July 4, Day One, at 12:30 with Geno Prussakov, CEO, AM Navigator

1. The Lowdown on
Re-Engaging
Dormant Affiliates
Geno Prussakov
CEO, AM Navigator (affiliate management agency)
www.amnavigator.com
Founder, Affiliate Management Days (conference)
www.amdays.com
888-588-8866 | Washington, DC
geno@amnavigator.com | @ePrussakov
.

2. Common Problem
© 2015 Universal Studios

4. Paradox

5. Additional
Challenge:
“Marketing
to Marketers”

7. BUT

8. Great
o Resources
(to educate)
o Incentives
(to motivate)
o Tools
(to equip)
o Support
G.R.I.T.S

9. - I -
RESOURCES

10. Impress

11. 1. Remind of your program details
2. Provide activation incentives
3. Present affiliate links
4. Offer performance incentives
5. Include contact info
1. Approval Email

12. Excite

13. Source: AM Navigator Research
Maximum Application Review Time

14. Educate

15. 2. Static Textual Content

16. • Program Information
• FAQ Section
• Tips and Ideas
• Educational Material
2. Static Textual Content

17. 2. Static Textual Content

18. • Blog
• Facebook page/group
• LinkedIn group
• Twitter account
3. Dynamic Textual Content

19. 3. Dynamic Textual Content

20. 3. Dynamic Textual Content

21. Empower

22. 4. Visual Content
Source: http://www.blanc.ltd.uk/infographics/

23. 4. Visual Content

24. 4. Visual Content

25. 4. Visual Content

26. - II -
INCENTIVES

27. Motivate

28. Congratulations! You have just been approved for
FTP access to the [Advertiser’s Name] affiliate
data feed.
Import our data feed, send me a link where I may
view it & I will deposit a $10.00 into your account
5. Activation Incentives

29. 6. Performance Incentives

30. 6. Performance Incentives

31. 7. Contests

32. - III -
TOOLS

33. Equip

34. 8. Blogger Plugins

35. 9. Widgets
CrazyForBargains widget (on ShareASale)

36. I sometimes get requests from AMs on
what will help affiliates market the product.
I always ask for content…
I rarely get a response. [bold font added]
10. Content About Product
Content helps them create:
• Blog posts, articles
• Reviews, how-to guides
• Social media content
• Text(s) of email promotions

37. 11. List(s) of Bestsellers

38. 11. List(s) of Bestsellers

39. 12. Keywords

40. Application Programming
Interface (API) – a set of
functions and procedures that
allow the creation of
applications which access the
features or data of an
operating system, application,
or other service.
Oxford Pocket Dictionary of Current English
Equip Developers!!
13. Product API Access

41. 13. Product API Access

42. 14. Mobile-Oriented Tools
Ericsson Mobility Report Q 2014 (via @wearesocialsg)

43. 14. Mobile-Oriented Tools
for Feature Phones
• 120×20 (small banner)
• 168×28 (medium banner)
• 216×36 (large banner)
• 120×30 (small high
image banner)
• 168×42 (medium high
image banner)
• 216×54 (large high
image banner)
for Smartphones
• 300×250 (static interstitial)
• 300×50 (mobile
leaderboard)
• 320×50 (static wide
banner)
• 320×100 (large banner)
• 300×75 (high image
banner)
• 300×160
Creatives

44. API access for mobile app & game developers
14. Mobile-Oriented Tools

45. - IV -
SUPPORT

46. Back Them Up

47. 15. Being Reachable

48. 16. Segmentation
“As a retailer, you likely segment your
consumers…
Segmentation can also be applied to your
affiliate marketing channel. Just as different
types of customers require different levels of
service, different types of affiliates require
different resources.”
— Carolyn Kmet, former Director of Affiliate Marketing at Groupon

49. Criteria:
o Type
o Performance
o Niches
o Terms/Payouts
16. Segmentation

50. Here's how well some of our current affiliates are doing
• SEM: $2,854 1-day commission // $188 EPC
• Email: $1,554 1-day commission // $142 EPC
• Blogging: $2,226 1-day commission // $110 EPC
17. Motivation Thru Examples
Always remove sensitive info!
(URL, names, content, etc)

51. 18. Tailored Suggestions

52. 19. Surveys
Example:

53. Effectiveness:
 Initial email: 4%
maximum
 Follow-ups: ≈12%
more respond
Frequency:
1. One week
2. Two weeks
3. 2-3 months
4. Half a year
5. A year
20. Follow-ups

54. To Recap…

55. RESOURCES:
1. Approval email
2. Textual content (static)
3. Textual content (dynamic)
4. Visual content
INCENTIVES:
5. Activation incentives
6. Performance incentives
7. Contests
TOOLS:
8. Blogger plugins
9. Widgets
10. Content about product
11. Lists of bestsellers
12. Keywords
13. Product API access
14. Mobile-oriented tools
Activate Affiliates
with GRITS Approach
SUPPORT:
15. Being reachable
16. Segmentation
17. Motivation thru examples
18. Tailored suggestions
19. Surveys
20. Follow-ups

56. In Conclusion

57. Stay Determined