Blogs, presentations, and review articles stand as dynamic mediums, each with its unique power to engage, inform, and influence. Blogs, the conversational storytellers; presentations, the visual orchestrators; and review articles, the comprehensive knowledge curators, collectively play pivotal roles in shaping how we share, learn, and explore diverse subjects. This exploration delves into the distinct characteristics and purposes of these forms of communication, unveiling the art of effective expression and knowledge sharing in the digital age.

1. Introduction to Presentations,
Blogs and Articles
Noorush Shifa Nizami
Research Coordinator ClinoSol
Research Hyderabad, India.
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2. Presentation
❏ A presentation is a collection of data and
information that is to be delivered to a
specific audience.
Factors for effective powerpoint presentation:
1. Big
2. Clear
3. Consistent
4. Simple
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3. Blogs
❏ A blog is a frequently updated web page for
general public consumption.
❏ A blog consists of a title, body, permalink,
post date and writer information.
❏ Before you begin blog writing, consider the
following points
1. Ideas
2. Organization
3. Voice
4. Word choice
5. Sentence fluency
6. Presentations
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4. Blogs
Content
1. Make it valuable and worthwhile.
2. Proofread for typos and
grammatical errors.
3. Keep it short and simple, as most
online readers are scanners
(lengthy means ‘uninteresting’
generally)
4. Keep it clear, consistent, simple
and interesting.
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Make it short and crisp
1. Write as if you are speaking to
your friend or to yourself.
2. Keep in mind the 5 W’s in the first
paragraph (who, what, why, when
and where).
3. Write clearly, only one concept
per sentence, write like you talk.

5. Review article
❏ A critical constructive analysis of
the literature in a specific field/
scientific text relying on previously
published literature or data.
❏ New data from author’s
experiments are not presented
(with exception, some reviews
contain new data).
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6. 1. Function of review article: to organize and
evaluate literature, to identify patterns and
trends in literature, and to identify research
gaps and recommend new research areas.
2. Audience of review article: experts in
specific research areas, students or decision
makers.
3. Types of reviews articles: Narrative review,
best evidence review, and systematic review.
4. Review articles may range between 8000
and 40,000 words.
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Review article

7. Elements of a review article
Title: between 8-12 words.
List of authors: declare intellectual ownership of the work.
Abstract: informs about the main objective and result of the review
article (usually 200-250 words).
Introduction: provides information about the context, indicates the
motivation for the review, defines the focus, and the research
question (between 10 and 20% of the core text).
Body: (main part of the review article): methodological approaches,
models and theories, studies that agree with another vs studies
that disagree (70 to 90% of the core text).
Conclusion: answer the research question set into the introduction
(5 to 10% of core text).
References: show the interested readers to find the literature
mentioned in the text. A range between 20 to 100 references. 7

8. Preparing a review article
❏ Narrow the topic, define a few research questions.
❏ Search for literature sources, refine topic and research
questions, during the search.
❏ Read, evaluate, classify and make notes.
❏ Redefine the focus and the research questions.
❏ Compose a preliminary title.
❏ Find the structuring principle for the article (subject
matter).
❏ Prepare an outline, find headings for the sections in the text
text body.
❏ Plan the content of each paragraph in the different
sections.
❏ Prepare tables, concept maps and figures.
❏ Draft body sections, conclusion, introduction, and abstract.
❏ Revise citations and references.
❏ Correct grammar, spelling, and punctuation. 8

9. Difference between an article and a blog
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Article Blog
Longer than 300 words Shorter than article (300 or less words)
Sophisticated writing skills Casual writing skills
Flawless spelling and grammar Good spelling and grammar
Has research, explanation, analysis and report. Does not include research or analysis, usually contains tips/ lessons
Includes lots of data, graph and statistics Include one or more images
Less conversational Likely to be conversational
Less likely to offer comments Invite the participation of the audience, usually through comments
Written professionally within an informative tone. Written in personal pronouns (I/ me/ we/ us etc)

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