Within organisations, all staff don't have the same needs. On intranets, should we be providing user-driven personalisation, or tailoring information based on our knowledge of staff needs? (Presentation by James Robertson in London, October 2011)

1. Personalisation vs targeting James Robertson, Step Two Designs Email: jamesr@steptwo.com.auTwitter: @s2d_jamesr

2. An intranet will be used if it’s useful

3. Staff are not the same

4. Meet both global and localneeds

5. OPTION 1: User-driven personalisation

6. Screenshot provided courtesy of Shepherd & Wedderburn

7. Screenshot provided courtesy of Framestore

8. Screenshot provided courtesy of Scottrade

9. THE HURDLE: Only 5-10% of staff will personalise

10. THE ESCAPE CLAUSE: Staff will personalise if it’s essential for their job

11. Screenshot provided courtesy of Framestore

12. OPTION 2: Tailoring, targeting, customisation

13. Screenshot provided courtesy of GE

14. Screenshot provided courtesy ofLundbeck

15. Screenshot provided courtesy of Malmo Stad

16. Screenshot provided courtesy of Tabcorp

17. THREE WAYS: LocationBusiness unitJob role

18. IT WORKS BUT: It requires careful planning and ongoing effort

19. Deliver what staff need Understand the day-to-day requirements of key staff

20. Keep it simple Start with limited functionality, implemented in a usable way

21. Meet global and local needs Do implement something, but focus on making features essential

22. James Robertson, Step Two Designs Email: jamesr@steptwo.com.au Twitter: @s2d_jamesr Website: www.steptwo.com.au Blog: www.steptwo.com.au/columntwo Articles:www.steptwo.com.au/subscribe