2.  Why Digital Marketing
 Persona Building
 Elements of Digital world and How to use them
 How to measure our growth
 Famous Case Study

4. Interactive
Bigger
Engaging
Measurable
Cheaper
Faster

6.  Situation – Where are we now?
 Objectives – Where do we want to be?
 Strategy – How do we get there?
 Tactics – How exactly do we get there?
 Action – What is our plan?
 Control – Did we get there?

7. S (20%)
O (5%)
S (45%)
T (30%)
Total =100%

8. A. Methodical
B. Spontaneous
C. Humanistic
D. Competitive

9. Elements
of
Digital World

12.  Google Adword
-Search Ads,
-Display Ads,
-Shopping Ads
-Video Ads
Keyword/
contextual targeting
Topic
Interest
Placement

14.  Highest ROI
 Direct into the Mailbox
 Keeps you in regular touch with user
 Brings the user back to your website

15.  Pay only for the results and not or the display or
visitors
 FREE – Branding and visitors
 On the Rise- Email affiliate Marketing

17.  Reward user for referring
 Reward at every step

18. Makes any product, news or action go live
in few seconds

20. Facebook
Pintrest
Instagram
Twitter
LinkedIn
Tumbler
Quora
Google +

24. Traditional marketing funnel Digital Marketing Funnel

25.  What is our most desired action?
Sale, lead, download, engagement
 And the metrics?
Cost of sale/lead
Pipeline
Level of engagement/brand advocacy/word of
mouth.
Recall/brand awareness

26.  HubSpot’s Marketing Grader
 websiteGrader.com
 Google Page Rank
 RSS Subscriber
 Email subscribe

27.  People Buy, We do not sell
 They want their needs to be fulfilled, not yours!
 Server what customer wants.
 Customer is the Kings in today's world.

29. BHARGAVI RATHI
Head – Marketing and Communication
go4fresh.in
Email: bhargavirathi@gmail.com
Twitter: @BhargaviRathi
FB: /bhargavi.rathi
Phone: 8419929555