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Business Model Generation Canvas
The document discusses using the Business Model Canvas as an exercise to create a business model. It provides instructions on filling out the nine blocks of the canvas, which include key partners, key activities, value propositions, customer relationships, customer segments, channels, revenue streams, key resources, and cost structure. For each block, it poses questions to consider when defining that particular element of the business model. It notes that the exercise aimed to have a group create a canvas, but that it did not work as planned with a large audience. Suggestions are provided for improving the exercise in the future, such as working in smaller groups or having an introductory session before completing the canvas.
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Business Model Generation Canvas
- 1. The right businessmodel can be the difference between success and failure for exactly same technology or product. #BMGEN
- 2. Business Model Generation Canvas a brief review and a fun practice October 29, 2011
- 3. Business Model Generation isa practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.
- 6. the exercise Let’s createa canvas for
- 7. for who arewe creating value? who are the most important customers? what are they needs? how much they value our services? are they willing to pay?
- 8. what value towe deliver to our customers? which of their needs are we satisfying? why would they choose us over others? how to we bundle and deliver these values to them Newness | Performance | Customization | Getting job done | Design | Brand/status | Price | Cost Structure | Risk reduction | Accessibility | Convenience/usability
- 9. how do ourcustomers want to be reached? how do we deliver value to different customer segmentations? how do we communicate our values? when and how frequent should they be reached? which ones work best?
- 10. what type ofrelationship should we establish? what type of relationship do they expect? which ones we have established? how do we maintain it? how costly are they?
- 11. for what valueare the they really willing to pay? what do they currently pay us or competitors? how do they prefer to pay? do different customers value our services differently? do they like to pay per transaction or recurring?
- 12. what key resourcesdo our Value Proposition require? what do we need to create value, maintain operations, reach customers, build relationships and capture revenue? Physical | Intellectual | Human | Financial
- 13. what key activitiesdo our value proposition require? what do we need to do to create value, maintain operations, reach customers, build relationships and capture revenue?
- 14. who are ourkey partners? who are the partners, suppliers and resource providers that we need to deliver value or perform activities? what is out strategic alliance between non- competitors?
- 15. what are themajor costs inherent in our business model? is the business model cost driver? which resources and activities are most expensive? should we minimize costs or focus on premium value proposition?
- 16.
- 17. Customer Insight Them You Custo m er -Cent ric tric at ion Cen Organiz “Apple understands that consumers don't buy ‘technology’. They buy products that makes their lives easier and better”
- 18. empathy map Think and Feel? Hear? See? Say and Do? Pain Gain
- 19. empathy map Think and Feel? Hear? See? Say and Do? Pain Gain
- 20.
- 21. Business Model Environment - foresight - Key Trends - competitive analysis - - market analysis - Industry Market forces Forces Macro- Economic Forces - macro economics -
- 22. Thank you Shahed Khalili www.pifpof.com @shahedkhalili shahed.khalili@gmail.com
- 23. Post session notes: theplan was to briefly cover the concept, describe the building blocks then dig deeper into the topic as we do the exercise. it was a bit ambitious to think we can complete the canvas with a group of about 30 people. the exercise didn’t workout as well as I i thought it would, however the overall feedback about the topic was positive and relevant. @manningsmith had a good suggestion: to randomly pick four people from the audience, preferably those with exposure to the concept, do the exercise with the small group and have the rest of the room observe. another suggestion was to have two back-to-back sessions, the first session would be an introduction to the topic and in the following session form groups of 4-5 and have each group create their own canvas then compare and discuss. something to consider for next time anyone wants to do this in a ProductCamp.