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20 C o o p e ra t i v e G r o c e r ■
j an u ar y - F e b r u ar y 2 0 0 9
M
ost of us in the meat industry
have heard the saying, “Anybody
can cut meat, but making money
cutting meat is the hard part.”
Nevertheless, operating a profit-
able meat department can be achieved with
appropriate management routines in place.
Determining your Cost of Goods Sold (COGS),
tracking purchases and sales, and attending to
the spending habits of your customers are the
fundamentals of every successful meat depart-
ments. Knowing the COGS will help co-op meat
department margins improve immediately.
Co-op meat managers must have a solid un-
derstanding of net cost of product derived from
the cut test. Unless the product is received from
your vendor pre-cut, pre-packed, and pre-priced,
co-op managers will have to conduct cut tests
to determine net cost of product after waste to
identify the true cost basis for pricing.
Cut tests
The cut test allocates the total purchase cost
of the raw product to the sellable portion.
Whether it be one whole salmon or each box
of primal beef, cut tests reveal that invoice cost
must be increased by a few cents to a few dol-
lars to account for trim and waste.
Cut tests are best performed whenever:
• new meat cutters are hired;
• the meat department is acquiring new
product lines;
• distributor product specifications change;
or
• your department has gone without cut
tests for any extended period of time
(quarterly or yearly).
Schedules of cut testing should be a part of
every meat department game plan. The cut tests
over time give a clear picture of your net cost
of product, enabling you to price your product
accordingly.
Keys to successful cut tests
1. Log the gross weight of pre-processed prod-
uct and the amount you paid for the total piece
or portion.
2. Log the net weight after processing.
3. Record your waste by subtracting the net
weight from the gross weight.
4. Divide net weight into the total cost you paid
for the untrimmed product.
Upon completing step 4, your net wholesale
cost is revealed and serves as the basis of your
pricing. With the use of spreadsheets, you can
determine and track your waste factor for every
primary product you produce.
The spreadsheet above shows the results
of multiple cut tests of king salmon. This type
of spreadsheet template generates averages
when you have multiple cutters and saves time
with future price changes by changing net cost
automatically.
The spreadsheet shows the initial cost of a
whole salmon at 8.99/lb to have a true sellable
product cost of $13.10/lb. This variance of
$4.11 can wreak havoc in a fish department if
not factored into your pricing equation. Wheth-
er you are cutting fish, fowl, and meat or pre-
paring food in a deli kitchen, co-op managers
must think first in terms of net cost of product
in order to achieve profitable operating margins.
retailing
Making Money in Meat
By Robert Duncan
retailingOperat ing Excellence
Wild King Salmon
Date	Type	 Cost 	Start 	End	 Waste	 Loss	Net
			 Weight	 Weight	 Weight		 Cost/lb
8/30/2006	Salmon	 $8.99 	 24.40	 17.79 	 6.61	 27.09%	 $12.33
9/1/2006	Salmon	 $8.99	 12.50	 8.75	 3.75	 30.00%	 $12.84
9/2/2006	Salmon	 $8.99	 9.00	 6.00	 3.00	 33.33%	 $13.49
9/3/2006	Salmon	 $8.99	 20.09	 14.13	 5.96	 29.67%	 $12.78
9/7/2006	Salmon	 $8.99	 19.50	 13.80	 5.70	 29.23%	 $12.70
9/8/2006	Salmon	 $8.99	 19.40	 14.10	 5.30	 27.32%	 $12.37
9/8/2006	Salmon	 $8.99	 26.80	 18.50	 8.30	 30.97%	 $13.02
9/8/2006	Salmon	 $8.99	 18.30	 12.75	 5.55	 30.33%	 $12.90
9/14/2006	Salmon	 $8.99	 16.00	 11.00	 5.00	 31.25%	 $13.08
9/20/2006	Salmon	 $8.99	 13.00	 8.50	 4.50	 34.62%	 $13.75
9/23/2006	Salmon	 $8.99	 11.00	 6.00	 5.00	 45.45%	 $16.48
9/25/2006	Salmon	 $8.99	 32.00	 21.00	 11.00 	 34.38%	 $13.70
Averages 		 $8.99	 18.50	 12.69	 5.81 	 31.38%	 $13.10
Beef Inside Round
Net cost of beef inside round determined by cut test = $ 3.52/lb
Net yield = 14.30 lbs x $3.52 = total cost of product ($50.34)
Products Produced 	 Yield	 x	 Price	 =	 Retail Value
London Broil 	 5.25 lbs	 x	 5.99		 $31.45
Cube Steak 	 1.21 lbs	 x	 6.49		 $ 7.85
Round Steak	 2.00 lbs	 x	 6.49		 $12.98
Stir Fry	 0.95 lbs	 x 	 6.99		 $ 6.64
Extra Lean Stew Meat 	 2.02 lbs	 x	 6.49		 $13.11
Ground Burger	 2.29 lbs	 x	 4.99		 $11.43
Total for Muscle Group	 14.30 lbs 				 $83.46
Gross margin realized on total product cost = $33.12 or 39.65%
j an u ar y - F e b r u ar y 2 0 0 9 ■
C o o p e ra t i v e G r o c e r 21
Lump sum or weighted average pricing
Lump sum or weighted average pricing involves
pricing a mixture of cuts at varying margins.
The cut test lays the groundwork for pricing of
more complicated cuts of meat found in boxed
beef. Whole muscle meats offer a wide array of
cuts that command different prices. The net cost
(determined by the cut test) is the same for each
retail product, but the meat manager must price
these various cuts according to demand and
what the customer is willing to pay for them.
Take, for example, a beef inside round. This
muscle group generates London broils, round
steaks, cube steaks, stir fry, and extra lean stew
meat. Any excess trim is then ground into burg-
er. Although each of these final retail products
will share the same unit net cost, they will have
to be priced according to supply and demand,
and your gross margin will be viewed as the
combined lump sum of the primal group. The
table shows how products from a beef inside
round could be priced.
Conclusion
Meat managers will do well to have an algebraic
model set up on a spreadsheet for each type of
primal group. With this model the manager can
instantly see the net impact on the anticipated
gross margin for the primal group when changes
are made in the processing quantity of each cut
or the selling price of each cut.
Unlike other departments in your store, the
cut test and lump sum or weighted average pric-
ing are two critical tools that the meat depart-
ment managers must use to meet operating mar-
gins. Co-op managers will have to conduct cut
tests to identify the true cost basis for pricing.
Further, the meat manager will also have to de-
velop pricing skills unfamiliar to other merchan-
dising departments, because you are processing
several different products which all come from
the same lump-sum source.
Although these tools will not necessarily make
your meat department profitable in themselves,
they are absolutely an essential part of every prof-
itable meat department. In an article to follow I
will discuss other essential tools such as invento-
ry management, sales and purchase monitoring,
and becoming familiar with your co-op account-
ing and point of sale staff. These administrative
divisions probably have some reports that you
will find very useful and will give you a more
thorough comprehension of what will make your
department function most profitably. ■
Harvested From
Sustainable Fisheries
Wildcatch™, in cooperation with Native,
Alaskan and Pacific Northwest fishers harvests
only “certified sustainable” wild seafood.
All Natural,
Wild Caught Seafood
Seafood free of antibiotics, synthetic coloring and growth
hormones, Wildcatch branded products include fresh and
frozen fillets, frozen portions, canned, and smoked seafood.
CALL 360.733.3672 www.wildcatch.com
Wildcatch supports
the Marine Steward-
ship Council’s work to
ensure the long term
sustainability of glob-
al stocks. Wildcatch
salmon products have
earned the MSC’s seal
of approval.

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meat_money

  • 1. 20 C o o p e ra t i v e G r o c e r ■ j an u ar y - F e b r u ar y 2 0 0 9 M ost of us in the meat industry have heard the saying, “Anybody can cut meat, but making money cutting meat is the hard part.” Nevertheless, operating a profit- able meat department can be achieved with appropriate management routines in place. Determining your Cost of Goods Sold (COGS), tracking purchases and sales, and attending to the spending habits of your customers are the fundamentals of every successful meat depart- ments. Knowing the COGS will help co-op meat department margins improve immediately. Co-op meat managers must have a solid un- derstanding of net cost of product derived from the cut test. Unless the product is received from your vendor pre-cut, pre-packed, and pre-priced, co-op managers will have to conduct cut tests to determine net cost of product after waste to identify the true cost basis for pricing. Cut tests The cut test allocates the total purchase cost of the raw product to the sellable portion. Whether it be one whole salmon or each box of primal beef, cut tests reveal that invoice cost must be increased by a few cents to a few dol- lars to account for trim and waste. Cut tests are best performed whenever: • new meat cutters are hired; • the meat department is acquiring new product lines; • distributor product specifications change; or • your department has gone without cut tests for any extended period of time (quarterly or yearly). Schedules of cut testing should be a part of every meat department game plan. The cut tests over time give a clear picture of your net cost of product, enabling you to price your product accordingly. Keys to successful cut tests 1. Log the gross weight of pre-processed prod- uct and the amount you paid for the total piece or portion. 2. Log the net weight after processing. 3. Record your waste by subtracting the net weight from the gross weight. 4. Divide net weight into the total cost you paid for the untrimmed product. Upon completing step 4, your net wholesale cost is revealed and serves as the basis of your pricing. With the use of spreadsheets, you can determine and track your waste factor for every primary product you produce. The spreadsheet above shows the results of multiple cut tests of king salmon. This type of spreadsheet template generates averages when you have multiple cutters and saves time with future price changes by changing net cost automatically. The spreadsheet shows the initial cost of a whole salmon at 8.99/lb to have a true sellable product cost of $13.10/lb. This variance of $4.11 can wreak havoc in a fish department if not factored into your pricing equation. Wheth- er you are cutting fish, fowl, and meat or pre- paring food in a deli kitchen, co-op managers must think first in terms of net cost of product in order to achieve profitable operating margins. retailing Making Money in Meat By Robert Duncan retailingOperat ing Excellence Wild King Salmon Date Type Cost Start End Waste Loss Net Weight Weight Weight Cost/lb 8/30/2006 Salmon $8.99 24.40 17.79 6.61 27.09% $12.33 9/1/2006 Salmon $8.99 12.50 8.75 3.75 30.00% $12.84 9/2/2006 Salmon $8.99 9.00 6.00 3.00 33.33% $13.49 9/3/2006 Salmon $8.99 20.09 14.13 5.96 29.67% $12.78 9/7/2006 Salmon $8.99 19.50 13.80 5.70 29.23% $12.70 9/8/2006 Salmon $8.99 19.40 14.10 5.30 27.32% $12.37 9/8/2006 Salmon $8.99 26.80 18.50 8.30 30.97% $13.02 9/8/2006 Salmon $8.99 18.30 12.75 5.55 30.33% $12.90 9/14/2006 Salmon $8.99 16.00 11.00 5.00 31.25% $13.08 9/20/2006 Salmon $8.99 13.00 8.50 4.50 34.62% $13.75 9/23/2006 Salmon $8.99 11.00 6.00 5.00 45.45% $16.48 9/25/2006 Salmon $8.99 32.00 21.00 11.00 34.38% $13.70 Averages $8.99 18.50 12.69 5.81 31.38% $13.10 Beef Inside Round Net cost of beef inside round determined by cut test = $ 3.52/lb Net yield = 14.30 lbs x $3.52 = total cost of product ($50.34) Products Produced Yield x Price = Retail Value London Broil 5.25 lbs x 5.99 $31.45 Cube Steak 1.21 lbs x 6.49 $ 7.85 Round Steak 2.00 lbs x 6.49 $12.98 Stir Fry 0.95 lbs x 6.99 $ 6.64 Extra Lean Stew Meat 2.02 lbs x 6.49 $13.11 Ground Burger 2.29 lbs x 4.99 $11.43 Total for Muscle Group 14.30 lbs $83.46 Gross margin realized on total product cost = $33.12 or 39.65%
  • 2. j an u ar y - F e b r u ar y 2 0 0 9 ■ C o o p e ra t i v e G r o c e r 21 Lump sum or weighted average pricing Lump sum or weighted average pricing involves pricing a mixture of cuts at varying margins. The cut test lays the groundwork for pricing of more complicated cuts of meat found in boxed beef. Whole muscle meats offer a wide array of cuts that command different prices. The net cost (determined by the cut test) is the same for each retail product, but the meat manager must price these various cuts according to demand and what the customer is willing to pay for them. Take, for example, a beef inside round. This muscle group generates London broils, round steaks, cube steaks, stir fry, and extra lean stew meat. Any excess trim is then ground into burg- er. Although each of these final retail products will share the same unit net cost, they will have to be priced according to supply and demand, and your gross margin will be viewed as the combined lump sum of the primal group. The table shows how products from a beef inside round could be priced. Conclusion Meat managers will do well to have an algebraic model set up on a spreadsheet for each type of primal group. With this model the manager can instantly see the net impact on the anticipated gross margin for the primal group when changes are made in the processing quantity of each cut or the selling price of each cut. Unlike other departments in your store, the cut test and lump sum or weighted average pric- ing are two critical tools that the meat depart- ment managers must use to meet operating mar- gins. Co-op managers will have to conduct cut tests to identify the true cost basis for pricing. Further, the meat manager will also have to de- velop pricing skills unfamiliar to other merchan- dising departments, because you are processing several different products which all come from the same lump-sum source. Although these tools will not necessarily make your meat department profitable in themselves, they are absolutely an essential part of every prof- itable meat department. In an article to follow I will discuss other essential tools such as invento- ry management, sales and purchase monitoring, and becoming familiar with your co-op account- ing and point of sale staff. These administrative divisions probably have some reports that you will find very useful and will give you a more thorough comprehension of what will make your department function most profitably. ■ Harvested From Sustainable Fisheries Wildcatch™, in cooperation with Native, Alaskan and Pacific Northwest fishers harvests only “certified sustainable” wild seafood. All Natural, Wild Caught Seafood Seafood free of antibiotics, synthetic coloring and growth hormones, Wildcatch branded products include fresh and frozen fillets, frozen portions, canned, and smoked seafood. CALL 360.733.3672 www.wildcatch.com Wildcatch supports the Marine Steward- ship Council’s work to ensure the long term sustainability of glob- al stocks. Wildcatch salmon products have earned the MSC’s seal of approval.