2. “A careful plan or method for achieving a
particular goal usually over a long period of
time.”
3. Why Strategy is Important
It provides goals and objectives along
with a means for accomplishing them
It keeps you focused. Having a strategy
will help you in determining if you should
jump on the next new social media tool
It sets expectations for social media
managers so they can best manage
time
4. In Charlene Li’s Open Leadership: How social technology can transform the way you lead.
5. Tips for Creating Strategy
1.
2.
3.
4.
5.
6.
7.
Identify your Target Audience
Be Focused
Have a Goal
Be Consistent
Listen and Compare
Consider Staffing
Measurement
6. Today’s
It’s best to focus
Sessions on the big picture with
social media.
As you learn about each social media
tool in the following sessions, keep in
mind how each can contribute to your
overall strategy
Remain focused on your goal
Editor's Notes
This is the definition of strategy
-Watching: monitoring audiences for what they are saying about your company/brand products/services. Also look for general topics related of importance for your audiences-Sharing: Posting photos, statuses, tweets-Commenting: replying to people and going off of your own accounts to comment on others sites. Can be on forums/discussion boards/nonprofits-Producing: taking the time to create a cool video, picture or other creative display. Examples: Pinterest, videos etc.-Curating: This is sharing of information that others have posted
-Have to know your audience and how they use social media, which outlets they are on-Create a narrow plan such as gain awareness, make a behavior change -Have a goal that will signal your goal has been reached-Always be consistent, don’t go from posting once a week to 10 times a day. Have the same poster and use the same voice, people will notice if there’s a different voice-Listen to your audience and listen to your competition-This simply means consider who is running your accounts-Samara will get to this but be sure to measure your social media success
-As you learn about each outlet, think about how they can fit into the strategic plan-If you identify your audience as Facebook users, focus on how you can use facebook to bring more awareness around your organization-If they use Twitter as well, focus on how you can use these together– don’t post the same thing on both, rather use each to complement each other.
