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Clear objective thinking
Questions bring answers*
*but only the right questions bring useful answers
Do you like this?
Or do you like this?
There is no correct answer.
You – that is individual
Like – that is subjective
Neither You or Like tells us anything but
an opinion
1 room, 1000 people = 1000 opinions
No-one can say WHY?
Some more information
You are going walking here…

Thus the question “Do you like it” is irrelevant
Lets try something else…
Will this work?

Why?
Because the boot is more suitable for walking (the function of a boot)
Looking good is a secondary concern in the mountains
Safety is essential to survival
Wet feet are uncomfortable
Doc Martens non slip sole is known to work
Does this work forces the question:
Why?
functional concerns – why does this work?
We are discussing the needs of the user not our preferences
The answers focus on the purpose
Based on
Do you like this?
Answers:
Yes, but what interests me is if this works
No, however what interests me is if this works

Any other reply is

100% opinion
Did you like this presentation?
a) No – I like my opinion, it’s mine – leave me alone
b) Yes – however I’m more interested in if it worked

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Clear objective thinking

  • 2. *but only the right questions bring useful answers
  • 3. Do you like this?
  • 4. Or do you like this?
  • 5. There is no correct answer. You – that is individual Like – that is subjective Neither You or Like tells us anything but an opinion 1 room, 1000 people = 1000 opinions No-one can say WHY?
  • 6. Some more information You are going walking here… Thus the question “Do you like it” is irrelevant Lets try something else…
  • 7. Will this work? Why? Because the boot is more suitable for walking (the function of a boot) Looking good is a secondary concern in the mountains Safety is essential to survival Wet feet are uncomfortable Doc Martens non slip sole is known to work
  • 8. Does this work forces the question: Why? functional concerns – why does this work? We are discussing the needs of the user not our preferences The answers focus on the purpose Based on
  • 9. Do you like this? Answers: Yes, but what interests me is if this works No, however what interests me is if this works Any other reply is 100% opinion
  • 10. Did you like this presentation? a) No – I like my opinion, it’s mine – leave me alone b) Yes – however I’m more interested in if it worked