The document discusses social media and web 2.0. It defines web 2.0 as being interactive, collaborative, and conversational as opposed to the controlled and corporate nature of web 1.0. It categorizes social media into six groups: mashups, aggregators, social media, social networking, video, and web applications. It notes that advertising today bombards people with thousands of ads per year but that ads are about the advertiser while content should be about the consumer by adding value without being a direct sales pitch. It provides guidelines for creating valuable content and notes that time is now a more important marketing resource than money. It concludes by providing a contact email.

4. Fishing Tournaments

10. [email_address]