5. Step -1 Explore
• Identifying the problem
• Problem could be minor or major
• One can not find problem without empathy
Identified the need of chair on cycle Made the chair on cycle for his wife
6. Explore Ideate Create
Saw his wife in tears while chopping onion
Saw the toy and realized that he
can create a solution out of it
Created an onion chopper out of a
toy
7. Exploring -Identified the need of low-price Pad.
Wife disagreed to change her
lifestyle for better.
Disagreed to take pricey pad that
is already available in the market
8. Step -2 Ideate
• Formation of Idea with the question “how might
we” can solve the problem.
Tried to identify how pad is made
by opening it.
Trying to create the pad by
himself
9. Step -3 Create
• Creating or generating the solution
• Generating solution is not easy
• Many failures might come, emotional break-downs,
many other societal problems can occur
His family disagreed and left him
alone All his experiments were coming out as failures
Have to leave his village
10. Not giving up even when everything is at risk or when
everything is gone (family, wife, home, village).
11. Went to the cotton research center Went to the university in seek of knowledge
Kept on pleasing the professor for the solution
Did everything he can to get his answers
12. Found
the exact
solution
Find the solution with the help of kid
Smartly, he arranged the cellulose fiber that was needed to form pad
14. Step -4 Evolve
• Evolving is all about updating or transforming the
created solution.
• Evolving is continuous and never-ending process
Received the feedback to make the pad sticky from one side Appreciated the feedback and worked in it
15. Market
Total Available Market
Serviceable Available Market
Serviceable Obtainable Market
Total market demand for a product or service
Segment of the TAM targeted by a product or service
which is within your geographical reach
The portion of SAM that one can capture.
