Mobilink is Pakistan's leading telecommunications provider. It has over 52 million subscribers after merging with Warid. Mobilink aims to provide excellent customer service and employee satisfaction while exceeding shareholder value. It uses various leadership styles and encourages diversity, training, and innovation. Job design, rotation, and satisfaction are also priorities. While problems like staff shortages occurred after the merger, Mobilink addresses issues through recruitment, redeployment, and retraining. It aims to treat all employees and customers equally with integrity and respect.

1. ORGANIZATIONAL BEHAVIOUR
TOPIC: “ORGANIZATIONAL BEHAVIOUR
OF MOBILINK”
Mahnoor Malik
Mishal Tariq

2. CONTENTS:
Introduction
Company Profile
Vision Statement
Mission Statement
Mobilink’s values
Coverage
Goals And Objectives
Mobilink 3G
Leadership Styles
Job Design
Job Redesign
Job Rotation
Job Satisfaction
Innovations And Entrepreneurs
Working Environment
Decision Making Process
Training Programs
Diversity
Task Planning Strategies
Direct Competitors
Competitive Edge
Problems Observed
Solutions
Conclusion

3. INTRODUCTION:
COMPANY’S PROFILE:
Mobilink is Pakistan’s leading provider of voice and data services.
Parent Company : Vimple Company.
Mobilink maintains market leadership through cutting-edge,
integrated technology, the strongest brands and the largest portfolio
of value added services.
The company had 38 million subscribers that has increased to 52
million after merging with Warid.
Mobilink has closed 260 outlets, of which 80 per cent are of Warid.
Mobilink provides uninterrupted countrywide connectivity,
customer services and international roaming in over 140 countries.

4. MOBILINK JAZZ: DUNIYA KO BATAA DO'
VISION STATEMENT:
“To be the leading Telecommunication Services
Provider in Pakistan by offering innovative
Communication solutions that make each day
better for our customers while exceeding
Shareholder value & Employee Expectations.”
MISSION STATEMENT:
Mobilink aims to be the best employer in Pakistan.
An integral part of this ambition is to provide their
employees and customers a safe and healthy work
environment, and to achieve this they use their full
resources to prevent accidents and illnesses in the
workplace.

5. MOBILINK’S
VALUES:
TOTAL CUSTOMER SATISFACTION
BUSINESS EXCELLENCE
TRUST & INTEGRITY
RESPECT FOR PEOPLE
CORPORATE SOCIAL

6. GOALS AND
OBJECTIVES:
The strategy to maintain this program will comprise of the following main points:
Conduct business in a manner that protects public and occupational health, the
and employee safety.
Provide employees a secure workplace.
Strive to eliminate all accidents and environmental incidents in their supply chain.
Comply with all national and local laws and regulations related to the occupational health
and safety.
Reduce emissions and waste.
Use energy and natural resources efficiently and intelligently.

7. COVERAGE:
Along with nationwide coverage, Mobilink also provides true
International Roaming in over 140 countries with more than
300 partner operators worldwide.
It connects over 31.6 million family members every second of
the day with exceptional voice quality due to its broad
coverage.
Mobilink provides the widest coverage network, covering
than 10,000+ cities, towns, and villages across Pakistan.

8. MOBILINK INTERNET:
Mobilink has the largest market share in Pakistani market today,
and its 3G subscriber base will be the largest in the country.
Mobilink recently broke the ice by introducing the first 3G
enabled USB Dongle in Pakistan.
They have also started 4G/LTE service in 2018.

9. LEADERSHIP STYLES:
Leadership styles are practiced in Mobilink:
 Visionary:
Its goal is to move people towards a new set of shared dreams. Mobilink recently implemented this
leadership approach when they merged with the Warid Company
 Coaching:
The Company focuses in developing individuals, showing them how to improve performance and helps
them to connect their goals of the organization.
 Affiliative:
Mobilink’s culture emphasizes on the importance of team work and creates harmony in a group by
connecting people to each other.
 Democratic:
This style draws on people's knowledge and skills and creates a group commitment to the resulting
goals.
 Collaborative:
The manager invests time to build relationships, handles conflicts in a constructive manner, and
shares control.

10. JOB DESIGN:
The basic function of human resource
management is task design and it is
related to specific contents and
methods that are used to satisfy
technological and organizational
Mostly job design is used by the
Mobilink Company in order to reduce
the job dissatisfaction and increase the
productivity.

11. JOB REDESIGNING:
The Mobilink Company gives the responsibilities
and roles to the people in which they have interest
and it becomes the source of motivation.
 These things have a great impact on efficacy and
efficiency of the organization

12. JOB ROTATION:
• Mobilink mostly uses job rotation in the
organization.
• It enhances the employee’s skills and the
employees can see in broader perspective
how their organization operates.
• This also increases understanding with
coworkers.

13. JOB SATISFACTION:
Job satisfaction is the extent to which an employee is satisfied from his job.
The employees are free to take decisions.
The employees can work from home in case of any problem or emergency.
The employees are provided a choice to opt among the two working shifts. They
can either work in the morning shift or in the evening, as per their own will.
Fringe benefits such as fuel, home allowance, conveyance and medical facilities
(OPD, IPD) are provided.

14. INNOVATIONS
AND
ENTREPRENUERS
:
A department by the name “Ideas” is made for
innovations and entrepreneurs.
This department listens and approves any new
ideas made for the betterment of the business.
They also allot a team to the innovator or idea
implementer while giving them a good amount
of finance to help them reach their desired goal.

15. WORKING ENVIRONMENT:
"Friendly working environment is a key to
organizational success.“
 No separate cabins or offices for the employees.
 People work together in the same hall; from the senior
manager to the analyst.
 Nobody is prioritized on the basis of their position or
ranking, everybody was dealt with equality as each and
every individual is uniformly important for the
organization.
 There are open work stations and they have an open
door policy

16. DECISION MAKING PROCESS:Mobilink
follows
Decentralized
Decision
Making
Process.
Each and every
employee’s
point of view is
considered.
It also connotes a
higher authority
given to lower
level workers and
functionaries.
Mostly, non-
programmed
decisions are
carried out all day
by the employees.
The planned
decisions are
taken at the top
level.

17. TRAINING PROGRAMS:
Mobilink has centers where proper training is provided to the
employees for the time span of 3-7 days.
In this process an experienced employee provides proper assistance,
guidance, training and advice to the newly hired employees.

18. DIVERSITY:
Cultural diversity exists in
Mobilink.
According to the employees
diversity is not a problem as
the medium of
communication is English
and Urdu and every
individual working there is
familiar with these
Furthermore they've been
divided into groups and
teams in order to accomplish
their targets.
With diversity comes
creativity, as every individual
has his own point of view
which leads to new and
unique ideas.

19. TASK PLANNING
STRATEGIES:
• Employees working in Mobilink Company are
assigned the tasks periodically.
• Groups are asked to plan their own strategies to
complete their goals and accomplish the targets.
• This gives a sense of value to the employees and
they consider themselves as part of the
organization.

20. COMPETITORS:
• DIRECT COMPETITORS:
The direct competitors of Mobilink are:
1. Telenor
2. Zong
• COMPETITIVE EDGE:
Mobilink has a strong and better network. Its
strong team and executives, and the largest
customer base gives it an edge over its
competitors.

21. PROBLEMS FACED BY THE
ORGANIZATION:
• SHORTAGE OF EMPLOYEES:
After the merger of Mobilink and Warid, the company had to face
a serious employee shortage problem.
As a result stress and workload increased at the part of the
employees, as they had to perform a lot of tasks at one time.
• SOLUTION:
1. RECRUITING NEW EMPLOYEES
2. REDEPLOYING SKILLS
3. RETRAINING

22. PROBLEMS FACED BY THE
ORGANIZATION:
FAVOURTISM BY MANAGER:
 Another problem faced by the employees is the favoritism by the manager
to some of the employees.
 It imposed serious threats on Company’s performance, decrease in Job
satisfaction and engagement of the employees and might also result in the
organizational conflict.
SOLUTION:
 It is recommended that the organization should introduce or establish a policy
prohibiting favoritism in the workplace.
 The organization should specify practices that are considered favoritism and indicate
punishment related to favoritism practices.
 This will lead to the positive impact in the employee’s behavior and also increase the
job satisfaction and improve the relationships between the employees.

23. PROBLEMS FACED BY THE
ORGANIZATION:
• REFRENCES DURING RECRUITMENT:
 The problem that arises during the recruitment process is that the mangers prefer
their friends and relatives for the specific job without looking to their knowledge
and skills.
 Due to this discrimination occurs and as a result organizational conflict,
resentment and demoralization and decline in company’s performance increases.
• SOLUTION:
1. The company should hire the employees on merit and fair basis.
2. Proper job interview and test should be conducted and the recruitment team
should hire the employees that score high for the job.
3. The references and the favoritism should be strictly prohibited so that everyone
should be treated equally.

24. CONCLUSION:
Organizational Behavior forms an integral part of organization
for prosperity.
Greater emphasis needs to be laid on controlling and
monitoring of organizational behavior because in the present
dynamic environment, employees are the key to success in any
organization.
Mobilink is a customer oriented company with only one
obsession that is the Customer.
The company wants to satisfy the customer as much as they
can but within the limits of the organizational policies.
The company treats all the employees like their own people
hence bringing out the best in them.

25. BIBLIOGRAPHY:
REFERENCES:
Junaidi, I. (2017). Jazz-Warid Merger. Islamabad: Dawn News.
Mobilink. (n.d.). about Us. islamabad: Mobilink.
Mobilink Foundation. (2013). Awards and Recognition. Islamabad: Mobilink.
Slideshare. (2014). BC project by Noman. Karachi: slideshare.
Slideshare. (2014). Mobilink. Lahore: Slideshare.
https://www.jazz.com.pk/

26. THANKYOU!