A comprehensive guide to introducing yourself and your company, demonstrating that you can most effectively portray your expertise. Includes everything from understanding the business situation when introducing yourself to handling tough introduction situations. Graphics and text in a 14-page presentation.
How To Interview Like a Marketer "Personal Branding in Interview"Mohamed Yasser
How To Interview Like a Marketer "Personal Branding in Interview"
- How to Impress Interviewers
- Sell Yourself
- Show yourself as the best one for the job
Too often I’ve watched sales professionals move their prospects through the stages of their selling process without pausing or giving the other person a chance to speak. When your prospects answer your questions, they are giving you a gift – a chance to learn. Don’t throw it away by spending all your energy composing your next response.
If you want the sales results that come from engaging your potential customer or client, remember this. To build rapport, don’t approach your interactions as a contest, debate, or pitch. Approach engagement as an opportunity to listen.
Brand yourself to increase your Employability
The One Word That Can Propel Your Career
Do your Colleagues, Peers or seniors have a choice word that describes you?
If not, here's why you should want them to…
Most of the times it is the one word that can make all the difference
How To Interview Like a Marketer "Personal Branding in Interview"Mohamed Yasser
How To Interview Like a Marketer "Personal Branding in Interview"
- How to Impress Interviewers
- Sell Yourself
- Show yourself as the best one for the job
Too often I’ve watched sales professionals move their prospects through the stages of their selling process without pausing or giving the other person a chance to speak. When your prospects answer your questions, they are giving you a gift – a chance to learn. Don’t throw it away by spending all your energy composing your next response.
If you want the sales results that come from engaging your potential customer or client, remember this. To build rapport, don’t approach your interactions as a contest, debate, or pitch. Approach engagement as an opportunity to listen.
Brand yourself to increase your Employability
The One Word That Can Propel Your Career
Do your Colleagues, Peers or seniors have a choice word that describes you?
If not, here's why you should want them to…
Most of the times it is the one word that can make all the difference
As part of our work at SME Centre @ SMCCI, I delivered this workshop with the hope that our SMEs can begin discovering the exciting possibilities that Branding can bring to their businesses.
Create Your Elevator Pitch - Pat Drew and Ivy ExecIvy Exec
Unless you can communicate your value quickly and in a compelling way, you are letting opportunities pass you by. Would you knowingly give up an opportunity for the perfect job or fantastic assignment? That is what you are doing if you do not have at your fingertips a well-practiced, very brief statement of who you are, what you are up to and what a UNIQUE contribution you make.
No matter how experienced and polished we are, most of us from time to time pass up opportunities to let others know who we are and what a unique contribution we make. We fail to get the conversation started which can lead to new positions and assignments.
In this webinar, you will actively participate and "log out" with a new statement of who you are and your value. In this session, you will learn:
- How to communicate your value in a compelling way in 20 seconds.
- Four key questions to answer, to engage anyone anywhere, anytime – in YOU!
- To craft, practice and perfect your own Elevator Pitch.
- How do to make yourself interesting, memorable and start the conversation, which will open doors for you.
Pat Drew’s areas of expertise include top-level coaching, senior team alignment and preparing executives and organizations for transitions. For over twenty years, she has coached executives in the media, pharmaceutical companies, consumer product companies, financial and professional services, real estate, communications, not-for-profit organizations and academia.
Pat’s experience in helping executives achieve strong business results was acquired as Director in Human Resources at The New York Times for 20 years, as Manager of Training at the New York Psychiatric Institute of Columbia University and, most recently, with Guttman Development Strategies, a leadership-development firm.
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
‘How to Deliver Compelling and Successful Pitches’ (Pitch to Win) This talk was to an audience of 130 top sales professionals looking for advice on how to increase their success rate when pitching.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Are You a Freelancer? Here's Why You Should Stop Acting Like OneVirginia Bautista
To thrive as a freelancer, you need to think and act like an entrepreneur, not as a freelancer. Here are 5 ways to do this and how it will help you succeed. This is based on this article: https://www.linkedin.com/pulse/you-freelancer-heres-why-should-stop-acting-like-one-bautista
In this half day session, conducted and facilitated by Communications Coach Nicolas Llovet, we will:
1. Add an urgency to your value proposition
2. Frame your sales pitches in the most compelling, engaging style
3. Handle the needs of different stakeholders, leading to win-win outcomes
Forget Your Elevator Pitch. Work on Your Professional Promise.Dan Beverly
Redefine your elevator pitch as your professional promise. And never again feel uncomfortable talking about who you are, what you do and how you do it.
As part of our work at SME Centre @ SMCCI, I delivered this workshop with the hope that our SMEs can begin discovering the exciting possibilities that Branding can bring to their businesses.
Create Your Elevator Pitch - Pat Drew and Ivy ExecIvy Exec
Unless you can communicate your value quickly and in a compelling way, you are letting opportunities pass you by. Would you knowingly give up an opportunity for the perfect job or fantastic assignment? That is what you are doing if you do not have at your fingertips a well-practiced, very brief statement of who you are, what you are up to and what a UNIQUE contribution you make.
No matter how experienced and polished we are, most of us from time to time pass up opportunities to let others know who we are and what a unique contribution we make. We fail to get the conversation started which can lead to new positions and assignments.
In this webinar, you will actively participate and "log out" with a new statement of who you are and your value. In this session, you will learn:
- How to communicate your value in a compelling way in 20 seconds.
- Four key questions to answer, to engage anyone anywhere, anytime – in YOU!
- To craft, practice and perfect your own Elevator Pitch.
- How do to make yourself interesting, memorable and start the conversation, which will open doors for you.
Pat Drew’s areas of expertise include top-level coaching, senior team alignment and preparing executives and organizations for transitions. For over twenty years, she has coached executives in the media, pharmaceutical companies, consumer product companies, financial and professional services, real estate, communications, not-for-profit organizations and academia.
Pat’s experience in helping executives achieve strong business results was acquired as Director in Human Resources at The New York Times for 20 years, as Manager of Training at the New York Psychiatric Institute of Columbia University and, most recently, with Guttman Development Strategies, a leadership-development firm.
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
‘How to Deliver Compelling and Successful Pitches’ (Pitch to Win) This talk was to an audience of 130 top sales professionals looking for advice on how to increase their success rate when pitching.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Are You a Freelancer? Here's Why You Should Stop Acting Like OneVirginia Bautista
To thrive as a freelancer, you need to think and act like an entrepreneur, not as a freelancer. Here are 5 ways to do this and how it will help you succeed. This is based on this article: https://www.linkedin.com/pulse/you-freelancer-heres-why-should-stop-acting-like-one-bautista
In this half day session, conducted and facilitated by Communications Coach Nicolas Llovet, we will:
1. Add an urgency to your value proposition
2. Frame your sales pitches in the most compelling, engaging style
3. Handle the needs of different stakeholders, leading to win-win outcomes
Forget Your Elevator Pitch. Work on Your Professional Promise.Dan Beverly
Redefine your elevator pitch as your professional promise. And never again feel uncomfortable talking about who you are, what you do and how you do it.
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
To enable interviewers to make informed decisions, you need to communicate relevant information about your skills, knowledge and experience. You also need to clearly demonstrate evidence of career achievements to date. Essentially, you have to know what information is important and how to communicate it effectively
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2. 2
Introducing yourself is the bedrock of expertise
marketing . . .
But doing it
can make you
feel anxious
and awkward!
3. 3
Introducing yourself means you . . .
• Have to adjust from “comfort”
(focusing on others) to “discomfort’
(focusing on YOU)
• Have to articulate the place YOU
believe yourself to be on the
expertise ladder.
• Have to “live up” to the claims you
make about yourself. By saying it, it
becomes true.
• Have to overcome what you may
have been taught was “boasting”
• Have to be willing to handle tough
questions -- even discrimination
5. 5
What are the business situations in which you
must know how to introduce yourself?
• To a potential client or competitor you’ve
never met before
• To an editor when introducing an article idea
• To a university teaching contact
• To a speech program planner for a speech
COLD
• At the beginning of a speech
• In preliminary selling meetings
• In social business situations
• To a client at a project kick-off
• When doing interviews for a project
WARM
6. 6
WARMCOLD
It helps to remember your introduction is not just a
painful social requirement . . . it has a purpose!
Remember:
You introduce yourself AND your company.
You can control the reaction you get by your confidence
and social maturity.
It takes practice!
7. 7
Who?
Why the contact?
Get affirmation
Who?
Why the contact?
Get affirmation
Who?
Why the contact?
Get affirmation
FRIGID
COOLER
Affirmation &
Experience
Affirmation &
Experience
Affirmation &
Experience
8. 8
Acknowledge situation
Who are you?
Acknowledge & build
Who are you?
Acknowledge situation
Who are you?
Acknowledge & build
Who are you?
Acknowledge situation
Who are you?
Acknowledge & build
Who are you?
TEPID
TOASTY
Experience
& Rapport
Experience
& Rapport
Experience &
Rapport
9. 9
Hello, my name is __.
I’m a ___ at [name of your firm], and I'd like to talk with you about
___. Is this a good time?
Well, in my experience cite background, cite expertise-based viewpoint.
It seems that your readers/audience/students could benefit from this
type of new information.
Do you think it might make sense for an article/speech/class on this
topic?
Great! By way of a context for our conversation, [name of your
firm] is a [consulting] firm that specializes in [your firm’s specialty].
My expertise is ___. I’ve discovered that many companies have
been challenged lately with ___.
I’d like to [write an article/speak to your group/teach a class] on
___. What do you think?
Affirmation & Experience
Who?
Why the contact?
Get affirmation
FRIGID
Who?
Why the contact?
Get affirmation
COLD
Affirmation & Experience
Who?
Why the contact?
Get affirmation
COOL
10. 10
Experience & Rapport
TEPID
WARM
Experience & Rapport TOASTY
Acknowledge situation
Who are you?
Acknowledge & build
Who are you?
Acknowledge situation
Who are you?
Acknowledge & build
Who are you?
Acknowledge situation
Who are you?
Acknowledge & build
Who are you?
It’s nice to meet you, [name].
As you know, I’m ____, and I’m a _____ at [name of your firm].
I’m glad to be here at ____. Thanks for inviting me.
As you know, I’m here today to describe your purpose.
As you may recall, [name of your firm] is a [consulting] firm
that specializes in your firm’s specialty.
In considering your situation, I looked back on my state your
particular expertise. With that in mind, I’d like to discuss
name of your topic.
Specifically I’m going to describe your topic.
I can certainly understand your repeat the listener’s viewpoint.
This situation reminds me of . . . relate an anecdote that
describes your expertise related to this discussion.
11. 11
Learning how to handle tough situations is critical
for a successful introduction
“What do you mean with all the jargon you just told me!? That sounds like a bunch
of consultant-ese if I ever heard it!”
“Tell me specifically about the work your firm has done for other clients.”
“How much in profits has your firm contributed to your clients?”
“I’ve never heard of your firm before. What unique things have you done?”
“You’re a senior consultant? And you’re only how old?”
12. 12
Practice the answers to common questions
“What does your firm do?”
[Name of your firm] is a firm that specializes in your firm’s specialty.
“What do you do at your firm?”
Practice saying your expertise statement!!
“What are some of the client challenges your firm has worked on?”
Types of client problems your firm has solved:
List three!
Results / Improvements seen in _________:
List three!
“Who are some of the clients you’ve worked with?”
Name the ones most likely to be meaningful to the listener. And those that are the
most favorably viewed by the external world.
13. 13
Other questions may include:
“What have you done in OUR category?”
“How do you assess whether your work has had a positive impact
on your clients’ business?”
“How do your clients measure your work?”
“What has been the average return on investment from clients who’ve
hired your firm?”
“How have you responded when your clients disagree with your
recommendations or approaches?”
“What does your firm do when clients do not implement your
recommendations or approaches?”
“Does your firm share the financial risk of the programs / solutions
you develop?”
14. 14
From awkward to Ms. or Mr. Expert . . .
introducing: YOU!
TIPS FOR EASING THE TRANSITION
• Understand your listener’s
discomfort too.
• Acknowledge that you are, in fact,
introducing yourself.
• Emphasize “reasonable.”
• Add “color” incrementally.
• Believe that you have something of
value for them.
• Know your stuff, and get
comfortable talking about it!
• Build on your listener’s increasing
acceptance.