The director of technology at the Denver Art Museum needs to build an interpretive technology strategy for their website, mobile apps, and social media presence with no budget. The document outlines identifying key goals like allowing images to be shared to social media before an event, providing additional information to visitors at the museum, and allowing visitor interactions and comments to be shared across platforms. It then discusses how to set up workflows to automatically move data between these platforms using services like IFTTT and QR codes with a focus on functional, scalable, and lightweight solutions. The overall strategy is to front-load the work setting up these automated workflows so the system can scale over time with minimal additional effort.

1. Director of Technology
The Denver Art
Museum
Building an
Interpretive
Technology Strategy
From Zero

2. You need a website.
You need some sort of
mobile “thing.”
It’s got to be all “social
media-y.”

3. You have no budget.
You’ll have to do
everything yourself.
The director expects this to
be utterly mind-blowing.

4. Making websites is hard.
Social Media? What?
Mobile apps cost too much.

5. Scalability.
Maintenance.
Long-term viability.

6. Functional.
Smart.
Lightweight.

7. MOST IMPORTANT
Services Coupled

8. Where does the data
come , and
where is it ?
These arrows represent data

9. Let’s identify our
primary .
1.Imagesofobjectsfromtheshowareaddedtothemuseum’sFacebookpage
beforetheshowstarts.
2.Visitorviewsadditionalinformationaboutobjectsintheshowwhileinsidethe
museum.
3.Visitorleavesaquestionaboutaspecificobjectforthecuratoroftheshow.
4.Thecuratorrespondstothevisitorquestion,andthatresponseissenttoTumblr.
5.VisitortakesaphotooftheshowandpostsittoInstagram.
6.VisitorrecordsanaudiocommentandpostsittoSoundCloud.
7.WebvisitorviewsaTumblr“diary”ofallvisitoractivityintheshow.
8.Webvisitorcommentsonandsharesaphotoleftbyanin-personvisitor.

10. Asset Management
Now let’s identify
our .
Website Presentation
Visitor Interaction
Mobile Content
Social Interaction

11. Asset Management
Now let’s identify
our .

12. Now let’s identify
our .
Website Presentation
Mobile Content

13. Now let’s identify
our .
Visitor Interaction

14. Now let’s identify
our .
Social Interaction

15. So…who’s doing all
the ?
IfThis,ThenThat(ifttt.com) QR(QuickResponse)Codes

16. Figure out
your
workflow.

17. Figure out
your
workflow.

18. Figure out
your
workflow.

19. Set up your
.

20. Build IFTTT recipes to
your data around.

21. Now just sit back and
watch the magic happen.

22. Front-load the labor.
Scale upwards when
necessary.
Add more services, if
you want.

23. Koven J. Smith
Director of Technology
The Denver Art Museum
ksmith@denverartmuseum
.org
@5easypieces