SlideShare a Scribd company logo
Introduction to Customer Relationship Management Dick Wooden and Julie Cooper www.SuccessWithCRM.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is CRM ‘really about’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is ACT  and why I need it
Need a Trusted System…...for Stuff
 
Your Most Important Appreciating Asset
Who is  communicating with  my Contacts. When was that last contact made?
Compatibility with iCalendar and vCard, Outlook email/contacts Windows Live Calendar Microsoft Outlook Apple iCal Lotus Notes
Social Media Integration Stay in touch with your client’s personal online profiles—such as their LinkedIn updates Perform an instant Google search—right from the Contact record!  Even add new websites—like Hoovers, Twitter, or ESPN if your customer is a sports fan—essentially have complete Internet browsing capability within ACT! Increase the tab size to see a larger view of the Website Contact’s Website link pulls the URL automatically from the contact record Get directions to their location
Social Media: Up close & Personal
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Need for a Plan and a proven Process
Nurture Based Marketing: E-marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stay “Top-of-Mind”  with Prospects & Customers
Empowering E-Marketing:  Build a Profitable Relationship
Drip Marketing for Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Marketing Results for a Contact Hot Prospect with reoccurring Interest
Decision Dashboards Track key information with new dashboards that give you at-a-glance snapshots of your customers, opportunities, and users.
Sales Opportunity Dashboard What’s in the Pipeline and  when is the expected close.
ATTRACT & ACT!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dick Wooden Phone: 574-206-5612 E-mail:  [email_address]   Julie Cooper Phone:574-607-7914 E-mail:  [email_address]   Office Phone: 269.445.3001

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Glasser-Kennedy - Introduction to Customer Relationship Management