During an interview about high heel shoes: - Many respondents reported experiencing foot pain after wearing high heels for long periods, such as at social events like parties, weddings, or while dancing or standing for hours. Common issues included blisters, aching, and inability to continue wearing the shoes. - Some tried to prevent or remedy pain by using blister creams, thin socks, or bringing extra shoes, but these solutions were not always effective or practical. Most agreed pain was a significant issue limiting enjoyment of wearing high heels.

1. Interview
Yes No
11 0
4. On a scale from 0 to 5 express your willingness to solve this problem (0= I
don’t want to solve the problem and 5 = I want to see it solved).
Rating Number of replies
0
1 1
2 1
3 1
4 5
5 3
1. Have you already experienced pain caused by high heel shoes?

2. Interview
5. What aspects do you value the most while thinking about buying a new
pair of shoes (select three).
Aspects Number of replies
Price 10
Design 6
Comfort 10
Uniqueness
Brand 2
Different occasions 2
Customization
6. Would you mind to keep the heels in your bag after removed from your shoe?
Yes No
2 9

3. Interview
7. Would you be interested in having the opportunity to customize your own
shoes?
Yes No
6 5
8. Do you feel comfortable with the idea of buying a pair of shoes online?
Yes No
6 5

4. 7. Give an example of an episode where you suffered pain caused by high
heels.
“During senior prom, after dancing for several hours. Girls got rid of their high-heels
and kept on dancing barefoot.”
“During a job interview / on the way there already experienced pain and blisters”
“While going out at weekend for example, when I go clubbing”
Interview
“The last episode I remember was on a friend’s wedding, I spent about 6 hours with
high heels and at the end of the night I couldn’t stand the pain anymore and I took off
the shoes. “
“As I am short I don’t feel confortable using shoes with no heel. For this reason I
have to wear high heels everyday. Although I am already used to it, when I spent too
much time with these kind of shoes I start to get some pain. “
“I barely use high heel shoes. Only when I really have to. The last episode was for a
gala evening party.”
“My last experience was at friend’s birthday dinner. After we went clubbing. I spent too
much time stand up and walking and so I got foot pain”

5. 7. Give an example of an episode where you suffered pain caused by high
heels.
« I was at a party where I had to wear high heels because it was a very 'chic' party at a
friends'house. After an hour, I suffered (really!) because of these high heels. I wanted
to take them off, but I decided to keep them because all the girls had high heels. One
hour later, when I was dancing, my heel fell on the ground, I felt so stupid! I had a
shoe without a heel, but the other one with a heel. I felt ashamed! »
« When I work long days, I have difficulties after some time when I'm wearing high
heels, it gives me pain in my back. »
“After a long night in the club I can’t feel my feet anymore”
“I already had to walk home bear foot because I couldn’t wear my shoes anymore”
Interview

6. Interview (open questions)
3. Have you ever tried to find an alternative to this problem? How?
- Tried an anti-blisters cream
- By wearing very thin socks
- Blisters plaster
- Bringing an extra pair of shoes (usually they are heavy and its not very
practical)