This document outlines the syllabus for a Web Media course. Students will learn about web media tools, online communication and collaboration, and social media for business. They will complete assignments including maintaining a personal blog, participating in a podcast group, and developing a social media strategy. Students will be graded based on these assignments as well as tests on the required textbook "Content Rules". The course will introduce students to concepts like web 1.0, web 2.0, and social media and their importance in today's online world.

1. MTM 4085
Web Media
Susan Murphy
murphy.sue@gmail.com
company: www.jestercreative.com
blog: www.suzemuse.com
facebook: www.facebook.com/suzemuse
twitter: www.twitter.com/suzemuse
linkedin: http://ca.linkedin.com/in/suzemuse
Skype: suzemuse

2. 2 Agreements
Photo by andyrob,
Flickr
1.Class starts on time, all the time.
2.No texting or talking on cell phones
during class.

4. BUT

6. Taking photos, shooting video, Twittering,
Facebook status posting, Live Blogging and
Live audio and video streaming of class
activities are ALLOWED and
ENCOURAGED.

7. Taking photos, shooting video, Twittering,
Facebook status posting, Live Blogging and
Live audio and video streaming of class
activities are ALLOWED and
ENCOURAGED.
(just as long as you’re still paying attention!)

8. What Will I Learn?

9. What Will I Learn?
• This is NOT a technical course

10. What Will I Learn?
• This is NOT a technical course
• Web Media Tools

11. What Will I Learn?
• This is NOT a technical course
• Web Media Tools
• Online Communication/Collaboration

12. What Will I Learn?
• This is NOT a technical course
• Web Media Tools
• Online Communication/Collaboration
• Social Media for Business

13. What Will I Learn?
• This is NOT a technical course
• Web Media Tools
• Online Communication/Collaboration
• Social Media for Business
• You WILL be podcasting!

14. What Will I Learn?
• This is NOT a technical course
• Web Media Tools
• Online Communication/Collaboration
• Social Media for Business
• You WILL be podcasting!
• You WILL be blogging!

15. What Will I Learn?
• This is NOT a technical course
• Web Media Tools
• Online Communication/Collaboration
• Social Media for Business
• You WILL be podcasting!
• You WILL be blogging!

16. What Will I Learn?
• This is NOT a technical course
• Web Media Tools
• Online Communication/Collaboration
• Social Media for Business
• You WILL be podcasting!
• You WILL be blogging!
Goal: Prepare you to interact in the online world
and equip you with the knowledge to help you
and your future employers
succeed in the online world.

17. How Will I Be Graded?

18. How Will I Be Graded?
• Assignment #1: Personal Blog and Comments
(Individual) 25%

19. How Will I Be Graded?
• Assignment #1: Personal Blog and Comments
(Individual) 25%
• Assignment # 2: Podcast (Group) 20%

20. How Will I Be Graded?
• Assignment #1: Personal Blog and Comments
(Individual) 25%
• Assignment # 2: Podcast (Group) 20%
• Assignment #3: Social Media Strategy (Group) 25%

21. How Will I Be Graded?
• Assignment #1: Personal Blog and Comments
(Individual) 25%
• Assignment # 2: Podcast (Group) 20%
• Assignment #3: Social Media Strategy (Group) 25%
• Tests and Exams (Based on Textbook): 30%

22. Text Book

23. Text Book
Content Rules:
How to create killer blogs, podcasts, videos, eBooks,
Webinars (and more) that will engage your
customers and ignite your business.

24. Text Book
Content Rules:
How to create killer blogs, podcasts, videos, eBooks,
Webinars (and more) that will engage your
customers and ignite your business.
Book can be purchased from me next class. Bring
$20 to reserve your book.

25. Text Book
Content Rules:
How to create killer blogs, podcasts, videos, eBooks,
Webinars (and more) that will engage your
customers and ignite your business.
Book can be purchased from me next class. Bring
$20 to reserve your book.
Books will be delivered January 25th.

26. Text Book
Content Rules:
How to create killer blogs, podcasts, videos, eBooks,
Webinars (and more) that will engage your
customers and ignite your business.
Book can be purchased from me next class. Bring
$20 to reserve your book.
Books will be delivered January 25th.
You can also purchase from Amazon.ca, Chapters.ca
(online or in-store), or if you have an e-Book reader,
you can download a digital version.

27. Text Book
Content Rules:
How to create killer blogs, podcasts, videos, eBooks,
Webinars (and more) that will engage your
customers and ignite your business.
Book can be purchased from me next class. Bring
$20 to reserve your book.
Books will be delivered January 25th.
You can also purchase from Amazon.ca, Chapters.ca
(online or in-store), or if you have an e-Book reader,
you can download a digital version.
C.C. Chapman will join us via Skype at the end of the
semester for a Q and A session!

28. Web 0

29. Web 1.0

30. Web 1.0: The “Read-only” Web

31. ?
What do
YOU think
Web 2.0 is?

32. Web 2.0

34. What is Web 2.0?

35. What is Web 2.0?
A living term describing changing trends in the use of
World Wide Web technology and web design that
aims to enhance creativity, information sharing,
collaboration and functionality of the web.

36. What is Web 2.0?
A living term describing changing trends in the use of
World Wide Web technology and web design that
aims to enhance creativity, information sharing,
collaboration and functionality of the web.
What is Social Media?

37. What is Web 2.0?
A living term describing changing trends in the use of
World Wide Web technology and web design that
aims to enhance creativity, information sharing,
collaboration and functionality of the web.
What is Social Media?
The use of electronic and Internet tools for the
purpose of sharing and discussing information and
experiences with other human beings.

38. What is Web 2.0?
A living term describing changing trends in the use of
World Wide Web technology and web design that
aims to enhance creativity, information sharing,
collaboration and functionality of the web.
What is Social Media?
The use of electronic and Internet tools for the
purpose of sharing and discussing information and
experiences with other human beings.

39. A Little History Lesson

40. A Little History Lesson
1997 1998 -2002 2002-2004 2004 - 2007
2004 - 2007 2007-2011

41. A Little History Lesson
1997 1998 -2002 2002-2004 2004 - 2007
2004 - 2007 2007-2011
SixDegrees.com

42. A Little History Lesson
1997 1998 -2002 2002-2004 2004 - 2007
2004 - 2007 2007-2011
SixDegrees.com
LiveJournal
BlackPlanet
Friendster

43. A Little History Lesson
1997 1998 -2002 2002-2004 2004 - 2007
2004 - 2007 2007-2011
SixDegrees.com
LiveJournal MySpace
BlackPlanet Flickr
Friendster Delicious
Second Life
Wordpress
LinkedIN

44. A Little History Lesson
1997 1998 -2002 2002-2004 2004 - 2007
2004 - 2007 2007-2011
SixDegrees.com
LiveJournal MySpace YouTube
BlackPlanet Flickr Bebo
Friendster Delicious Twitter
Second Life Facebook
Wordpress Digg
LinkedIN StumbleUpon

45. A Little History Lesson
1997 1998 -2002 2002-2004 2004 - 2007
2004 - 2007 2007-2011
SixDegrees.com
LiveJournal MySpace YouTube FourSquare
BlackPlanet Flickr Bebo Gowalla
Friendster Delicious Twitter Groupon
Second Life Facebook Quora
Wordpress Digg
LinkedIN StumbleUpon

47. Social Media In Plain English

48. Social Media In Plain English

49. RSS In Plain English
(Really Simple Syndication)

50. RSS In Plain English
(Really Simple Syndication)

51. ?
So what does this all
mean to YOU?

53. Listen

54. Talk

55. Share

56. Collaborate

57. Learn

58. ?
Why does it matter?

61. Social Media is a BIG DEAL

62. Social Media is a BIG DEAL
• 96% of people online who are under 30 have joined a social network

63. Social Media is a BIG DEAL
• 96% of people online who are under 30 have joined a social network
• Years for radio to reach 50 million users? 38

64. Social Media is a BIG DEAL
• 96% of people online who are under 30 have joined a social network
• Years for radio to reach 50 million users? 38
• Facebook reached 500 million users in less than 1 year

65. Social Media is a BIG DEAL
• 96% of people online who are under 30 have joined a social network
• Years for radio to reach 50 million users? 38
• Facebook reached 500 million users in less than 1 year
• 80% of companies use social media for recruitment, 95% of those
companies use LinkedIN

66. Social Media is a BIG DEAL
• 96% of people online who are under 30 have joined a social network
• Years for radio to reach 50 million users? 38
• Facebook reached 500 million users in less than 1 year
• 80% of companies use social media for recruitment, 95% of those
companies use LinkedIN
• YouTube is the second largest search engine in the world

67. Social Media is a BIG DEAL
• 96% of people online who are under 30 have joined a social network
• Years for radio to reach 50 million users? 38
• Facebook reached 500 million users in less than 1 year
• 80% of companies use social media for recruitment, 95% of those
companies use LinkedIN
• YouTube is the second largest search engine in the world
• There are over 200 million blogs

68. Social Media is a BIG DEAL
• 96% of people online who are under 30 have joined a social network
• Years for radio to reach 50 million users? 38
• Facebook reached 500 million users in less than 1 year
• 80% of companies use social media for recruitment, 95% of those
companies use LinkedIN
• YouTube is the second largest search engine in the world
• There are over 200 million blogs
• Kindle eBooks outsold paper books last Christmas

69. Social Media is a BIG DEAL
• 96% of people online who are under 30 have joined a social network
• Years for radio to reach 50 million users? 38
• Facebook reached 500 million users in less than 1 year
• 80% of companies use social media for recruitment, 95% of those
companies use LinkedIN
• YouTube is the second largest search engine in the world
• There are over 200 million blogs
• Kindle eBooks outsold paper books last Christmas
• We no longer search for news, products, services - they find us.

70. Social Media is a BIG DEAL
• 96% of people online who are under 30 have joined a social network
• Years for radio to reach 50 million users? 38
• Facebook reached 500 million users in less than 1 year
• 80% of companies use social media for recruitment, 95% of those
companies use LinkedIN
• YouTube is the second largest search engine in the world
• There are over 200 million blogs
• Kindle eBooks outsold paper books last Christmas
• We no longer search for news, products, services - they find us.
Full article and stats:
http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

71. Social Media is a BIG DEAL
• 96% of people online who are under 30 have joined a social network
• Years for radio to reach 50 million users? 38
• Facebook reached 500 million users in less than 1 year
• 80% of companies use social media for recruitment, 95% of those
companies use LinkedIN
• YouTube is the second largest search engine in the world
• There are over 200 million blogs
• Kindle eBooks outsold paper books last Christmas
• We no longer search for news, products, services - they find us.
Full article and stats:
http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
or Google “Social Media Revolution 2 - Refresh”

72. Social media
is not
a FAD.

73. It’s a fundamental shift in
how we communicate.

74. It’s how your future
employers are
doing business.

75. How do I use
?
social media?

76. It’s not about
the tools.

77. It’s about the
conversation.

78. Learn Share
Talk Listen
Collaborate

79. What do people care about?
What issues matter to them?
What do they need?
Listen

80. Share
What stories can I tell?
What information do I have?
How can I encourage others to share?

81. How can I engage others?
What conversations should I have?
How do I get others talking?
Talk

82. How do I educate others?
Learn
How do I understand what’s important to people?
What teaching tools are available to me?

83. How do I get new ideas?
How do I encourage others to get involved?
How do I tap into the strengths of others?
Collaborate

84. Now
What?

85. First Things First

86. First Things First
Web media
Social media
Online communities
Social networking
Web 2.0

87. First Things First
Web media
Social media
Online communities
Social networking
Web 2.0
They all mean
the same thing.

88. The Conversation Age is here:
Are you ready?

89. Connecting to Me
Email me: murphy.sue@gmail.com
Follow me on Twitter: http://www.twitter.com/suzemuse
Check out my blog: http://www.suzemuse.com
Friend me on Facebook: http://www.facebook.com/suzemuse
Skype me: suzemuse

90. This Week in Social Media
Subscribe to the Tumblr Blog
http://suzemarks.tumblr.com
I’ll post links here for us to discuss each week.
You can bring links to class to discuss too!

91. BREAK

92. This Week in
Social Media
http://suzemarks.tumblr.com

93. Assignment #1:
Your Personal Blog
and Comments

94. Your First Blog Topic:
What is your favourite social
media site and why?
Written blogs should be a minimum of 200 words.
Video blogs must be a minimum of 1 minute in length.
Photo blogs must include a minimum of 3 photos
Your blog post and your comment on one other
students’ blog is due at the BEGINNING of next class.

95. FOR NEXT CLASS!
1. 1 blog post and 1 blog comment due (post links
on your Blackboard Journal page)
2. Bring $20 in cash to class to pay for your text
book
3. Join the Facebook group!
4. Think about links you might want to share for
This Week in Social Media