ppt which helps out for quick revise

1. Internship Report On
“ORGANISATIONAL STUDY”
IN LG ELECTRONICS BANGALORE
By
APOORVA D MUNIKRISHNA
[USN: 1AM16MBA04]

2. INTRODUCTION
• Organizational studies is "the examination of how individuals construct
organizational structures, processes, and practices and how these, in turn, shape social
relations and create institutions that ultimately influence people“.
• LG Electronics Inc. Korean: LG is a South Korean multinational electronics
company headquartered in Yeouido-dong, Seoul, South Korea, and is part of the LG
Group, employing 82,000 people working in 119 local subsidiaries worldwide. With
2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four
business units: Home Entertainment, Mobile Communications, Home Appliance &
Air Solution, and Vehicle Components, with Starion India as its main production
vendor for refrigeration and washing machines in the Indian sub-continent.

3. OBJECTIVEOFTHESTUDY
• To study the joys of quality products and structure of the company
• To study the strength, weakness, opportunities and threats from external
environment.
• To study the company’s vision and mission.
• To study company details under the Mc Kinsey 7s Framework.

4. SCOPEOFTHESTUDY
• This report is mainly focused on view of company’s profile and
different departmental information such as Marketing and HR
department. The project internship study is to make different working
department find t he problem to give implication of solution.

5. SWOTANALYSIS
• Strengths of LG electronics:
1. Global Giant
2. Extensive distribution system
3. Diversified products across the categories
• Weaknesses of LG electronics:
1. Management
2. No cash cows
• Opportunities of LG electronics:
1. Challenging lifestyle
2. Market expansion
3. Strategic partnership
• Threats of LG electronics:
1. Stagnant Urban demand dynamics
2. Rising Raw material cost

6. Mc Kinsey7s Framework
1. STRATEGY:
LG entry strategy is that, it plays alone in the Indian electronic market. It followed a Niche market
catering to the premium segment to start with. Its main focus was on health factor of the Indian
consumers, which made a revaluation in Indian market, which proved that Indian consumers are
quality sensitive.
2. STRUCTURE:
The company has a holding company structure. The purpose of creating the holding company
structure as the first in Korea was to ensure new corporate governance with management
transparency, simplicity, while increasing shareholder value and corporate value.
3. STYLE (Pioneering spirit):
LG Electronics takes the initiative in leading the development of Korea’s electronics industry
through a pioneering spirit of transforming vision into reality.
4. SHARED VALUES: Labour Management Relations
LG Electronics chooses to promote harmony and built constructively on a labour-management
relationship rather than an employee-employer relationship.

7. 5. SKILLS:
Embracing the slogan of No. 1 LG, LG Electronics is continuously steering various
reform initiatives to secure global competitiveness. The company has been undertaking
‘Super A’ pioneering activities since 1993, seeking to strengthen its competitiveness and
create profitability.
6. STAFF:
The employees of LG have been taken care of very well, so as to motivate them to
produce the best. The company achieved the six sigma certification, which was the
result of the best of training and motivation techniques used by the personnel
department. The employees are sent to Korea for extensive training programme to
lever the employee’s abilities at full.
7. SYSTEMS:
Systems are routine processes and procedures followed within an LG to implement the
strategy and to run day to day affairs. These processes are mainly designed to achieve
maximum effectiveness. Traditionally, the higher management makes the most
decisions.

8. Learningexperience
• The organisation study at LG Electronics Pvt Ltd, Bangalore has given me the
opportunity to gain valuable industry related experience that would allow me to
expand my career options. The skills and knowledge I gained at LG Electronics was
quite different from the experience I gained at my previous company i.e. Haier. I was
able to utilize and engage the knowledge and skills gained at Haier in a more practical
approach at LG. the guidance, support, feedback, useful suggestions and advanced
insights about my subject which was provided by my project guide helped me to
successfully complete this Organisational Study.
• The organisational study definitely broadened my mind. What stood out during the
Organisational study at LG Electronics was the dedicated LG Electronics staffs and
a great working environment.

9. CONCLUSIONS
• Company has a high qualified, skilled and hardworking labour force.
• Has very good reputation among the people.
• Equipped with adequate number of staffs to meet the service needs of the
customers.
• Great quality and hygiene environment.

10. suggestions
• Implement an automatic check-in system for employees
• Up gradation to latest technology should be implemented
• Less pressure to the marketing department should be there.
• Employees should be not overloaded nor bombarded for targets.

11. Thankyou