Introduction to Cloud Computing with AWS
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This document provides an introduction to Amazon Web Services (AWS) cloud computing. It begins with introductions and an agenda. It then discusses the history and services available on AWS, including computing, storage, databases, analytics, and deployment tools. Typical use cases are described like web/mobile apps, big data, and enterprise applications. Finally, common strategies for getting started with AWS are outlined such as using it for development/testing, building new apps, enhancing on-premises apps, hybrid cloud apps, and migrating existing apps.
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Introduction to Cloud Computing with AWS
- 1. Introduction to Cloud Computing with Amazon Web Services Craig S. Dickson Solutions Architect
- 2. Firstly, let’s do some Introductions v • Me • Craig S. Dickson • Solutions Architect based in Brisbane, Australia • You • Have never used AWS before, or you have just started on your journey with AWS • Are wanting to better understand the value of the cloud • Are wanting to better understand what AWS provides and how other customers are using it
- 3. v Today’s Agenda • Introduction to AWS • Benefits of using AWS • AWS Services • Typical Use Cases • Getting Started with AWS
- 5. v History of AWS • Born from the learnings of running amazon.com • First launched in 2006 • Customer obsession is in our DNA
- 6. Service Breadth & Depth Enterprise Applications Platform Services Administration & Security Core Services Virtual Desktops Collaboration and Sharing App Services Queuing & Notifications Workflow App streaming Transcoding Email Search Access Control Storage (Object, Block and Archival) Hadoop Real-time Streaming Data Data Warehouse Data Pipelines Identity Management Compute (VMs, Auto-scaling and Load Balancing) Deployment & Management One-click web app deployment Dev/ops resource management Mobile Services Identity Sync Mobile Analytics Resource Templates Push Notifications Key Storage Databases (Relational, NoSQL, Caching) Monitoring and Logs Networking (VPC, DX, DNS) Usage Auditing CDN Analytics Infrastructure Regions Availability Zones Points of Presence
- 7. Pace of Innovation • Since inception AWS has: • Released 1111 new services and features • Introduced more than 40 major new services • Announced 45 price reductions +48 Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS 2009 +61 Amazon SNS AWS Identity & Access Management Amazon Route 53 2010 +82 Amazon SES AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache AWS Direct Connect GovCloud 2011 +280 Amazon Elastic Transcoder AWS OpsWorks Amazon CloudHSM Amazon AppStream Amazon CloudTrail Amazon WorkSpaces Amazon Kinesis 2013 +159 AWS Storage Gateway Amazon Dynamo DB Amazon CloudSearch Amazon SWF Amazon Glacier Amazon Redshift AWS Data Pipeline +24 Amazon EBS Amazon CloudFront 2008 2012 +400 Amazon EC2 Container Service AWS Lambda AWS Service Catalog AWS Config AWS CodeDeploy AWS CodeCommit AWS CodePipeline AWS Key Management Service Amazon RDS for Aurora Amazon Cognito Amazon Mobile Analytics Amazon Zocalo AWS Directory Service 2014 *as of Nov 13, 2014
- 8. Everyday, AWS adds enough new server capacity to support Amazon.com when it was a $7 billion global enterprise. v Global Footprint • Over 1 million active customers across 190 countries • 800+ government agencies • 3,000+ educational institutions • 11 Regions • 28 Availability Zones • 52 Edge Locations
- 9. Leveraged by Enterprises Around the World
- 10. Trusted by Government Agencies & Educational Institutions Worldwide v
- 11. Powering Born-in-the-Cloud and Startups v
- 12. An Expansive Ecosystem v 5,000+ SIs & Consultants 3,000+ ISVs 22 Global Premier Tier partners 6 Enterprise-focused competencies 2,000+ products available for 1-click deployment across 23 distinct product categories Customers run over 70M hours of software per month
- 13. Benefits of Using AWS
- 14. Architected To Meet Your Security Requirements v Certifications and accreditations for workloads that matter “Based on our experience, I believe that we can be even more secure in the AWS cloud than in our own data centers.” – Tom Soderstrom, CTO, NASA JPL
- 15. Experience with Operational Reliability Our goal is to make our operational performance indistinguishable from perfect. v • We have spent over a decade building the world’s most reliable, secure, scalable, and cost-effective infrastructure. • Service SLAs between 99.9% and 100% availability. Amazon S3 maintains a durability of 99.999999999%. • Availability Zones exist on isolated fault lines, flood plains, and electrical grids to substantially reduce the chance of simultaneous failure. • The AWS Service Health Dashboard provides 24/7 visibility in the real-time operational status of all services around the globe.
- 16. Many Purchase Options to Support Different Needs v On-Demand Pay for compute capacity by the hour with no long-term commitments Ideal for Development & Test Reserved Make a low, one-time payment and receive a significant discount on the hourly charge Ideal for baseline workloads Spot Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Ideal for Test scenarios, Simulations Dedicated Launch instances within Amazon VPC that run on hardware dedicated to a single customer For highly sensitive or compliance related workloads Free Tier Get Started on AWS with free usage & no commitment Good for Initial evaluation
- 17. 45 Price Reductions Since 2006 v 34% Amazon ElasticCache reduces prices for cache nodes by an average of 34% March 26, 2014 51% Amazon S3 reduces prices for Standard and Reduced Redundancy Storage, by an average of 51% March 26, 2014 20% Amazon Route 53 lowers prices for both Standard Queries and Latency Based Routing Queries by 20% *as of November 21, 2014 July 31, 2014
- 18. Increased agility has become the #1 reason businesses use the AWS cloud
- 19. Companies Can’t Afford to be Slow AWS: Infrastructure v in Minutes Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse Old World: Infrastructure in Weeks Everything changes with this kind of agility
- 20. v A Culture of Innovation Experiment Often & Fail Without Risk On-Premises Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
- 21. AWS Services
- 22. The AWS Platform Enterprise Applications Platform Services Administration & Security Core Services Virtual Desktops Collaboration and Sharing App Services Queuing & Notifications Workflow App streaming Transcoding Email Search Access Control Storage (Object, Block and Archival) Hadoop Real-time Streaming Data Data Warehouse Data Pipelines Identity Management Compute (VMs, Auto-scaling and Load Balancing) One-click web app deployment Dev/ops resource management Mobile Services Identity Sync Mobile Analytics Resource Templates Push Notifications Key Storage Databases (Relational, NoSQL, Caching) Monitoring and Logs Networking (VPC, DX, DNS) Deployment & Management Usage Auditing CDN Analytics Infrastructure Regions Availability Zones Points of Presence
- 23. v Compute Services Amazon EC2 Auto Scaling Elastic Load Balancing EC2 Actual Elastic Virtual servers in the cloud Dynamic traffic distribution Automated scaling of EC2 capacity
- 24. v Networking Services Amazon VPC: AWS DirectConnect Amazon Route 53 Availability Zone B Availability Zone A Private, isolated section of the AWS Cloud Private connectivity between AWS and your datacenter Domain Name System (DNS) web service.
- 25. v Storage Services Amazon EBS Block storage for use with Amazon EC2 EBS Amazon S3 Internet scale storage via API Images Videos Files Binaries Snapshots AWS Storage Gateway Integrates on-premises IT and AWS storage S3, Glacier Amazon Glacier Storage for archiving and backup Images Videos Files Binaries Snapshots
- 26. v Database Services Amazon RDS Amazon DynamoDB Managed relational database service Managed NoSQL database service DBA Amazon ElastiCache In-Memory Caching Service
- 27. v Big Data Services Amazon EMR (Elastic Map Reduce) AWS Data Pipeline Hosted Hadoop framework Move data among AWS services and on-premises data sources Amazon Redshift Petabyte-scale data warehouse service
- 28. v Application Services Amazon CloudFront distribute content globally Amazon CloudSearch Managed search service Amazon Elastic Transcoder Video transcoding in the cloud
- 29. Deployment & Administration v Amazon CloudWatch AWS IAM (Identity & Access Mgmt) AWS Elastic Beanstalk Monitor resources Manage users, groups & permissions Automate resource management AWS CloudFormation Templates to deploy & manage Web App Enterprise App Database AWS OpsWorks Dev-Ops framework for application lifecycle management
- 31. Web, Mobile, and Social Apps v Amazon AppStream - Flexible, interactive application streaming service for any device Captures user input to send back to the cloud Responsive and consistent experience across devices Web and Mobile Apps on AWS
- 32. COLLECT STORE ANALYZE SHARE v Big Data Direct Connect S3 Import Export S3 EC2 DynamoDB Redshift Glacier EMR Data Pipeline AWS BIG DATA PORTFOLIO Amazon Kinesis - Fully-managed service for real time processing of streaming data, at any scale
- 33. Enterprise Applications v • Amazon RDS for Oracle provides managed Oracle database deployments • Oracle Applications are fully supported on AWS • Oracle licenses owned by customers are fully portable to AWS • AWS is an SAP-certified Global Cloud Services Partner and Global Technology Partner • Most SAP products are now certified for production deployment on AWS • Full, licensed Windows Server OS on AWS • Easily install services that you know - AD, SCOM, SQL, Exchange, SharePoint • Use your existing MS licenses on AWS using BYOL
- 34. v Disaster Recovery AWS DR Scenarios Backup and Restore Pilot Light for Simple Recovery into AWS Warm Standby Solution Multi-site Solution
- 35. How Are Companies Getting Started With AWS?
- 36. Strategy 1: Cloud for Development & Test Environments v SAP Oracle Enterprise Applications SAP Reduced deployment time from weeks to days Reduced test environment costs 70% reduction in operational costs
- 37. Strategy 2: Build New Apps in the Cloud v Faster to build Easier to manage Less expensive to run Distributed architectures for high availability Financial record archiving Clinical trial simulations Product Prototyping & Design Audience management & creative design Hotel booking engine Biological data research Global deals engine Global web properties Video streaming SIM card credit App streaming News distribution Firmware upgrades Mobile games
- 38. Strategy 3: Use Cloud to Make On-Premises Apps Better v Corporate Data Centers App 1 App 2 App 3 … App N Analytics Backup AWS Storage Gateway Elastic Map Reduce Amazon Redshift Amazon S3
- 39. Strategy 3: Use Cloud to Make On-Premises Apps Better v Big Data Analytics Oracle Databases Big Data Analytics Export operational data to AWS for analytics processing Automated backup to S3 with Oracle RMAN 50% cost reduction with 2x faster queries using Amazon Redshift
- 40. Strategy 4: Cloud Apps that Integrate with On- Premises Apps v On-Premises Data Centers Hybrid App AWS serves application content & data Integration to Samsung data centers for financial transactions
- 41. Strategy 5: Migrate Existing Apps to the Cloud v On-Premises Data Centers App 1/3 of servers migrated to AWS Saved £1.5 Million Migrated 500 web properties in 5 months New product web sites live in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
- 42. v Strategy 6: All In 100s of applications supporting 33M+ global members 10,000s of EC2 instances in multiple regions & zones At peak consumes 1/3 of US Internet bandwidth
- 43. Summary
- 44. v What Sets AWS Apart? Building and managing cloud since 2006 40+ services to support any cloud workload History of rapid, customer-driven releases 11 regions, 28 availability zones, 52 edge locations 45 proactive price reductions to date 8,000+ SIs and ISVs; 2,000+ Marketplace products Experience Service Breadth & Depth Pace of Innovation Global Footprint Pricing Philosophy Ecosystem
- 45. v Next steps … • Sign up for an AWS account at aws.amazon.com • Take advantage of the Free Tier • Start experimenting! AWS
- 46. Online Labs | Training Gain confidence and hands-on experience with AWS. Watch free Instructional Videos and explore Self- Paced Labs Instructor Led Classes Learn how to design, deploy and operate highly available, cost-effective and secure applications on AWS in courses led by qualified AWS instructors AWS Certification Validate your technical expertise with AWS and use practice exams to help you prepare for AWS Certification http://aws.amazon.com/training
- 49. Thank you Craig S. Dickson Solutions Architect craigd@amazon.com @craigsdickson
Editor's Notes
- This is a simple view of the set of services offered by AWS. At the core are the compute, storage and data services that are the heart of our offering. We then surround these offerings with a range of supporting components like management tools, networking services and application services. All these capabilities are hosted within our global data center footprint that allows you to consume services without having to build out your own facilities or procure hardware equipment. TALKING POINTS AWS has developed the broadest collection of services available from any cloud provider. Our approach to regions, availability zones, and POPs provides global coverage for high availability, low latency applications. Foundation services across compute, storage, security, and networking offer customers flexibility in their architecture. We have a full spectrum of options to meet most price-to-performance scenarios. We offer the capability for both managed and unmanaged database options. The offerings for Analytics and Application Services enable advanced data processing and workloads. AWS Redshift, our cloud-based data warehouse, is the fastest growing service in the history of AWS. Our management tools offer a lot of insight and flexibility to let you manage your AWS resources through either our tools or the management tools you’re already familiar with. Recent expansion into enterprise applications has been entirely driven by customer feedback on where they’d like us to deliver value.
- Our data center footprint is global, spanning 5 continents with highly redundant clusters of data centers in each region. Our footprint is expanding continuously as we increase capacity, redundancy and add locations to meet the needs of our customers around the world. TALKING POINTS We define an “active customer” as non-Amazon customers who have account usage activity within the past month To support global business, we maintain 11 regions across the US, South America, Europe (Ireland and Germany), Japan, China, Singapore, and Australia. We count hundreds of thousands of customers across 190 countries This includes over 800 government agencies and over 3,000 educational institutions Scale and capacity matter. Every day, we add enough new server capacity to support Amazon.com when it was a $7B global enterprise.
- Over 600 governmental agencies and 2400 educational institutions worldwide use AWS. These range from NASA JPL to the City of Melbourne and many others.
- Security is the number 1 priority for AWS. You might have questions about security in the cloud, but our biggest and most conservative customers have found that we’re able to meet their security requirements, and often we can provide a better security profile than what they can deliver internally. The AWS cloud infrastructure has been designed and managed in alignment with regulations, standards, and best-practices including HIPAA and ISO 27001. Recently we announced AWS CloudTrail, a service that records API calls made on your account and delivers log files to your Amazon S3 storage bucket. CloudTrail provides increased visibility into AWS user activity that occurs within an AWS account and allows you to track changes that were made to AWS resources. This allows enterprises to run comprehensive security analysis, and better manage their governance and compliance efforts. TALKING POINTS The second key area of our experience is security. Our security strategy stretches across three pillars: visibility, control, and auditability Visibility The AWS console provides immediate visibility to your entire infrastructure running on AWS. This level of transparency is extremely difficult, if not impossible, to achieve on-premises. AWS CloudTrail allows for extremely granular insight into how AWS resources are being accessed and changed. Control We take the geographic location of data extremely seriously. When you create an instance or bucket on AWS, you must specify where it will it reside. Once created, only you can move it. AWS will never change the geographic location of data on behalf of a customer. Our shared responsibility model provides clear ownership on security implementation. We maintain the security of your infrastructure. You maintain the security of your workloads. With free, end-to-end encryption, customers can easily maintain data security across the infrastructure. Auditability With a broad portfolio of certifications, AWS works daily to ensure that workloads, both regulated and unregulated, are compliant with industry standards. You are better off in AWS than you are in your own environment. “Nearly 60% of organizations agreed that CSPs [cloud service providers] provide better security than their own IT organizations.” – Source: IDC 2013 U.S. Cloud Security Survey, doc #242836, Sep 2013
- TALKING POINTS Our eight years in the cloud computing market has provided us with a long runway to hone our experience delivering massive scale infrastructure. There are two areas where our experience particularly shines through, the first is in operations. Even before we launched our first service, we were focusing on the architecture and operation of globally distributed data centers. Our engineers are relentless in their pursuit to eliminate potential causes of failure. Taking advantage of multiple AZ’s provides exceptional operational stability. We are committed to 100% transparency for the operational health of the entire global infrastructure.
- Cost is the conversation starter when it comes to cloud. There are many pieces to cost conversation when it comes to AWS and your own infrastructure. The first advantage you get in the cloud is that you don’t have to lay out capital expense for hardware and infrastructure before you know the demand. In essence you convert your capital expense into variable expense. And then that variable expense on AWS is lower than what most companies can do on their own because AWS runs at a massive scale and we pass that scale to our customers in the form of lower pricing. There are multiple pricing models in AWS, so you can optimize your spend depending on what your workloads requirements are. And the more you use AWS, the less your costs are. We have tiered pricing and for customers doing large data center migrations, we have negotiated custom pricing to make their transitions cost-effective. TALKING POINTS Cloud computing is inherently a high volume, low margin business. Our company DNA makes us extremely comfortable in such an environment. Our massive scale provides huge economies of scale, which lowers our costs considerably. We are also committed to increasing utilization and streamlining operations. The combined savings of these factors, allow us to proactively and regularly decrease customer costs. Multiple pricing models allow you to balance cost and flexibility. Tiered pricing and volume discounts provide a means for your costs to decrease when your usage increases. Since its introduction last year, AWS Trusted Advisor has made over 1M recommendations to customers about how they can lower their costs, totaling a combined annual savings of more than $200M.
- Enterprises cannot afford to be slow, but if you can ask an enterprise leader as to how long does it take to get a server for running a workload, the typical time frame is 10 to 18 weeks. In the cloud you can spin thousands of servers in minutes and experiment quickly. Once the experiment is over, or doesn’t work out, you can spin down those instances and stop paying for them. This is a big difference compared to the old world. In the cloud, you can instantly spin up and down clusters, Petabyte size data warehouses and new production or dev. Environments. Everything changes with this kind of agility.
- We see our customers do amazing things when they reduce the cost of experimentation- it moves IT from being a roadblock, where each idea costs lots of money and takes lots of time, to being an enabler where you can launch a speculative project quickly and cheaply. It allows companies to take more chances on ideas, and gives them a shot at winning big, as opposed to being scared to even try.
- This is a simple view of the set of services offered by AWS. At the core are the compute, storage and data services that are the heart of our offering. We then surround these offerings with a range of supporting components like management tools, networking services and application services. All these capabilities are hosted within our global data center footprint that allows you to consume services without having to build out your own facilities or procure hardware equipment. TALKING POINTS AWS has developed the broadest collection of services available from any cloud provider. Our approach to regions, availability zones, and POPs provides global coverage for high availability, low latency applications. Foundation services across compute, storage, security, and networking offer customers flexibility in their architecture. We have a full spectrum of options to meet most price-to-performance scenarios. We offer the capability for both managed and unmanaged database options. The offerings for Analytics and Application Services enable advanced data processing and workloads. AWS Redshift, our cloud-based data warehouse, is the fastest growing service in the history of AWS. Our management tools offer a lot of insight and flexibility to let you manage your AWS resources through either our tools or the management tools you’re already familiar with. Recent expansion into enterprise applications has been entirely driven by customer feedback on where they’d like us to deliver value.
- Web, Mobile, and Social apps refers to the collection of tools and technologies required to power internet applications. As shown in the sample app architecture, AWS provides on-demand access to scalable web and application servers, storage, databases, content delivery, cache, search, and other application services that make it easier to build and run apps that deliver a great customer experience. Recently we launched a new service called Amazon Appstream. Amazon AppStream is a flexible, low-latency service that lets you stream resource intensive applications and games from the cloud. It deploys and renders your application on AWS infrastructure and streams the output to mass-market devices, such as personal computers, tablets, and mobile phones. Because your application is running in the cloud, it can scale to handle vast computational and storage needs, regardless of the devices your customers are using.
- This is how the AWS Big Data portfolio looks like. We have tools like Direct Connect and Import Export that can bring in a lot of data. We can push that data into a number of sources from S3 and DynamoDB to EMR and RedShift for analysis. Amazon Redshift provides a fast, fully managed, petabyte-scale data warehouse for less than $1000 per terabyte per year. Amazon Elastic MapReduce provides a managed, easy to use analytics platform built around the powerful Hadoop framework. Recently we announced Amazon Kinesis, a managed service for real-time processing of streaming big data. Amazon Kinesis supports data throughput from megabytes to gigabytes of data per second and can scale seamlessly to handle streams from hundreds of thousands of different data sources. The tools to support big data collection, computation along with collaboration and sharing are all available in a couple of clicks, with AWS.
- AWS offers a reliable and secure cloud infrastructure platform that enables enterprises to quickly launch entire enterprise software stacks from Oracle, SAP, and Microsoft in the cloud. Customers using Oracle, SAP, and Microsoft products can also use their existing software licenses on the AWS cloud with no additional licensing fees. Finally, Amazon RDS gives you access to the capabilities of a familiar MySQL, Oracle, Microsoft SQL Server, or PostgreSQL database engine as a managed service.
- Businesses are using the AWS Cloud to enable faster disaster recovery of their critical IT systems without incurring the infrastructure expense of a second physical site. The AWS Cloud supports many popular disaster recovery (DR) architectures from “pilot light” environments that are ready to scale up at a moment’s notice to “hot standby” environments that enable rapid failover. With data centers in several Regions around the world, AWS provides a set of Cloud-based services that enable rapid recovery of your IT infrastructure and data. We recently launched Cross Region Read Replicas feature that you can use to implement a cross-region disaster recovery model, scale out globally, or migrate an existing database to a new region.You can operate a read replica in a region different from your master database region. In case of a regional disruption, you can promote the replica to be the new master and keep your business in operation.
- Whenever there is a large technology shift, dev. And test workloads are the first to move. Cloud is probably the biggest technology shift in our lifetimes and we see this workload as the first workload enterprises deploying on AWS. Customers like Lionsgate are running SAP on dev./test environments, Tokyo Stock Exchange is testing Oracle apps on AWS, while Galata chemicals are testing SAP deployments on AWS.
- New workloads are also shifting to the cloud. These are no-brainers as well. There is no legacy from which you have to migrate from; they are cheaper and less expensive in the cloud, easier to build and faster to deploy, and they can leverage the fault-tolerant capabilities of the cloud. You see this with customers like PBS which runs a video streaming service on AWS and Quantas Airlines which has built its hotel booking application on AWS.
- Then there is a 3rd strategy and 4th strategy that go hand in hand and we have started seeing more and more of these during the last 12 months. The third strategy is taking applications on-premises and supplementing them with cloud resources. You see this especially in the analytics and batch processing areas.
- And here are a few examples- NASDAQ has a number of market operations applications. They analyze this data in the AWS cloud during the night time and move it back to their on-premises application during the day-time for their users to leverage. Or Nokia, which had a data warehouse on-premises, which was hard to manage and fragile. They now run their data warehouse on AWS, where queries run twice as fast at half the costs.
- The 4th strategy is the reverse of the 3rd, where applications built in the AWS cloud reach back to on-premises resources. Samsung is building its smart hub application on the AWS cloud, but they want their financial transactions to happen on their on-premises systems. So when customers buy content from Samsung, they transition to the on-premises systems for financial transaction and then transition back to the AWS cloud seamlessly for using the content.
- The 5th strategy is migration and this requires little more thinking. Unilever has 1000 websites, out of which they have migrated 500 to AWS. Using AWS, now they can deploy web sites in 2 days instead of 2 weeks. Or Bristol Myers Squibb, which migrated its clinical trial simulation platform to AWS. Now these simulations take 72 minutes compared to 60 hrs. earlier.
- 6th strategy is all-in strategy where the CIO moves all applications to the cloud. A few years back Netflix decided to move all their applications to the cloud and become cloud-native. Now we are seeing more and more companies make this decision.
- TALKING POINTS Customers have selected AWS for eight years because we have proven ourselves committed to customer success. We believe we stand apart in the market because of six factors: Experience, Service Breadth and Depth, Pace of Innovation, Global Footprint, Pricing Philosophy, and Partner Ecosystem