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THE ACTIVITY OF WATER VALVE PRODUCT
EXPORT OF MINH HOA THANH CO,.LTD
TABLE OF CONTENTS
Commented [MLC1]: Xem lai cach dat ten de tai, nó phải là
the activity of export of…
PREFACE .................................................................................................................. 1
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CHAPTER 1: OVERVIEW OF MINH HOA THANH IMPORT EXPORT
SERVICE TRADING CO.LTD...............................................................................3
1.1. The history and development of Minh Hoa Thanh Import Export Service
Trading Co.ltd.............................................................................................................3
1.1.1 History of Minh Hoa Thanh Import Export Service Trading Co.ltd ..................3
1.1.2. The process of development .............................................................................4
1.2. Functions, mission, structure ...............................................................................4
1.2.1. The function......................................................................................................4
1.2.2. The mission.......................................................................................................5
1.2.3. The company organization structure.................................................................5
viết lại đề mục này, it should be "the HR management1.2.4 The situation personnel of
Minh Hoa Thanh Import Export Service Trading Co.ltd..........................................8
1.3 Results of business activities of the company in the period from 2013 to 2015 10
1.4 the role of exporting water valve for the company.............................................. 12
CHAPTER 2: EXPORT SITUATION STATUS OF MINH HOA THANH
IMPORT EXPORT SERVICE TRADING CO.LTD .......................................... 13
2.1. The export activities of Minh Hoa Thanh Import Export Service Trading
Co.Ltd....................................................................................................................... 13
2.1.1. Import turnover............................................................................................... 13
2.1.2. The structure of export commodities .............................................................. 14
2.1.3 Export Market Structure................................................................................... 15
2.1.4. The export forms............................................................................................. 16
2.1.5. Method of payment......................................................................................... 17
2.1.6. The modes of transport ................................................................................... 17
2.1.7. The quality of export goods ............................................................................ 18
2.1.8. Pricing policies ............................................................................................... 18
2.1.9 Customs declaration process............................................................................ 19
2.2. Assessment of export activities of Minh Hoa Thanh company.......................... 19
2.2.1. Strengths ......................................................................................................... 19
2.2.2. Weaknesses..................................................................................................... 19
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CHAPTER 3: SOLUTIONS AND RECOMMENDATIONS TO PROMOTE
THE ACTIVITY OF WATER VALVE EXPORT OF MINH HOA THANH
,.Co.LTD ................................................................................................................... 21
3.1. The development prospects of the Minh Hoa Thanh company ......................... 21
3.1.1 Opportunities .................................................................................................... 21
3.1.2. Threats ............................................................................................................. 21
3.2 the orientation of business activities of the Minh Hoa Thanh company by 2017-
2019 ........................................................................................................................... 21
3.2.1. General direction of expanding export markets .............................................. 21
3.3.2. The basic objectives ........................................................................................ 22
3.1.3. Export prospects of valve products Vietnam into some international markets
................................................................................................................................... 22
3.2. A number of solutions in order to promote the export markets of the Republic
Into Ming co., Ltd ..................................................................................................... 23
3.2.1. Intensify market research and marketing work: .............................................. 23
3.2.2. Ensure product quality and reduce product prices: ......................................... 24
3.2.3. The organization of export-import business. .................................................. 25
3.2.3.1. The work of the transaction, negotiating and signing. ................................. 25
3.2.3.2. Implementation of import and export contracts. .......................................... 27
3.2.3. Continuously improve the prestige of the company: ...................................... 28
3.2.4. Raising the level of staff, employees in the company: ................................... 28
3.3. RECOMMENDATIONS ................................................................................... 29
3.3.1. Promote activities to support trade promotion. ............................................... 29
3.3.2. Financial support and information for businesses implementing activities
expand export markets .............................................................................................. 29
CONCLUSION ........................................................................................................ 31
REFERENCES ........................................................................................................ 32
Commented [MLC2]: Tại sao tên giao dịch của công ty không
có trong tên đề tài?
Commented [MLC3]: Thiếu số trang?
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LIST OF TABLES AND FIGURE
Table 1.1 the labour structure .....................................................................................8
Table 1.2: Business results of the company.............................................................. 10
Table 1.3: the number and the proportion of exports in the total number of water
valves........................................................................................................................ 12
Table 2.1: Export turnover of the company over 3 years from 2013 to 2015 ........... 13
Table 2.2: Export structure of valves ........................................................................ 14
Table 2.3: Structure of export markets...................................................................... 15
Table 2.4: the prices of export products (2013-2015)............................................... 18
Figure 1.1: organizational structure of Minh Hoa Thanh Import Export Service
Trading Co.ltd.............................................................................................................6
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PREFACE
The economy is changing rapidly around the world, every country on the
region and the world are according to this rule, Vietnam is no exception. Implementation of
the method of converting the country's economic integration with the world economy, the
party and Government of Vietnam are constantly expanding foreign economic relations,
particularly in the area of international economic cooperation. In particular, international
trade is an important field to Vietnam is well located in the area and scope of the world.
However the export sector in particular, the proportion of exports of Vietnam
was very much limited, and largely exports primary products are agriculture, or raw
materials, mining products. Also the industrial products-export sources bring high
profits back has not yet been utilized effectively or not yet built up a private brand,
export is through other partners should commonly higher than the selling price of
products of the same type of competition, ... In General is not yet properly effective
investment with the potential to be available should a losing Vietnam export
proportion.
With this situation, Minh Hoa Thanh Import Export Service Trading Co.ltd.
was founded with the desire to export industrial goods of Vietnam such as: industrial
water valve products out to the international market in order to contribute to improve
the structure of export products of our present, at the same time creating jobs for
workers. Even so, the export of the company also encountered many difficulties and
limitations. Derived from this situation, I have chosen the subject:
Solutions and recommendations to promote the activity of water valve product
export of Minh Hoa Thanh Co,.Ltd do ????his internship report post to General
research situation of valve products export Minh Hoa Thanh co., Ltd to foreign
markets to see the pros and cons when exporting industrial goods to the international
market. Who suggest the solutions??? At the same time giving the
Commented [MLC4]: It is not necessary, you should focus
on the subject.
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solution to increase the export of goods of the company both in terms of scale and
proportion.
Topic structure consists of three chapters:
Chapter 1: Overview of Minh Hoa Thanh Import Export Service Trading
Co.ltd
Chapter 2: Export status of Minh Hoa Thanh Import Export Service Trading
Co.ltd
Chapter 3: A number of solutions in order to promote the export of Minh Hoa
Thanh Import Export Service Trading Co.ltd
I sincerely thank the General Director, Mr. Huong and all others staffs of Minh Hoa
Thanh Import Export Service Trading Co.ltd for having created favourable conditions for
me to complete this graduation internship report in the best way. Eventually, I would like
to express gratitude to my instructor Chu Mai Linh in guiding along with giving me
valuable comments.
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CHAPTER 1: OVERVIEW OF MINH HOA THANH IMPORT
EXPORT SERVICE TRADING CO.LTD
1.1. The history and development of Minh Hoa Thanh Import Export Service
Trading Co.ltd
1.1.1 History of Minh Hoa Thanh Import Export Service Trading Co.ltd
Minh Hoa Thanh Import Export Service Trading Co.ltd was established
opened more than four years ago, the company has made many significant
achievements in areas, was founded with the desire to bring the highest credibility
and satisfaction for the quality of service for customers. That determination is always
the active direction of proving The Republic ???????? during the past time. all the
company's staff has years of experience, be well educated in the country and abroad.
However, with the force and dynamic sales staff are always willing to resolve
customer service and thoughtful, conscientious, always gives the feeling of
friendliness to customers in business.
- Name: Minh Hoa Thanh Import Export Service Trading Co.ltd
-Address: 199/2 TA19 Thoi An Ward, 12 District, Ho Chi Minh City
-Phone: (08) 62502299/0982.666.352-Fax: (08) 62502299
-Email: minhhoathanh@gmail.com-Website: http://minhhoathanh.com
-tax code: 0313196929 date: 01/06/2011 in Ho Chi Minh City
-Main activity: trade and exporting
-Charter capital: 3 billion VND
LOGO:
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. Minh Hoa Thanh Import Export Service Trading Co.ltd is the company
distributing the water valve type branded MIHA, MBV, MI by the Minh Hoa
Investment Company commercial production, products such as: gate valve-one-way
valve, gate valve, butterfly valve, foot valve, brass balls, steel pipes, ... and threaded
fittings. In addition the company also distributes the water meter type mark Unik
(Taiwan), Zenner-Coma (Germany), the Shinha (Korea), Fuzhuo Fuda, Yuta Flange,
...
1.1.2. The process of development
The newly formed company stage with chartered capital of 3 billion VND was
established on June 20, 2011, at the present time the company's capital was increased
to 10 billion dong versus the initially established, the products of the company before
selling out to foreign and domestic markets are registering the quality of the goods
and the company continuously improve the quality of goods , code samples to meet
the needs of the market. Now the company has combined with several other foreign
companies such as South Korea, Poland, ... in order to expand the scale of their
activities. Planned in the near future will equipped with more modern machinery and
equipment targeted at further efficiency in its business activities.
1.2. Functions, mission, structure
1.2.1. The function
The company operates in accordance with the registered function in the
business registration license. The company specializes in producing domestic and
exported to foreign countries
training in professional environment go up along with the experience gained
in the process of development so as to establish the company has identified its
business direction is to bring the best quality products for consumers with
professional working style at the same time contribute to job creation, contributing to
the State budget, stabilize and improve the lives of staff.
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the company also is distributor of valves, water brand MBV, MIHA, MI by
the Minh Hoa Investment Company product.
1.2.2. The mission
Perform business tasks in the correct category in the business registration
license and company purposes.
The company completely independent, financial autonomy, autonomy of the
business plan.
The company operates according to the principle "a leader", the Director of
the company is to decide all issues related to all aspects of company activities.
Depending on the time the Director of the company management hierarchy for the
subsidiaries of the company.
Building strategy development, business plan consistent with the mission and
needs of the market. Preferred employers in the region and in the country, take care
of the good material life sense for officials and employees. Planning training,
retraining in order to raise the professional level, profession, work capacity, ensuring
legal rights for employees. Respect for the right to organize of the mass
organizations, social and political organization in business for workers.
Implement mode and rules of capital management, the property, funds, create
efficiencies in business operations, strengthen the material conditions for solid
companies for the development of the company, responsible for the authentication
properties of the financial activities of the company.
The company is subject to the management of the Government.
Implementation of tax obligations and the terms of the submission to the State budget
in accordance with the current legislation.
1.2.3. The company organization structure
Minh Hoa Thanh Import Export Service Trading Co.ltd is a company that small and
medium scale so the Organization activity of the company is quite simple.
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Organizational structure of the company was performed through the following
diagram:
Figure 1.1: organizational structure of Minh Hoa Thanh Import Export
Service Trading Co.ltd
Director
Director of Sales Director of
Financial
Accounting
Department
Sales
Department
Marketing
Department
Technical Accounting Human
Department Department Resources
Department
Source: Human Resources Department
a. The company is organized according to the structure of the direct-to function.
Director of the company directly managed by the decision down to departments and
managers in every department to again convey the contents down to the lower level
employees. This structure is to achieve uniformity in higher orders, improving the
quality of management decisions, reduce the burden to be the Manager of the levels,
can be attributed to specific responsibilities for each person. However, the Director
of the company must specify the tasks that each Board is made, the relationship of
the tasks between the functional parts to avoid embarrassment at work or conflict of
work between the departments. In fact, the organizational structure of the company
not being tricky, the direction and unity from the leadership of the company, each
Department has a function, its own duties and made adequate corporate objectives set
out, without any parts or perform the duties of the other parts to avoid inconsistencies
in the Organization and the direction property export business.
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b. the function of parts
From the company's organization chart, we see the organization structure of
the company includes:
+ Director: is the legal representative, who is operating direct all activities of the
company, are responsible to the Council and the law on the implementation of the
rights and obligations are assigned within the company. At the same time, the
Director is the person giving the final decision in the course of business activities of
the company, to receive direct reports from two Deputy Director about the situation
for foreign and domestic companies.
+ Director of Sales: the Deputy Director Is the recipient of the direction directly
from the Director General of the business direction and done through conveying and
subordinate parts management: planning, sales, marketing and technical rooms.
Sometimes, the Director of business to quickly capture the real needs from the
market, advised the Director General of the planned implementation of new business
strategies.
+ Director of Finance: If the Director of sales made in Foreign Affairs, the
company's Chief Financial Officer is the person who manages the domestic work:
direct management of the entire financial system of the company through accounting,
organizational management personnel of the company through administrative rooms.
+ The functions of other departments:
-Planning: Mission advised the Board of Directors in the business plan of the
company. The urge to supervise the implementation of the approved plan. From
which to draw advalvetages, disadvalvetages to be submitted to the Board of
Directors. Given the annual production business on that basis build targets for ptừng
manufacturing business; at the same time, in coordination with other departments, the
unit directly to business plan complete synthesis process on approval.
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-Sales: duty of market research, in collaboration with the plan in deploying the
business approach of the Director and the company, in conjunction with the
marketing department to build the business promotion strategies, introduce products
to the market. Operating and developing the retail company.
-Technical Department: responsible for the quality of the product, the warranty.
Technical Department also manages the company's shipping fleet, for duty shipping
goods to customers.
-Marketing: marketing department has a duty to learn the investigation collected
information on customer comments, made the task of promoting and introducing the
products, promotions, discounts or customer incentives.
-Accounting: duty management of vouchers, books related to finance, to perform the
work related to the accounting profession, the tax affairs of the company, balance and
report business results for director financial
-Administration-human resources: HR management functions of the company,
management of correspondence, dispatch and Administrative Affairs Office, human
resources and the company's unions.
1.2.4 The situation personnel of Minh Hoa Thanh Import Export Service
Trading Co.ltd
Table 1.1 the labour structure
TT
Objective consciousness
2015 2016
Number (%) Number (%)
01 Number of employees 52 100 53 100
02 Gender
- Male 40 77 41 77,3
- Female 12 23 12 22.7
03 Age -20→30 24 46.15 25 47.17
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-31→40 19 36.54 19 35.58
- Over 40 9 17.31 9 16.98
-< University
36 69.2 36 67.9
04 level 16 30.8 17 33.2
- University
- Direct labor 35 67.31 36 67.92
5 Density of labour - Indirect labor 17 32.69 17 32.08
* Analysis of the number of employees:
Number of employees of the Company in 2015 was 52 people, including 40 men,
accounting for 77% of all companies. 1 person in 2016 increased the number of
employees in the company almost stable and the change is not significant.
* Analysis of the quality of labor
is a company active in the field of business and commercial production should
company employees in many different levels. Labor quality in the company is
expressed through the level of each employee. 2015 The company has 36 employees
at the college level accounted for 69.2% less than the total number of employees is
maintained in subsequent years. Number of employees with university degrees
increased to 1% of the total, accounting for 33.2 employees,
We can see the quality of the Company employees is almost not changed much in the
last 2 years.
* Analysis of the age of labor
In the company, the workforce from 25 to 30 years old make up the majority, then to
the workforce from 31-40 years old. Ranked 3rd in the company's workforce over
age 40. Overall labor force at the company did not change much in terms of quantity
and quality. In total, the number of labor workers aged 20-30 accounted for
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the relatively high rate of the advalvetages of this is a company in the service
industry requires dynamism, creativity and youth.
1.3 Results of business activities of the company in the period from 2013 to
2015
Table 1.2: Business results of the company
Unit: 1000 VND
No. Target 2013 2014 2015
2014/2013 2015/2014
+/- % +/- %
1
Total
3,0 6,9
revenue 16.743.677 17.240.528 18.435.889 496.851 1.195.361
3
Total of
2,7 2,6
cost 12.874.343 13.224.906 13.564.899 350.563 339.994
Profit
4 before 3,8 21,3
taxes 3.869.334 4.015.622 4.870.989 146.288 855.368
5
Total tax
1,8 8,7
payable 933.798 950.264 1.032.494 16.466 82.230
6
Profit
4,4 25,2
after tax 2.935.536 3.065.358 3.838.495 129.822 773.137
(Source: Accounting Department)
Comment:
• Revenue:
Based on the results of trade we see companies that are in the development
stage. Sales steadily increased over the years:
Revenue increased more than 2013 2014 are: 3%, equivalent to 496,851,000.
Revenue increased more than expected in 2014 is 6.9% equivalent to
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1,195,361,000. The revenue increase is a good signal, meaning that the company is
performing well.
Growth is quite good, while the domestic economy should in particular and
the world in general are in a difficult period. ????Do this first to mention the
leadership and direction to the business from the leader board, good business
reputation with customers as well as the import field exams should head out to the
input of the goods smoothly and favorably. In the last three years the company
constantly expands its export markets, although the company's valves items yet to be
favored in the domestic market.
• Costs:
In 2013 the total cost is 12,874,343,000 until 2014 total costs increased 2.7%
increase respectively copper 13,224,906,000. By 2013 the amount of export goods
increased, the cost of which must also increase accordingly. Besides of labour also
increased every year.
In 2015 the total cost is increased 2.6% copper compared to 13,564,899,000 in
2014. Low-cost speed increase over 0.1% by weight of 2044 merchandise exports
decreased, falling more than a year to 2013, but the cost of equivalent again because
next to the old charges are also incurred additional costs hidden Bhikkhu arises when
troubled economy
• Profit:
In 2013 the profit of the company is 2,935,536,000 until 2014 3,065,358
increased profits, increased 4.4% respectively. Revenues increase drag by increasing
profits, the market for domestic and export valves in the past 3 years is relatively
stable and largely due to the policies and directions of the company's business is
good, so the goods are imported into and sold more convenient.
In 2015 the profit of the company increased to 3,838,495,000 Council than
2014, respectively falling 25.2%. With business policy and proper development
direction the company has business activities.
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1.4 the role of exporting water valve for the company
Table 1.3: the number and the proportion of exports in the total number of
water valves
Unit: piece
Target 2013 2014 2015
2014/2013 2015/2014
+/- % +/- %
Total
3,0 6,9
revenue 16.743.677 17.240.528 18.435.889 496.851 1.195.361
Revenue
of water 13,5 1,1
valve 5.801.627 7.849.430 8.653.254 2.047.803 803.824
(Source: Accounting Department)
Looking at Table 1.3 shows export activities play an important role in the business
operations of the company. Domestic market and the export market is relatively close to
equal. In 2013, exports reached more than $ 259,403, the growth rate in 2014 compared to
13.5 times in 2013 and 2015 turnover of the company has quite a rate slower growth in
2014 is 1.1, but turnover of over $ 386,306 is still pretty. There is growth so high is due to
the strong growth in 2014 and 2015. Looking at the growth rate of exports over 3 years
from 2013 to 2015 shows clearly export activity are gaining the most important position
for the operation of the company
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CHAPTER 2: EXPORT STATUS OF MINH HOA THANH
IMPORT EXPORT SERVICE TRADING CO.LTD
2.1. The export activities of Minh Hoa Thanh Import Export Service Trading
Co.Ltd
2.1.1. Import turnover
Table 2.1: Export turnover of the company over 3 years from 2013 to 2015
Unit: USD
Year Value Growth
2013 259.403
2014 350.421 13,5%
2015 386.306 1,1%
Source: from the report of the Mission of business apartments
With the above figures shows the export turnover of the company is growing
very fast in the past years. In 2013, the export turnover reached more than 259,403
USD 2014, 13.5 times the speed increase in 2013 and 2015 the company's exports
have increased at a slower pace in 2014 is 1.1 but turnover reaching khẩuvẫn on
386,306 USD. There is such a high growth rate is due to the strong growth in 2014
and 2015. ?????The cause is because the company has promoted the work of brand
promotion, seeking more import partners in foreign countries. Export turnover of the
company also strongly influenced from the influence the price of raw materials, the
export markets of the company currently is the Southeast Asian market.
Import turnover rise are due in part to strengthen company marketing, join the
exhibition fair in the region, promoting promotions to customers, company current
tend to extend a few more new export markets such as South Korea and Taiwan
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2.1.1. The structure of export commodities
Minh Hoa Thanh company's products had the reputation and trust in the
domestic market. and the company also exports to foreign markets such as Laos,
Cambodia, Iraq, ... The number of overseas export markets of the company are very
limited, so the company should try to boost exports to existing markets and expand
some more new markets.
Table 2.2: Export structure of valves
Unit: USD
2013 2014 2015
No. Main products Value % Value % Value %
1
Electronic 145.265 205.346 264.619
valves 56,6 58,6 68,5
2 Industrial valves 51.880 20 102.322 29,2 72.239 18,7
3 Cast steel pipe 60.700 23,4 43.614 15,3 49.447 12,8
4 Total 259.403 100 350.421 100 386.306 100
Source: from the report of the Mission of business apartments
Look at the table above shows, the proportion of the company's products
through the year. In which:.
The proportion of electronic valves in steady over the year representing 56.6%
highest in 2013 to 2014, the proportion increased to 58.6% and 68.5% in 2015, 2014
increased 140% compared to the year 2013, 2015 2014 compared to the increase of
117%. For 2015, the market preferred this over, the product is more reliable
customers, and because the company has a team of skilled staff have experience
working practices.
Valves variable density through the years, the highest proportion in 2014 is
29.2%, and lowest in 2015 only accounted for 18%, 2015 compared to 67%
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reduction by 2014. Because in 2015 due to many other units also participated in this
market should have more significant competition.
Currently, the company's products have yet to dominate foreign markets much,
the sample code, categories cannot yet compete more than China, Japan ...
This is because the company has not had many code samples, categories; the quality
is not high; the product structure is still too scanty; the safety is not yet guaranteed,
... So want to captured large market shares on overseas markets, the company needs
to make good on the issues and strategically expanded the market correct and
reasonable for each different market
2.1.3 Export Market Structure
Table 2.3: Structure of export markets
Unit: USD
Market
2013 2014 2015
Value % Value % Value %
Laos
241.244 93 294.353 84,6 320.633 83
Iraq
12.970 5 45.554 13,3 50.219 13
Campuchia 5.188 2 7.358 2,1 11.589 4
Total 259.403 100 350.421 100 386.306 100
Source: from the report of the Mission of business apartments
Through the table on the data we see in 2015 is a fairly successful year in the
company's export activities of products out of foreign markets. The company is
slowly restoring the export market in Laos: 2013 exports to Laos accounted for 93%
of the total on the turnover of the company until 2014 this figure only accounted for
84.6%. To the year 2010, the exports to Laos is still maintained and is stable with
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83%. But the Iraqi market again fell slightly: in 2014, export turnover to this market
accounted for 13.3% of total export turnover to the year 2015 this figure only
accounted for 13%. Also the Cambodian market still stamp foot in place. The good
thing for the company is that in 2015, the company has expanded two new market
which is the Polish market and the Korean market.
Laos is the largest export market of the company with a 93% and covers
exports reached 241,244 USD. In 2014 the company's exports to Laos market
ascending and descending USD 294,353 until 2015 is still 83%, because Laos does
not retain its role as the largest export market of the company anymore, which just
debuted at second and make room for emerging Middle East markets , namely the
Iraqi market with export turnover reached US $ 12970 representing 13% of the total
turnover of the company, the market in Laos in 2014 84.6% only of the company's
exports. In 2015, the company's exports have gigantic breakthrough when exports
reached a record in years past: reach over 386,306 USD. In it, the company
thoroughly extraction under the two potentially market depth available is: Laos and
Iraq; at the same time catch the early exploitation of two more new markets are:
Poland and South Korea at the end of 2015.
2.1.4. ?????The export forms
Using form export directly help the company fully active in all activities of its
exported goods, can directly reach out to customers to collect more information about
the client as the tastes of the template code, customs or consumer habits. From which
the company can adjust or seek measures to further enhance his credibility and
reinforce our position on export markets. However when choosing this form, then the
company must also accept the need for a sizable equity advalvece. Also, ask about
the level of skilled professional staff pay and assumes that the market is always
fluctuating to avoid giving the company the risks and disadvalvetages from the other
objective factors.
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* From the export of goods that the company divided into two groups, the main
exports of the company's exports, that is:
+ Group 1: exporting manufactured products. The export of these goods are
products such as valves, wiring transmission transmission available plug types due
self company manufacturing and exporting.
+ Group 2: re-export those goods previously imported without going through
the production or machining.
In particular, export manufacturing goods made for export under both forms
of direct exports and exports in place (85.77%), rest is goods for re-export. As such
the company exports production has always been an important role in the company's
export activities. The re-export items that companies make re-export form only one
part at least because this is the only form of business to profit from the difference in
the price, is not the main activity of the company.
2.1.5. Method of payment
Principal methods that the company uses is money transfer (T/T). Because
most of the company's clients are all reputable partners, long term business relations.
Therefore, business relationships based on trust are to form the money transfer (T/T)
is the method of choice, this form of payment at the same time just fast convenient
medium for both parties. During this time the company has to use this payment
method to dealing with most customers.
2.1.6. The modes of transport
The company international delivery focuses on three different forms: via
express delivery by sea, by land and by air. With the three forms above, currently are
being developed with the pace because the cargo import and export needs of our
country at this time, due to the growing impact of international integration and
commercial exchanges between the countries of the world with Vietnam. However,
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this form of delivery through the Sea still are the company applied on most of the
contract has been made and the transaction.
2.1.7. The quality of export goods
The quality policy of the company to provide products that satisfy the
requirements and expectations of the quality of products and services. Committed to
bringing high-quality products, international standards. Production coupled with the
protection of the environment.
The domestic market is the market development with high consumer tastes
recommended products and consumer goods are increasingly highly sustainable
values such as ensuring human health and the environment.
The ISO 9000-2001,14000-2001 product standards
2.1.8. Pricing policies
Table 2.4: the prices of export products (2013-2015)
No.
UNIT(VNĐ)
Main products 2013 2014 2015
1 Electronic valves 100,100 100,800 101,000
2 Industrial valves 99,990 100,050 100,800
3 Cast steel pipe 63,000 63,200 63,500
The export price index rose through the years. By 2014, the average increase
of 100.4% to 2015 increases averaged 100.4%. The cause of the move in prices is
due to the influence of the macro elements such as gasoline prices rose continuously
over the years.
The company's pricing methods
Sale price = cost price + cost +% desired lyrics
The way the company's valuation is also bringing more subjective, still higher than
the price of common ground than the market, the company also causes considerable
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costs incurred in the production and export of goods
2.1.9 Customs declaration process
The company made declarations to customs directly out the customs declaration that
staff of export customs declaration company by electronic ECUS program at
corporate offices, this program is installed, the following steps to open the ECUS
program and fill out the electronic customs declaration, the person declaring will
send customs Brownie After 20 minutes, will receive a response from the customs,
the customs declaration to be printed 2 copies
2.2. Assessment of export activities of Minh Hoa Thanh company
2.2.1. Strengths
With exports to the market of Laos, Cambodia, Irad,.. is relatively large and the
following year was always higher than the year before. Category of products that the
company exports also quite varied and target many different objects from the purpose
of civil service to meet the needs of large industrial works. Besides that, even as the
company's products have a very high quality. The specifications of the product
always meets with Vietnam and international standards, as well as the specific
requirements of the customer on the amount on schedule delivery at a reasonable
price. When the products are delivered to customers are testing the quality of votes
by the governing body of the quality levels with beautiful packaging and sample code
on the form, correct specifications, be sure to make sure to sew the shipping and the
product is good. The company is also committed to responsible along with his
product, always the critical leg prestige care customer service and thoughtful,
preserve nurture good relations in order to maintain and enhance market share with
traditional customers, while expanding relations with customers and new markets.
2.2.2. Weaknesses
The company's export activities but gained some achievements but also the
downside issues. it is important to see the blemishes and cause to promptly fix and
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adjust accordingly.
Although the export turnover in the year 2015 through the Lao market
reached over 5 billion VND but look holistically in this period 2013-2015 the
company's exports to Laos. If the reviews on each separate market, then exports to
Laos ' market-the main export markets of the company also lacks stability. This
shows that the company lacked a long-term strategy in the implementation of export
plans as well as for the expansion of the market.
The company does not yet have a strategy for marketing and trade promotion
measures needed to expand its export markets. The company does not yet have
specific staff to market to meet the foreign market research to bring the products of
the company further penetrate new markets and better respond to the needs of the
old markets, and trade promotion measures the company's exports are also lacking
and weak yet high efficiency for market expansion. Commented [MLC5]: Can trien khai phan nay nhieu hon, it nhat
laf 2 trang
Can trien khai phan nay nhieu hon, it nhat la 2 trang
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CHAPTER 3: SOLUTIONS AND RECOMMENDATIONS TO
PROMOTE THE ACTIVITY OF WATER VALVE EXPORT OF
MINH HOA THANH CO,.LTD
3.1. The development prospects of the Minh Hoa Thanh company
3.1.1 Opportunities
+ The competitive environment are healthy, legal system perfect.
+ More and more people to live and work in Ho Chi Minh City, should demand for
the civil service is increasing.
+ Ho Chi Minh City has abundant labor force and qualified. This is the source of
human resources for the company.
+ Lao’s market and the traditional markets of the company are in strong demand on
the electronic equipment
Commented [MLC6]: Viet lai, tim ra co hoi cho chinh
nganh xuat khau mat hang nay
3.1.2. Threats
+ WTO integration makes the situation more and more fierce competition with
many international competitors experienced, strong in technology and finance.
+ Currently in Ho Chi Minh City are very much the product supplier, service
equipment, customers have more choice opportunities.
+ Economic growth decline along the rising inflation makes people spend more
physical classroom reservations.
+ Levels increasing city people, more understanding of the product more and more
valve requires higher service..
3.2 the orientation of business activities of the Minh Hoa Thanh company by
2017-2019
3.2.1. General direction of expanding export markets
Continue to build complete and implement development strategies towards
Commented [MLC7]: Tim ra thach thuc tu doi thu canh tranh
va nganh
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modernization, diversifying the types of products on the basis of investment depth.
Improve and synchronize the production line equipment, technology to increase labor
productivity and product quality, save production costs, raise efficiency and
competitiveness on the market. Expand domestic and foreign markets to export
Strive to rate the company's exports reached 10%-15% of the value of the total
revenue of the year in 2015.
The general direction of the company is proactive in finding new markets but
still well maintained, and fully exploit the potential of the traditional markets, such as
Laos, Campuchia, Iraq,..
Besides, the company plans to export to new markets in Africa and Asia,
Western Asia as well as Asia Pacific (especially the United States, Japan ...). At the
same time prepare the necessary steps to integrate with dynamic economies but full
competition of the ASEAN free trade area (AFTA)
3.3.2. The basic objectives
At present, the company has identified the basic goals of the company for
export activities in particular and for the entire company in General in the year 2017
as follows.
This objective has to be approved by the company Board of Directors and the
only goal in this stage is shown in the following table:
From the above data table, can see turnover is the norm expected company
results with the highest rate of growth next year compared with the previous year is
130% shows the company is increasingly concerned with expansion and promote
export activities to market products abroad.
3.1.3. Export prospects of valve products Vietnam into some international
markets
In recent years, besides the main exports are textiles, footwear, rice, crude oil,
Vietnam's export turnover of tables has been added many new items including the
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valve, even though products export turnover of this product are limited but also find
that this is a very significant signal for the heavy industry of our country in
conditions for international economic integration
According to the annual report of the Association of Vietnam exports in 2015,
then found the valve had the ability to increase exports due to the huge investment
trends of the domestic business and foreign countries on the production of this item is
quite powerful. In 2015, the value of exports reached an estimated 520 million USD
on valve up nearly 34 percent from 2014. At present in Vietnam has about 100
participating businesses on the production and export of valves in which many 100%
foreign-owned companies or joint ventures with foreign investment to produce and
EXPORT items with large scale and have modern technology such as: sailing past
Taya Vietnam valve Corporation Yazaki Corporation, Edss Vietnam company, Sumi-
Hanel, ... Blocks of businesses in the country also appear many producers and
exporters with large scale, especially the company valve Vietnam (Cadivi) and Tran
Phu co., Ltd ...
3.2 Suggestions to promote…3.2. A number of solutions in order to promote the
export markets of the Republic Into Ming co., Ltd
3.2.1. Intensify market research and marketing work:
Commodity markets always fluctuate, especially for those goods are in the
development stage such as valve products. Thus business must constantly learn and
delve into the volatility of the market, predicting the tendency of the market to get the
appropriate development strategy and the most effective.
Constantly improve the work of marketing and promoting products. Constantly create
the new method to introduce your products by advertising for products, participation
in fairs and exhibitions sector of consumer goods. In addition, companies should
enhance the participation in the program selected high-quality products is held yearly
for the goods, this is the opportunity for the company can promote its products with
the most functions.
Commented [MLC8]: Viet lai theo huong:
1. muc tieu cua giai phap
1. muc tieu cua giai phap; 2. Noi dung cuar giai phap; 3. Danh
gia hieu qua cuar giai phap; 4. Tinh kha thi cua giai phap
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The company is responsible for the Organization and approach analysis,
information, direct contact with the market through scientific workshops, Expo, push
marketing to timely grasp the needs of the market.
Participating in the Expo, especially in a foreign country can be difficult
economically because of the expensive booth rental price. So the company can
capture information of Vietnam local affair or commercial promotion in the Ministry
of trade or the Iternet network from which can get the updated information and
necessary.
Currently exports goods to Laos through the path directly or indirectly through
agents in Laos. Tips for businesses to VietNam is to use the second way for direct
export requires companies with strong financial, has detailed knowledge about the
market of Laos, more will have to have a great responsibility to consumers. The use of
agents will fix the problem on but about long-term, if we want to control the entire
process of exporting, establish direct relationships with networks of consumption and
consumers then required to export directly.
3.2.2. Ensure product quality and reduce product prices:
Product prices are important factors of product consumption problem. Sale
price to match the sale price of the market. To be able to compete, not the quality of
the goods should be improving that business also need to find ways to lower the sale
price of their products. In the long run then it will be extremely effective measure in
the process of invading and dominate the entire market. One of the weaknesses of
technical goods comprising Vietnam today and the company in particular is that
creativity is not high. Therefore, to promote investment in technology is urgent
nowadays, it's not the done value, convenient transportation route far to meet
customer needs but also contributes to the ability to compete with imported goods in
Laos which was produced mostly good. Laos is a potential market, want to put order
into Laos, Vietnam in particular notes to invest in the work of preserving and
shipping, such as; The type of ship, the dedicated container ...
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When the company's goods can be consumed easily thanks to the advalvetages
of it, then the company will gain huge profits thanks to the consumption of many
products with competitive price rather than product sales less with high prices.
Because the goal of any business is how to obtain the maximum profit.
The company also needs to find the products that have the capability to
perform specialized in order to improve the quality of products. Because in hundreds
of goods, then the company may not at the same time production and specialization
were all products of financial resources as well as skilled workers is limited.
Companies need to choose from the products currently being the largest consumer
and life cycle of the product which is still long to conduct specialized, create the
products that feature the pre-eminent, to create strong branded products for Phu Tho
Hoa. Such as today, plug 3 foot items have insulating layer classes beginning classes
between are the product was much favored clients and consumers. The technology to
produce this goods does not exceed the level and ability of the enterprise, the cost to
produce is not too high, the price of the products is 5.8 USD per product (is the
relatively high price compared to other product types). So the company can
specialized items to further enhance the quality of the product and can collect about
greater revenue levels thanks to save costs.
3.2.3. The organization of export-import business.
3.2.3.1. The work of the transaction, negotiating and signing.
Negotiations for the transaction is the first step toward establishment of
import and export contracts. The success of the negotiated transaction decisions to
business results and the company's business performance.
Currently there are 2 forms of basic transactions: transactions and transactions
through intermediaries. Regular transaction is that the two sides form the sale
agreement to confer directly on goods, prices and contractual conditions
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through letters, telegrams or meet directly. The transaction was quick, accurate, low
cost and capture the market demand.
The transaction is the transaction form that the seller and the buyer agree on
the goods, the price, the quality ... through a third do. The third could be the broker or
dealer.
The choice form of transaction based on each specific situation. For those
partners that the company set up a long-term business relationship, you should
choose this form of direct transaction because there was a mutual understanding,
further reduce transaction costs than dealing through mediators. For partners that the
company is the first economic relations should use transactions through
intermediaries in order to reduce the risks and increase the pace of negotiations.
To come to a final decision about the business of the two parties: company
and partner to conduct negotiations. On the basis of negotiations which form the
terms of import-export contracts. The results of the negotiations of the two sides very
large impact to the company's business results.
This work is very important, so the officers perform requiring skilled
professionalism, especially foreign language requirements. Before the negotiations,
the company must prepare the details relevalvet to the contract to answer customer's
questions in a clear way. On the other hand, must understand customers to enlist their
weak ones, from that set out the proper and appropriate decisions. circle the process
still rules many of the documents enclosed, the documents often results confirmed
practical steps of the contract should be very meaningful in the payment, settlement
of the disputes, complaints ... The company must carefully for each type of
document, in the notes required to clear, not erasing.
In the process the signing the company's export contract, the delivery
conditions usually applied form of FOB that is delivered at the port of Hai Phong, Ho
Chi Minh City, exports in this way avoid the seller out of the risks of the goods is not
guaranteed during transport. But it also has limitations such as: company does
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not proactively, not higher sales prices if not low. The company does not participate
in the international insurance organization, so profits are not high. The next time the
company should consider under two forms: with customers in distant markets such as
Europe, the Americas, the need to continue to export in the form of FOB. Also for
you in close as the market in the area, then the company should come under CIF
terms.
Also in the content of the contract, the company needs to select the method of
payment the safest, secured for the company grossed the budget on time. It is best to
choose the form of L/C cannot cancel horizontal certified guarantee of Central Bank.
Besides, the company considers the forms of chartering and shipping charges
if under CIF terms, delivery time ... Need to anticipate market needs and determine
the exact time of the contract the most beneficial, such as when the international
price items up high or rising exchange rates should proceed with signing contracts.
The terms of the contract should the short rules closely gon, and easy to
understand.
3.2.3.2. Implementation of import and export contracts.
When the contract was signed, the rights and obligations of the parties had
established a legal way. The company itself must implement all the requirements
stated in the contract, and to urge the partners perform its obligations. The
implementation of export-import contracts is a process of great influence to the
results and performance of the company's business. The cost to make the business of
import and export contracts representing very large in the entire cost of the
circulation of the company, should the implementation of import and export contracts
will contribute to reduced costs, increased profits and enhance business performance.
Therefore, the Organization should be conducted, thoughtful plan details.
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Sewn goods preparation needs to be done and more quickly, the company
needs to know the exact date of delivery to the port and on to trains, to be timely in
the dock.
preparation of adequate means of transport, transport staff to perform the
transfer of goods from the warehouse to the port in a timely fashion.
make classification of market risk, you ... to make buying insurance as
prescribed in the appropriate contract.
fully prepared the necessary paperwork to facilitate customs procedures
work fast. make loading on board safe, timely, taking full of documents as in the L/C
rules.
In the course of performing the contract necessarily create conditions for the
goods you order is convenient, secure, exactly as the contract signed. Ensuring
credibility with customers is the key issue of the export process in order to maintain
and promote long-term business relationships.
3.2.3. Continuously improve the prestige of the company:
The prestige of the company also bring brand value for a sustainable
development products on the market. So the company itself must keep prestige and
constantly seek to further enhance his credibility in the market. There is a new
company can have many customers with the market portfolio.
To increase the number of customers, increased the value of the orders to the
company then the company needs to create the trust for customers and find the
answers to the question: "to the client only choose products of The Republic rather
than the product of a business to another company, then what to do?" That is,
companies must constantly improve and innovate the customer care services often.
3.2.4. Raising the level of staff, employees in the company:
To achieve the overall results of the company, putting the company grow
more powerful, they must have the contribution and effort from the individual to the
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Division of that company. The technology development of each hour, the new
products can also be improved every hour, so that the level of the staff member
should also be enhanced continuously to be able to catch up with the general
development trend. That is when the production development, to develop the
relations of production related to it.
Companies must organize short-term training courses for the staff members of
both export trade and business on the other competencies. As business activities have
a lot of variation in the period of promoting international economic integration as it is
now, the officers as possible should have added new knowledge to never be
unexpected changes in the business, which is ready to find the most effective solution
to solve the problem quickly and the best.
3.3. RECOMMENDATIONS
3.3.1. Promote activities to support trade promotion.
In terms of promotion, the State can assist businesses promote activities to
expand export markets.
First: the guarantee for enterprises to implement the big contracts with foreign
partners if they do not really believe in the title and now are reluctant to establish
business relations.
Second: partly financial support for enterprises to organize the exhibition,
introduce and advertise their products overseas market through fairs, exhibitions ...
Third: founded company trade promotion with the task of studying the key
export programs, search hotel advising foreign investors Vietnam enterprise product
and how to penetrate the market.
3.3.2. Financial support and information for businesses implementing activities
expand export markets
Drawback is the general state budget for all international business enterprises
of Vietnam today. In fact except for large corporations.
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In terms of human resources: the State can support businesses of the following
ways:
First, is dispatching experts in each field down to guide enterprises directly to
the staff in charge of that area. These experts should be appointed to regular,
recurring to add new knowledge, necessary for business in the international business.
Secondly, helps businesses hire the domestic experts and businessmen there
now needs to ensure a level of accuracy and reliability. There are many jobs that the
cadres and employees of the business can not be done, especially in the evaluation of
machinery and technology imports, but enterprises are trying to contact the experts it
needs the help from the state. In this case, the State can rely on these relationships
and their sources of information that can be rented for business professionals.
In terms of information, trading on international markets requires companies
to grasp hold huge amounts of information about all aspects of their market
penetration, from consumer behavior, the level of competition to the economic
situation, political. But not now afford to self-collect the necessary information and
so having the support of the State.
The state can provide monthly, quarterly and annual publications fit business
sector enterprises on the world commodity markets for the industry reference owed.
At the same time the information through secret channels, the state intelligence to the
enterprise should know what information is useful, necessary, without prejudice to
the security or national interests. Not only that between the state and businesses
should have the contacts, exchange information on a regular basis in both directions
to the State can actively help to businesses in difficult situations. If you do these
things to make sure businesses in Vietnam in general and Minh Hoa Thanh company
will be easier in the performance of its products exported to foreign markets,
expanding export market range bigger.
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CONCLUSION
In the process of economic restructuring, export has always played an
important role in the development of Vietnam's economy. Government acquisition
adjustment experiences from other countries have chosen for themselves the most
appropriate path to development
During the past time, the Minh Hoa Thanh company has made efforts and
efforts to promote activities import-export business in which their exports are mainly
goods valve. However, in the new formation and initial development, the company
has a lot of difficult problems exist in his exporting goods, which are specific to the
company so far has not achieved the goal of profit net.
To overcome such shortcomings, the companies need to identify solutions, the
specific direction, the blueprint for the next stage and make them most effective. For
this the company must associate the direction his development with short-term goals
and long term was coined.
Hopefully, with the result that the Minh Hoa Thanh Company has achieved in
the past period , together with the continuous efforts of the company in the coming
period, the export of goods valve of the company will become more developed,
achieve market domination valve Vietnam.
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32
REFERENCES
1. Dr. Bui Xuan Luu & Dr. Nguyen Huu Khai, 2009, Giáo trình Kinh tê Ngoai
thương, Thong tin va Truyen Thong Publisher.
2. Dr Nguyen Cao Van, Giáo trình Marketing quốc tế, Giao Duc Publisher, 2003.
3. Minhhoathanh.com
4. Financial report of Minh Hoa Thanh company ( 2013-2015) Commented [MLC9]: Khong dung tai lieu nao de than khao thi
khong dua vao tai lieu tham khao

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Internship report the activity of water valve product export of minh hoa thanh co,.ltd.doc

  • 1. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 i THE ACTIVITY OF WATER VALVE PRODUCT EXPORT OF MINH HOA THANH CO,.LTD TABLE OF CONTENTS Commented [MLC1]: Xem lai cach dat ten de tai, nó phải là the activity of export of… PREFACE .................................................................................................................. 1
  • 2. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 ii CHAPTER 1: OVERVIEW OF MINH HOA THANH IMPORT EXPORT SERVICE TRADING CO.LTD...............................................................................3 1.1. The history and development of Minh Hoa Thanh Import Export Service Trading Co.ltd.............................................................................................................3 1.1.1 History of Minh Hoa Thanh Import Export Service Trading Co.ltd ..................3 1.1.2. The process of development .............................................................................4 1.2. Functions, mission, structure ...............................................................................4 1.2.1. The function......................................................................................................4 1.2.2. The mission.......................................................................................................5 1.2.3. The company organization structure.................................................................5 viết lại đề mục này, it should be "the HR management1.2.4 The situation personnel of Minh Hoa Thanh Import Export Service Trading Co.ltd..........................................8 1.3 Results of business activities of the company in the period from 2013 to 2015 10 1.4 the role of exporting water valve for the company.............................................. 12 CHAPTER 2: EXPORT SITUATION STATUS OF MINH HOA THANH IMPORT EXPORT SERVICE TRADING CO.LTD .......................................... 13 2.1. The export activities of Minh Hoa Thanh Import Export Service Trading Co.Ltd....................................................................................................................... 13 2.1.1. Import turnover............................................................................................... 13 2.1.2. The structure of export commodities .............................................................. 14 2.1.3 Export Market Structure................................................................................... 15 2.1.4. The export forms............................................................................................. 16 2.1.5. Method of payment......................................................................................... 17 2.1.6. The modes of transport ................................................................................... 17 2.1.7. The quality of export goods ............................................................................ 18 2.1.8. Pricing policies ............................................................................................... 18 2.1.9 Customs declaration process............................................................................ 19 2.2. Assessment of export activities of Minh Hoa Thanh company.......................... 19 2.2.1. Strengths ......................................................................................................... 19 2.2.2. Weaknesses..................................................................................................... 19
  • 3. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 iii CHAPTER 3: SOLUTIONS AND RECOMMENDATIONS TO PROMOTE THE ACTIVITY OF WATER VALVE EXPORT OF MINH HOA THANH ,.Co.LTD ................................................................................................................... 21 3.1. The development prospects of the Minh Hoa Thanh company ......................... 21 3.1.1 Opportunities .................................................................................................... 21 3.1.2. Threats ............................................................................................................. 21 3.2 the orientation of business activities of the Minh Hoa Thanh company by 2017- 2019 ........................................................................................................................... 21 3.2.1. General direction of expanding export markets .............................................. 21 3.3.2. The basic objectives ........................................................................................ 22 3.1.3. Export prospects of valve products Vietnam into some international markets ................................................................................................................................... 22 3.2. A number of solutions in order to promote the export markets of the Republic Into Ming co., Ltd ..................................................................................................... 23 3.2.1. Intensify market research and marketing work: .............................................. 23 3.2.2. Ensure product quality and reduce product prices: ......................................... 24 3.2.3. The organization of export-import business. .................................................. 25 3.2.3.1. The work of the transaction, negotiating and signing. ................................. 25 3.2.3.2. Implementation of import and export contracts. .......................................... 27 3.2.3. Continuously improve the prestige of the company: ...................................... 28 3.2.4. Raising the level of staff, employees in the company: ................................... 28 3.3. RECOMMENDATIONS ................................................................................... 29 3.3.1. Promote activities to support trade promotion. ............................................... 29 3.3.2. Financial support and information for businesses implementing activities expand export markets .............................................................................................. 29 CONCLUSION ........................................................................................................ 31 REFERENCES ........................................................................................................ 32 Commented [MLC2]: Tại sao tên giao dịch của công ty không có trong tên đề tài? Commented [MLC3]: Thiếu số trang?
  • 4. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 iv LIST OF TABLES AND FIGURE Table 1.1 the labour structure .....................................................................................8 Table 1.2: Business results of the company.............................................................. 10 Table 1.3: the number and the proportion of exports in the total number of water valves........................................................................................................................ 12 Table 2.1: Export turnover of the company over 3 years from 2013 to 2015 ........... 13 Table 2.2: Export structure of valves ........................................................................ 14 Table 2.3: Structure of export markets...................................................................... 15 Table 2.4: the prices of export products (2013-2015)............................................... 18 Figure 1.1: organizational structure of Minh Hoa Thanh Import Export Service Trading Co.ltd.............................................................................................................6
  • 5. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 1 PREFACE The economy is changing rapidly around the world, every country on the region and the world are according to this rule, Vietnam is no exception. Implementation of the method of converting the country's economic integration with the world economy, the party and Government of Vietnam are constantly expanding foreign economic relations, particularly in the area of international economic cooperation. In particular, international trade is an important field to Vietnam is well located in the area and scope of the world. However the export sector in particular, the proportion of exports of Vietnam was very much limited, and largely exports primary products are agriculture, or raw materials, mining products. Also the industrial products-export sources bring high profits back has not yet been utilized effectively or not yet built up a private brand, export is through other partners should commonly higher than the selling price of products of the same type of competition, ... In General is not yet properly effective investment with the potential to be available should a losing Vietnam export proportion. With this situation, Minh Hoa Thanh Import Export Service Trading Co.ltd. was founded with the desire to export industrial goods of Vietnam such as: industrial water valve products out to the international market in order to contribute to improve the structure of export products of our present, at the same time creating jobs for workers. Even so, the export of the company also encountered many difficulties and limitations. Derived from this situation, I have chosen the subject: Solutions and recommendations to promote the activity of water valve product export of Minh Hoa Thanh Co,.Ltd do ????his internship report post to General research situation of valve products export Minh Hoa Thanh co., Ltd to foreign markets to see the pros and cons when exporting industrial goods to the international market. Who suggest the solutions??? At the same time giving the Commented [MLC4]: It is not necessary, you should focus on the subject.
  • 6. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 2 solution to increase the export of goods of the company both in terms of scale and proportion. Topic structure consists of three chapters: Chapter 1: Overview of Minh Hoa Thanh Import Export Service Trading Co.ltd Chapter 2: Export status of Minh Hoa Thanh Import Export Service Trading Co.ltd Chapter 3: A number of solutions in order to promote the export of Minh Hoa Thanh Import Export Service Trading Co.ltd I sincerely thank the General Director, Mr. Huong and all others staffs of Minh Hoa Thanh Import Export Service Trading Co.ltd for having created favourable conditions for me to complete this graduation internship report in the best way. Eventually, I would like to express gratitude to my instructor Chu Mai Linh in guiding along with giving me valuable comments.
  • 7. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 3 CHAPTER 1: OVERVIEW OF MINH HOA THANH IMPORT EXPORT SERVICE TRADING CO.LTD 1.1. The history and development of Minh Hoa Thanh Import Export Service Trading Co.ltd 1.1.1 History of Minh Hoa Thanh Import Export Service Trading Co.ltd Minh Hoa Thanh Import Export Service Trading Co.ltd was established opened more than four years ago, the company has made many significant achievements in areas, was founded with the desire to bring the highest credibility and satisfaction for the quality of service for customers. That determination is always the active direction of proving The Republic ???????? during the past time. all the company's staff has years of experience, be well educated in the country and abroad. However, with the force and dynamic sales staff are always willing to resolve customer service and thoughtful, conscientious, always gives the feeling of friendliness to customers in business. - Name: Minh Hoa Thanh Import Export Service Trading Co.ltd -Address: 199/2 TA19 Thoi An Ward, 12 District, Ho Chi Minh City -Phone: (08) 62502299/0982.666.352-Fax: (08) 62502299 -Email: minhhoathanh@gmail.com-Website: http://minhhoathanh.com -tax code: 0313196929 date: 01/06/2011 in Ho Chi Minh City -Main activity: trade and exporting -Charter capital: 3 billion VND LOGO:
  • 8. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 4 . Minh Hoa Thanh Import Export Service Trading Co.ltd is the company distributing the water valve type branded MIHA, MBV, MI by the Minh Hoa Investment Company commercial production, products such as: gate valve-one-way valve, gate valve, butterfly valve, foot valve, brass balls, steel pipes, ... and threaded fittings. In addition the company also distributes the water meter type mark Unik (Taiwan), Zenner-Coma (Germany), the Shinha (Korea), Fuzhuo Fuda, Yuta Flange, ... 1.1.2. The process of development The newly formed company stage with chartered capital of 3 billion VND was established on June 20, 2011, at the present time the company's capital was increased to 10 billion dong versus the initially established, the products of the company before selling out to foreign and domestic markets are registering the quality of the goods and the company continuously improve the quality of goods , code samples to meet the needs of the market. Now the company has combined with several other foreign companies such as South Korea, Poland, ... in order to expand the scale of their activities. Planned in the near future will equipped with more modern machinery and equipment targeted at further efficiency in its business activities. 1.2. Functions, mission, structure 1.2.1. The function The company operates in accordance with the registered function in the business registration license. The company specializes in producing domestic and exported to foreign countries training in professional environment go up along with the experience gained in the process of development so as to establish the company has identified its business direction is to bring the best quality products for consumers with professional working style at the same time contribute to job creation, contributing to the State budget, stabilize and improve the lives of staff.
  • 9. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 5 the company also is distributor of valves, water brand MBV, MIHA, MI by the Minh Hoa Investment Company product. 1.2.2. The mission Perform business tasks in the correct category in the business registration license and company purposes. The company completely independent, financial autonomy, autonomy of the business plan. The company operates according to the principle "a leader", the Director of the company is to decide all issues related to all aspects of company activities. Depending on the time the Director of the company management hierarchy for the subsidiaries of the company. Building strategy development, business plan consistent with the mission and needs of the market. Preferred employers in the region and in the country, take care of the good material life sense for officials and employees. Planning training, retraining in order to raise the professional level, profession, work capacity, ensuring legal rights for employees. Respect for the right to organize of the mass organizations, social and political organization in business for workers. Implement mode and rules of capital management, the property, funds, create efficiencies in business operations, strengthen the material conditions for solid companies for the development of the company, responsible for the authentication properties of the financial activities of the company. The company is subject to the management of the Government. Implementation of tax obligations and the terms of the submission to the State budget in accordance with the current legislation. 1.2.3. The company organization structure Minh Hoa Thanh Import Export Service Trading Co.ltd is a company that small and medium scale so the Organization activity of the company is quite simple.
  • 10. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 6 Organizational structure of the company was performed through the following diagram: Figure 1.1: organizational structure of Minh Hoa Thanh Import Export Service Trading Co.ltd Director Director of Sales Director of Financial Accounting Department Sales Department Marketing Department Technical Accounting Human Department Department Resources Department Source: Human Resources Department a. The company is organized according to the structure of the direct-to function. Director of the company directly managed by the decision down to departments and managers in every department to again convey the contents down to the lower level employees. This structure is to achieve uniformity in higher orders, improving the quality of management decisions, reduce the burden to be the Manager of the levels, can be attributed to specific responsibilities for each person. However, the Director of the company must specify the tasks that each Board is made, the relationship of the tasks between the functional parts to avoid embarrassment at work or conflict of work between the departments. In fact, the organizational structure of the company not being tricky, the direction and unity from the leadership of the company, each Department has a function, its own duties and made adequate corporate objectives set out, without any parts or perform the duties of the other parts to avoid inconsistencies in the Organization and the direction property export business.
  • 11. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 7 b. the function of parts From the company's organization chart, we see the organization structure of the company includes: + Director: is the legal representative, who is operating direct all activities of the company, are responsible to the Council and the law on the implementation of the rights and obligations are assigned within the company. At the same time, the Director is the person giving the final decision in the course of business activities of the company, to receive direct reports from two Deputy Director about the situation for foreign and domestic companies. + Director of Sales: the Deputy Director Is the recipient of the direction directly from the Director General of the business direction and done through conveying and subordinate parts management: planning, sales, marketing and technical rooms. Sometimes, the Director of business to quickly capture the real needs from the market, advised the Director General of the planned implementation of new business strategies. + Director of Finance: If the Director of sales made in Foreign Affairs, the company's Chief Financial Officer is the person who manages the domestic work: direct management of the entire financial system of the company through accounting, organizational management personnel of the company through administrative rooms. + The functions of other departments: -Planning: Mission advised the Board of Directors in the business plan of the company. The urge to supervise the implementation of the approved plan. From which to draw advalvetages, disadvalvetages to be submitted to the Board of Directors. Given the annual production business on that basis build targets for ptừng manufacturing business; at the same time, in coordination with other departments, the unit directly to business plan complete synthesis process on approval.
  • 12. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 8 -Sales: duty of market research, in collaboration with the plan in deploying the business approach of the Director and the company, in conjunction with the marketing department to build the business promotion strategies, introduce products to the market. Operating and developing the retail company. -Technical Department: responsible for the quality of the product, the warranty. Technical Department also manages the company's shipping fleet, for duty shipping goods to customers. -Marketing: marketing department has a duty to learn the investigation collected information on customer comments, made the task of promoting and introducing the products, promotions, discounts or customer incentives. -Accounting: duty management of vouchers, books related to finance, to perform the work related to the accounting profession, the tax affairs of the company, balance and report business results for director financial -Administration-human resources: HR management functions of the company, management of correspondence, dispatch and Administrative Affairs Office, human resources and the company's unions. 1.2.4 The situation personnel of Minh Hoa Thanh Import Export Service Trading Co.ltd Table 1.1 the labour structure TT Objective consciousness 2015 2016 Number (%) Number (%) 01 Number of employees 52 100 53 100 02 Gender - Male 40 77 41 77,3 - Female 12 23 12 22.7 03 Age -20→30 24 46.15 25 47.17
  • 13. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 9 -31→40 19 36.54 19 35.58 - Over 40 9 17.31 9 16.98 -< University 36 69.2 36 67.9 04 level 16 30.8 17 33.2 - University - Direct labor 35 67.31 36 67.92 5 Density of labour - Indirect labor 17 32.69 17 32.08 * Analysis of the number of employees: Number of employees of the Company in 2015 was 52 people, including 40 men, accounting for 77% of all companies. 1 person in 2016 increased the number of employees in the company almost stable and the change is not significant. * Analysis of the quality of labor is a company active in the field of business and commercial production should company employees in many different levels. Labor quality in the company is expressed through the level of each employee. 2015 The company has 36 employees at the college level accounted for 69.2% less than the total number of employees is maintained in subsequent years. Number of employees with university degrees increased to 1% of the total, accounting for 33.2 employees, We can see the quality of the Company employees is almost not changed much in the last 2 years. * Analysis of the age of labor In the company, the workforce from 25 to 30 years old make up the majority, then to the workforce from 31-40 years old. Ranked 3rd in the company's workforce over age 40. Overall labor force at the company did not change much in terms of quantity and quality. In total, the number of labor workers aged 20-30 accounted for
  • 14. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 10 the relatively high rate of the advalvetages of this is a company in the service industry requires dynamism, creativity and youth. 1.3 Results of business activities of the company in the period from 2013 to 2015 Table 1.2: Business results of the company Unit: 1000 VND No. Target 2013 2014 2015 2014/2013 2015/2014 +/- % +/- % 1 Total 3,0 6,9 revenue 16.743.677 17.240.528 18.435.889 496.851 1.195.361 3 Total of 2,7 2,6 cost 12.874.343 13.224.906 13.564.899 350.563 339.994 Profit 4 before 3,8 21,3 taxes 3.869.334 4.015.622 4.870.989 146.288 855.368 5 Total tax 1,8 8,7 payable 933.798 950.264 1.032.494 16.466 82.230 6 Profit 4,4 25,2 after tax 2.935.536 3.065.358 3.838.495 129.822 773.137 (Source: Accounting Department) Comment: • Revenue: Based on the results of trade we see companies that are in the development stage. Sales steadily increased over the years: Revenue increased more than 2013 2014 are: 3%, equivalent to 496,851,000. Revenue increased more than expected in 2014 is 6.9% equivalent to
  • 15. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 11 1,195,361,000. The revenue increase is a good signal, meaning that the company is performing well. Growth is quite good, while the domestic economy should in particular and the world in general are in a difficult period. ????Do this first to mention the leadership and direction to the business from the leader board, good business reputation with customers as well as the import field exams should head out to the input of the goods smoothly and favorably. In the last three years the company constantly expands its export markets, although the company's valves items yet to be favored in the domestic market. • Costs: In 2013 the total cost is 12,874,343,000 until 2014 total costs increased 2.7% increase respectively copper 13,224,906,000. By 2013 the amount of export goods increased, the cost of which must also increase accordingly. Besides of labour also increased every year. In 2015 the total cost is increased 2.6% copper compared to 13,564,899,000 in 2014. Low-cost speed increase over 0.1% by weight of 2044 merchandise exports decreased, falling more than a year to 2013, but the cost of equivalent again because next to the old charges are also incurred additional costs hidden Bhikkhu arises when troubled economy • Profit: In 2013 the profit of the company is 2,935,536,000 until 2014 3,065,358 increased profits, increased 4.4% respectively. Revenues increase drag by increasing profits, the market for domestic and export valves in the past 3 years is relatively stable and largely due to the policies and directions of the company's business is good, so the goods are imported into and sold more convenient. In 2015 the profit of the company increased to 3,838,495,000 Council than 2014, respectively falling 25.2%. With business policy and proper development direction the company has business activities.
  • 16. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 12 1.4 the role of exporting water valve for the company Table 1.3: the number and the proportion of exports in the total number of water valves Unit: piece Target 2013 2014 2015 2014/2013 2015/2014 +/- % +/- % Total 3,0 6,9 revenue 16.743.677 17.240.528 18.435.889 496.851 1.195.361 Revenue of water 13,5 1,1 valve 5.801.627 7.849.430 8.653.254 2.047.803 803.824 (Source: Accounting Department) Looking at Table 1.3 shows export activities play an important role in the business operations of the company. Domestic market and the export market is relatively close to equal. In 2013, exports reached more than $ 259,403, the growth rate in 2014 compared to 13.5 times in 2013 and 2015 turnover of the company has quite a rate slower growth in 2014 is 1.1, but turnover of over $ 386,306 is still pretty. There is growth so high is due to the strong growth in 2014 and 2015. Looking at the growth rate of exports over 3 years from 2013 to 2015 shows clearly export activity are gaining the most important position for the operation of the company
  • 17. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 13 CHAPTER 2: EXPORT STATUS OF MINH HOA THANH IMPORT EXPORT SERVICE TRADING CO.LTD 2.1. The export activities of Minh Hoa Thanh Import Export Service Trading Co.Ltd 2.1.1. Import turnover Table 2.1: Export turnover of the company over 3 years from 2013 to 2015 Unit: USD Year Value Growth 2013 259.403 2014 350.421 13,5% 2015 386.306 1,1% Source: from the report of the Mission of business apartments With the above figures shows the export turnover of the company is growing very fast in the past years. In 2013, the export turnover reached more than 259,403 USD 2014, 13.5 times the speed increase in 2013 and 2015 the company's exports have increased at a slower pace in 2014 is 1.1 but turnover reaching khẩuvẫn on 386,306 USD. There is such a high growth rate is due to the strong growth in 2014 and 2015. ?????The cause is because the company has promoted the work of brand promotion, seeking more import partners in foreign countries. Export turnover of the company also strongly influenced from the influence the price of raw materials, the export markets of the company currently is the Southeast Asian market. Import turnover rise are due in part to strengthen company marketing, join the exhibition fair in the region, promoting promotions to customers, company current tend to extend a few more new export markets such as South Korea and Taiwan
  • 18. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 14 2.1.1. The structure of export commodities Minh Hoa Thanh company's products had the reputation and trust in the domestic market. and the company also exports to foreign markets such as Laos, Cambodia, Iraq, ... The number of overseas export markets of the company are very limited, so the company should try to boost exports to existing markets and expand some more new markets. Table 2.2: Export structure of valves Unit: USD 2013 2014 2015 No. Main products Value % Value % Value % 1 Electronic 145.265 205.346 264.619 valves 56,6 58,6 68,5 2 Industrial valves 51.880 20 102.322 29,2 72.239 18,7 3 Cast steel pipe 60.700 23,4 43.614 15,3 49.447 12,8 4 Total 259.403 100 350.421 100 386.306 100 Source: from the report of the Mission of business apartments Look at the table above shows, the proportion of the company's products through the year. In which:. The proportion of electronic valves in steady over the year representing 56.6% highest in 2013 to 2014, the proportion increased to 58.6% and 68.5% in 2015, 2014 increased 140% compared to the year 2013, 2015 2014 compared to the increase of 117%. For 2015, the market preferred this over, the product is more reliable customers, and because the company has a team of skilled staff have experience working practices. Valves variable density through the years, the highest proportion in 2014 is 29.2%, and lowest in 2015 only accounted for 18%, 2015 compared to 67%
  • 19. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 15 reduction by 2014. Because in 2015 due to many other units also participated in this market should have more significant competition. Currently, the company's products have yet to dominate foreign markets much, the sample code, categories cannot yet compete more than China, Japan ... This is because the company has not had many code samples, categories; the quality is not high; the product structure is still too scanty; the safety is not yet guaranteed, ... So want to captured large market shares on overseas markets, the company needs to make good on the issues and strategically expanded the market correct and reasonable for each different market 2.1.3 Export Market Structure Table 2.3: Structure of export markets Unit: USD Market 2013 2014 2015 Value % Value % Value % Laos 241.244 93 294.353 84,6 320.633 83 Iraq 12.970 5 45.554 13,3 50.219 13 Campuchia 5.188 2 7.358 2,1 11.589 4 Total 259.403 100 350.421 100 386.306 100 Source: from the report of the Mission of business apartments Through the table on the data we see in 2015 is a fairly successful year in the company's export activities of products out of foreign markets. The company is slowly restoring the export market in Laos: 2013 exports to Laos accounted for 93% of the total on the turnover of the company until 2014 this figure only accounted for 84.6%. To the year 2010, the exports to Laos is still maintained and is stable with
  • 20. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 16 83%. But the Iraqi market again fell slightly: in 2014, export turnover to this market accounted for 13.3% of total export turnover to the year 2015 this figure only accounted for 13%. Also the Cambodian market still stamp foot in place. The good thing for the company is that in 2015, the company has expanded two new market which is the Polish market and the Korean market. Laos is the largest export market of the company with a 93% and covers exports reached 241,244 USD. In 2014 the company's exports to Laos market ascending and descending USD 294,353 until 2015 is still 83%, because Laos does not retain its role as the largest export market of the company anymore, which just debuted at second and make room for emerging Middle East markets , namely the Iraqi market with export turnover reached US $ 12970 representing 13% of the total turnover of the company, the market in Laos in 2014 84.6% only of the company's exports. In 2015, the company's exports have gigantic breakthrough when exports reached a record in years past: reach over 386,306 USD. In it, the company thoroughly extraction under the two potentially market depth available is: Laos and Iraq; at the same time catch the early exploitation of two more new markets are: Poland and South Korea at the end of 2015. 2.1.4. ?????The export forms Using form export directly help the company fully active in all activities of its exported goods, can directly reach out to customers to collect more information about the client as the tastes of the template code, customs or consumer habits. From which the company can adjust or seek measures to further enhance his credibility and reinforce our position on export markets. However when choosing this form, then the company must also accept the need for a sizable equity advalvece. Also, ask about the level of skilled professional staff pay and assumes that the market is always fluctuating to avoid giving the company the risks and disadvalvetages from the other objective factors.
  • 21. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 17 * From the export of goods that the company divided into two groups, the main exports of the company's exports, that is: + Group 1: exporting manufactured products. The export of these goods are products such as valves, wiring transmission transmission available plug types due self company manufacturing and exporting. + Group 2: re-export those goods previously imported without going through the production or machining. In particular, export manufacturing goods made for export under both forms of direct exports and exports in place (85.77%), rest is goods for re-export. As such the company exports production has always been an important role in the company's export activities. The re-export items that companies make re-export form only one part at least because this is the only form of business to profit from the difference in the price, is not the main activity of the company. 2.1.5. Method of payment Principal methods that the company uses is money transfer (T/T). Because most of the company's clients are all reputable partners, long term business relations. Therefore, business relationships based on trust are to form the money transfer (T/T) is the method of choice, this form of payment at the same time just fast convenient medium for both parties. During this time the company has to use this payment method to dealing with most customers. 2.1.6. The modes of transport The company international delivery focuses on three different forms: via express delivery by sea, by land and by air. With the three forms above, currently are being developed with the pace because the cargo import and export needs of our country at this time, due to the growing impact of international integration and commercial exchanges between the countries of the world with Vietnam. However,
  • 22. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 18 this form of delivery through the Sea still are the company applied on most of the contract has been made and the transaction. 2.1.7. The quality of export goods The quality policy of the company to provide products that satisfy the requirements and expectations of the quality of products and services. Committed to bringing high-quality products, international standards. Production coupled with the protection of the environment. The domestic market is the market development with high consumer tastes recommended products and consumer goods are increasingly highly sustainable values such as ensuring human health and the environment. The ISO 9000-2001,14000-2001 product standards 2.1.8. Pricing policies Table 2.4: the prices of export products (2013-2015) No. UNIT(VNĐ) Main products 2013 2014 2015 1 Electronic valves 100,100 100,800 101,000 2 Industrial valves 99,990 100,050 100,800 3 Cast steel pipe 63,000 63,200 63,500 The export price index rose through the years. By 2014, the average increase of 100.4% to 2015 increases averaged 100.4%. The cause of the move in prices is due to the influence of the macro elements such as gasoline prices rose continuously over the years. The company's pricing methods Sale price = cost price + cost +% desired lyrics The way the company's valuation is also bringing more subjective, still higher than the price of common ground than the market, the company also causes considerable
  • 23. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 19 costs incurred in the production and export of goods 2.1.9 Customs declaration process The company made declarations to customs directly out the customs declaration that staff of export customs declaration company by electronic ECUS program at corporate offices, this program is installed, the following steps to open the ECUS program and fill out the electronic customs declaration, the person declaring will send customs Brownie After 20 minutes, will receive a response from the customs, the customs declaration to be printed 2 copies 2.2. Assessment of export activities of Minh Hoa Thanh company 2.2.1. Strengths With exports to the market of Laos, Cambodia, Irad,.. is relatively large and the following year was always higher than the year before. Category of products that the company exports also quite varied and target many different objects from the purpose of civil service to meet the needs of large industrial works. Besides that, even as the company's products have a very high quality. The specifications of the product always meets with Vietnam and international standards, as well as the specific requirements of the customer on the amount on schedule delivery at a reasonable price. When the products are delivered to customers are testing the quality of votes by the governing body of the quality levels with beautiful packaging and sample code on the form, correct specifications, be sure to make sure to sew the shipping and the product is good. The company is also committed to responsible along with his product, always the critical leg prestige care customer service and thoughtful, preserve nurture good relations in order to maintain and enhance market share with traditional customers, while expanding relations with customers and new markets. 2.2.2. Weaknesses The company's export activities but gained some achievements but also the downside issues. it is important to see the blemishes and cause to promptly fix and
  • 24. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 20 adjust accordingly. Although the export turnover in the year 2015 through the Lao market reached over 5 billion VND but look holistically in this period 2013-2015 the company's exports to Laos. If the reviews on each separate market, then exports to Laos ' market-the main export markets of the company also lacks stability. This shows that the company lacked a long-term strategy in the implementation of export plans as well as for the expansion of the market. The company does not yet have a strategy for marketing and trade promotion measures needed to expand its export markets. The company does not yet have specific staff to market to meet the foreign market research to bring the products of the company further penetrate new markets and better respond to the needs of the old markets, and trade promotion measures the company's exports are also lacking and weak yet high efficiency for market expansion. Commented [MLC5]: Can trien khai phan nay nhieu hon, it nhat laf 2 trang Can trien khai phan nay nhieu hon, it nhat la 2 trang
  • 25. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 21 CHAPTER 3: SOLUTIONS AND RECOMMENDATIONS TO PROMOTE THE ACTIVITY OF WATER VALVE EXPORT OF MINH HOA THANH CO,.LTD 3.1. The development prospects of the Minh Hoa Thanh company 3.1.1 Opportunities + The competitive environment are healthy, legal system perfect. + More and more people to live and work in Ho Chi Minh City, should demand for the civil service is increasing. + Ho Chi Minh City has abundant labor force and qualified. This is the source of human resources for the company. + Lao’s market and the traditional markets of the company are in strong demand on the electronic equipment Commented [MLC6]: Viet lai, tim ra co hoi cho chinh nganh xuat khau mat hang nay 3.1.2. Threats + WTO integration makes the situation more and more fierce competition with many international competitors experienced, strong in technology and finance. + Currently in Ho Chi Minh City are very much the product supplier, service equipment, customers have more choice opportunities. + Economic growth decline along the rising inflation makes people spend more physical classroom reservations. + Levels increasing city people, more understanding of the product more and more valve requires higher service.. 3.2 the orientation of business activities of the Minh Hoa Thanh company by 2017-2019 3.2.1. General direction of expanding export markets Continue to build complete and implement development strategies towards Commented [MLC7]: Tim ra thach thuc tu doi thu canh tranh va nganh
  • 26. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 22 modernization, diversifying the types of products on the basis of investment depth. Improve and synchronize the production line equipment, technology to increase labor productivity and product quality, save production costs, raise efficiency and competitiveness on the market. Expand domestic and foreign markets to export Strive to rate the company's exports reached 10%-15% of the value of the total revenue of the year in 2015. The general direction of the company is proactive in finding new markets but still well maintained, and fully exploit the potential of the traditional markets, such as Laos, Campuchia, Iraq,.. Besides, the company plans to export to new markets in Africa and Asia, Western Asia as well as Asia Pacific (especially the United States, Japan ...). At the same time prepare the necessary steps to integrate with dynamic economies but full competition of the ASEAN free trade area (AFTA) 3.3.2. The basic objectives At present, the company has identified the basic goals of the company for export activities in particular and for the entire company in General in the year 2017 as follows. This objective has to be approved by the company Board of Directors and the only goal in this stage is shown in the following table: From the above data table, can see turnover is the norm expected company results with the highest rate of growth next year compared with the previous year is 130% shows the company is increasingly concerned with expansion and promote export activities to market products abroad. 3.1.3. Export prospects of valve products Vietnam into some international markets In recent years, besides the main exports are textiles, footwear, rice, crude oil, Vietnam's export turnover of tables has been added many new items including the
  • 27. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 23 valve, even though products export turnover of this product are limited but also find that this is a very significant signal for the heavy industry of our country in conditions for international economic integration According to the annual report of the Association of Vietnam exports in 2015, then found the valve had the ability to increase exports due to the huge investment trends of the domestic business and foreign countries on the production of this item is quite powerful. In 2015, the value of exports reached an estimated 520 million USD on valve up nearly 34 percent from 2014. At present in Vietnam has about 100 participating businesses on the production and export of valves in which many 100% foreign-owned companies or joint ventures with foreign investment to produce and EXPORT items with large scale and have modern technology such as: sailing past Taya Vietnam valve Corporation Yazaki Corporation, Edss Vietnam company, Sumi- Hanel, ... Blocks of businesses in the country also appear many producers and exporters with large scale, especially the company valve Vietnam (Cadivi) and Tran Phu co., Ltd ... 3.2 Suggestions to promote…3.2. A number of solutions in order to promote the export markets of the Republic Into Ming co., Ltd 3.2.1. Intensify market research and marketing work: Commodity markets always fluctuate, especially for those goods are in the development stage such as valve products. Thus business must constantly learn and delve into the volatility of the market, predicting the tendency of the market to get the appropriate development strategy and the most effective. Constantly improve the work of marketing and promoting products. Constantly create the new method to introduce your products by advertising for products, participation in fairs and exhibitions sector of consumer goods. In addition, companies should enhance the participation in the program selected high-quality products is held yearly for the goods, this is the opportunity for the company can promote its products with the most functions. Commented [MLC8]: Viet lai theo huong: 1. muc tieu cua giai phap 1. muc tieu cua giai phap; 2. Noi dung cuar giai phap; 3. Danh gia hieu qua cuar giai phap; 4. Tinh kha thi cua giai phap
  • 28. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 24 The company is responsible for the Organization and approach analysis, information, direct contact with the market through scientific workshops, Expo, push marketing to timely grasp the needs of the market. Participating in the Expo, especially in a foreign country can be difficult economically because of the expensive booth rental price. So the company can capture information of Vietnam local affair or commercial promotion in the Ministry of trade or the Iternet network from which can get the updated information and necessary. Currently exports goods to Laos through the path directly or indirectly through agents in Laos. Tips for businesses to VietNam is to use the second way for direct export requires companies with strong financial, has detailed knowledge about the market of Laos, more will have to have a great responsibility to consumers. The use of agents will fix the problem on but about long-term, if we want to control the entire process of exporting, establish direct relationships with networks of consumption and consumers then required to export directly. 3.2.2. Ensure product quality and reduce product prices: Product prices are important factors of product consumption problem. Sale price to match the sale price of the market. To be able to compete, not the quality of the goods should be improving that business also need to find ways to lower the sale price of their products. In the long run then it will be extremely effective measure in the process of invading and dominate the entire market. One of the weaknesses of technical goods comprising Vietnam today and the company in particular is that creativity is not high. Therefore, to promote investment in technology is urgent nowadays, it's not the done value, convenient transportation route far to meet customer needs but also contributes to the ability to compete with imported goods in Laos which was produced mostly good. Laos is a potential market, want to put order into Laos, Vietnam in particular notes to invest in the work of preserving and shipping, such as; The type of ship, the dedicated container ...
  • 29. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 25 When the company's goods can be consumed easily thanks to the advalvetages of it, then the company will gain huge profits thanks to the consumption of many products with competitive price rather than product sales less with high prices. Because the goal of any business is how to obtain the maximum profit. The company also needs to find the products that have the capability to perform specialized in order to improve the quality of products. Because in hundreds of goods, then the company may not at the same time production and specialization were all products of financial resources as well as skilled workers is limited. Companies need to choose from the products currently being the largest consumer and life cycle of the product which is still long to conduct specialized, create the products that feature the pre-eminent, to create strong branded products for Phu Tho Hoa. Such as today, plug 3 foot items have insulating layer classes beginning classes between are the product was much favored clients and consumers. The technology to produce this goods does not exceed the level and ability of the enterprise, the cost to produce is not too high, the price of the products is 5.8 USD per product (is the relatively high price compared to other product types). So the company can specialized items to further enhance the quality of the product and can collect about greater revenue levels thanks to save costs. 3.2.3. The organization of export-import business. 3.2.3.1. The work of the transaction, negotiating and signing. Negotiations for the transaction is the first step toward establishment of import and export contracts. The success of the negotiated transaction decisions to business results and the company's business performance. Currently there are 2 forms of basic transactions: transactions and transactions through intermediaries. Regular transaction is that the two sides form the sale agreement to confer directly on goods, prices and contractual conditions
  • 30. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 26 through letters, telegrams or meet directly. The transaction was quick, accurate, low cost and capture the market demand. The transaction is the transaction form that the seller and the buyer agree on the goods, the price, the quality ... through a third do. The third could be the broker or dealer. The choice form of transaction based on each specific situation. For those partners that the company set up a long-term business relationship, you should choose this form of direct transaction because there was a mutual understanding, further reduce transaction costs than dealing through mediators. For partners that the company is the first economic relations should use transactions through intermediaries in order to reduce the risks and increase the pace of negotiations. To come to a final decision about the business of the two parties: company and partner to conduct negotiations. On the basis of negotiations which form the terms of import-export contracts. The results of the negotiations of the two sides very large impact to the company's business results. This work is very important, so the officers perform requiring skilled professionalism, especially foreign language requirements. Before the negotiations, the company must prepare the details relevalvet to the contract to answer customer's questions in a clear way. On the other hand, must understand customers to enlist their weak ones, from that set out the proper and appropriate decisions. circle the process still rules many of the documents enclosed, the documents often results confirmed practical steps of the contract should be very meaningful in the payment, settlement of the disputes, complaints ... The company must carefully for each type of document, in the notes required to clear, not erasing. In the process the signing the company's export contract, the delivery conditions usually applied form of FOB that is delivered at the port of Hai Phong, Ho Chi Minh City, exports in this way avoid the seller out of the risks of the goods is not guaranteed during transport. But it also has limitations such as: company does
  • 31. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 27 not proactively, not higher sales prices if not low. The company does not participate in the international insurance organization, so profits are not high. The next time the company should consider under two forms: with customers in distant markets such as Europe, the Americas, the need to continue to export in the form of FOB. Also for you in close as the market in the area, then the company should come under CIF terms. Also in the content of the contract, the company needs to select the method of payment the safest, secured for the company grossed the budget on time. It is best to choose the form of L/C cannot cancel horizontal certified guarantee of Central Bank. Besides, the company considers the forms of chartering and shipping charges if under CIF terms, delivery time ... Need to anticipate market needs and determine the exact time of the contract the most beneficial, such as when the international price items up high or rising exchange rates should proceed with signing contracts. The terms of the contract should the short rules closely gon, and easy to understand. 3.2.3.2. Implementation of import and export contracts. When the contract was signed, the rights and obligations of the parties had established a legal way. The company itself must implement all the requirements stated in the contract, and to urge the partners perform its obligations. The implementation of export-import contracts is a process of great influence to the results and performance of the company's business. The cost to make the business of import and export contracts representing very large in the entire cost of the circulation of the company, should the implementation of import and export contracts will contribute to reduced costs, increased profits and enhance business performance. Therefore, the Organization should be conducted, thoughtful plan details.
  • 32. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 28 Sewn goods preparation needs to be done and more quickly, the company needs to know the exact date of delivery to the port and on to trains, to be timely in the dock. preparation of adequate means of transport, transport staff to perform the transfer of goods from the warehouse to the port in a timely fashion. make classification of market risk, you ... to make buying insurance as prescribed in the appropriate contract. fully prepared the necessary paperwork to facilitate customs procedures work fast. make loading on board safe, timely, taking full of documents as in the L/C rules. In the course of performing the contract necessarily create conditions for the goods you order is convenient, secure, exactly as the contract signed. Ensuring credibility with customers is the key issue of the export process in order to maintain and promote long-term business relationships. 3.2.3. Continuously improve the prestige of the company: The prestige of the company also bring brand value for a sustainable development products on the market. So the company itself must keep prestige and constantly seek to further enhance his credibility in the market. There is a new company can have many customers with the market portfolio. To increase the number of customers, increased the value of the orders to the company then the company needs to create the trust for customers and find the answers to the question: "to the client only choose products of The Republic rather than the product of a business to another company, then what to do?" That is, companies must constantly improve and innovate the customer care services often. 3.2.4. Raising the level of staff, employees in the company: To achieve the overall results of the company, putting the company grow more powerful, they must have the contribution and effort from the individual to the
  • 33. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 29 Division of that company. The technology development of each hour, the new products can also be improved every hour, so that the level of the staff member should also be enhanced continuously to be able to catch up with the general development trend. That is when the production development, to develop the relations of production related to it. Companies must organize short-term training courses for the staff members of both export trade and business on the other competencies. As business activities have a lot of variation in the period of promoting international economic integration as it is now, the officers as possible should have added new knowledge to never be unexpected changes in the business, which is ready to find the most effective solution to solve the problem quickly and the best. 3.3. RECOMMENDATIONS 3.3.1. Promote activities to support trade promotion. In terms of promotion, the State can assist businesses promote activities to expand export markets. First: the guarantee for enterprises to implement the big contracts with foreign partners if they do not really believe in the title and now are reluctant to establish business relations. Second: partly financial support for enterprises to organize the exhibition, introduce and advertise their products overseas market through fairs, exhibitions ... Third: founded company trade promotion with the task of studying the key export programs, search hotel advising foreign investors Vietnam enterprise product and how to penetrate the market. 3.3.2. Financial support and information for businesses implementing activities expand export markets Drawback is the general state budget for all international business enterprises of Vietnam today. In fact except for large corporations.
  • 34. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 30 In terms of human resources: the State can support businesses of the following ways: First, is dispatching experts in each field down to guide enterprises directly to the staff in charge of that area. These experts should be appointed to regular, recurring to add new knowledge, necessary for business in the international business. Secondly, helps businesses hire the domestic experts and businessmen there now needs to ensure a level of accuracy and reliability. There are many jobs that the cadres and employees of the business can not be done, especially in the evaluation of machinery and technology imports, but enterprises are trying to contact the experts it needs the help from the state. In this case, the State can rely on these relationships and their sources of information that can be rented for business professionals. In terms of information, trading on international markets requires companies to grasp hold huge amounts of information about all aspects of their market penetration, from consumer behavior, the level of competition to the economic situation, political. But not now afford to self-collect the necessary information and so having the support of the State. The state can provide monthly, quarterly and annual publications fit business sector enterprises on the world commodity markets for the industry reference owed. At the same time the information through secret channels, the state intelligence to the enterprise should know what information is useful, necessary, without prejudice to the security or national interests. Not only that between the state and businesses should have the contacts, exchange information on a regular basis in both directions to the State can actively help to businesses in difficult situations. If you do these things to make sure businesses in Vietnam in general and Minh Hoa Thanh company will be easier in the performance of its products exported to foreign markets, expanding export market range bigger.
  • 35. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 31 CONCLUSION In the process of economic restructuring, export has always played an important role in the development of Vietnam's economy. Government acquisition adjustment experiences from other countries have chosen for themselves the most appropriate path to development During the past time, the Minh Hoa Thanh company has made efforts and efforts to promote activities import-export business in which their exports are mainly goods valve. However, in the new formation and initial development, the company has a lot of difficult problems exist in his exporting goods, which are specific to the company so far has not achieved the goal of profit net. To overcome such shortcomings, the companies need to identify solutions, the specific direction, the blueprint for the next stage and make them most effective. For this the company must associate the direction his development with short-term goals and long term was coined. Hopefully, with the result that the Minh Hoa Thanh Company has achieved in the past period , together with the continuous efforts of the company in the coming period, the export of goods valve of the company will become more developed, achieve market domination valve Vietnam.
  • 36. Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864 32 REFERENCES 1. Dr. Bui Xuan Luu & Dr. Nguyen Huu Khai, 2009, Giáo trình Kinh tê Ngoai thương, Thong tin va Truyen Thong Publisher. 2. Dr Nguyen Cao Van, Giáo trình Marketing quốc tế, Giao Duc Publisher, 2003. 3. Minhhoathanh.com 4. Financial report of Minh Hoa Thanh company ( 2013-2015) Commented [MLC9]: Khong dung tai lieu nao de than khao thi khong dua vao tai lieu tham khao