The document outlines the final step in a guide to inspiring change in consumer behavior, focusing on designing interventions. Six key strategies are presented: creating a supportive environment, targeting key influencers, telling a compelling story, rewarding good behavior, making change easy, and discouraging relapse. These strategies aim to facilitate and promote positive behavior change among consumers.

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The final step in our '7 steps to
inspiring change in consumer
behaviour' is to design
interventions to effect change.
We've identified six key
intervention strategies inspired by
the principles of behaviour change.
INTERVENTIONS
TO EFFECT
BEHAVIOUR CHANGE
6
Create a supportive
environment
Consumers are hugely influenced
by environmental cues. Make sure
that products and services are
presented in a way that stimulate
the desired behaviour.
Target key
influencers
People are influenced by other
people's behaviours and attitudes,
especially those who they respect.
Target key influencers within
networks to seed your desired
behaviour and encourage diffusion.
Tell a compelling
story
Reward good
behaviour
Increase the appeal of changing
behaviour and mitigate against
perceived losses by introducing
incentives or rewards.
Make it easy
to change
Change can be effortful. Try and
make the pathway to change as
easy or as smooth as possible for
your consumers.
Discourage
relapse
Consumers often relapse into
their old behavioural pattern.
Discourage through interventions
(e.g. smoking bans).
People are more likely to respond to
a story than a presentation of facts -
consider the way in which you
communicate the benefits of change
to ensure maximum appeal amongst
your target audience.
Brand
A
Brand
B