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The Power of a Brand Strengthened By a City
          A Social Media Marketing Strategy




                                       Presented By:
                                       Greg Prychodko
                                       MS in Information Systems
                                       MSU Broad School
Background Information
Challenges and Goals




   STRENGTHS. WEAKNESSES.
OPPORTUNITIES. THREATS.
Current Online Strategy
The New Strategy
@200C   @200   @300   @T&C
Advertising Online
Dissemination of Online Media
Analytics and Monitoring
Budgeting
Thank You

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