayed Rashad
COO @Axeer

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Workshop Objectives
Being able to answer the following questions:
- Who should I be interested in learning FB Ads?
- Why do I need to learn FB Ads?
- How to make a “Successful” FB Ad?
- What is the benefit of using FB Ads?
- Where can I practice my knowledge about FB Ads?
- When would I grasp “all” the needed knowledge
related to FB Ads?

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Workshop Outline
- Introduction to Digital Marketing.
- What is Digital Media buying?
- What are the types of FB Ads available? When should i
use each of them?
- How to identify the “Right” budget for my FB Ad?
- FB Ads Targeting.
- FB Ads Split tests.
- Important aspects to know when analyzing my
campaigns’ performance.
- Further readings and references.

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What is Marketing?

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The Marketing Mix (4Ps - 7Ps)

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What is Digital Marketing?

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What’s meant by “Online Media
Buying”?

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What are the types of FB Ads?

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How does FB Auction work?

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Steps of Creating a FB Ad Campaign
- Setting Objective
- Defining Your Target Audience.
- Choosing Your Placement(s).
- Setting Your Budget.
- Determining Your Campaign’s Timeline.
- Creating Your Ad(s).

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Step 1: Setting your Objective

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Step 2: Defining your Target Audience

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Step 2: Defining your Target Audience

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Step 3: Choosing Your Placement(s)

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Step 4: Setting Your Budget

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Step 5: Determining Your Timeline

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Step 6: Creating Your Ad(s)

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FB Ads Split Test

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Important Metrics for Analytics

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Case Study
- YT: 3M Views
(Out of 7M)
- FB: 4M
Views
- CPV:
0.0001$
- CPC:
0.002$

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References
- https://www.facebook.com/business/
- https://web.facebook.com/business/learn
- https://www.facebook.com/iq
- https://www.thinkwithgoogle.com/
- https://www.socialmediaexaminer.com/
- https://www.socialmediatoday.com/
- http://www.smartbrief.com/
- http://adage.com/
- https://www.adsoftheworld.com/
- http://www.digitalbuzzblog.com/
- https://blog.linkedin.com/
- https://www.jonloomer.com/
- https://adespresso.com/academy/blog

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Thank You :)
https://www.linkedin.com/in/muhammadsayedrashad/
docseso@gmail.com
+2 0111 7 338822