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1. Have you already experienced pain caused by high heel shoes?
Yes No
51 3
4. On a scale from 0 to 5 express your willingness to solve this problem
(0 = I don’t want to solve the problem and 5 = I want to see it solved).
Rating Number of replies
0 3
1 1
2 5
3 12
4 19
5 14
Interview Results
5. What aspects do you value the most while thinking about
buying a new pair of shoes (select three).
Aspects Number of replies
Price 38
Design 29
Comfort 45
Uniqueness 5
Brand 5
Different occasions 32
Customization 8
6. Would you mind to keep the heels in your bag after removed from
your shoe?
Yes No
10 44
Interview Results
7. Would you be interested in having the opportunity to customize
your own shoes?
Yes No
17 37
8. Do you feel comfortable with the idea of buying a pair of shoes
online?
Yes No
42 12
Interview Results
7. Give an example of an episode where you suffered pain caused by high heels.
3. Have you ever tried to find an alternative to this problem? How?
• After going out (For almost every woman that replied)
• During dinners / Going out for something to eat with friends
• After a long day in the office
• Long meetings or conferences
• After shopping for a long time while wearing high heels
• At/afterwork parties if need to wear high heels for the whole day
• At dance events (Prom, go clubbing)
• Ceremonial activities (Weddings, Proms)
• Tried an anti-blisters cream
• By wearing very thin socks
• Blisters plaster
• Bringing a second pair of shoes when going out
• I always have a pair of ballerinas in my bag when going out for the way home
• If the shoes are new I wear them with wet socks so they fit my feet better
• A cold spray for the feet to relief the pain on a night put
• Having a feet bath after wearing high heels for a long time
• Practicing for a long time to walk perfectly in high heels
Interview (open questions)

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Interview 50

  • 1.
  • 2. 1. Have you already experienced pain caused by high heel shoes? Yes No 51 3 4. On a scale from 0 to 5 express your willingness to solve this problem (0 = I don’t want to solve the problem and 5 = I want to see it solved). Rating Number of replies 0 3 1 1 2 5 3 12 4 19 5 14 Interview Results
  • 3. 5. What aspects do you value the most while thinking about buying a new pair of shoes (select three). Aspects Number of replies Price 38 Design 29 Comfort 45 Uniqueness 5 Brand 5 Different occasions 32 Customization 8 6. Would you mind to keep the heels in your bag after removed from your shoe? Yes No 10 44 Interview Results
  • 4. 7. Would you be interested in having the opportunity to customize your own shoes? Yes No 17 37 8. Do you feel comfortable with the idea of buying a pair of shoes online? Yes No 42 12 Interview Results
  • 5. 7. Give an example of an episode where you suffered pain caused by high heels. 3. Have you ever tried to find an alternative to this problem? How? • After going out (For almost every woman that replied) • During dinners / Going out for something to eat with friends • After a long day in the office • Long meetings or conferences • After shopping for a long time while wearing high heels • At/afterwork parties if need to wear high heels for the whole day • At dance events (Prom, go clubbing) • Ceremonial activities (Weddings, Proms) • Tried an anti-blisters cream • By wearing very thin socks • Blisters plaster • Bringing a second pair of shoes when going out • I always have a pair of ballerinas in my bag when going out for the way home • If the shoes are new I wear them with wet socks so they fit my feet better • A cold spray for the feet to relief the pain on a night put • Having a feet bath after wearing high heels for a long time • Practicing for a long time to walk perfectly in high heels Interview (open questions)