BIZ BOOK MONEY QUOTES THE END OF  ADVERTISING AS WE KOW IT SERGIO ZYMAN C L A S S I C S E D I T I O N
BIZ  BOOK  MONEY  QUOTES “ Advertising is a lot more than television commercials—it includes branding, packaging, celebrit...
“ Advertising is not an art form. It’s about selling more stuff more often to more people for more money. Success is the r...
“ If you don’t keep giving customers reasons to buy from you, they won’t.” THE END OF ADVERTISING…   SERGIO ZYMAN BIZ  BOO...
THE END OF ADVERTISING…   SERGIO ZYMAN “ My definition of advertising is everything.” BIZ  BOOK  MONEY  QUOTES C L A S S I...
“ In short, everything you do communicates something about your brand to your customers and prospective customers.” THE EN...
“ Traditional advertising that only entertains doesn’t work, and companies that don’t get wise to this are going to fail. ...
“ Awareness doesn’t sell. All it does is get you in the consideration set. And then you have to sell.” THE END OF ADVERTIS...
“ Marketing isn’t about the ad; it’s about communicating the benefits and features of a product or service in a way that w...
“ Simply put, the goal of advertising is to sell more stuff to more people for more money.” THE END OF ADVERTISING…   SERG...
“ A brand is essentially a container for a customer’s complete experience with the product and the company.” THE END OF AD...
“ A brand simplifies the buying process by differentiating a product on something besides price.” THE END OF ADVERTISING… ...
THE END OF ADVERTISING…   SERGIO ZYMAN “ A brand is the company’s link to the likes, wants, and needs of its customers.” B...
“ The big issue facing your business today is how to differentiate yourself from your competition in a way that’s relevant...
“ Being different from your competitors is critical. Differences can motivate people and can influence their decisions.” T...
“ If you can get your customers to prefer your product or service on the basis of more than just the product or service it...
BIZ BOOK MONEY QUOTES THE END OF  ADVERTISING AS WE KOW IT SERGIO ZYMAN C L A S S I C S E D I T I O N
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THE END OF ADVERTISING AS WE KNOW IT

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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've read. This presentation shares "money quotes" from Segio Zyman's classic marketing book, THE END OF ADVERTISING AS WE KNOW IT.

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  • Hey John, u can communicate through advertising or u can communicated in several other ways. No need to point out the examples of companies have excellent communication without spending a dime on ads. And u can (and there are several examples of it) advertise and not communicate. Plus, as media options abound and nobody has to see your ads, advertising is dead indeed. But u know better than that, right.

    From my perspective the guy is playing with semantics ('Advertising is everything') to save his face as 'ad man'

    And thanks, I saw the presentation and won't touch LOVEMARKS with a ten feet pole.
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  • Yep ... that's me. And just so you know, Zyman's book isn't rich with platitudes. On the other hand, Roberts' LOVEMARKS books are rich with platitudes.

    I'm interested to learn how you are able to definitively distinguish between advertising messages and 'communication' messages. They seem one-and-the-same with me.
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  • Hey guys, no need to get dysfunctional. Saying platitudes such as 'advertising is everything' is bullshit, the same way that 'it's important to add value' or 'all u need is love' are bullshit. And communication and advertising are not synonymous (and can be quite opposites in some stances.)
    But I should thank John for sparing me from the $26,95 I could spend in this book. Unlikely before, no way now.
    BTW, I really enjoy www.brandautopsy.com. Is that you?
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  • I have to agree with John on this. Everything a business does communicates something -- for better or worse -- to customers. There are no innocent victims. Get over yourself, lfmoliveira.
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  • Bullshit, eh? All he's saying is that EVERYTHING a business does communicates something to customers. Ain't nuthin' bullshit about that. And in slide #6, I shared a more elaborative quote from Zyman explaining what he means.
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THE END OF ADVERTISING AS WE KNOW IT

  1. BIZ BOOK MONEY QUOTES THE END OF ADVERTISING AS WE KOW IT SERGIO ZYMAN C L A S S I C S E D I T I O N
  2. BIZ BOOK MONEY QUOTES “ Advertising is a lot more than television commercials—it includes branding, packaging, celebrity spokespeople, publicity, customer service, the way you treat your employees …” THE END OF ADVERTISING… SERGIO ZYMAN C L A S S I C S E D I T I O N
  3. “ Advertising is not an art form. It’s about selling more stuff more often to more people for more money. Success is the result of a scientific, disciplined process, and every single expenditure must generate a return.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  4. “ If you don’t keep giving customers reasons to buy from you, they won’t.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  5. THE END OF ADVERTISING… SERGIO ZYMAN “ My definition of advertising is everything.” BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  6. “ In short, everything you do communicates something about your brand to your customers and prospective customers.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  7. “ Traditional advertising that only entertains doesn’t work, and companies that don’t get wise to this are going to fail. I tell people that awareness — which is what most ads are designed to increase — doesn’t get you sales.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  8. “ Awareness doesn’t sell. All it does is get you in the consideration set. And then you have to sell.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  9. “ Marketing isn’t about the ad; it’s about communicating the benefits and features of a product or service in a way that will make customers feel their life is easier or simpler because of it.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  10. “ Simply put, the goal of advertising is to sell more stuff to more people for more money.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  11. “ A brand is essentially a container for a customer’s complete experience with the product and the company.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  12. “ A brand simplifies the buying process by differentiating a product on something besides price.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  13. THE END OF ADVERTISING… SERGIO ZYMAN “ A brand is the company’s link to the likes, wants, and needs of its customers.” BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  14. “ The big issue facing your business today is how to differentiate yourself from your competition in a way that’s relevant and meaningful to consumers.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  15. “ Being different from your competitors is critical. Differences can motivate people and can influence their decisions.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  16. “ If you can get your customers to prefer your product or service on the basis of more than just the product or service itself, you’ve got it made.” THE END OF ADVERTISING… SERGIO ZYMAN BIZ BOOK MONEY QUOTES C L A S S I C S E D I T I O N
  17. BIZ BOOK MONEY QUOTES THE END OF ADVERTISING AS WE KOW IT SERGIO ZYMAN C L A S S I C S E D I T I O N

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