YOUISNOW is the startup incubator of ImmobilienScout24, the largest online marketplace for real estate in Germany. Katharina Urban wrote about her internship at YOUISNOW, where her tasks included assisting startups, organizing events, and representing YOUISNOW at external startup events. However, her supervisor now wants to delete the events page she created and instead have her build a new page using MySQL, a database language she does not know, seemingly to promote his own networking rather than the company. She must convince him to stick with the existing website page she created.

1. www.immobilienscout24.de
My Internship at YOUISNOW
Berlin | 25.06.2012 | Katharina Urban

2. What is YOUISNOW?
YOUISNOW = The Startup Inkubator of ImmobilienScout24
• Largest online marketplace for real estate
• More than 7 million Unique visitors per month
• Based in Berlin, 500 employees
• After successful Business for over the last 12 years
trend goes to Open Innovation
• Search for external ideas through YOUISNOW
Seite 1 | My Internship at YOUISNOW | Katharina Urban

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4. My tasks at YOUISNOW
Internally
• Assist Startups within their
everyday problems
• Presorting of applications
• Organizing events like Lean Startup
Meetup, Usability Fix, Weekly Team
Breakfast
• Draft a Brand Key and improve our
web presence
Seite 3 | My Internship at YOUISNOW| Katharina Urban

5. My tasks at YOUISNOW
Externally
• Respresent YOUISNOW at several
Startup Events within Berlin
• Design and Produce promotional
material like rollups, flyer and T-
Shirts
• Participate in talks at Universities to
generate new applicans for the
company
Seite 4 My Internship at YOUISNOW| Katharina Urban

6. Role Play – Walther the Waverer
One of your tasks written in your internship description is the
maintainance and update of the corporate website. One of the
websites subitems is „Events“. After you have worked on it for
about a month (taking and processing pictures, aligning the
exact wording with the PR department) your supervisor comes
up with the idea to delete the Event part in general. Rather he
wants you to set up a new page with a programm you never
used before and that contains programming expertise within
MySQL. Plus the website will be more of a web presence for
his private networking page than for your company.
Try to convince him to stick to the old website!
Seite 5 | My Internship at YOUISNOW| Katharina Urban

7. Role Play – Walther the Waverer
Walther: Changes his mind very often, has an „I always get
what I want“ mentality, does not want to take too much time
to talk things through – always in a rush; interprets your
resitance as not being flexible and lazy
You: Very proud of what you have accomplished within the
old page; do not understand why you should set up a website
for someone else‘s private will to propel his networking width,
No MySQL skills that are strongly needed for the new tool
(programming language) + Walther has not time and will to
show you how to do so
Try to convince him to stick to the old website!
Seite 6 | My Internship at YOUISNOW| Katharina Urban