Interpolis & social media - Financelab Belgium
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Tim van Letht presents on Interpolis' social media strategy and approach. Interpolis has been active on social media since 2008, starting on YouTube and later expanding to Twitter, Facebook, LinkedIn, and Pinterest. Interpolis focuses on using social media for customer service, reputation monitoring, prevention tips, and gamification. Their social media philosophy emphasizes freedom, trust, responsibility, and involvement.
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Interpolis & social media - Financelab Belgium
- 1. Social media Tim van Letht @ timvl Interpolis. Glashelder
- 2. Tim van Letht • Interpolis Strategy & Innovation team • Achmea Young Professional of the Year 2012 • Blogger at Spotlight Effect • Best trend forecast in Dutch financial industry 2011 (Finno.nl) Interpolis. Glashelder
- 6. More channels, less control Interpolis. Glashelder
- 7. Paid Owned Earned Social media Interpolis. Glashelder
- 8. And this is how consumers trust advertising Source: Nielsen Interpolis. Glashelder
- 9. Our Philosophy since 1996 Interpolis.Crystal Clear • Freedom • Trust • Responsibility • Involvement Interpolis. Glashelder
- 10. Crystal Clear is our starting point Interpolis. Glashelder
- 11. Some rules from the Interpolis approach on social media • Interacting in an open and understandable way • Focus on problem solving • Admit the truth • Do not make impossible promises • Driven by service, no sales Interpolis. Glashelder
- 12. Getting started Interpolis. Glashelder
- 13. YouTube 2008 Twitter 2009 Facebook 2011 Pinterest 2012 Interpolis. Glashelder
- 14. YouTube http://youtu.be/H-55FVgESL0 Interpolis. Glashelder
- 15. Our Twitter page Interpolis. Glashelder
- 16. Twitter: service, everyday • Focused on service and reputation monitoring • 7 days a week, till 10pm • Handling 175 questions and complaints every month • 4000+ followers, one of the most popular insurance companies in NL on Twitter Interpolis. Glashelder
- 17. Our Facebook page Interpolis. Glashelder
- 18. Preventing or insuring? Interpolis. Glashelder
- 19. How to: keep your iPhone Interpolis. Glashelder
- 20. Our first FB campaign: co- creating prevention tips Interpolis. Glashelder
- 21. Let customers play on Facebook: gamification Interpolis. Glashelder
- 22. Facebook • +/- 7500 fans • Our fanbase is 11x bigger than one year ago • Change in fan behavior: service questions and complaints are moving from Twitter to Facebook • Challenge: create a continuous dialogue with our customers Interpolis. Glashelder
- 23. LinkedIn: expanding our business network Interpolis. Glashelder
- 24. LinkedIn • LinkedIn is our ‘super-intranet’. The network to connect with the Rabobank and our customers • Activities on LinkedIn are mainly focused on B2B • Rolling out content strategy to build on our thought leadership next year Interpolis. Glashelder
- 25. Pinning on Pinterest Interpolis. Glashelder
- 26. What does it take to be social as an insurer? 5 lessons Interpolis. Glashelder
- 27. Be patient Interpolis. Glashelder
- 28. Activate for interaction Interpolis. Glashelder
- 29. Be social in your own context Interpolis. Glashelder
- 30. Show what’s happening on social to your organisation Interpolis. Glashelder
- 31. Make your organisation social Interpolis. Glashelder
- 33. Tim van Letht @timvl T.van.Letht@Interpolis.nl +31 6 513 613 96 Thank you Interpolis. Glashelder