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Strategic Planning Seminar 1 10 2010
- 1. Strategic Planning for Business Growth Presented by Donna Childs , MA, CPM, CAE President Donna Childs Consultants LLC
- 2. Why plan Definition: the process by which the guiding members of an organization envision its future and develop the necessary procedures and operations to achieve that future. Organizations that do strategic planning are more successful than those that don’t
- 3. Why plan Determines the future of your business Focuses everyone on what matters Changes your decision making Gives you a plan of action A roadmap you can follow
- 6. Commits you to action
- 9. Measurable
- 10. Attainable
- 11. Relevant
- 13. Eight elements Table of Contents Executive summary Goals Objectives Strategies Action items Outcomes/results Time lines Champions
- 14. Break it down Goal: Increase sales of existing products by 5% by December 2010 Champion Deadline Objective: Establish a plan to systematically approach existing clients for cross selling Objective: Target parents of high school students for multiple product lines Strategies: Define how and what you need to do achieve each objective
- 15. 1.Action items: spell out specific activities or steps needed to advance the strategy You telescope to the details, making phone calls to get quotes, doing research, gathering support documents, checking data and resources, coming to conclusions you can act on
- 16. Where are you now You have a well thought out strategic direction backed by supporting information, focused planning and the detail you need to execute Everyone knows where the business is going, how to get there and what role they have in making it happen You know what direction you are going in, what the goals are and when you will achieve them
- 18. Part of your weekly decision making
- 19. Write it down
- 20. Act on it
- 22. Communicate it
- 24. Embrace change
- 26. The first step in making change is to make a decision Donna Childs Donna Childs Consultants LLC www.donnachildsconsultants.com 937-454-5352 dchilds@donnachildsconsultants.com
Editor's Notes
- WelcomeIntroduce and assess the audienceWho is in the room, b. ever done sp, c. frustrated, need a directionGround rules – 1 cell phones, 2 ask questions, 3 break /restroomsWrite down one thing you hope to learn tonightWrite down one goal for your businessExercise Take aways – Understand why it is importantBreak down the mystery of spPut some things down in writing that will help you move forward
- Helps you see and shape the future of your business, A PLAN OF ACTIONProactive, predetermined roadmap of where you are goingHelps you stay focused on what mattersDefinition – a process by which the key people envision the future and develop the necessary procedures and operations to achieve that futureWhat happens when you do spa. Identify priorities, b. eliminate harmful elements to success, c. changes your decision making, d. energizes, creates commitment, e. see results, helps you grow your company
- What does this image bring to mind? Relate it to your business. DiscussionWhy do you think some companies have a problem identifying weakness. Discussion3 components: Where are we today - situational analysis: vision, beliefs, practices, processes, SWOT, resources, results, customers Where do we want to go - goals How get there - strategies, actions, resources, performance, communicationMost important: you must commit without any ‘buts’ or excuses or it won’t workThe planning process tips: Preparation, time involved, facilitation, written planGetting it done: weekly progress (actions done, 1 hour), celebrate small successes, communication, keep moving forward, remember the ropeExercise: connect the dots
- Be specific, attainable, relevant, aligned with your mission.Tell you where you are going, how you are going to get there, what the future looks like,Are a decision today about the future.EX: * Increase sales of special candy orders to corporations by 10% in 2009 * Increase repeat sales of oil changes to existing customers by 25% by proactive customer service efforts and offering incentives in 2009.
- Preplanning Commitment - most important thingScanning – SWOT, surveys, purpose, mission Participants – who is involved, invite. Employees, customers, vendors, mentor, banker, accountant, partnersStrategic planning event – face to face meetingTime line and scheduling – half a day, off site, materials Writing the plan Follow up and communication – tell everyone, employees, vendors, banker Implementation – break it down, assignments, trackingBREAK
- 8 elements of a strategic planExecutive summary – introduction, successes, challenges, visionGoals – specific, stretch but attainable. Define what you want to achieve.S– SPECIFIC, M- MEASURABLE, A- ATTAINABLE, R– RELEVANT, T- TIMELY* Review the goal you wrote, does it include these elements, tweak itEX: develop a marketing/pr plan to increase reach/awareness of my business to potential customers by this dateObjectives – address one aspect of a goal that will move it forwardEX: identify who can help me develop a marketing/pr planEX: identify ways to increase awareness of my business to potential customers who are a specific segment (parents, own cars, apartment dwellers) by date.Strategies – break down specific things that can be done to achieve the objectiveEX: develop a plan to reach potential customers at high school football games by this date to include ads in programs, flyers, tee shirts, drawings, other sponsorshipsAction items – break it down again, what can you do to achieve that strategy. Who what where when why.EX: identify what high school, contact the AD, find out who the president of the parent booster club, call and meet with him/her, get information on sponsorship opportunities. Outcomes/Results – what will the success look like if you reach that goal.EX: reach 10,000 new potential customers each week during football season in Huber Heights.Time Lines – everything under a goal should have a completion date. Everything cannot be done at the same time. Give yourself time to get things done or you will become frustrated. NEVER QUIT. Regroup if you need to. Life happens, emergencies.Assign champions – each goal should have one person responsible to see it through.Under goals, other people can be assigned, get employees involved.TIPS - # it will take time and perseverance and patience # it will take money # it will take people, communication # accept that change will happen # celebrate successesDO NOT GIVE UPExercise – on the goal you wrote, add 1-2 objectives, a strategy for each and 1 action item.
- Success TipsIdentify who will be your championsBe clear and detailed about how you are going to get to the futureIdentify what will achieve your strategies, such as training, financial resources, enablers, applications (software, process), what needs to change, milestones are short term targetsCommunicate and celebrateTake the time to do the planning partWrite it downKeep it in front of you. Part of you daily and weekly decision makingList to what your employees and customers are saying – and not saying. Ask questions until you understand what they meanTime lines and deadlines are crucialLet other people be involved, they can help you Look like a heroEX: Based on what you have heard, give me some reasons why you think a strategic plan would fail. Now write down at least two things you can do to prevent failure.
- Change doesn’t happen without making a decision.Change involves risk.Change involves action. Q & A