The document provides guidelines for BBA students on writing their internship reports based on their summer internship experience. It outlines a specific format for the report, including sections for the title page, table of contents, executive summary, company overview, position and duties, organizational analysis, recommendations, learning outcomes, references, and annexure. The format requires students to include an executive summary, description of the organization and their position, analytical assessment of the organization, recommendations, reflection on their learning, and supporting documents. Students must follow this outline and submit their reports by the specified deadline.

1. Jagannath University, Dhaka
Department of Marketing
OFFICE ORDER
To: BBA Students From: HOD-MS (UGS)
CC : Chairmen Dept. of Marketing
Ref: HOD-MS/101-2011/244
Dated: July 4, 2013
Ext: 233
Subject: INTERNSHIP REPORT FORMAT
All the students of BBA programme currently doing their internships at various
organizations are directed to strictly follow the revised internship report format.
A copy of the format is also posted on the university website.
NAME: Md. Abdul Kader Sumon Signature: _______________
Appointment: Head,
Department of Marketing
Internship Report (BBA Students)

2. The document has been designed to guide the students of BBA who will be writing their
internship reports based on their summer internship experience. All internees are required to
strictly conform to the format and outline given below while submitting their reports to the
internship coordinator.
Format and Content
Title Page
Name of the University with Bahria’s Logo
Name of company/firm/organization (for internship)
Student’s name, ID, email address and semester
Date of submission
Supervisor’s name (at the place of internship), title, phone and email address
Table of Contents
Should Include:
Section and Sub Section headings.
Page Numbering
List of tables/graph/charts
Executive Summary (1 page)
An executive summary should present an over view of the complete report to help the
reader have a quick glance at the report before reading it in detail.
Company Overview (2-3 pages)
Brief description of the organization
Organizational design with regard to the departmentalization, chain of command
within departments, span of control, work specializations.
Products, competitors, markets etc.
Position and Description of Duties (2-3 pages)
Your position title
Description of departments/branch activities/operations you worked in during
the internship with period spent in each department.
Responsibilities assigned to you as an internee.
Details of tasks completed, project undertaken or training programme attended
(if any).
Organizational/Departmental/Branch Analysis (5-6 pages)
This is the vital part of the report as it would hone the analytical and observational
skills of the students. The segment must encompass analytical scrutiny of the
organization’s various functional aspects and should discuss:

3. Internal potency (relating to vision, strategy, leadership, entrepreneurship,
product, technological knowhow, finance, human capital, business linkages etc)
which will help to meet goals/objectives/targets and fight off threats.
Internal deficiencies hindering the organization’s efforts in achieving their
targets.
External circumstances/trends/opportunities that favour the organization in
achieving their targets.
Any external threats/challenges that will decrease the organization’s
effectiveness and productivity.
Identification of main problems.
Recommendations (1 page)
Based on above analysis.
Learning Outcomes (Should be 3-4 pages long)
Focus most of your cognitive abilities on this section.
What was accomplished through the affiliation? (through your internship)
The facets of your responsibilities that you liked/disliked and why?
How efficiently did you apply the theoretical knowledge gleaned from your
courses to the practical situations confronted during internship?
How was this internship destined to impact your career advancement?
Any other comments you would deem appropriate and relevant.
References/Bibliography
The sources for the data and other information used in the report should be
acknowledged in this section by citing references within the text of the report using
Harvard referencing style.
Annexure
Attach all the supportive documents used in the preparation of your report such as
brochures, newsletters, forms, questionnaires etc. Also attach the following:
Internee assessment form duly signed and stamped by your supervisor under
whom you have worked as an internee.
Internship completion certificate on the organization letter head page.
Copy of transcript of your most recent semester.
Important Notes:
 Standard formal level of English should be used.
 A4 size paper should be used and each page should be numbered.
 Font style should be Times New Roman with size 12, and line spacing 1.5
 The report should be between 14-16 pages (exclusive of bibliography, title pages, table
of contents and annexure pages).
 Use single space in footnotes (if required).
 Deadline for Final Submission of the report must be strictly adhered to.