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Jagannath University, Dhaka
                             Department of Marketing

                                   OFFICE ORDER

To:      BBA Students                        From: HOD-MS (UGS)

CC :     Chairmen Dept. of Marketing
Ref:     HOD-MS/101-2011/244

Dated:   July 4, 2013
                                             Ext: 233


Subject:       INTERNSHIP REPORT FORMAT


All the students of BBA programme currently doing their internships at various
organizations are directed to strictly follow the revised internship report format.
A copy of the format is also posted on the university website.




NAME: Md. Abdul Kader Sumon                         Signature: _______________
Appointment: Head,
             Department of Marketing




              Internship Report (BBA Students)
The document has been designed to guide the students of BBA who will be writing their
internship reports based on their summer internship experience. All internees are required to
strictly conform to the format and outline given below while submitting their reports to the
internship coordinator.


Format and Content
Title Page
              Name of the University with Bahria’s Logo
              Name of company/firm/organization (for internship)
              Student’s name, ID, email address and semester
              Date of submission
              Supervisor’s name (at the place of internship), title, phone and email address

Table of Contents
       Should Include:
              Section and Sub Section headings.
              Page Numbering
              List of tables/graph/charts

Executive Summary (1 page)
     An executive summary should present an over view of the complete report to help the
      reader have a quick glance at the report before reading it in detail.


Company Overview (2-3 pages)

              Brief description of the organization
              Organizational design with regard to the departmentalization, chain of command
              within departments, span of control, work specializations.
              Products, competitors, markets etc.


Position and Description of Duties (2-3 pages)
              Your position title
              Description of departments/branch activities/operations you worked in during
              the internship with period spent in each department.
              Responsibilities assigned to you as an internee.
              Details of tasks completed, project undertaken or training programme attended
              (if any).

Organizational/Departmental/Branch Analysis (5-6 pages)
      This is the vital part of the report as it would hone the analytical and observational
      skills of the students. The segment must encompass analytical scrutiny of the
      organization’s various functional aspects and should discuss:
Internal potency (relating to vision, strategy, leadership, entrepreneurship,
              product, technological knowhow, finance, human capital, business linkages etc)
              which will help to meet goals/objectives/targets and fight off threats.
              Internal deficiencies hindering the organization’s efforts in achieving their
              targets.
              External circumstances/trends/opportunities that favour the organization in
              achieving their targets.
              Any external threats/challenges that will decrease the organization’s
              effectiveness and productivity.
              Identification of main problems.


Recommendations (1 page)
                  Based on above analysis.

Learning Outcomes (Should be 3-4 pages long)
       Focus most of your cognitive abilities on this section.
              What was accomplished through the affiliation? (through your internship)
              The facets of your responsibilities that you liked/disliked and why?
              How efficiently did you apply the theoretical knowledge gleaned from your
              courses to the practical situations confronted during internship?
              How was this internship destined to impact your career advancement?
              Any other comments you would deem appropriate and relevant.

References/Bibliography
       The sources for the data and other information used in the report should be
       acknowledged in this section by citing references within the text of the report using
       Harvard referencing style.

Annexure
       Attach all the supportive documents used in the preparation of your report such as
       brochures, newsletters, forms, questionnaires etc. Also attach the following:
              Internee assessment form duly signed and stamped by your supervisor under
              whom you have worked as an internee.
              Internship completion certificate on the organization letter head page.
              Copy of transcript of your most recent semester.

Important Notes:
    Standard formal level of English should be used.
    A4 size paper should be used and each page should be numbered.
    Font style should be Times New Roman with size 12, and line spacing 1.5
    The report should be between 14-16 pages (exclusive of bibliography, title pages, table
     of contents and annexure pages).
    Use single space in footnotes (if required).
    Deadline for Final Submission of the report must be strictly adhered to.

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Internship report format

  • 1. Jagannath University, Dhaka Department of Marketing OFFICE ORDER To: BBA Students From: HOD-MS (UGS) CC : Chairmen Dept. of Marketing Ref: HOD-MS/101-2011/244 Dated: July 4, 2013 Ext: 233 Subject: INTERNSHIP REPORT FORMAT All the students of BBA programme currently doing their internships at various organizations are directed to strictly follow the revised internship report format. A copy of the format is also posted on the university website. NAME: Md. Abdul Kader Sumon Signature: _______________ Appointment: Head, Department of Marketing Internship Report (BBA Students)
  • 2. The document has been designed to guide the students of BBA who will be writing their internship reports based on their summer internship experience. All internees are required to strictly conform to the format and outline given below while submitting their reports to the internship coordinator. Format and Content Title Page Name of the University with Bahria’s Logo Name of company/firm/organization (for internship) Student’s name, ID, email address and semester Date of submission Supervisor’s name (at the place of internship), title, phone and email address Table of Contents Should Include: Section and Sub Section headings. Page Numbering List of tables/graph/charts Executive Summary (1 page) An executive summary should present an over view of the complete report to help the reader have a quick glance at the report before reading it in detail. Company Overview (2-3 pages) Brief description of the organization Organizational design with regard to the departmentalization, chain of command within departments, span of control, work specializations. Products, competitors, markets etc. Position and Description of Duties (2-3 pages) Your position title Description of departments/branch activities/operations you worked in during the internship with period spent in each department. Responsibilities assigned to you as an internee. Details of tasks completed, project undertaken or training programme attended (if any). Organizational/Departmental/Branch Analysis (5-6 pages) This is the vital part of the report as it would hone the analytical and observational skills of the students. The segment must encompass analytical scrutiny of the organization’s various functional aspects and should discuss:
  • 3. Internal potency (relating to vision, strategy, leadership, entrepreneurship, product, technological knowhow, finance, human capital, business linkages etc) which will help to meet goals/objectives/targets and fight off threats. Internal deficiencies hindering the organization’s efforts in achieving their targets. External circumstances/trends/opportunities that favour the organization in achieving their targets. Any external threats/challenges that will decrease the organization’s effectiveness and productivity. Identification of main problems. Recommendations (1 page) Based on above analysis. Learning Outcomes (Should be 3-4 pages long) Focus most of your cognitive abilities on this section. What was accomplished through the affiliation? (through your internship) The facets of your responsibilities that you liked/disliked and why? How efficiently did you apply the theoretical knowledge gleaned from your courses to the practical situations confronted during internship? How was this internship destined to impact your career advancement? Any other comments you would deem appropriate and relevant. References/Bibliography The sources for the data and other information used in the report should be acknowledged in this section by citing references within the text of the report using Harvard referencing style. Annexure Attach all the supportive documents used in the preparation of your report such as brochures, newsletters, forms, questionnaires etc. Also attach the following: Internee assessment form duly signed and stamped by your supervisor under whom you have worked as an internee. Internship completion certificate on the organization letter head page. Copy of transcript of your most recent semester. Important Notes:  Standard formal level of English should be used.  A4 size paper should be used and each page should be numbered.  Font style should be Times New Roman with size 12, and line spacing 1.5  The report should be between 14-16 pages (exclusive of bibliography, title pages, table of contents and annexure pages).  Use single space in footnotes (if required).  Deadline for Final Submission of the report must be strictly adhered to.