Internship report on "Contemporary Management Practices and Global Management Practices-ORACLE (Organisation study)"

Internship Report on
“Contemporary Management Practices and Global
Management Practices-ORACLE”
BY
CARIAPPA.PR
(01FM16MBA041)
Submitted to
PES UNIVERSITY, Bengaluru
In partial fulfilment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Under the guidance of
MBA Program
PES UNIVERSITY
100 Feet Ring Road, Banashankari Stage III,
Bengaluru, Karnataka 560085
(Batch 2016 – 18)
INTERNAL GUIDE
Dr.Veena A
Department Chairperson
PES University
EXTERNAL GUIDE
Nithesh Sharma
Senior territory manager
Oracle India Pvt Ltd

Contemporary Management practices and Global Management Practices-ORACLE
Department of MBA, PES University 2
DECLARATION
I, Cariappa.PR, hereby declare that the Internship report entitled “Contemporary Management
practices and Global Management Practices” with reference to “Oracle India Pvt Ltd” is
prepared by me under the guidance of Dr.Veena A, Department Chairperson of MBA
Department, PES University and external assistance by Nithesh Sharma, Senior territory
manager, Oracle India Pvt Ltd.
I also declare that this Internship work is towards the partial fulfilment of the University
regulations for the award of degree of Master of Business Administration by PES University. I
further declare that this Internship report is based on the original study undertaken by me after
undergoing a summer internship for a period of six weeks from 17-05-2017 to 17-07-2017 and has
not been submitted for the award of any degree/diploma from any other University/Institution.
Signature
Date

CERTIFICATE
This is to certify that Mr.CARIAPPA PR bearing SRN: 01FM16MBA041 is a
bonafide student of Master ofBusiness Administration courseofthe PES University
(Batch 2016 – 2018), Bengaluru.
We confirm that the Internship report on “Contemporary Management Practices at
Oracle India Pvt Ltd, Bengaluru is authored by him/her under the guidance of
Dr.VEENAA, in partial fulfillment of the requirements for the award of the degree
of Master of Business Administration of PES University, Bengaluru, Karnataka.
Dr.Veena A
(Internal Guide)
Date:
Dr.Vijay Kumar
Dean- Faculty of Management
Studies
Dr.Veena A
Department Chair Person

CONTENTS
1. Industry Profile .………………..…………..…………...………...…….6
2. Company Profile …………………………..……..………………....…..8
2.1.Background & Inception of ORACLE…………………………………………8
2.2.Nature of Business Carried……………………………………………………14
2.3.Vision, Mission and Quality Policy…………………………………………...16
2.4.Product/Service Profile………………………………………………………..17
2.5.Area Operations……………………………………………………………….21
2.6.Ownership Pattern……………………………………………………………..22
2.7.Competitors Information………………………………………………………25
2.8.Achievement, Award and Recognition………………………………………..29
2.9.Future growth prospectus……………………………………………………...31
3. Observationreport on Contemporary Managementpractices in...32
3.1.Structure……………………………………………………………………….32
3.2.Style…………………………………………………………………………...33
3.3.Skill……………………………………………………………………………34
3.4.Strategy………………………………………………………………………..35
3.5.System…………………………………………………………………………37
3.6.Staff……………………………………………………………………………38
3.7.Shared values………………………………………………………………….40

4. SWOT ANALYSIS…………………………………………………….41
4.1.Strength……………………………………………………………………..41
4.2.Weakness…………………………………………………………………...41
4.3.Opportunities……………………………………………………………….42
4.4.Threats……………………………………………………………………...42
5. Summary of Learning Experience……………………………………43
5.1.Market Survey on Company Database………….....……………………………...43
5.2.Learning Experience on Contemporary Management practices and Global
Management Practices-ORACLE………………..………………………………..44
 Bibliography……....………………………………………….….……......................47

CHAPTER-1
INDUSTRY PROFILE
Companies in and outside the information technology (IT) industry employ information
technology workers. While one might think of the typical IT worker as employed by a major
software company or systems developer, the reality is that nine out of ten IT workers are found in
banks, insurance companies, manufacturing plants or other non-IT businesses. A new survey by
the Information Technology Association of America (ITAA) shows that not only are IT workers
found mostly outside the IT industry, but that the outlook and prospects for the two groups is likely
to be far different. In previous years, characterized by double digit growth and anxious investors
betting on the next new thing, careers inside the IT industry appeared to be the way to go—at least
for those on the professional fast track. Much has changed since 2001, even as the economy slowly
recovers and the overall size of the IT workforce approaches its historic high point of 10.4 million.
The employment footing outside the IT industry seems surer, less turbulent. Non-IT companies
are more likely to hire according to plan, far less likely to move jobs overseas, more apt to
increase—not cut—compensation.
Whether non-IT companies offer IT workers long-term career advantages or just a
temporary “port in the storm” remains to be seen. IT companies are hard pressed by customers to
field cost effective solutions. The pressure on IT companies to cut costs is clearly reflected in this
survey. This survey is a continuation of the ITAA series of reports on the IT workforce. Since
1997, ITAA has tracked employer demand for IT workers. In the run up to the year 2000, IT talent
was scarce and demand exceeded supply. Because of the talent crunch, ITAA focused on the skills
most demanded by employers and the education and training alternatives for gaining those skills.
With job market conditions changing, ITAA’s survey has evolved to explore how trends like
offshore development may be changing the employment landscape.

This survey reports findings in nine areas:
 Total IT workforce size
 Future demand for IT workers
 Demand in specific job categories
 Hiring and layoff activity
 Success at hiring to plan
 Skills attainment
 Recruitment
 Offshore development
 Compensation
MAJOR PLAYERS
 IBM DB2
 SAP SYBASE ASE
 ORACLE RDBMS
 MYSQL
 MICROSOFT SQL SERVER
 TEREDATA
 FILE MAKER
 ADABAS
 MICROSOFT ACCESS
 INFOMIX

CHAPTER-2
COMPANY PROFILE
2.1.Background & Inception of ORACLE
It all began Three and a half decades ago when Larry Ellison, saw an opportunity other
companies missed: a description of a working prototype for a relational database. No company had
committed to commercializing the technology, but Ellison and co-founders Bob Miner and Ed
Oates realized the tremendous business potential of the relational database model. None of them
realized at the time that the company they formed would change the face of business computing
forever.
Throughout its history Oracle has proved it can build for the future on the foundation of its
innovations and its knowledge of customer challenges and successes analyzed by the best technical
and business minds in the world.
Today Oracle is the leader in database software and as it has further developed technologies
and acquired best-in-class companies over the years, that leadership has expanded to the entire
technology stack, from servers and storage, to database and middleware, through applications and
into the cloud.
What does Oracle have in store for tomorrow? We will continue to provide our customers
with hardware and software engineered to work together integrated from disk to applications that
meet their business needs and solve their business problems. And we will continue to innovate and
to lead the industry, while always making sure that we focus on solving the problems of the
customers who rely on our technology.

Time Chain of ORACLE

In 1978 SDL was renamed Relational Software Inc. (RSI) to market their new database.
1979 - Oracle release 2
1998 - Oracle release 8i
2001 - Oracle release 9i
2003 - Oracle release 10g
2007 - Oracle release 11g
The latest version of Oracle Database is 11g which was released on July 11th 2015. This
version introduced more features than any other in Oracle history. This version includes:
 Oracle Database Replay, a tool that captures SQL statements and lets you replay them all in
another database to test the changes before you actually apply then on a production database
 Transaction Management using Log Miner and Flashback Data Archive to get DML statements
from redo log files
 Virtual Column Partitioning
 Case sensitive passwords
 Online Patching
 Parallel Backups on same file using RMAN and many others

Oracle is known for growth and change, which is why it is important to continually study
its history and previous lessons learned while embracing new features and functionality.
Throughout its history Oracle has acquired Database and Software Applications companies in
order to provide more complete solutions to its customers and increase the credibility of its
products. Today Oracle has more than 320,000 customers and is present in 145 countries making
it one of the elite companies in its field.
Industrial Sectors which Run under Oracle
 Oracle Communications
The industry's most comprehensive solutions portfolio spanning the entire
communications systems landscape. Rapidly deliver and monetize digital lifestyle services,
build world-class customer experiences, and streamline operations
 Oracle Construction & Engineering
Helps construction and engineering companies reimagine their businesses. With best-
in-class project management solutions, you can proactively manage projects, gain complete
visibility, improve collaboration, and manage change.
 Oracle Financial Services
Solves the challenges faced by financial institutions: The need to build customer
intimacy and competitive advantage through cost-effective solutions while adhering to the
stringent demands of a dynamic regulatory environment. Oracle Financial Services comprises
the world's most comprehensive and contemporary banking applications and a technology
footprint that addresses complex IT and business requirements
 Oracle Health Science
Leverages industry-shaping technologies that optimize clinical R&D, mitigate risk,
advance healthcare, and improve patient outcomes.

 Oracle Hospitality
Oracle's MICROS Hospitality portfolio offers a wide range of software, hardware, and
related services along with cloud-based, mobile, and on premise solutions to streamline
operations and successfully engage with guests.
 Oracle Public Sector
Enables the next generation of government service delivery with tools to develop
flexible systems that integrate across functions and departments. A platform of shared and
virtualized servers, storage, database, middleware, and applications built on open standards
and a service-oriented architecture (SOA), Oracle Public Sector delivers better information for
decision making, better deployment of resources, and better-targeted public policy
 Oracle Retail
Delivers mission-critical solutions to our customers with industry-leading innovation
and additional functionality. Oracle provides retailers with a complete, open and integrated
suite of business applications, server and storage solutions that are engineered to work together
to optimize every aspect of their business.
 Oracle Utilities
Best-in-class solutions to improve reliability, service, and safety for electricity, natural
gas, and water utilities worldwide.
ORACLE CORPORATION
 US$37 billion total GA AP revenue in FY 2016
 420,000 customers
 310,000 Oracle Database customers
 120,000 Oracle Fusion Middleware customers
 110,000 Oracle Applications customers
 6,000 engineered systems customers
 More than 25,000 partners worldwide

 More than 135,0 00 employees, including: - 40,00 0 developers and engineers - 16,00 0 support
personnel - 18,000 consulting experts
 More than 3.1 million students supported annually in 110 countries
Oracle India Factsheet
 Oracle has been operating in India for more than 15 years.
 Oracle is one of the largest multinational employers in India with over 6,700 employees.
 India is Oracle's fifth-largest market in Asia in terms of revenue.
 India accounts for Oracle's largest research and development investment outside the United
States.
 India also hosts several of Oracle's global divisions and services including global consulting,
global support, Oracle On-demand, Internet sales and financial accounting and analysis.
 The entire Oracle product family - Oracle Database 10g, Oracle Application Server 10g, Oracle
Collaboration Suite and Oracle E-Business Suite are available in India. Oracle Database 10g
supports transactions and interfaces in 13 major Indian languages including Assamese,
Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Oriya, Punjabi, Telugu and Tamil.
 Oracle is committed to the Indian market through its extensive network of more than 200
channel and alliance partners in India under the Oracle Partner Network, including iflex Ltd.,
Infosys, Satyam, Sonata, Tata Consultancy Services and Wipro.
 Oracle currently has more than 6000 technology customers and 400 applications customers
 India is home to more than 220,000 members of Oracle's online developer community, Oracle
Technology Network.

2.2.Nature of Business Carried
 Oracle Cloud Solution
Modern cloud services help companies seize new business opportunities and innovate
faster. Oracle Cloud helps businesses offload IT management so that they can focus on their
priorities.
 Oracle Database
Designed for cloud computing, the world’s #1 database enables the consolidation and
management of databases as cloud services. Companies can accelerate analytical performance
while achieving new levels of efficiency and availability.
 Oracle Middleware
Oracle’s integrated middleware platform for the enterprise and the cloud enables
companies to create and run agile, intelligent business applications while optimizing IT
efficiency through full utilization of modern hardware and software architectures.
 Oracle Applications
Oracle offers maximum personalization and choice, including SaaS applications for
customer experience, enterprise performance management, enterprise resource planning,
human capital management, supply chain management, and more. Oracle’s enterprise
solutions support all types of cloud scenarios, including public, private, and hybrid clouds.
 Oracle Industry Solutions
Oracle’s dedicated industry organizations provide deep industry expertise and best-of-
breed technologies for running a customer’s core business— on premises or in the cloud. Key
industries include communications, education, financial services, health sciences, hospitality,
public sector, retail, utilities, and more.
 Oracle Engineered Systems
Oracle’s integrated systems combine Oracle hardware and software, engineered and
optimized to work together to cut complexity and cost. This results in extreme performance,
easier deployment and upgrades, and more efficient systems management.

 Oracle Servers
Oracle’s enterprise servers deliver advanced security, high performance, simplified
management, and high availability at a low cost of ownership. The systems and Oracle
software are engineered for performance and provide built-in redundancy for maximum uptime
and continuous service.
 Oracle Storage
Oracle’s application-engineered storage is designed to accelerate application
performance, increase efficiency, and improve management. These advanced storage solutions
let enterprises simplify IT environments so they can operate more cost-effectively and be more
responsive to dynamic business needs.
 Oracle Services
Oracle services help companies optimize their technology investments and resources.
- Oracle Advanced Customer Support Services and Oracle Premier Support deliver
tailored, mission-critical support for complex IT environments to help maximize
performance, achieve higher availability, and reduce risk.
- Oracle Consulting provides deep expertise to help customers succeed with
architecture, planning, implementation, upgrade, and migration across the Oracle
stack.
- Oracle Financing offers expertise and insight—along with proven processes and
streamlined execution—to help organizations with their IT investments.
- Oracle Managed Cloud Services enable organizations to extend their Oracle investments
into the cloud with greater value, choice, and confidence.
- Oracle University provides a world-class educational experience, with the best instructors
in the industry.

2.3. Vision, Missionand Quality Policy
Oracle have three major principles similar to a Mission Statement:
 Simplify: Speed information delivery with integrated systems and a single database.
 Standardize: Reduce cost and maintenance cycles with open, easily available components.
 Automate: Improve operational efficiency with technology and best practices.
At Oracle, we believe that our customers get more from their information by using Oracle's
software and services and applying these principles. Many have already improved their ability
to use information and IT as strategic assets and are now able to share data and processes,
measure results for continuous improvement, align stakeholders, and communicate a single
truth to all their constituents.
ORACLE Business Values
 Integrity: Employees demonstrate honesty and sound ethical behavior in all business
transactions
 Mutual Respect: Employees consistently treat individuals with respect and dignity.
 Teamwork: Employees work together as a team for the collective interests
 Communication: Employees share information widely and effectively with each other,
except when confidentiality is required
 Innovation: Employees seek innovative and creative approaches to problem solving
 Customer Satisfaction: employees consistently treat customer satisfaction as a top
priority
 Quality: Employees make excellence and quality a part of day-to-day work processes and
seek continuous improvement in all that they do
 Compliance: Employees comply with all laws and regulations that govern Oracle’s
business.
 Business Conduct: Employees observe the standards that have been established by Oracle
and act ethically in their approach to business decisions

2.4. Product/Service Profile
Oracle Corporation Products and Services
 Oracle Products
 Oracle Database
Designed for cloud computing, the world’s #1 database enables the
consolidation and management of databases as cloud services. Companies can
accelerate analytical performance while achieving new levels of efficiency and
availability. Types of Package offered are as follows
- Enterprise Edition
Oracle Database Enterprise Edition offers industry-leading scalability and
reliability in clustered as well as single-system configurations. It provides
comprehensive features for online transaction processing (OLTP) and business
intelligence and delivers the lowest total cost of ownership.
- Standard Edition
Oracle Database 10g Standard Edition is a full-featured database for small
to midsize businesses and departments that require performance, availability, and
security in a low-cost package. Available on single or clustered servers (up to four
processors in total), Oracle Database 10g Standard Edition offers fast installation,
simple configuration, and automated management.
- Standard Edition One
Oracle Database Standard Edition One is a full-featured database packaged
for small to midsize businesses and departments. As part of the complete Oracle
Database family, Oracle Database Standard Edition One offers full compatibility
and scalability to tackle your biggest challenges and is available for only US$149
per user (minimum five users).

- Lite Edition
Oracle Database Lite is a complete, integrated, secure database for building,
deploying, and managing mobile applications for a broad range of mobile devices.
- Real Application Clusters
Oracle Real Application Clusters (Oracle RAC), an Oracle Database option
product, can run packaged or custom applications unchanged in a cluster of low-
cost servers.
 Oracle Applications
Oracle offers maximum personalization and choice, including SaaS applications for
customer experience, enterprise performance management, enterprise resource
planning, human capital management, supply chain management, and more. Oracle’s
enterprise solutions support all types of cloud scenarios, including public, private, and
hybrid clouds. Types of applications offered
- Corporate Performance Management Solutions
Oracle’s Corporate Performance Management and applications enable
organizations to achieve world-class performance by aligning the right information
and resources to strategic objectives
- Customer Relationship Management Solutions
Oracle offers three, best-in-class CRM solutions that are specific to your
businesses' individual requirements. Regardless of your industry focus, your size
of business, or your individual selling model, Oracle has just the solution you need
for leveraging and using enterprise information for maintaining focused and
profitable customer relationships.
- Oracle Financial Management Solutions
Oracle Financial Management applications empower finance organizations
to drive enterprise value with better information for targeting growth and a platform
for sustainable compliance. Oracle Financial Management provides:

- Oracle Human Capital Management Solutions
Achieving workforce excellence requires HR to transform from a
predominantly administrative department to a function that develops and delivers
programs to improve worker efficiency, effectiveness, and productivity. Oracle
HCM Solutions enable effective HCM strategy execution to align the workforce
with strategic objectives and achieve workforce excellence.
- Oracle Supply Chain Management Solutions
Regardless of your industry focus-high technology, automotive, aerospace and
defense, life sciences, etc.-your type of business, or your individual supply chain
model, Oracle has just the right supply chain management solution for you
 Enterprise Management
Oracle Enterprise Manager with Oracle Grid Control provides a single, integrated
interface for administering and monitoring applications and systems based on the
Oracle technology stack. Enterprise Manager includes complete monitoring,
performance management, distributed database and application server administration,
enhanced diagnostics, automated tuning, and an architecture that allows administrators
to manage from anywhere.
 Middleware
Oracle’s integrated middleware platform for the enterprise and the cloud enables
companies to create and run agile, intelligent business applications while optimizing
IT efficiency through full utilization of modern hardware and software architectures

Oracle Fusion Middleware Family
Application Server (All Editions) Developer Suite JDeveloper
BPEL Process Manager Files Portal
Business Intelligence Forms and Reports TopLink
Collaboration Suite Identity Management
Data Hubs Integration
 Oracle Services
Oracle services help companies optimize their technology investments and
resources.
- Oracle Advanced Customer Support Services and Oracle Premier Support
deliver tailored, mission-critical support for complex IT environments to help
maximize performance, achieve higher availability, and reduce risk.
- Oracle Consulting provides deep expertise to help customers succeed with
architecture, planning, implementation, upgrade, and migration across the
Oracle stack.
- Oracle Financing offers expertise and insight—along with proven processes and
streamlined execution—to help organizations with their IT investments.
- Oracle Managed Cloud Services enable organizations to extend their Oracle
investments into the cloud with greater value, choice, and confidence.
- Oracle University provides a world-class educational experience, with the best
instructors in the industry.

2.5. Area Operations
Oracle has its area of operations worldwide and the following demonstrates the worldwide
locations of Oracle.
AMERICA
Argentina
Aruba
Bahamas
Belize
Bermuda
Brazil
Canada
Chile
Colombia
Costa Rica
Dominica Republic
Ecuador
El Salvador
Guatemala
Haiti
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Puerto Rico
United States
Uruguay
Venezuela
EUROPE
Austria
Belgium
Bosnia
Bulgaria
Croatia
Czech
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Kazakhstan
Latvia
Lithuania
Malta
Netherlands
Norway
Poland
Portugal
Romania
Russia
Spain
Sweden
Ukraine
AFRICA
Algeria
Benin
Botswana
Cameroon
Ethiopia
Gabon
Ghana
Guinea
Kenya
Madagascar
Mauritius
Morocco
Nigeria
Senegal
South Africa
Tanzania
Togo
Tunisia
Zambia
Zimbabwe
MIDDLE EAST
Bahrain
Egypt
Israel
Jordan
Kuwait
Lebanon
Oman
Qatar
Saudi Arabia
Syria
UAE
Yemen
ASIA PACIFIC
Australia
Bangladesh
Bhutan
Brunei
Cambodia
China
Hong Kong
India
Indonesia
Japan
Korea
Laos
Malaysia
Maldives
Mongolia
New Zealand
Nepal
Pakistan
Philippines
Singapore
Srilanka
Taiwan
Thailand
Vietnam

2.6. Ownership Pattern
Oracle’s ownership pattern consists of major holders, top institutional holders and top
mutual fund holders. The ownership pattern can be described in detail as follows.
Major Holders Breakdown
26.17% Shares Held by All Insider and 5% Owners
61.50% % of Shares Held by Institutional & Mutual Fund Owners
83.30% % of Float Held by Institutional & Mutual Fund Owners
1615 Number of institutions holding shares.
Direct Holders
Name Shares Date Reported
ELLISON LAWRENCE JOSEPH 1,124,103,736 Mar 22, 2017
CATZ SAFRA 461,860 Apr 30, 2017
HURD MARK V 203,891 Jul 2, 2017
DALEY DORIAN 50,403 Jul 1, 2017
CHIZEN BRUCE R 18,985 Jul 4, 2017
WEST W COREY 42,930 Jul 1, 2017
KURIAN THOMAS 33,533 Jul 17, 2017
BOSKIN MICHAEL J 24,454 Jun 22, 2017
CONRADES GEORGE H 21,250 May 30, 2017

Top Institutional Holders
Vanguard Group, Inc. (The) 201,171,517 Mar 30, 2017 4.86% 8,990,354,818
Blackrock Inc. 188,438,515 Mar 30, 2017 4.56% 8,421,316,976
Capital Research Global Investors 151,441,583 Mar 30, 2017 3.66% 6,767,924,136
State Street Corporation 123,195,917 Mar 30, 2017 2.98% 5,505,625,361
Bank Of New York Mellon
Corporation
53,750,832 Mar 30, 2017 1.30% 2,402,124,608
First Eagle Investment
Management, LLC
41,235,175 Mar 30, 2017 1.00% 1,842,799,914
Harris Associates L.P. 41,561,715 Mar 30, 2017 1.00% 1,857,392,986
Massachusetts Financial Services
Co.
40,889,732 Mar 30, 2017 0.99% 1,827,362,066
Eagle Capital Management LLC 40,527,036 Mar 30, 2017 0.98% 1,811,153,183
Northern Trust Corporation 40,262,269 Mar 30, 2017 0.97% 1,799,320,746
Holders Share Date Reported %out Value

Top Mutual Fund Holders
Holder Shares Date Reported % Out Value
Vanguard Total Stock Market Index
Fund
65,315,224 Dec 30, 2016 1.58% 2,526,392,884
Growth Fund of America Inc. 49,881,000 Mar 30, 2017 1.21% 2,229,181,821
Vanguard 500 Index Fund 43,810,611 Dec 30, 2016 1.06% 1,694,594,446
Investment Company of America 40,632,300 Mar 30, 2017 0.98% 1,815,857,431
SPDR S&P 500 ETF Trust 34,249,096 May 30, 2017 0.83% 1,555,593,877
Vanguard Institutional Index Fund
Institutional Index Fund
32,747,780 Dec 30, 2016 0.79% 1,266,684,140
Amcap Fund 28,582,000 Mar 30, 2017 0.69% 1,277,329,540
First Eagle Global Fund 27,002,083 Jan 30, 2017 0.65% 1,086,293,786
Vanguard/Windsor II 24,743,100 Jan 30, 2017 0.60% 995,414,901
Fidelity 500 Index Fund 17,181,254 May 30, 2017 0.42% 780,372,525

2.7. Competitors Information
IBM DB2 is the database management system that delivers a flexible and cost-effective
database platform to build robust on demand business applications. The IBM DB2 Universal
Database (UDB) Enterprise Server Edition (ESE) is one of the best RDBMS. IBM positions
IBM DB2 as the database of choice for robust, enterprise-wide solutions handling high-volume
workloads and optimized to deliver industry-leading performance while lowering costs. IBM
DB2 is used by many big insurance companies, for example, VSP, the leading vision insurance
company, run its entire business on IBM DB2. While IBM DB2 is not likely to over perform
Oracle in market share, it is definitely secured in the second position.
SAP Adaptive Server Enterprise (ASE), formerly Sybase, is a high-performance, mission-
critical database management system that gives customers an operational advantage by
lowering costs and risks. Sybase used to be one of the big 3 database giants (with Oracle and
DB2) dominating the database field, but Sybase lost its momentum overtime, and eventually
was sold out to SAP really cheap. Sybase database was widely used in banking industry, such
as Wells Fargo Bank. It is unclear what would be the future outlook of SAP/Sybase database
product since it depends on how SAP plan to position the ASE. Currently SAP Adaptive Server
Enterprise (SAP Sybase ASE) is marketed as the affordable relational database management
system (RDBMS) designed for high-performance transaction-based applications involving
massive volumes of data – and thousands of concurrent users. In short, SAP/Sybase database
is still a significant player, but its future is unclear.

Microsoft SQL Server is a comprehensive database software platform providing enterprise-
class data management and integrated business intelligence (BI) tools. Even though as a late
starter in database, Microsoft has made strategic investments to push its SQLServer to the
frontline to compete with Oracle and DB2 head-to-head. As the foundation of Microsoft's
comprehensive data platform, SQL Server delivers breakthrough performance for mission-
critical applications, using in-memory technologies, faster insights from any data to any user
in familiar tools like Excel, and a resilient platform for building, deploying, and managing
solutions that span on-premises and cloud. Microsoft offers deep discounts to education sectors
including public schools, universities, and public agencies in education, which helped
SQLServer gain user base significantly.
Oracle Enterprise Server, designed for grid computing, is the best RDBMS, running on
multiple platforms, with the latest version 12c, in which the "c" is for cloud computing. In
the IT industry, Oracle is "THE DATABASE." If you want to become a database
administrator (DBA), make sure you are the Oracle DBA, and you are all set for your career.
Oracle has the unshakeable market share in database field with big corporations, government
agencies, and mission-critical data centers running on Oracle database in the Real
Application Cluster (RAC) environment. Job opportunities with Oracle database are always
there.

MySQL. An open source database, is the most popular database for web-based business
applications, and is moving to enterprise level. MySQL is the most popular database for
internet systems such as e-commerce and dynamic website. If you run your own blog with
WordPress, you are using MySQL. Many of the world's largest and fastest-growing
organizations including Facebook, Google, Adobe, Alcatel Lucent and Zappos rely on MySQL
to save time and money powering their high-volume Web sites, business-critical systems and
packaged software. MySQL is now in Oracle's hands but still maintains its independence.
Teradata Database, with an interesting tagline, - "When the world gets smaller, the data
gets bigger," is the most powerful Very Large Database (VLDB) system. Nowadays the
concept of VLDB has shifted to Big Data which focuses on the value of data for business
decision-making. Many large scale data warehousing and business intelligence systems are
powered by Teradata. Teradata database is often used by big retailers and telecom enterprises.
Teradata offers some unique features: the intelligent optimizer to process queries and filter
data to efficiently respond to any request, applying that query power to dynamic data without
adding columns to your table to accept new data.

Software AG is the maker of Adabas. Adabas once was the most powerful mainframe
database, now runs in multiple platforms, and provides superior reliability and performance.
Software AG says that Adabas is the comprehensive and scalable enterprise database
management system optimized for big data and designed for reliability, high performance and
low total cost of ownership. Available for mainframe, Linux®, UNIX® and Windows®
(LUW) platforms. ADABAS is integrated with NATURAL, - Software AG's application
development and deployment environment known for ease of-use, cross-platform portability
and developer productivity.
Microsoft Access is the most used desktop database application in Windows. Coming with
the Microsoft Office suite, Access is cheap and accessible from most Windows laptops and
workstations. Although mainly considered as a desktop database, Access becomes ever popular
database for internet systems, - many e-commerce and content management systems is
powered by Access database running on the Microsoft's IIS web server platform. Skills of
Microsoft Access are always in demand, although the pay may not be great.
Informix, now under IBM, once was the most promising object-oriented database. It had
been speculated that the object-oriented database would one day replace the traditional
RDBMS (relational database management system), which means Infomix could have taken
over Oracle in the IT world, but it had never happened. Thus as a falling star, Infomix was
acquired by IBM. The latest version of Infomix has built with some new features, such as

NoSQL capability, which unleashes the way to combine unstructured and structured data in a
smart way, bringing NoSQL to the SQL database.
FileMaker was the #1-selling easy-to-use database software for Windows and Mac OS.
However, on the rise of Microsoft Access, FileMake has lost its competitive edge in the
Windows environment, which forced FileMaker strategically build strength on the Mac
platform. FileMaker, Inc., is now an Apple subsidiary, which may secure FileMaker's future
supported by the strength of Apple products. FileMaker Server maximizes performance of
shared databases while increasing security.
2.8. Achievement, Award and Recognition (2016)
 Ranked #10 among top green companies in the US by the Newsweek Green Rankings
 Ranked #17 among top green companies in the world by the Newsweek Green Rankings
 Ranked #16 in the San Francisco Business Times Corporate Philanthropy Awards
 Received the PR News CSR Award for Overall CSR Leader (corporation with 25K+
employees)
 Ranked #17 on Interbrand’s 2015 Best Global Brands index
 Ranked #9 on the list of top management companies with BOMA 360 buildings
 Recognized on CDP’s 2016 Climate A List
 Received a 100 percent rating on the Human Rights Campaign's Corporate Equality Index
 Recognized on the Human Rights Campaign's list of Best Places to Work
 Ranked #11 on LinkedIn’s list of Top Attractors

 Received a gold rating on the EcoVadis Supplier Sustainability Ratings
 Received Chambers Ireland’s Corporate Social Responsibility Award for Excellence in
Community Volunteering
 Named Best Diversity Company by Diversity Careers magazine
 Included in the list of Top 50 Employers for women engineers by readers of Woman
Engineer magazine
 Named to the list of Top 50 Employers for workforce diversity by readers of Workforce
Diversity for Engineering and IT Professionals magazine
 Named to the list of Top 50 Employers by readers of Equal Opportunity magazine
 Named one of the Best Places to Work by the Disability Equality Index
 Received Education Business Award for Oracle Academy Greece, in the Innovation in
Teaching and Employment category
 Received Most Valued Partner Award for Oracle Academy by the Ministry of Education
in China
 Ranked as follows by the Great Place to Work Institute:
- #18 among the best workplaces in Central America and the Caribbean
- #13 among the best multinational workplaces in Latin America
- #10 among the best workplaces in Venezuela
- #37 among the best workplaces in Mexico (500–5,000 employees)

2.9. Future growth prospectus
Future growth of ORACLE is focused on Cloud Business. Although the ORACLE’s
Cloud segment earns a small proportion of total business, Cloud Business has showed the
highest growth as compared to all other operating segments of Oracle. With the market for
cloud computing is expected to grow at higher rate over the year ORACLE’s Cloud Business
is set to continue its momentum in upcoming years. It is important to note that cloud advertising
is the largest segment of the global cloud services market. Oracle's acquisition of Datalogix
has paved the way for the company to strengthen its presence in the cloud market by breaking
into the cloud advertising market. Datalogix has an impressive list of clientele that are sure to
rake in massive numbers for Oracle. The Datalogix acquisition will allow Oracle to combine
cloud services with data-based marketing tools, both of which are recognized as rapidly
growing prospects and business opportunities for Oracle.
Some of the important steps taken to achieve Cloud Business by ORACLE are as follows:
 Oracle Database 12c is optimized for the cloud
 Massive investments in cloud computing over the past decade
 Oracle has the same pricing as Amazon in IaaS
 Oracle continues to invest in its on-premises application business, which keeps growing
 Oracle is bringing unmatched levels of security to the cloud.

CHAPTER-3
OBSERVATION REPORT ON CONTEMPORARY
MANAGEMENT PRACTICES
3.1 Structure
Organization structure is typically hierarchical which determines how the roles, power and
responsibilities are assigned, controlled, and coordinated, and how information flows between the
different levels of management. Organization structure depends on the organization's objectives
and strategy.
Below is Organization Structure of ORACLE
Managing Director
(Karl Braitberg)
Company Service Director
(Mark Hurd)
Facilities (Manager)
(Jonathan Leder)
Finance (Manager)
(Cormac Steer)
Company HR
(Manager)
(Melissa Nichols)
MIS (Manager)
(Eugene Choi)
Production Director
(Thomas Kurian)
Assembly (Manager)
(Reynaldo Olmedo)
Maintenance (Manager)
(Daisy Alatorre-Holden)
Testing (Manager)
(Jay Holland)
Inventory (Manager)
(Bonnie Adler)
R&d (Manager)
(Joe Stech)
Sales Director
(Rich Geraffo)
Sales East (Manager)
(Chung Heng Han)
Sales West (Manager)
(William Eager)

3.2 Style
Oracle follows Top down approach. Most of the decisions are made in US. Oracle
guidelines for leadership are as follows
 Aim for success – Profit, growth, quality, customer and process orientation are the key
metrics with which corporate objectives are aligned. Managers should regularly
communicate these objectives with their associates & make it clear that each individual can
contribute to achieve them.
 Demonstrate initiative – Managers & associate should together generate new ideas and
strategies that make the company stronger.
 Demonstrate courage – Managers should make clear decisions and demonstrate
determination in implementing them.
 Keep your associates informed – Managers should provide factual information to their
associates and keep them informed about the happenings in the company.
 Lead by goals – Managers delegate the tasks and give their associates the authority to
perform them.
 Give feedback to your associates- Employees are given feedback and appraisal for the
work done or goal achieved.
 Trust your associates – Managers should believe in their associates for the job delegated.
 Shape the future together – Associates can and do contribute to the company. Managers
should integrate their associates into their preparation of decisions and capitalize on the
ideas and the potential that the cultural diversity of company offers.
 Develop your associates – Managers should advise and systematically support their
associates in their professional development.

3.3 Skill
As ORACLE is a database provider company the employee must have skill of operating
systems and computer-science theory.
Other Oracle DBA job skills include the following:
 Excellent communication skills - The Oracle professional is the central technical guru for
the Oracle shop. He or she must be able to explain Oracle concepts clearly to all developers
and programmers accessing the Oracle database.
 Formal education- Many employers require Oracle professionals to have a bachelor's
degree in computer science or information systems. For advanced positions such as an
Oracle DBA, many employers prefer a master's degree in computer science or a master's
in business administration (MBA).
 Real-world experience - This requirement is the catch-22 for newbie-s who possess only
an OCP certificate.
 Knowledge of database theory - In addition to mastering the technical details required
for the OCP exams, the successful Oracle professional must have an understanding of
database and data warehouse design.
Basic Oracle DBA Skills
 System Analysis & Design skills - Many Oracle professionals must take an active role in
the analysis and design of new database systems. Hence, knowledge of data flow diagrams,
data dictionary techniques, CASE tools, Entity-relation modeling and design techniques,
enhance the Oracle professionals scope of ability.
 Database Design skills - Many Oracle jobs require knowledge of database normalization
theory, STAR schema design, and data modeling techniques.
 Physical Disk Storage skills - Understanding of disk hardware architecture, RAID
implementation, cache controllers, and disk load balancing are beneficial to any Oracle
professional.

 Data Security skills - An understanding of relational database security including role-
based security is useful, especially for US Government positions.
 Backup and Recovery skills - Many backup and recovery methods involve third-party
software (Veritas, Legato, ADSM), and the candidate should have real-world experience
implementing backup and recovery methods.
3.4 Strategy
The biggest challenge for Oracle Corporation is to tap the SMB segment, where there
seems to be an enormous growth potential and the segment not being tapped well by the major
players. Oracle has formed strategies for entering this segment and the same can be discussed
as below:
Oracle into SMB Segment
E-Business Suite Special Edition of the Oracle Corporation will be a channel only product.
The vendor being applications-focused company and key element of its SMB applications
market on its ability to mobilize the channel. The company’s commitment to SMB partners
rests on the foundation built over the past few years.
Challenges:
- The development of a more comprehensive partner road map that defines rewards and
commitments at each level of the partner program specific to this initiative.
- Greater emphasis on mentoring new partners in the sales consulting and
implementation processes via training and the creation of close working links between
new partners and its consulting group.
New SMB Application Strategy
Oracle has made significant structural and procedural shifts in its partnering strategy and
channel field practices that include broader partner access to Oracle’s product line and higher
levels of accountability for field execution. Oracle is making commitments to partners in the

success of specific partner initiatives meaningful to the company’s strategic direction. That’s
what makes the company’s E-Business Suite Special Edition channel strategy so important.
SMB Market Segmentation
Oracle has segmented the SMB market into three tiers: the lower tier (companies with
less than $100M in annual revenue), mid-tier (companies from $101M to $500M in annual
revenue), and upper tier (companies with more than $500M in revenue).
SMBs should certainly consider Oracle when they are looking for new applications.
The products and associated tools and services are very competitive on functionality and price,
but the marketing and channels are still a work in progress.
SMB and midmarket business, it has to address the following issues:
- The perception that Oracle’s applications and technology are designed for very large
enterprises
- The lack of market visibility of its SMB products and channels
- The confusion associated with positioning multiple product lines and channels in
overlapping size and vertical segments
Oracle Cloud Strategy
One of the booming services provided by Oracle is cloud service. Strategies inculcated to
achieve Cloud Strategy are:

3.5 System
Every organization has some systems or internal processes to support and implement the
strategy and run day-to-day affairs. These processes are normally strictly followed and are
designed to achieve maximum effectiveness.
Oracle’s Enterprise Performance Management System
 Oracle’s EPM system supports a broad range of strategic, financial, and operational
management processes. This complete and integrated system lets employee manage and
optimize and enterprise wide performance and drives management excellence.
 To achieve management excellence, organizations need to standardize, automate, and
integrate their management processes and implement the right software solutions to
optimize them. While ERP and other business applications can be used to optimize
operational processes, EPM systems are needed to fully optimize your management
processes.
 Oracle’s EPM system delivers consistent visibility into past, current, and future business
operations, so you can confidently plan and trust the reliability of your reports and
forecasts.

 One Performance Management System
- Oracle delivers that single, integrated system. Oracle’s EPM system includes a suite
of performance management applications, a suite of business intelligence (BI)
applications, a common foundation of BI tools and services, and a variety of data
sources—all integrated using Oracle Fusion Middleware. Easy to use, easy to
manage, and the lowest in cost to deploy, it’s the most comprehensive and flexible
EPM system in the marketplace today.
 Oracle Product System (BPS): This deals with planning, ergonomics, process planning
etc. This helps to reduce lead time in many processes and standardize work procedure at
all Oracle Corporation. This also focuses on elimination of process which in turns increases
productivity and efficiency. It is one of the scientific and best method of working.
Employees are expected to work according to standard in each process.
 Oracle Employee Services: It is a software which is accessible to all employees at Oracle.
Name of the employee, attendance and payroll can be monitored through this system. Pay
slip can be monitored using a pass code.
3.6 Staff
Organizations are made up of people who make the real difference to the success of the
organization. Human resource plays a central position in strategies of organization. Oracle
encourages and empowers employees at all levels to engage in professional development. We
provide a supportive environment for employees to explore opportunities, develop new skills,
and achieve their career aspirations
Oracle is committed to empowering employees with disabilities to develop their skills in
the workplace. Oracle’s inclusive culture inspires employees to support one another through a
variety of initiatives, including the Employees with Disabilities affinity group, Disability
Inclusion webcasts, the Abilities Matter Internship Program, Oracle Interpreter Services, and
a robust accessibility program that defines corporate accessibility standards for Oracle
products.

Oracle Global Work Force Staff are as follows
 Total Global Work Force of Oracle has 71% Male & 29% Female
 Technology Work Force of Oracle has 76% Male & 24% Female
 Non-Technology Work Force of Oracle has 67% Male & 33% Female
 Leadership Work Force of Oracle has 77% Male & 23% Female
 Minority Employees Work Force of Oracle has 61% Male & 39% Female
 Minority Managers Work Force of Oracle has 64% Male & 34% Female
 Managers Work Force of Oracle has 74% Male & 26% Female
- EMEA- Europe, Middle East and Africa
- JAPAC - Japan & Asia-Pacific

3.7 Shared values
Oracle’s Code of Ethics and Business Conduct rests on and implements the core business
values that are essential to success as a company. Modeling of these values drives the company
to long-term success by sustaining a company that has earned and deserves the confidence of
shareholders, customers, governments, and partners around the world.
Certain core values are essential to Oracle’s business:
 Integrity: It means Oracle employees demonstrate honesty while conducting any sort of
dealing with other company. They even demonstrate ethical behavior in all business
transactions and personal integrity in all dealings with others.
 Mutual Respect: Oracle employees consistently treat every individual with respect and
dignity no matter what position or designation they held. They are very kind to every
individual and possess always ready to help nature.
 Teamwork: Oracle employees believe in “Work together” moto to achieve the provided
goals as soon as possible and work always as a team for the collective interests Of Oracle.
 Communication: Oracle employees share information widely and effectively with each
other, except when confidentiality is required.
 Innovation: Oracle employees seek innovative and creative approaches to problem
solving. Each member is given chance to pool in his/her view or ideas. Each person is
giving equal opportunity.
 Customer Satisfaction: Oracle employees consistently treat customer satisfaction as a top
priority. They always work for customer satisfaction and make sure each and every
customer is satisfied.
 Compliance: Oracle employees comply with all laws and regulations that govern Oracle’s
business. They follow all the rule and regulations made by the company.

CHAPTER-4
SWOT ANALYSIS
4.1 STRENGTH
 A well-known global brand.
 It’s the world’s second largest software company after Microsoft.
 It is world’s leading supplier of software for information management.
 It is the number one brand in the database market
 Oracle Corporation technology can be found in nearly every industry around the world and
in offices of 98 of the fortune 100 companies.
 It offers services like SAAS, PAAS, consulting, financing etc.
 Diversified geographical presence & customer base.
 End to End IT Solution.
 Stronger R&D capabilities over rival firms
4.2 WEAKNESS
 Depends heavily on US & EUROPE market.
 Lack of Presence in Asian Markets
 Oracle products apply the patches to supported versions. If older editions are in use, such
as 7.x or 8.0x, they advised companies to either upgrade immediately or switch to a rival
database.
 Depends on Alliance and Partnership, which restricts the level of Oracle control of global
expansion.

4.3 OPPORTUNITIES
 Oracle has several opportunities to attain sustainable growth by Penetrating into Indian and
Chinese Marketplaces.
 Full hardware market is there to be tapped for Oracle through geographic expansion and
acquisitions
 Tie-ups with government organizations worldwide can help its grow its business
 Sophisticated Data Storage: Oracle can attain sustainable development by making its data
storage services more efficient considering vividly increasing demand for this service.
4.4 THREATS
 IBM is the biggest competitor of Oracle Corporation in Large Business Sector.,
especially in Database and Application Server market.
 Integration issues due to aggressive acquisitions is difficult to handle.
 Being a global player, Oracle's business profits are reduced due to market fluctuations
and recessions.
 Increasing competition can diminish the market dominance of the company.

CHAPTER-5
SUMMARY OF LEARNING EXPERIENCE
Oracle is 2nd Largest Software Company in the world followed by Microsoft. As a part of
my Summer Internship Program at Oracle, I was put under HCM TEAM and provided with work
to “Conduct Market Survey on Company Database”.
5.1.Market Survey on Company Database
Market Survey: It is one of the most primary step of marketing in a company. Market survey
can be done through Tele calling, e-mails, LinkedIn, Social media or Personal meetings.
Company Database: Here company database is referred to the Applications used by the
companies to maintain the HCM process (Compensation and Payrolls, Recruitment & Sourcing,
Absence management etc.) in the company. For this HCM process, software like ORACLE, SAP,
IBM etc. are used.
Summer Internship Program at ORACLE has been very instructive for me. ORACLE has
offered me opportunities to learn and develop myself in many areas. A lot of the tasks and activities
that I have worked on during my internship are familiar with what I’m studying at the moment. I
worked in many areas where I did different work relating IT industry software and database used
by companies. This gave me the chance to find out which areas I want work in after my education.
As I had done mini project in BRM previous year on “Consumer perception about E-
Wallets”, I had some knowledge about market survey before my internship started but when I
actually started my work it was whole new experience as I learnt about Lead Generation, Blind
Calling and Follow-up calling and evenlearnt about Human Capital Management and it had
mainly boosted my communication skills. I have learned to work in a business organization and
apply my knowledge into practice.

5.2.Learning Experience on Contemporary Management practices and Global Management
Practices-ORACLE
 Week 1: Conducted industry analysis & Studied company profile. Gained some idea about
IT industry, Future demand for IT workers, Demand in specific job categories, Skills
attainment, offshore development & Compensation. Gained some knowledge about
ORACLE. Oracle was started three & half decades ago by Larry Ellison. Got to know that
Oracle has lots of different versions of software database for example oracle database2,
oracle database3, oracle database4 etc & the latest version of it is oracle database 11g. Got
to know about industrial sector which run under Oracle i.e. Communication, Construction
& Engineering, Financial services, Health care etc. Learnt about three major principles of
Oracle i.e. Simplify, Standardize & Automate. Also got to know the Products & Service
provided, Area of operation, Ownership pattern & Future growth of company. As Oracle
is a database company, I got to know about the large number of competitors for Oracle in
the field for example IBM, MySQL, Microsoft etc.
 Week 2: Conducted study on Organization Structure & Style of Oracle. Learnt how the
hierarchy of company works & who is responsible for the work to be done and to whom
a person should report to. Many of the decisions are made are made in US based on how
the company should work. As the decision are taken by the higher authority we can say
that Oracle follow Democratic Style of Working. Coming to the style of working, I got to
know some of the main guidelines followed by Oracle. Got to know Oracle believes Profit,
Growth, quality & customer as a main key metric. It believes in generating new ideas &
strategies & delegating work to associates to achieve the goal. It believes in trusting there
associates & shaping their future together with Oracles future. Got to know that Oracle
cares very much about its Employee as they keep them informed about the happenings in
the company

 Week 3: Conducted study on Skills & Strategy used by Oracle. Learnt about the skill sets
used or they look forward in Oracle. Some of the main skills sets used or they look forward
in Oracle are Excellent communication system, Formal education, Real world experience
& knowledge of database. Learnt about the main two strategies which they are following
as now i.e. SMB market segmentation & Oracle Cloud. SMB is one the biggest challenge
that Oracle is facing now, where there is enormous growth for Oracle. Oracle has made
significant structural and procedural shifts in its partnering strategy. Oracle is making
commitments to partners in the success of specific partner initiatives meaningful to the
company’s strategic direction. One of the booming services provided by Oracle is cloud
service. Main strategies to achieve that are DaaS, SaaS, PaaS & IaaS.
 Week 4: Conducted study on Staff & System used in Oracle. Got to know the staff pattern
of Oracle. Organizations are made up of people who make the real difference to the
success of the organization. Learnt that Oracle encourages and empowers employees at
all levels to engage in professional development. Oracle is committed to empowering
employees with disabilities to develop their skills in the workplace. Gained some
knowledge on System used in Oracle. Oracle uses EPM system, Oracle Product system &
Oracle Employee service. Oracle’s EPM system supports a broad range of strategic,
financial, and operational management processes. Oracle’s EPM system delivers
consistent visibility into past, current, and future business operations. Oracle Product
system deals with planning, ergonomics, process planning etc. This helps to reduce lead
time in many processes and standardize work procedure at all Oracle Corporation. Oracle
Employee service is a software which is accessible to all employees at Oracle. Name of
the employee, attendance and payroll can be monitored through this system. Pay slip can
be monitored using a pass code.

 Week 5: Conducted study on Shared Values used in Oracle. Gained Knowledge about the
values that are very essential in Oracle. Some of the main values are Integrity, Mutual
Respect, Team work, communication & customer satisfaction. As I have worked in Oracle
for two months I experienced Mutual Respect- the Employees in Oracle treat all person
as same no matter the person is a Permanent Employee or Intern, Team Work and very
good Communication with employees- My guide shared his experience and even guided
me throughout my internship program and helped me gaining knowledge about the work
done, even the other guides never backed out when it comes to sharing their experiences
and helping other interns.
 Week 6: Conducted SWOT analysis of Oracle. Gained some important knowledge about
the Strength (It is Global Brand as it the 2nd Largest software company after Microsoft, It
provides End to End solution & It the number one company in database market),
Weakness (Depends main on US & EUROPE Market, Lack of presence in Asian Markets
& Mainly depends on Partnership & Alliances), Opportunity (Can attain sustainable
growth by entering INDIAN & CHINESE Market & Tie-up with government
organizations can help in growth of business) & Threats (IBM is the biggest competitor
& Integration issue because of aggressive acquisitions) of Oracle.
My mentor during my internship was Nithesh Sharma from whom I have learnt a lot during
my internship program. As a Senior Territory Manager, he has lots of knowledge & experience
in his field of work. He was very helpful and always willing to give me advice. I have tried to learn
as much as possible from him during my internship. He had always time to answer all my questions
concerning my internship.
This Summer Internship Program at ORACLE was Fun, Educative and beneficial for me and
I’m grateful and thankful that I got to experience and learnt many things.

Bibliography
 Oracle India Private Limited.
 Web Sources
 https://www.oracle.com
 http://in.reuters.com/finance/stocks/companyProfile?symbol=ORCL.N
 http://www.dba-oracle.com/t_history_oracle.htm
 https://technology.amis.nl/2015/11/01/oracle-openworld-2015-finally-a-real-vision-
and-mission-a-pleasant-surprise/
 https://www.thestreet.com/story/13428856/1/oracle-pursuing-aggressive-strategy-in-
plan-to-conquer-cloud.html
 http://investors.morningstar.com/ownership/shareholders-overview.html?t=ORCL
 http://www.nasdaq.com/symbol/orcl/institutional-holdings
 https://docs.oracle.com/cd/A60725_05/html/comnls/us/per/index.htm
 http://www.managementparadise.com/forums/principles-management-p-o-m/208557-
swot-analysis-oracle-corporation.html
 https://www.slideshare.net
 https://docs.oracle.com/cd/E26401_01/doc.122/e49083/T176493T176500.htm#T3247
93
 https://www.oracle.com/corporate/citizenship/values/index.html

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